The document summarizes key trends in interactive and mobile advertising. It notes that internet advertising is growing rapidly and is on pace to overtake magazines and radio as a share of global ad spending by 2010. It also discusses the rise of mobile internet and how search giant Google is becoming a dominant player in various areas of online advertising. Social media and user-generated content are driving major changes in how information spreads online through platforms like blogs, social networks, and video sharing.
I facilitated a discussion on "Right pricing LTE … ." @ Informa's Mind Share sessions at LTE World Summit, 22th May 2012, Barcelona, Spain. I should emphasize that this presentation really is a Technologist's view on mobile data pricing and not that of a Pricing Professional (whatever that might mean) responsible for pricing today's (maybe even tomorrows) mobile data products.
Global Entertainment and Media practiceUmair Mohsin
Global entertainment and media practice Presentation by Price White House Coopers.
Marcel Fenez, global leader of the entertainment & media practice, talks about why there's nowhere to hide from the migration to digital, and how the economic crisis is accelerating this process.
GWC Insights - 10 Drivers of the Chinese Mobile Internet in 2010Great Wall Club
There are more mobile Internet users in China than in any other country, accounting for more than one sixth of the world’s users. The resulting explosion in mobile-data growth is forcing carriers and equipment providers to adapt, and will provide huge potential for China’s vibrant mobile value-added services for 2011. Especially for small and medium enterprises in the country, the Internet in 2010 was mobile.
Games Passport: Taking advantage of the economic crisis: serving advertisemen...DevGAMM Conference
With the ever-increasing number of online casual players all around the world, the gaming market has become a very attractive source of traffic for advertisers, especially in these current times of economic crisis. At the same time, players are more then ever reluctant to pay for playing. As such, advertisement has become a very important revenue generator for game developers and publishers. In this session we will make the detailed analysis of this situation and will look into the main metrics and advertisement tools available.
A shift in the marketing landscape in Integrated marketing conferences – Source: TNS Global Market Research Vietnam, April 2011.
Shared by Phuong Cmo, Digital Strategies of Buzz Digital Marketing Agency
I facilitated a discussion on "Right pricing LTE … ." @ Informa's Mind Share sessions at LTE World Summit, 22th May 2012, Barcelona, Spain. I should emphasize that this presentation really is a Technologist's view on mobile data pricing and not that of a Pricing Professional (whatever that might mean) responsible for pricing today's (maybe even tomorrows) mobile data products.
Global Entertainment and Media practiceUmair Mohsin
Global entertainment and media practice Presentation by Price White House Coopers.
Marcel Fenez, global leader of the entertainment & media practice, talks about why there's nowhere to hide from the migration to digital, and how the economic crisis is accelerating this process.
GWC Insights - 10 Drivers of the Chinese Mobile Internet in 2010Great Wall Club
There are more mobile Internet users in China than in any other country, accounting for more than one sixth of the world’s users. The resulting explosion in mobile-data growth is forcing carriers and equipment providers to adapt, and will provide huge potential for China’s vibrant mobile value-added services for 2011. Especially for small and medium enterprises in the country, the Internet in 2010 was mobile.
Games Passport: Taking advantage of the economic crisis: serving advertisemen...DevGAMM Conference
With the ever-increasing number of online casual players all around the world, the gaming market has become a very attractive source of traffic for advertisers, especially in these current times of economic crisis. At the same time, players are more then ever reluctant to pay for playing. As such, advertisement has become a very important revenue generator for game developers and publishers. In this session we will make the detailed analysis of this situation and will look into the main metrics and advertisement tools available.
A shift in the marketing landscape in Integrated marketing conferences – Source: TNS Global Market Research Vietnam, April 2011.
Shared by Phuong Cmo, Digital Strategies of Buzz Digital Marketing Agency
Google's mission is to organize the world's information and make it universally accessible and useful. From its early days at Stanford University, the Google search engine has proven to return the most relevant results. Google has monetized search, being able to deliver advertisements that are relevant to the pages they are displayed on. Beyond search, Google offers many free services including Gmail, Google Maps, and YouTube. These services add to Google’s platform, and provide content for Google’s advertising. Google has not been successful in monetizing all of its products and services.
The IDATE DigiWorld Yearbook has become an essential tool for digital professionals, providing a compact and accessible review of the main events of the past year, the latest data on the markets and market players, and the major trends on the world stage.
