John Buckman speaks from his experience as a founder of multiple companies - Bookmooch, Magnatune and recently his activity on the Board at Creative Commons
As a follow-up to "Meet the Screens," published last year, which outlines how people engage with different screen devices, BBDO partnered with Collective to commission and analyze data from Nielsen, and looked to best...
TV and the Second Screen: A Red Bee Media and Decipher white paperMIP Markets
Descriptif du whitepaper
Over the last decade, television has changed beyond recognition. Significant technological advancements have helped to achieve milestone developments such as multichannel TV and digital broadcast, high definition, 3D, on demand, and most recently, new ways for consumers to watch television content through a multitude of connected devices and screens. The consequences of these changes have impacted how and where audiences can access television content – things which have remained largely static until recently.
The most recent evolutionary shift in television, however, has been different: a shift not in where audiences access content, but a shift in what audiences do while they are watching television, brought about by the arrival and proliferation of connected, ‘second screen’ devices.
Decipher and Red Bee Media investigated this change through a research study conducted among both consumers and media industry experts across the UK. We explored the definitions and dynamics of the second screen landscape, assessed audience demand for synchronised, companion experiences, and revealed the opportunities and challenges afforded by the second screen for content creators, broadcasters, platforms and advertisers.
It's the Battle of the Century, and the front line is in our living room. Billions are at stake as Media giants, Tech titans and Internet innovators revolutionise the Future of TV.
As a follow-up to "Meet the Screens," published last year, which outlines how people engage with different screen devices, BBDO partnered with Collective to commission and analyze data from Nielsen, and looked to best...
TV and the Second Screen: A Red Bee Media and Decipher white paperMIP Markets
Descriptif du whitepaper
Over the last decade, television has changed beyond recognition. Significant technological advancements have helped to achieve milestone developments such as multichannel TV and digital broadcast, high definition, 3D, on demand, and most recently, new ways for consumers to watch television content through a multitude of connected devices and screens. The consequences of these changes have impacted how and where audiences can access television content – things which have remained largely static until recently.
The most recent evolutionary shift in television, however, has been different: a shift not in where audiences access content, but a shift in what audiences do while they are watching television, brought about by the arrival and proliferation of connected, ‘second screen’ devices.
Decipher and Red Bee Media investigated this change through a research study conducted among both consumers and media industry experts across the UK. We explored the definitions and dynamics of the second screen landscape, assessed audience demand for synchronised, companion experiences, and revealed the opportunities and challenges afforded by the second screen for content creators, broadcasters, platforms and advertisers.
It's the Battle of the Century, and the front line is in our living room. Billions are at stake as Media giants, Tech titans and Internet innovators revolutionise the Future of TV.
We kicked off a new programming season with a Luncheon Thursday, September 19th at Fogo de Chao, downtown. The room was filled with 40+ marketers all eager to learn how Vladimir Jones and The Broadmoor use new media to put heads in beds. The presentation was packed with useful facts and real life examples. Check it out!
This year, the team at Activate has defined the 11 most important insights for tech and media in 2017. Key points:
*$300 Billion in Tech and Media Growth Dollars
*There are 31 Hours in a Day
*Super Users: A Lot More Time, a Lot More Money
*Smart Speaker Battles are about the Great Digital Assistant Wars
*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
Six Immutable Laws Of Mobile Business Presentationsiximmutablelaws
This is an overview of important business strategies for the mobile based taken from the new mobile strategy guide "The Six Immutable Laws of Mobile Business" published by Wiley in 2010.
Digital Transformation and its Impact - Storytelling in the Fourth Industrial...Amir Jahangir
The evolution of media in Pakistan and the changing trends in storytelling in the Fourth Industrial Revolution (4IR), a presentation by Amir Jahangir, CEO and Co-Founder RINSTRA.com at the S3H at the National University of Science and Technology (NUST).
For more information and queries please feel free to contact at aj@mishal.com.pk or call/WhatsApp: +923008555161
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...sprxmobile
The sweet spot of mobile marketing is identified using different trends from different perspectives and levels of analysis (Evolution at large, Marketing 2.0, Metaverse as well as Mobile Internet itself)
Impact of Digitalization and Role of Media in Creating NarrativesAmir Jahangir
A presentation at the seminar on Role of Media in Creating Narratives by the Center of Pakistan and International Relations (COPAIR).
The presentation looks at the digital transformation and how it has impacted the consumption patterns and the changing techniques that is required for narrative building in a hybrid and digital world.
