The document summarizes the Mobile Ad Awards competition hosted by D2 Communications (D2C) in Japan since 2002. It provides examples of winning mobile ad campaigns from various years to illustrate the evolution of mobile marketing approaches over time. These have progressed from simple black and white banner ads to more complex campaigns integrating multiple platforms and tactics. The document also introduces D2C and its CEO, outlining their leadership role in developing the mobile marketing industry in Japan.
This document provides a summary of mixi Mobile, Japan's most popular social networking service on mobile platforms. It discusses how mixi has successfully transitioned from being a PC-based service to having 70% of its traffic come from mobile, generating $15.8 million in quarterly mobile revenue. The document reviews mixi Mobile's features, business model, strategic evolution and growth on mobile over the past two years. It aims to help social networks, mobile companies, advertisers and others understand mixi Mobile's success in order to improve their own mobile strategies.
This document provides an overview of mobile commerce in Japan. It notes that over 90% of Japanese use their mobile phones to access the mobile web on a daily basis. Operators in Japan control handset makers and SIM-lock all phones, helping drive uniform experiences. They also share significant revenue with content providers. As a result, Japan has seen rapid growth in mobile commerce, reaching over $9 billion in transaction value in 2011, with over 60% of mobile internet users making purchases on their phones. Common purchases include fashion, books/media, and cosmetics. Nearly two-thirds of mobile shoppers prefer paying with cash on delivery. The widespread adoption of 3G and rich messaging services have helped drive this mobile commerce transformation
This document provides an overview of the Mobile GREE social networking and gaming service. It discusses the service's main components, which include social networking features, casual games, and complex games with social and community elements. The document also covers GREE's business model, revenues, growth in users and page views, demographics, and the company's evolution and innovation in features over time. It aims to analyze the factors that made Mobile GREE a major success in Japan's mobile market.
1. Christopher Billich presented on the Japanese mobile industry and the largest mobile service in Japan, mobagetown.
2. Mobagetown started as a social networking site and expanded into mobile advertising, premium games, online casinos, and mobile search.
3. The success of mobagetown was due to factors of the Japanese mobile market including widespread 3G adoption, high-spec phones, and a focus on user experience. Mobagetown generated revenues through advertising, affiliate programs, and selling virtual items.
This document discusses recent developments and opportunities in the mobile advertising industry. It notes that Google acquired AdMob for $750 million and Apple acquired Quattro Wireless for $265 million, showing strong interest in in-application mobile advertising. It also discusses the growing size and fragmented forecasts of the mobile advertising market. The document outlines different types of mobile ad networks and opportunities around contextual targeting, new ad formats, and location-based advertising. It proposes services around mobile advertising strategy, sales management, and technology optimization.
This document discusses the potential for mobile advertising in the Czech Republic. It notes that while mobile advertising has created hype, there is still uncertainty around the size and timing of the market. However, mobile advertising is uniquely positioned to succeed due to smartphones being personal, interactive, and always with users. The document also analyzes media consumption trends in the Czech Republic, finding that youth are shifting from traditional to online media like the internet and YouTube. Finally, it compares the current state of online advertising spending in the Czech Republic to levels in Sweden, suggesting online spending can indicate mobile advertising potential.
This document provides a summary of mixi Mobile, Japan's most popular social networking service on mobile platforms. It discusses how mixi has successfully transitioned from being a PC-based service to having 70% of its traffic come from mobile, generating $15.8 million in quarterly mobile revenue. The document reviews mixi Mobile's features, business model, strategic evolution and growth on mobile over the past two years. It aims to help social networks, mobile companies, advertisers and others understand mixi Mobile's success in order to improve their own mobile strategies.
This document provides an overview of mobile commerce in Japan. It notes that over 90% of Japanese use their mobile phones to access the mobile web on a daily basis. Operators in Japan control handset makers and SIM-lock all phones, helping drive uniform experiences. They also share significant revenue with content providers. As a result, Japan has seen rapid growth in mobile commerce, reaching over $9 billion in transaction value in 2011, with over 60% of mobile internet users making purchases on their phones. Common purchases include fashion, books/media, and cosmetics. Nearly two-thirds of mobile shoppers prefer paying with cash on delivery. The widespread adoption of 3G and rich messaging services have helped drive this mobile commerce transformation
This document provides an overview of the Mobile GREE social networking and gaming service. It discusses the service's main components, which include social networking features, casual games, and complex games with social and community elements. The document also covers GREE's business model, revenues, growth in users and page views, demographics, and the company's evolution and innovation in features over time. It aims to analyze the factors that made Mobile GREE a major success in Japan's mobile market.