The future is mobile_gemiusMobile_presentation_10.2010Gemius
Presentation from the largest conference in Russia: Russian Internet Week (RIW). It was part of the block: Mobile Technologies. The recording is available on YouTube: http://bit.ly/maOJmy
The world has changed, but marketing is still applying the principles I learned in business school. This needs to change and this presentation is an "open source" call to help achieve this change.
I have given it on April 23, 2009 in Helsinki at the F Word event. It is an unfinished piece of work in which we don't have all the answers either. So I invite you to join us at www.futurelab.net to help make it better.
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...Linda Gridley
OMMA Display 2011
Presentation by Linda Gridley
Transformation of the Measurement Industry: How Much Can be Attriibuted to M&A? Learn more about Gridley & Company at http://www.gridleyco.com
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is...Vivendi Content
Deck in French about Social Trends according to Havas Média France CEO . Common Sources with figures from Business Insider, Mary Meeker KPCB, Mashable, Havas Digital, Socialyze
"Kuriant e-komercijos įmonę, ar transformuojant ""brick-and-mortar"" į e-amžių reikia priimti nemažai strateginių sprendimų. Dažnai paskutinėje prioritetų eilutėje - techninė platforma ir automatizavimas.
Kviečiu diskutuoti apie ką reikia galvoti, ir kiek investuoti norint įžengti į e-komercijos pasaulį stipriais techniniais pagrindais, jog po to nereikėtų gailėtis: Samdyti techninį vadovą? Pirkti paruoštą sistemą? Nuomotis populiarią platformą? Kuriuos procesus automatizuoti pirmiausiai?"
Vytautas Sakalas. Nematoma aukso karštinė arba kaip "virtuviniai" Amazon bizn...All Digital Group
Amazon brand'ų konsolidavimo verslas per pastaruosius metus pritraukė milijardines investicijas iš privataus ir rizikos kapitalo. Tai sukūrė neregėto aktyvumo antrinę rinką, kuri jau šimtus Amazon prekybininkų pavertė milijonieriais. Kaip tuo gali pasinaudoti Lietuvos verslininkai?
Nina Kurguz. How global e-commerce trends help Lithuanian businesses make moneyAll Digital Group
Nina will share ecommerce trends in Lithuania. In short, ecommerce is booming and both sellers and buyers move online. Marketplaces need to adapt quickly and make it even more seamless and easy for businesses to open their export activity. Nina will also share common business models of ecommerce sellers and tips – what to consider for starting your business online.
Paulius Milišauskas. #opensaredead – esminis e.pašto rinkodaros pokytisAll Digital Group
#opensaredead – ką tai reiškia e.komercijos specialistams? E.pašto rinkodara netrukus susidurs su esminiais pokyčiais. „Apple“ pristatomi privatumo pokyčiai pakeis tai, kaip matuojame sėkmę ir ką laikome esminėmis metrikomis. Pranešimo metu sužinosite, kaip ne tik tam pasiruošti, bet ir iš to išlošti.
Laurynas Binderis. Shopify ne tik smulkiam/vidutiniam versluiAll Digital Group
Pranesimas apzvelgs kaip Shopify komecijos sprendimai padeda augti ne tik smulkiam verslui, bet ir stambioms bendrovems. Shopify sprendimai yra pajegus pagelbeti verslui bet kokioje jo raidos stadijoje, nuo startuolio iki brandzios daugiamilijonine kompanijos. Vakaruose daug bendroviu nesugeba prisitaikyti prie mazejancio fizines prekybos erdviu vaidmens ir besikeicianciu vartotoju elgesio. Angliskai sis reiskinys yra vadinamas "Retail Apocalypse". Shopify komercijos sprendimai kartu su jos ekosistema suteikia galimybe prekiautojams greitai reaguoti i rinkos pasikeitimus (lankstumas), plestis tarptautiniu mastu, bei buti ten, kur yra ju pirkejai. Nepailstantis siekis sukurti geriausia komecijos platforma pasaulyje pritrauke beveik 2 milijonus prekiautoju pasirinkti Shopify.