The Emergence of Digital & Social Media On Mobile PlatformsRandy Giusto
A speech on the convergence of digital and social media on mobile platforms, that I presented at MIT Sloan's MediaTech and MoMIT Executive Lunch Series on November 9th, 2009
We kicked off a new programming season with a Luncheon Thursday, September 19th at Fogo de Chao, downtown. The room was filled with 40+ marketers all eager to learn how Vladimir Jones and The Broadmoor use new media to put heads in beds. The presentation was packed with useful facts and real life examples. Check it out!
This year, the team at Activate has defined the 11 most important insights for tech and media in 2017. Key points:
*$300 Billion in Tech and Media Growth Dollars
*There are 31 Hours in a Day
*Super Users: A Lot More Time, a Lot More Money
*Smart Speaker Battles are about the Great Digital Assistant Wars
*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
Six Immutable Laws Of Mobile Business Presentationsiximmutablelaws
This is an overview of important business strategies for the mobile based taken from the new mobile strategy guide "The Six Immutable Laws of Mobile Business" published by Wiley in 2010.
Digital Transformation and its Impact - Storytelling in the Fourth Industrial...Amir Jahangir
The evolution of media in Pakistan and the changing trends in storytelling in the Fourth Industrial Revolution (4IR), a presentation by Amir Jahangir, CEO and Co-Founder RINSTRA.com at the S3H at the National University of Science and Technology (NUST).
For more information and queries please feel free to contact at aj@mishal.com.pk or call/WhatsApp: +923008555161
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...sprxmobile
The sweet spot of mobile marketing is identified using different trends from different perspectives and levels of analysis (Evolution at large, Marketing 2.0, Metaverse as well as Mobile Internet itself)
Impact of Digitalization and Role of Media in Creating NarrativesAmir Jahangir
A presentation at the seminar on Role of Media in Creating Narratives by the Center of Pakistan and International Relations (COPAIR).
The presentation looks at the digital transformation and how it has impacted the consumption patterns and the changing techniques that is required for narrative building in a hybrid and digital world.
The Emergence of Digital & Social Media On Mobile PlatformsRandy Giusto
A speech on the convergence of digital and social media on mobile platforms, that I presented at MIT Sloan's MediaTech and MoMIT Executive Lunch Series on November 9th, 2009
Part of the course "Interdisciplinary Perspectives of ICT and Media"of the "Advanced Master in Intellectual Property Rights and ICT Law". http://www.law.kuleuven.be/icri/en/education/masterict/
Digital In A Downturn Broadcast Asia2009 Finasfstine
End of days for TV? Following an opportunity to particpate in BroadcastAsia last week here in Singapore, I took a gander on making a few predictions on what was in store for Asia given trends in television and the onset of online, interactive alternatives:
1) Asia will leverage its broadband roll-out in order to be among the world’s first in delivering new video-telecom, e-government, and energy-management services
2) A new breed of interactive programming that combines gaming with television-style drama will dominate the Korean and Japanese entertainment landscape
3) China will struggle with these changes; intermittently clamping down then opening up, before the real revolution in digital media takes off
4) Indian software developers will unfurl new concepts in virtual (re: “cloud”) computing that lead to server and network optimization and higher levels of operational efficiency
5) Asian broadcast & cable operators will be vying for a place alongside the telecommunications’ companies who start offering bundled voice, broadband and interactive entertainment services
Wave 2 - Mobility | UM | Social Media TrackerUM Wave
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Yle media technology future prediction 2018Pasi Ekman
Yle is doing systematic future prediction in a continuous manner. We think that a prediction is a statement about the way things will happen in the future, based on experience or knowledge. In this work we bring together all available past and current information, as a basis to develop reasonable expectations about the future.
Based on our prediction we also will make recommendations what predicted future means to Yle and what actions Yle should take.
Curtis Marvis, President of Digital Media, Lionsgate, reveals how film studios are getting into the business of tackling the digital space. Learn about the creation of the Weeds Social Club and the Dirty Dancing Social Game, which became the #2 fastest growing facebook game in the world within two weeks of its launch. Lionsgate produces critically acclaimed television titles Mad Men, Weeds, and Nurse Jackie, and has released numerous box office hits including THE EXPENDABLES, THE LAST EXORCISM, SAW 3D, and PRECIOUS. Lionsgate continues to lead the way as an independent producer and distributor of motion pictures and television programming as it explores new opportunities in multi-platform and digitally delivered content.