1. Christopher Billich presented on the Japanese mobile industry and the largest mobile service in Japan, mobagetown.
2. Mobagetown started as a social networking site and expanded into mobile advertising, premium games, online casinos, and mobile search.
3. The success of mobagetown was due to factors of the Japanese mobile market including widespread 3G adoption, high-spec phones, and a focus on user experience. Mobagetown generated revenues through advertising, affiliate programs, and selling virtual items.
This document discusses recent developments and opportunities in the mobile advertising industry. It notes that Google acquired AdMob for $750 million and Apple acquired Quattro Wireless for $265 million, showing strong interest in in-application mobile advertising. It also discusses the growing size and fragmented forecasts of the mobile advertising market. The document outlines different types of mobile ad networks and opportunities around contextual targeting, new ad formats, and location-based advertising. It proposes services around mobile advertising strategy, sales management, and technology optimization.
This document discusses the potential for mobile advertising in the Czech Republic. It notes that while mobile advertising has created hype, there is still uncertainty around the size and timing of the market. However, mobile advertising is uniquely positioned to succeed due to smartphones being personal, interactive, and always with users. The document also analyzes media consumption trends in the Czech Republic, finding that youth are shifting from traditional to online media like the internet and YouTube. Finally, it compares the current state of online advertising spending in the Czech Republic to levels in Sweden, suggesting online spending can indicate mobile advertising potential.
The global mobile advertising market continued strong growth in the quarter ending July 2011, with impressions increasing 22% over the previous quarter. Smartphone impressions grew faster than advanced phones at 32% and 16% respectively. Globally, Android gained significantly more impressions than iPhone OS. Nokia remains the top manufacturer but is losing share, while Android surpassed Symbian and iPhone OS to become the second largest mobile platform. The report provides insights on platform, manufacturer, device and regional trends from InMobi's global mobile advertising network.
Mobile advertising impressions in Europe grew by almost 20% in the quarter ending July 2011. Smartphone growth drove much of the regional growth, gaining over 1.7 billion impressions. Android and iPhone OS remained the top two mobile operating systems in Europe, collectively holding 44% of the market. The United Kingdom saw the largest growth in mobile ad market share in the region.
Turkcell's Tone&Win is the world's first ringback tone mobile advertising platform. It allows subscribers to select branded ringback tones for a week and win airtime or minutes as they receive calls. Advertisers can target specific subscriber profiles and are charged based on the number of times their ringback tone is listened to for over 5 seconds. Major campaigns run on the platform include partnerships with Pepsi and BP that combine TV, radio, and online advertising with the Tone&Win service. The platform has over 500,000 members reaching 15 million people per month.
In this document, InMobi provides a summary of mobile advertising trends in Europe for Q2 2011 based on data from their global mobile advertising network:
- Mobile ad impressions in Europe grew 21% in Q2 2011, with smartphones growing 31% and accounting for over 60% of total impressions.
- Apple became the top device manufacturer in Europe, capturing 19.5% of ad impressions and growing faster than Android, which remained the top mobile platform but lost share.
- The top 3 platforms (Android, iPhone OS, RIM OS) accounted for nearly 60% of ad impressions in Europe, indicating fragmentation is decreasing in the region.
Rising Stars Presentation by Peter Minium IABRomania
Prezentarea noilor formate de bannere "Rising Stars" sustinuta de Peter Minium in cadrul evenimentului "Meet the Rising Stars" - 26 septembrie 2011, organizat de IAB Romania
Todacell is a global mobile advertising network that has experienced rapid growth since launching in 2010. It serves over 2 billion ad impressions per month to over 2,000 mobile publishers, reaching 90% of European mobile users. Todacell offers global coverage through offices in major cities worldwide. The document provides details on Todacell's ad network, targeting capabilities, and case studies of campaigns for clients such as Wonga, Audible, Amazon Kindle, and The Economist.