Paulius Grigaitis. Pasaulinio lygio vidinė paieška: tendencijos ir (ne)sėkmės...All Digital Group
Vidinė paieška yra viena iš pagrindinių sėkmingo e-komercijos verslo sudedamųjų dalių, todėl pranešimo metu, visų pirma, bus apžvelgiami pagrindiniai motyvai, kodėl apskritai gera paieška yra svarbi. Gera paieška atneša didesnius pardavimus, tačiau kaip atskirti gerą paiešką nuo blogos? Ar gera paieška yra tik ta kuri atranda rezultatus? Pranešimo metu bus atsakyta į šiuos klausimus remiantis realiais pavyzdžiais.
Pranešimo metu bus apžvelgti ir būdai, kuriais galima ne tik įsidiegti gerą paiešką e-komercijos versle, tačiau ir ją išlaikyti aukštame lygyje ilguoju laikotarpiu.
Galiausiai, bene svarbiausias yra finansinis geros paieškos aspektas, todėl bus apžvelgta paieškos finansinė grąža bei pasidalinta skirtingomis sėkmės istorijomis.
Audrius Rutkauskas.Auganti e. prekyba: kaip spręsti tvarumo iššūkius?All Digital Group
Greičiau ir daugiau, patogiau ir paprasčiau – taip galėtume apibendrinti elektroninės prekybos raidos kryptį. Tokia raida kelia vis daugiau iššūkių tvarumui, kuris vartotojui tampa vis svarbesnis. Žinomų prekės ženklų tvarumo istorijos ir pamokos padės atsakyti į pagrindinius klausimus, kam e. prekyboje reikalingas tvarumas, kodėl jis svarbus, kaip įgyvendinti tvarumo principus. A. Rutkauskas dalinsis praktiniais patarimais ir pavyzdžiais, kaip gali keistis e. prekybos vertės grandinė. Sužinosite, kodėl tvarumas tampa jau neatsiejama e. prekybos verslo dalimi.
Martynas Kerpė. E-komercijos finansų valdymo iššūkiai ir gerosios praktikosAll Digital Group
Visų įmonių tikslas yra augti. Na, bent taip turėtų būti. Teorijoje rašo. Didžiosios dalies įmonių vadovų tikslas- idealiu atveju kiek įmanoma mažiau dirbti ir vis tiek matyti teigiamus verslo KPI rodiklius. Darbuotojų- daryti tik jų sutartyje nurodytus darbus. Tai leistų padaryti daugelio arba visų procesų automatizavimas ar bent optimizavimas. Realybė, deja, yra tokia, kad rinkoje yra daugiau noro nei pokyčio. Tiek įmonės vadovui, tiek darbuotojams reikia prisidėti prie procesų, kurie nėra susiję su jų tiesioginiu darbu, prie darbų, kurie yra atliekami rankiniu būdu. Todėl per 20-25 minutes pristatysiu procesus, kurie paprastai erzina tiek vadovus, tiek darbuotojus, iššūkius, kurie kyla norint juos pakeisti, bei gerąsias praktikas, kurios įrodo, kad įmanoma išvengti rankinio darbo ir sutaupyti laiko tiek sau, tiek darbuotojams.
Didžiulis Growth Hacking trendas beveik nepalietė Lietuvos. Dirbdami keliose rinkose nuolat stebime, kokia milžiniška kova vyksta pasaulyje ir kaip ramiai tinginiauja vietiniai rinkodaros ekspertai. Ant savo kailio išbandėme aibę hipotezių, ir suradome nepriekaištingus lifehack‘us, kuriuos galėsite naudoti tiek Lietuvoje, tiek už jos ribų.
Andrius Davydauskas. Kaip aš nustojau jaudintis ir pamilau algoritmą.All Digital Group
Reklamos platformų algortimai tampa vis tikslesni. Jie žino kas mums patinka ir gali taikliai prognozuoti kas mums gali patikti. Papasakosiu kodėl nebėra verta bandyti algoritmų pergudrauti ir kaip galima sėkmingai ir nesudėtingai augti pasitelkiant juos į pagalbą.
Dominykas Tijūnaitis. Taupykite laiką ir pinigus valdydami užsakymų procesus:...All Digital Group
Sužinokite kaip šiuolaikiniai eprekybos verslai dirba greičiau, patogiau ir efektyviau. Patogiai matykite ir koreguokite užsakymus iš skirtingų eprekybos kanalų. Akimirksniu sukurti siuntas, automatizuoti laiką švaistančius procesus, išvengti klaidų ir net supakuoti šimtus siuntų vienam žmogui per vieną dieną - ne problema!