12 Tenets of DigiMarketing By Kent Wertime, President Asia Pacific, OgilvyOne Worldwide
A keynote presentation at Ogilvy Verge Singapore
For more information, visit www.the-open-room.com and verge.ogilvy.com.sg
MEDIA ’08, presented by Australia’s leading digital media organisation, Fairfax Digital, is a one-day summit on all you need to know about digital media. The summit was powered by X|Media|Lab. Flypaper TV was a keynote speaker at the event, talking about the big trends to look out for in 2008, as well as recapping what has happened in 07.
the presentation shows how the world is consuming media. This report compares all categories of media advertising including audio, digital, mobile and OOH . The report also shows region wise media consumtion
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - John Buckman - Media in Transition 2007
1. Future Business Models in the Digital World From Gutenberg to Google Munich, September 5, 2007 Copyright 2007 Annet Aris. No part of it may be circulated, quoted, or reproduced for distribution without prior written approval from nd Annet Aris. This material was used by Annet Aris during an oral presentation; it is not a complete record of the discussion.
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4. AT FIRST SIGHT NO CANNIBALIZATION OF TRADITIONAL MEDIA Media consumption patterns; minutes/day * E.g., video’s, DVD’s, games, includes computer usage other than Internet Source: SevenOne Media; Norge statistites Sentralbyrå; The Kayser Foundation 168 142 36 464 2005-II Internet Other* TV Radio/ audio Print 143 39 397 1999 171 9 Germany 1.4 11 0 0 -1.2 2.8 CAGR 43 27 185 108 43 448 1999 120 184 104 43 513 2004 U.S. (8-18 Yr) 18.1 7.1 -0.1 -0.8 0 2.7 1999 156 122 55 421 2005 19 22 145 130 56 372 Norway 17.8 15.8 1.5 -1.2 -0.3 2.6
5. HOWEVER A CLOSER LOOK REVEALS FUNDAMENTAL SHIFTS IN THE WAY MEDIA ARE USED Media consumption patterns 8-18 years old, US, Hours/day 7 Source: The Kayser Foundation 513 2004 448 1999 Total media exposure +65 min. Total m e d i a use 381 1999 2004 379 -2 min. Parallel media consumption 67 1999 134 2004 +67 min.
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12. DISCUSSION THESES Current belief Alternative scenario Source: Annet Aris There will be a fundamental shift from passive to active media consumption.. Consumers will become increasingly bi-polar, oscillating between peer and blockbuster content The consumer will fundamentally change in the digital age... The digital age will finally enable the consumer to fullfill his/her basic needs
13. HOW STRONG WILL DIFFERENT MEDIA SECTORS CHANGE? High, soon Low, later ILLUSTRATIVE High Low Impact of industry trends on core business (digitalization, fragmentation, convergence, etc.) Sophistication current processes (Re)create Reshape Adapt Fine-tune Change required in business system Source: Aris Free TV Pay TV Newspaper Magazines Books Music 1999 Games Music 2005 Internetsites Radio
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15. Source: Annet Aris Current belief Alternative scenario DISCUSSION THESES There will be a fundamental shift from passive to active media consumption.. Consumers will become increasingly bi-polar, oscillating between peer and blockbuster content Value will shift to few players in the value chain.. Value will shift from industry to consumer/customer The consumer will fundamentally change in the digital age... The digital age will finally enable the consumer to fullfill his/her basic needs
16. EUROPEAN MEDIA ADVERTISING EXPENDITURE Magazines Newspapers 1994 1998 2000 2002 2006 64,3 85,6 103,3 97,4 113,9 USD billions * Includes Cinema, Outdoor, Radio Source:ZenithOptimedia TV Other* 72,4 104,9 1996 2004
17. ADVERTISERS ARE LATE ADOPTERS OF NEW TECHNOLOGIES Time Percentage New Business Model Source: Annet Aris Technology roll-out Consumer adoption Advertsiser adoption
18. Advertising spend on Internet does not reflect media usage patterns Percent * Germany, U.K., Sweden, Denmark, Norway, Netherlands, Belgium, France, Italy, Spain Source: Jupiter; EIAA; IAB 20% Internet 5-7% ~€ 75 billion Advertising spend 20% 50 hours Media consumption per week 100% = Other 3.3x Western Europe*
19. INTERNET ADVERTSING GROWTH DRIVEN BY SEARCH ADVERTSING Source: eMarketer, July 2004 Display advertising Search engine marketing USD, millions US DATA Rich media Classified Sponsorships E-Mail,Interstitials, Slotting fees, Referrals 161 109 Total (in USD billion) 2003 2004 2005 2006 2001 2000 2002 8.1 7.1 6.0 7.3 9.1 11.2 13.5
20. Internet advertising spend is projected to grow faster than market in the short term, but share still well below time spend € Billion Internet share Percent 82.7 3.9 86.6 2005 90.7 7.8 98.5 2010 Other Internet 4.5% 7.9% Western Europe +10% +13% +200% 0.2 0.4 Percent increase 2005-2010 Source: Jupiter 0.4