Market Research Report : Animation Market in China 2010Netscribes, Inc.
The animation market in China is growing rapidly driven by government initiatives, rising exports, and a huge consumer base. While the market potential is large, challenges include issues broadcasting foreign content and lack of popularity in global markets. Key trends in the Chinese animation industry include increasing joint ventures, mergers and acquisitions, and investment deals between domestic and foreign animation companies.
Presentation for \"New Era, New TV\" Seminar @ OrangeLabs in Beijing in December 2008. Details on services from Korea and Japan (Pandora.tv, Afreeca.tv, Nico Nico Video) and ideas on why pure ad model might be a bad idea, and why mobile is still unproven.
Conceptual model for brand utility on smartphonesMarwann AL SAADI
This document provides an overview of brand utility and its impact on brand equity in the smartphone applications market. It discusses how consumers now demand more useful apps from brands rather than just advertising. The document also presents results from a survey that found consumers are more likely to regularly use apps they find useful and relevant to their lives. The key finding is that perceived brand utility directly influences brand equity, as consumers form more positive brand attitudes when apps provide value and benefits beyond just advertising.
This document summarizes a report about the success of mobagetown, Japan's largest mobile portal. It provides an overview of mobagetown's evolution from a social gaming site to a full-fledged mobile portal with over 14 million users. The report analyzes mobagetown's business model, revenue streams, games, advertising, and strategic innovations that have contributed to its growth. It was written by Christopher Billich of research firm Infinita to provide insights into mobagetown's strategies and operations.
NeoPowerAd is the new Premium Mobile AdNetwork that aggregates advertising spaces on all major mobile platforms on the market: Mobile Site, iPhone, iPad, Windows Mobile, Android, Java applications, BlackBerry.
The premium profile of the inventories present in NeoPowerAd, the possibility to carefully select the target audience and a sales force with long experience in the mobile market, are ideal conditions to choose NeoPowerAd as the best solution to maximize the mobile inventories.
To learn more please visit www.neopowerad.com or www.neomobile.com
Follow Neomobile on @Neomobile_Group
In January Propel Executive had the pleasure of hosting a breakfast event at the W hotel with the IAB. The topic of the day was Predictions for Digital 2012. In this presentation you can view the slides from all of our digital experts.
Propel Executive - Predictions for Digital 2012propellondon
The document summarizes predictions for the online advertising market in 2012 from an executive breakfast presentation. It predicts that:
1) Online advertising will continue growing rapidly, reaching a 27% market share, up from 1% in 2001. Video advertising will grow 100% year-over-year.
2) "My Entertainment Anywhere", such as social media, video and games, will account for 60% of online time spent as users engage with entertaining content across multiple platforms.
3) Real-time bidding technologies will become more widely adopted in Europe as they have in the US, allowing advertisers to achieve higher returns on investment. This marks an important change in how digital ads are bought and sold.
The document summarizes predictions for the online advertising market in 2012 from an executive breakfast presentation. It predicts that:
1) Online advertising will continue growing rapidly, reaching a 27% market share, up from 1% in 2001.
2) Video advertising will see strong growth, with a 100% increase in spending year-over-year and the rise of video ads in social games.
3) Social media display advertising will increase dramatically, with over 60% year-over-year growth.
Mobile commerce encompasses any transaction initiated or completed through a mobile device, from content discovery to final payment. It has massive potential to change how consumers shop and pay by enabling innovative purchases. Mobile commerce creates value for companies, clients, and partners.
Neomobile is a global Mobile Commerce Group.
We are the new generation mobile content network.
We are the mobile monetization enabler for the best digital companies.
Discover more at www.neomobile.com
Vodafone: A Social Media Engagement Case Study - Aleksander Stensby and Neil ...Influence People
Vodafone's social media strategy case study documents their journey in social media engagement and monitoring. It outlines their goals of empowering customers to interact how they want and getting closer to customers. It details Vodafone's use of a social media monitoring platform to engage with customers in real-time and resolve issues. The case study shows how this approach helped create positive sentiment and humanized the brand.
The document discusses mobile marketing and interactive SMS. It notes that mobile marketing spending is increasing as brands shift money from underperforming channels. Interactive SMS allows for better engagement than standard SMS through multiple screens and dialogue. It provides examples of using interactive SMS for database management, direct marketing, and advertising campaigns. The document also outlines deliverables, pricing, and additional options for a mobile marketing service and center.