Giedrė Rimkūnaitė-Manke. T&C, privatumo politika, slapukai – ką daryti su tei...All Digital Group
"Visi žinome, kad interneto svetainės paprastai turi Terms & Conditions, privatumo politiką, kartais ir slapukų politiką, tačiau dažnai nėra aišku, kam šie dokumentai reikalingi ir kas juose turi būti. Vieša paslaptis, kad dažniausias šių dokumentų rengimo būdas – copy & paste. Tačiau tai darantys padaro bent dvi klaidas. Pirma, kopijavimas pažeidžia asmens, kuris tą dokumentą kūrė, autorių teises, tad galima sulaukti reikalavimo nutraukti neteisėtus veiksmus, o gal ir padengti nuostolius. Antra, „pasiskolinęs“ dokumentą, asmuo negali būti tikras, kad tas dokumentas tiks būtent jam, ir ar jis bendrai yra teisingas (gal konkurentas jį parašė neteisingai, o gal taip pat „pasiskolino“?). Kita vertus, mokėti teisininkams už individualių dokumentų parengimą, ypač projekto pradžioje, ne visada galima sau leisti.
Tad ką daryti su tais dokumentais? Išklausę šį pranešimą, žinosite: (A) kam šie dokumentai reikalingi ir kas juose turi būti, ir (B) kaip paprastai ir be didelių sąnaudų turėti tinkančius dokumentus."
Artūras Dovydaitis. Shopify programėlės: atraskite geriausius įrankius jūsų p...All Digital Group
Pranešimo metu sužinosite, kokie appsai atneš daugiausiai naudos jūsų parduotuvei. Pasidalinsiu savo ir klientų įžvalgomis apie įrankius, kurie padeda taupyti laiko, automatizuoti kasdienius darbus ir plėsti verslą. Pateiksiu įdomių pavyzdžių ir naudingų patarimų vystantiems e-komercijos projektus Shopify platformoje.
Audrius Lučiūnas. 50 labai naudingų ir Jums nežinomų įrankių vos per 25 minutesAll Digital Group
Tinkami įrankiai padeda sumažinti rutiną ir paspartinti darbą, o netinkami gali pridaryti bėdos. Visų sunkiausia yra juos atsirinkti, nes tai be galo imlu laikui ir reikalauja daug žinių. Bet šį kartą aš tai padariau už Jus. Atrinkau Jums net 50 įrankių, apie kuriuos niekada negirdėjote, bet norėtumėte turėti savo arsenale. Tokius, kurie už Jus kuria Google reklamas, rašo tekstus (lietuviškai!), sukuria dirbtinio intelekto algoritmą ar pasako kaip turėtumėte bendrauti su konkrečiu klientu, kad jam parduotumėte daugiau. Papasakosiu ir paprastų dalykų. Pvz. kaip visiškai nemokamai koreguoti PDF'us ar žiūrėti Youtube video be reklamų. 50 įrankių vos per 25 minutes. Nuo paprastų iki per sudėtingų net IT specialistams. Jokio kosmoso. Tik apie tai, koks Internetas yra šiandien.
Aleksėjus Loskutovas. Konversijos didinimas atsiskaitymo ir finansavimo spren...All Digital Group
Augant elektroninės prekybos apimtims bei karantino laikotarpiu klientų konversija tapo dar aktualesne. Nauji apmokėjimo bei prekių pirkimo išsimokėtinai būdai leidžia pasiūlyti platesnes atsiskaitymo galimybes bei sutaupyti. Pranešimo metu panagrinėsime, kokią įtaką pardavimams turi skirtingų apmokėjimo būdų turėjimas ir kiek pardavimus gali įtakoti pardavimo išsimokėtinai galimybė.
Matas Pocius. Svarbiausi elementai TOP-3 el. rinkodaros kanaleAll Digital Group
"Naujienlaiškiai ir automatizacijos leidžia el. pašto kanalui būti vienu didžiausių pajamų šaltiniu bet kokiam el. komercijos projektui.