21. Innovation inhibited by current advertising eco system Source: Annet Aris The advertising ecosystem What has to happen for widespread ad dollar shifts Consumer Advertiser Media company Agency Advertising sales managers caught in “prisoner dilemma” with regard to standard prices, try to shift to value added offerings but have problems with in house coordination and getting through to advertisers Marketing manager needs to justify spend to board: relies on well known and accepted measuements (risk aversion). Often little analytical resources available in house to optimize marketing spend Media Buying Agencies under significant cost pressure, claim to invest in developing strategic concepts but in reality focus on buying large quantities of commodity advertising space
22. Will there be a tipping point at 60% broadband penetration? 540 Source: U.S. Bureau of Census; Veronis Suhler; Universal McCann; Media Dynamics; Television Bureau of Advertising; ZenithOptimedia; Jupiter Media; McKinsey Cable ad spend, U.S. $ Billions Cable Penetration Percent 2005 1995 1980 Online ad spend, normalized to 2005 Broadband penetration Percent of households Korea Based on Korea Projected online ad spend, US $ Billions Broadband penetration Percent of households U.S. 2006 2009
23. Source: Annet Aris Current belief Alternative scenario DISCUSSION THESES There will be a fundamental shift from passive to active media consumption.. Consumers will become increasingly bi-polar, oscillating between peer and blockbuster content Value will shift to few players in the value chain.. Value will shift from industry to consumer Advertising will become increasingly targeted to smaller segments (“1-to-1”) The consumer will fundamentally change in the digital age... The digital age will finally enable the consumer to fullfill his/her basic needs Reach can be achieved quicker and cheaper but through many more channels
24. WHERE WILL THE ADVERTISING EURO‘S GO IN A FRAGMENTED WORLD?? TV Producers profiting increasingly from product placement replacing traditional advertising Source: Annet Aris introducing mid price range mobile multimedia „phone“ with DVB-H, radio, MP3, 3G, camera, games: opportunity for phone specific local advertising! advertsing revenues under pressure due to digital channels and Skyplusbox moving actively into contextual brand advertising and cross media advertsing sales using Tandberg Television AdPoint platform, which automatically splices ads directly into VOD content. offering pan-European advertising campaigns, currently negotating with softdrinks and car company
25. Source: Annet Aris Current belief Alternative scenario DISCUSSION THESES There will be a fundamental shift from passive to active media consumption.. Consumers will become increasingly bi-polar, oscillating between peer and blockbuster content Value will shift to few players in the value chain.. Value will shift from industry to consumer Advertising will become increasingly targeted to smaller segments (“1-to-1”) The consumer will fundamentally change in the digital age... The digital age will finally enable the consumer to fullfill his/her basic needs Reach can be achieved quicker and cheaper but through many more channels Internet players will become the future winners in advertsing Winners will be those who know their consumers best
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27. WHAT HAPPENS WHEN ALL START DOING THIS? Source: Annet Aris Current strategies traditional media companies... Results so far Future perspective Adaptation of traditional media offerings (easier to consume, less costly) Launch of tabloid format, reality shows, new magazine titles, trade paperbacks.. New revenue sources Up to 50% of revenues from sale of other products (music, books, add-on‘s) Scale growth (vertical, horizontal, international) Cost reduction programs….. 20-30 percent cost savings realized in the past years Industry consolidation, vertical integration, growth in EE Build up of digital offerings (Re) launch of webactivities, acquisition of digital new entrants Loss of quality and distinctiveness? Marketsaturation, brand franchise overstretched? Further cost savings require fundamental process changes Integration issues distracting from innovation? Market inefficiencies? Too many copy cats? Acquisition price explosion?
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29. Future scenario’s for the (traditional) media industry Price war, copy cats Source: Annet Aris Initially attractive for consumer (low price), but loose out long term Build brand franchise More attractive offerings, less surplus with consumer The doom scenario Is a positive virtual loop possible? Low quality offerings Loss of consumer/ advertiser franchise No funds to invest in new offer- ings Multi media “ brand reinforcing” offerings Deep consumer access Funds to further build franchise