The document discusses plans for launching an over-the-top (OTT) mobile app and channel in Chhattisgarh, India. The key goals are to (1) spread relevant informative content to more citizens, (2) highlight the state's achievements, and (3) make citizens aware of government initiatives. An extensive marketing strategy is outlined to promote app awareness and downloads, including digital marketing, website development, public relations, and both online and offline promotional activities. Regular app feedback and updates are also part of the plan to improve the user experience over time.
In Q4 2010, interactive video ads accounted for 50% of ads served on AdoTube's network, rising from 30% in Q3. In-video ads had engagement rates 7 times higher and click-through rates 8 times higher than rich media display ads. Despite featuring longer ads, Polite Pre-Rolls saw growing view-through rates comparable to standard pre-rolls. The online video audience broadened in 2010, with increased advertising from consumer packaged goods, travel, fashion and finance companies.
MoMoTLV Israel March 2010 - Aviv Revach - Mobile Apps Monetization OverviewMobileMonday Tel-Aviv
MoMoTLV Israel March 2010
Mobile Apps Monetization Overview - Aviv Revach, Co-Founder, VP Business Development @ Mo'Minis. Co-Founder @ MobileMonday Tel-Aviv.
The global mobile advertising market continued strong growth in the quarter ending July 2011, with impressions increasing 22% over the previous quarter. Smartphone impressions grew faster than advanced phones at 32% and 16% respectively. Globally, Android gained significantly more impressions than iPhone OS. Nokia remains the top manufacturer but is losing share, while Android surpassed Symbian and iPhone OS to become the second largest mobile platform. The report provides insights on platform, manufacturer, device and regional trends from InMobi's global mobile advertising network.
Mobile advertising impressions in Europe grew by almost 20% in the quarter ending July 2011. Smartphone growth drove much of the regional growth, gaining over 1.7 billion impressions. Android and iPhone OS remained the top two mobile operating systems in Europe, collectively holding 44% of the market. The United Kingdom saw the largest growth in mobile ad market share in the region.
Turkcell's Tone&Win is the world's first ringback tone mobile advertising platform. It allows subscribers to select branded ringback tones for a week and win airtime or minutes as they receive calls. Advertisers can target specific subscriber profiles and are charged based on the number of times their ringback tone is listened to for over 5 seconds. Major campaigns run on the platform include partnerships with Pepsi and BP that combine TV, radio, and online advertising with the Tone&Win service. The platform has over 500,000 members reaching 15 million people per month.
In this document, InMobi provides a summary of mobile advertising trends in Europe for Q2 2011 based on data from their global mobile advertising network:
- Mobile ad impressions in Europe grew 21% in Q2 2011, with smartphones growing 31% and accounting for over 60% of total impressions.
- Apple became the top device manufacturer in Europe, capturing 19.5% of ad impressions and growing faster than Android, which remained the top mobile platform but lost share.
- The top 3 platforms (Android, iPhone OS, RIM OS) accounted for nearly 60% of ad impressions in Europe, indicating fragmentation is decreasing in the region.
Rising Stars Presentation by Peter Minium IABRomania
Prezentarea noilor formate de bannere "Rising Stars" sustinuta de Peter Minium in cadrul evenimentului "Meet the Rising Stars" - 26 septembrie 2011, organizat de IAB Romania
Todacell is a global mobile advertising network that has experienced rapid growth since launching in 2010. It serves over 2 billion ad impressions per month to over 2,000 mobile publishers, reaching 90% of European mobile users. Todacell offers global coverage through offices in major cities worldwide. The document provides details on Todacell's ad network, targeting capabilities, and case studies of campaigns for clients such as Wonga, Audible, Amazon Kindle, and The Economist.
Market Research Report : Animation Market in China 2010Netscribes, Inc.
The animation market in China is growing rapidly driven by government initiatives, rising exports, and a huge consumer base. While the market potential is large, challenges include issues broadcasting foreign content and lack of popularity in global markets. Key trends in the Chinese animation industry include increasing joint ventures, mergers and acquisitions, and investment deals between domestic and foreign animation companies.