Pranešime apžvelgsime kaip TOP-200 LT el. komercijos projektų išnaudoja pelningiausius kanalo procesus ir kas prognozuojama šių metų „Juodojo išpardavimo“ sezonui bei kaip tam pasiruošti."
Julia Henry. Sustainable E-commerce: helping you and your customers do betterAll Digital Group
Hands-on recommendations for e-commerce brands on how to educate their customers on sustainability. Examples of what different brands already do to improve recycling, packing, delivery and returns and be more responsible. Findings from research conducted in UK, US, DACH and France markets
Viktorija Ceizarienė. Nauja banga marketplace - kas keičiasi ir kaip veikti?All Digital Group
Marketplace kultūra išgyvena perversmą, elektroninę prekybą užima tie marketplace'ai, kurie specializuojasi nišoje. Kodėl vertikalūs marketplace tokie sėkmingi ir kokius žingsnius reikia žengti, kad būtumėte priekyje.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
2. media trust
RSS digital
blog/weblog html AdWords
budget Google advertising
search iPhone
contextual video
WEB 2.0 display network
banner
web java social mobile
XML
sharing engagement local
3. Global Spending by Medium,
2006 - 2010 ($ Millions)
600.000
450.000
300.000
150.000
0
2006 2007 2008 2009 2010
Newspapers Magazines TV Radio
Cinema Outdoor Internet
2008 - to overtake radio advertising;
2009 - to attain a double-digit share of
global advertising (10,4%);
2010 to overtake magazine advertising,
with 11.5% of total ad spend;
http://flickr.com/photos/tracy_olson/61056391/sizes/l/ Suorce:ZenithOptimedi
4. Advertising budgets UK (%)
Group M forecasts that the UK will be on the brink of passing the milestone at the
end of 2008, when the internet will account for 24.8% of UK media spend, just
behind the 26% share held by the TV ad sector
5. Advertising budgets Baltic's
LT LV EE
3% 6% 8%
6% 1%
7% 9% 7% 27%
35% 7%
10%
13% 46%
11%
17%
25% 22% 40%
TV Newspapers
TV Newspapers TV Newspapers
Magazines Radio
Magazines Radio Magazines Radio
Outdor Internet
Outdor Internet Outdor Internet
Cinema
6. Smart guys know :)
I don’t know anybody under 30 who has
ever looked at a classified advertisment
in a newspaper. With broadband they do
more and more transactions online
Rupert Murdoch
7. Where do money go? UK 2007
The internet is not one medium, its growth rate is a blend of three distinct
businesses growing at different speeds: search, display and classified
10. Google
Google Trends – research company?
Google Ad Planner? Some are calling it
the ‘ad agency killer’.
11. EE
Google
1%
1%
1% Neti
Google
38% Delfi
58% WWW
Others
LV
2%
3%
3% Google Search advertising in Baltics?
3%
Delfi
Siets
MSN
Others
89%
LT
1%
0%
1%
1%
Google
MSN
Delfi
Yahoo
Others
97%
12. Mobile internet
Speaking on US TV, Schmidt said, “We can make more money in mobile than
desktop eventually because the mobile computer is more targeted. You carry your
phone everywhere, it knows all about you, it knows what you’re up to. We can do a
very, very targeted ad. Over time, we’ll make more money from mobile
advertising.”
Photo: http://www.crunchgear.com/wp-content/uploads/2008/01/iphone-google.jpg
15. Mobile internet. Why now?
1) handsets becoming small functional computers;
2) cheaper / faster / more data;
3) more content
- 450MM (48%) of new handsets shipped Mobile Internet ready (can
run Java applications...), 2006
- 2,9B subscribers with <2.5G (~50kbps) network access; 311MM
3G subscribers have broadband-like services (browsing, full track
music), 2007E
- Mobile content improving steadily - consumers are spending
billions on it
Source: Informa, Morgan Stanley Research
18. Mobile internet. Portal reach LT
250 000 unique users
180 000 unique per month. More 250 000. unique
users per month. than 8 mln. users per month.
More than 2 mln. pageviews (SurfPort More than 4 mln.
pageviews + SurfOpen) pageviews
Source: portal’s data
19. Mobile inernet
wap.one.lt >100 000 000
Lithuanian websites ranked according page views.
Gemius Audience 2008 August.