Presentation for \"New Era, New TV\" Seminar @ OrangeLabs in Beijing in December 2008. Details on services from Korea and Japan (Pandora.tv, Afreeca.tv, Nico Nico Video) and ideas on why pure ad model might be a bad idea, and why mobile is still unproven.
Conceptual model for brand utility on smartphonesMarwann AL SAADI
This document provides an overview of brand utility and its impact on brand equity in the smartphone applications market. It discusses how consumers now demand more useful apps from brands rather than just advertising. The document also presents results from a survey that found consumers are more likely to regularly use apps they find useful and relevant to their lives. The key finding is that perceived brand utility directly influences brand equity, as consumers form more positive brand attitudes when apps provide value and benefits beyond just advertising.
This document summarizes a report about the success of mobagetown, Japan's largest mobile portal. It provides an overview of mobagetown's evolution from a social gaming site to a full-fledged mobile portal with over 14 million users. The report analyzes mobagetown's business model, revenue streams, games, advertising, and strategic innovations that have contributed to its growth. It was written by Christopher Billich of research firm Infinita to provide insights into mobagetown's strategies and operations.
NeoPowerAd is the new Premium Mobile AdNetwork that aggregates advertising spaces on all major mobile platforms on the market: Mobile Site, iPhone, iPad, Windows Mobile, Android, Java applications, BlackBerry.
The premium profile of the inventories present in NeoPowerAd, the possibility to carefully select the target audience and a sales force with long experience in the mobile market, are ideal conditions to choose NeoPowerAd as the best solution to maximize the mobile inventories.
To learn more please visit www.neopowerad.com or www.neomobile.com
Follow Neomobile on @Neomobile_Group
In January Propel Executive had the pleasure of hosting a breakfast event at the W hotel with the IAB. The topic of the day was Predictions for Digital 2012. In this presentation you can view the slides from all of our digital experts.
Propel Executive - Predictions for Digital 2012propellondon
The document summarizes predictions for the online advertising market in 2012 from an executive breakfast presentation. It predicts that:
1) Online advertising will continue growing rapidly, reaching a 27% market share, up from 1% in 2001. Video advertising will grow 100% year-over-year.
2) "My Entertainment Anywhere", such as social media, video and games, will account for 60% of online time spent as users engage with entertaining content across multiple platforms.
3) Real-time bidding technologies will become more widely adopted in Europe as they have in the US, allowing advertisers to achieve higher returns on investment. This marks an important change in how digital ads are bought and sold.
The document summarizes predictions for the online advertising market in 2012 from an executive breakfast presentation. It predicts that:
1) Online advertising will continue growing rapidly, reaching a 27% market share, up from 1% in 2001.
2) Video advertising will see strong growth, with a 100% increase in spending year-over-year and the rise of video ads in social games.
3) Social media display advertising will increase dramatically, with over 60% year-over-year growth.
Mobile commerce encompasses any transaction initiated or completed through a mobile device, from content discovery to final payment. It has massive potential to change how consumers shop and pay by enabling innovative purchases. Mobile commerce creates value for companies, clients, and partners.
Neomobile is a global Mobile Commerce Group.
We are the new generation mobile content network.
We are the mobile monetization enabler for the best digital companies.
Discover more at www.neomobile.com
Vodafone: A Social Media Engagement Case Study - Aleksander Stensby and Neil ...Influence People
Vodafone's social media strategy case study documents their journey in social media engagement and monitoring. It outlines their goals of empowering customers to interact how they want and getting closer to customers. It details Vodafone's use of a social media monitoring platform to engage with customers in real-time and resolve issues. The case study shows how this approach helped create positive sentiment and humanized the brand.
The document discusses mobile marketing and interactive SMS. It notes that mobile marketing spending is increasing as brands shift money from underperforming channels. Interactive SMS allows for better engagement than standard SMS through multiple screens and dialogue. It provides examples of using interactive SMS for database management, direct marketing, and advertising campaigns. The document also outlines deliverables, pricing, and additional options for a mobile marketing service and center.
The document discusses plans for launching an over-the-top (OTT) mobile app and channel in Chhattisgarh, India. The key goals are to (1) spread relevant informative content to more citizens, (2) highlight the state's achievements, and (3) make citizens aware of government initiatives. An extensive marketing strategy is outlined to promote app awareness and downloads, including digital marketing, website development, public relations, and both online and offline promotional activities. Regular app feedback and updates are also part of the plan to improve the user experience over time.