Admobi.lt data
21. In ad we trust?
76%
of consumers don’t belive that companies tell truth in
advertisements
Yankelowich
22. person like me
68%
“a person like me” is considered the most credible source of
information about a company
Edelman. Trust barometer 2006
http://www.flickr.com/photos/luc/1824234195/
23. What is - WEB 2.0
•The term “WEB 2.0” defines an era, like
“DOT COM”
•Read/Write - anyone can be a publisher
(Blogas.lt, Blogger.com, Wordpress.com...)
•Search (Google.com, Alternative Search
Engines)
•Social Networks (Draugiem.lv, One.lv, My
Space, Facebook...)
•Online media (YouTube, Last.fm...)
•Content Aggregation/Sindication (Bloglines,
Google Reader, Netvibes...)
•Mashups (Google Maps, Flcker, You Tube)
http://www.flickr.com/photos/catspyjamasnz/2287072287/ Source: Read/Write Web
24. Social internet (WEB 2.0)
Text
This shows massive growth in a very short period of time and users
have gradually moved from passive consumers to active creators
Source: Universal McCann Social Media Tracker – Power to the People
25. Social internet. The sources of information I trust
6,8 Personal recommendations from friends/family
6,2 Personal recommendations from professionals
5,8 Emails from a friend/colleague
5,7 Instant Messenger conversation with a friend/colleague
5,6 Consumers reviews on retail sites e.g Amazon.com
4,9 Blogs/Weblogs - personal blog written by people you know
4,6 Magazine/Newspaper article
4,3 Company/Brand website
4,2 Shelf information and product displays in store
4,2 Blogs/Weblogs - professional blog
4,1 Comments on social network sites e.g Facebook.com
4,1 Recommendation in a television programme
4,0 Blogs/Weblogs - written by people you do not know
3,9 Outdoor advertising
3,8 Online chat rooms/message boards
3,8 TV adverts
3,7 Magazine/Newspaper advertising
3,3 Emails from companies
3,2 Celebrity recomendation
0 2,5 5,0 7,5 10,0
Graph shows the extent to which global web users trust different
sources of information on products, brands and services
Source: Universal McCann Social Media Tracker – Power to the People
26. Social internet (WEB 2.0)
Paid advertising
e-shop
independent
website
e-shop
652 searches per
corporate month
e-shop
wikipedia
e-shop
website
price comparison engine
27. Social internet (WEB 2.0)
Paid advertising
forum
forum
website 310 searches per
month
forum
...and only user
generated
blog content!
blog
classified
28. Reklamos biudžetai web
Cut & Paste
TRENDS:
Information, entertainment and all web
content is becoming portable
SOLUTION:
•Openness Make sure that every digital program
•Users decide how to use content allows information to be consumed/
•Widget’isation engage with wherever the individual
wants to engage with it
29. Reklamos biudžetai
Cut & Paste web
A Web widget can be best described as a mini application tat an add functionality to
your web page, blog, social profile, etc. If you find a widget that you like, you simply
copy and paste some code and add it to the HTML of your web page. Photo
galleries, news, videos, advertising, mp3 players and prgnancy countdown tickers!
You name it, there is probably a widget that does it.
Yahoo finance Weather channel Amazon.com Twiter.com for
for iPhone forecast for “giver” for desktop
iGoogle Facebook
31. Challenge for advertisers:
new targeting models
•Baiba (female/urban/high incomes/
25 25-30 years old)?
•Contextual targeting
29 •Behavioral targeting
32. Reklamos biudžetai
Challenge for advertisers: new metrics
TRENDS:
The new Marketing needs not only to attract, but also engage &
excite
Reach & Frequency are not catering to measure the quality of
Engagement & Exitement
SOLUTION:
The new metric is - Brand Expose Duration - BXD
BXD is the lenght of time an individual is exposed to a given
advertisment, branded website, branded game, online video...
Suorce: Atlas DMT
33. Challenge for advertisers: new staff
TRENDS:
Some companies are hiring in-house experts who guide the
company toward becoming more digital
These professionals are “cross-trained” in talking technology and
marketing, which often don’t mix
SOLUTION:
Consider hiring a geek marketer/digital proffesional
34. Localization
The world is becoming more local and location-aware. The next
internet and mobile wave of innovation are going to come from
location based services able to provide locally relevant information
to anyone anywhere in the world.