In Q4 2010, interactive video ads accounted for 50% of ads served on AdoTube's network, rising from 30% in Q3. In-video ads had engagement rates 7 times higher and click-through rates 8 times higher than rich media display ads. Despite featuring longer ads, Polite Pre-Rolls saw growing view-through rates comparable to standard pre-rolls. The online video audience broadened in 2010, with increased advertising from consumer packaged goods, travel, fashion and finance companies.
MoMoTLV Israel March 2010 - Aviv Revach - Mobile Apps Monetization OverviewMobileMonday Tel-Aviv
MoMoTLV Israel March 2010
Mobile Apps Monetization Overview - Aviv Revach, Co-Founder, VP Business Development @ Mo'Minis. Co-Founder @ MobileMonday Tel-Aviv.
This document discusses off-deck direct-to-consumer (D2C) mobile content channels and how to make money from them. It notes that D2C channels now operate in over 90 countries and license quality content from third parties rather than just ringtones and wallpapers. It says the key to substantial revenue is providing broadly entertaining content for the J2M mobile platform that is widely compatible, localized, and supported by varied marketing assets.
This document outlines the agenda for a mobile apps monetization event taking place in March 2010. The event will feature several lectures on topics related to monetizing mobile apps, including an overview of mobile apps monetization, in-app ads, app stores, and retail stores. It will also include time for drinking and networking. The event thanks its annual sponsors and partner communications for their support.
This document discusses direct-to-consumer (D2C) marketing strategies for the entertainment industry. It defines D2C and notes that D2C stores are ideal for attracting superfans. It then provides 7 tips for maximizing D2C campaigns, including offering exclusive products and bundles, integrated ticket bundles, personalized merchandise, instant gratification through pre-orders, long lead pre-orders, upgrades, and signed products. These strategies aim to turn spectators into die-hard fans and maximize revenue.
This document provides a summary of the mobile portal mobagetown in Japan, operated by DeNA Co., Ltd. It discusses mobagetown's history and evolution from a free games site in 2006 to Japan's number one mobile portal. The summary highlights key aspects of mobagetown's business model including revenues from mobile advertising, in-app purchases, and affiliate revenues. It also provides an overview of mobagetown's main features such as social networking, games, virtual currencies, and user-generated content.
This document summarizes the results of a study on mobile marketing spending in Spain conducted in 2009. Some key findings include:
- Mobile marketing spending in Spain was estimated to be €32.3 million in 2009, a 13.3% increase from 2008.
- Internet mobile advertising represented the largest share of spending at €11.64 million, followed by applications and advergaming at €9.06 million.
- Media buying accounted for 39% of total mobile marketing investment, while technology/production represented 25% and creativity 18%.
- The automotive, transportation, and beauty industries invested the most in mobile marketing.
- Contents and applications were seen as having the highest future potential due to advertiser interest
mixi Mobile is Japan's most popular social networking service with over 16 million members. It allows users to connect with friends, share photos and videos, write diary entries, join communities, and play casual games. The service generates most of its revenue through advertising, with some premium features available via a points-based system. Over the past two years, mixi Mobile has added innovative social features and games to engage its largely mobile user base, with 70% of traffic now coming from mobile devices.
MoMo Toronto - Summer Wrap-up 2008: Introducing BC$BCmoney MobileTV
This document provides an overview of MobileTV and proposes a recommendation engine and video monetization platform called BC$. It discusses problems with MobileTV adoption in Canada and proposes solutions. Key points include establishing an interoperable standard for tracking user behavior to provide incentives to consume content and facilitate an ecosystem between content producers, advertisers, retailers, and carriers. The BC$ platform would provide relevant content recommendations and monetization opportunities through ads and subscriptions.
Global Mobile - A World-view by Havas DigitalHavas Media
This document provides an overview of global mobile trends, opportunities, and consumer behavior across different regions. It finds that Asia, particularly Japan and South Korea, are leaders in mobile innovation and adoption. Over half of mobile subscribers in these countries use 3G networks. Japanese and South Koreans are more willing to pay for mobile content like games and videos. Their use of mobile internet and commerce is also more advanced. This high adoption of mobile is driving new opportunities for marketers.
More than 20 sample pages from Infinita's new research report on Mobile Marketing and Advertising in Japan.
Download the full report at www.infinita.co.jp/research
Webchutney is India's top digital agency, working with major brands like Unilever, P&G, HP, Airtel and Microsoft on online advertising, website design, mobile marketing and social media. According to a study by Webchutney of the top 500 advertisers in India, 82% allocate some spending to digital media but on average it is still only 5% of total advertising budgets, far lower than traditional media like television, print and radio. The study aims to understand perceptions of digital media and help brands make wise spending choices to keep up with the evolving landscape.
The document summarizes Mobile Commons, a SaaS platform for mobile messaging marketing. It was founded in 2007 and has over 85 customers. Mobile Commons allows agencies and marketers to launch large-scale SMS, voice, and web programs. The company has direct sales, agency, and reseller channels. Mobile messaging is highlighted as the leading mobile marketing channel due to its widespread adoption and engagement. Mobile Commons CEO Anthony Risicato and the experienced team are focused on building the high-growth business.
The presentation intends to give an overwiew on Mobile marketing Ecosystem and its two main areas Mobile Marketing and Mobile Advertising. A variety of possible Tools is presented along real-life case studies from Europe.
So what’s with the sportsman’s theme? The title of this keynote is “Applying a sportsman’s mindset to achieve success in your mcommerce business” but I think it’s really about using the same leadership approach in both business and your chosen sports goals.
This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!
This document discusses mobile media consumption trends around the world. It notes that mobile usage is becoming integrated into daily life, with people using their phones for various activities even when spending time with family or watching TV. The number of actively used apps per person averages around 6-10. Tablet owners frequently make purchases on their devices. Mobile is changing how people shop, with many using their phones to research products and compare prices in stores. The document also outlines how mobile advertising is evolving from simple banner ads to more immersive experiences that integrate location and other data.
This document discusses opportunities for newspapers in the growing mobile industry. It notes that mobile usage is rising globally as infrastructure expands and smartphones proliferate. The mobile platform allows newspapers to reach wider audiences, including in developing areas. While mobile represents a small portion of digital revenues currently, its share is expected to increase as adoption grows. The document outlines strategies for newspapers to engage audiences and generate revenue through mobile advertising, microtransactions, and mobile tagging with barcodes.
This document provides an overview of the Mobile GREE social networking and gaming service. It discusses the service's main components, which include social networking features, casual games, and complex games with social and community elements. The document also covers GREE's business model, revenues, growth in users and page views, demographics, and the company's evolution and innovation in features over time. It aims to analyze the factors that made Mobile GREE a major success in Japan's mobile market.
The document provides guidance on how to effectively set objectives for mobile marketing campaigns. It recommends treating mobile as you would any other media channel by including it in your overall marketing strategy and media plan from the beginning. This will help ensure mobile is not an afterthought and can be used to reach campaign objectives by filling gaps left by other channels. The key is understanding how mobile fits within your plan and how your audience uses mobile, both on its own and in combination with other media.
Webchutney is an award-winning digital marketing agency in India. It works with major brands like Unilever, P&G, HP, Airtel, and Microsoft in areas like online advertising, website design, mobile marketing, and social media. The agency has offices in New Delhi, Mumbai, and Bangalore.
The document discusses Webchutney's research on the state of digital marketing in India. It finds that while 82% of top Indian advertisers allocate budgets to the internet, online spending only accounts for 5% of total ad spending. Most digital ad budgets are used for brand websites (26%) and display ads (23%). The study also examines marketers' perceptions of digital media
1. Mobile Marketing Workshop 2009
Innovation Mobile Marketing in Japan
-Aug 2009
Manager, International Business Development
kuanxun wu(吴 宽洵)
kuanxun.wu@d2c.co.jp
http://www.linkedin.com/in/kuanxunwu
2. D2C’s Presentation in China
2008/6 Madhouse Workshop
Presented by Kuanxun Wu
2007/8 Madhouse Workshop
Presented by Isao Shinozaki
2005/11 Ad:tech Shanghai
Presented by Kuanxun Wu
2
3. Awards of 2008: Nike Japan – Road to be Ronaldinho
Show 3 Minutes Video
(C) 2009 D2Communications.All Rights Reserved. 3
4. Chapter 1
Japan market
Why Mobile
Mobile Ad Awards
4
5. 2008 Advertising Expenditures of Japan
• Television Fell for the Fourth Straight Year; Internet Expenditures
Climbed 16.3%
Classified by Medium Ad Expense by year Internet
Radio
Magazine Satellite
Newspaper
TV
Promotion Media
SOURCE: DENTSU INC. As of 2009
5
6. Internet advertising expenditures of Japan
PC and Mobile Mobile only
Million US$ Million US$
PC Display
Mobile Search
PC Search
Mobile Display
Mobile
SOURCE: DENTSU COMMUNICATION INSTITUTE INC. As of 2007, 4, 16
• Mobile ads will grow at 3x previous rate within 5 years.
(C) 2009 D2Communications.All Rights Reserved. 6
7. D2 COMMUNICATIONS
1. The world’s first company to
specialize in mobile advertising
and marketing
- “D2” stands for Digital & Direct
- Sales: 15 billion yen (FY2008)
- Employees: 280
2. The “One-stop mobile marketing
service company”
- Mobile Site Winner of Cannes Gold Award
3. Mobile advertising and marketing
evangelist
- Established the Mobile Ad Awards in 2002
7
8. Contribution to the Industry
Published Books Industry Newspaper
Illustrated Handbook on i-mode Marketing and Advertising
A Prescription for Mobile Marketing
Practical Series: Mobile Marketing
Practical Series: Mobile Marketing and Solutions
Mobile Ad Awards
Practical Series
/ Cross Media Marketing
The Mobile Phone Superpower's
Mobile Business Handbook
Mobile Marketing
(C) 2009 D2Communications.All Rights Reserved. 8
9. Introduce Fujita(藤田), CEO of D2C
No.1 Mobile Marketing Authority in Japan
1965: Born in Japan
1991: Joins Dentsu
1996: CCI (Founding Member & Director)
2000: D2C(Founding Member & Representative Director)
A leader in the development of cross-platform
PC & Mobile Advertisements
-Authored and edited 7 publications
-MBA Lecturer (Waseda University)
-Vice Chairman of Japan Internet Advertising
Association 9
10. D2C PR Activities Recently
Net Marketing Forum Ad:Tech Tokyo
Jun 30th 2009 Sep 2009
• D2C is the top sponsor • Fujita is the advisory board member and selected
as moderator for the mobile marketing session
(C) 2009 D2Communications.All Rights Reserved. 10
11. Chapter 2
Japan market
Why Mobile
Mobile Ad Awards
11
12. Advertiser’s mobile usage trends, 2009
• Co-research by Nikkei(No.1 Business Media) and D2C yearly.
• 2009, We surveyed more than 4000 companies and received 444
feedback.
12
13. AD Budget Classified Media (2008 VS 2009)
Increase Ad Budget Compared with last year
Newspaper TV Magazine Radio PC Mobile Outdoor DM
Decrease
Only Mobile’s AD Budget will be increased at 2009!
13
14. 3 Questions from the Survey
Q1) How much percent of replied companies have their own mobile
sites?
A) 1/4 B)1/3 C)1/2 D)2/3
Q2) How much percent of B2C companies have their own mobile
sites?
A) 1/4 B)1/3 C)1/2 D)2/3
Q3) How much percent of B2C companies have experienced Mobile
Marketing?
A) 1/4 B)1/3 C)1/2 D)2/3
14
15. Two Selections When Economy Depression
1.Find Customers
2.Create Customers
15
18. Reverse Funnel Model to Create Customers
Unknown
2.Create Customers
Awareness F u j it a @ d 2 c 2 00 9
18
19. Communication Model at Cyber Space
Enterprise
Creatorsÿ ÿ^ 3% ÿ
?ÿ
?%ÿ^ ?%ÿ
Contributorsÿ 3%~10%
Opportunistsÿ ?%ÿ^ ?%ÿ
10%~20%
Lurkersÿ ÿ^ ?%ÿ
80%
F uj ita@ d2c 2008
19
20. How to approach Lurkers Effectively
Mass Media Friends
Tru fromM
st ass Lurkers Tru fro F2F
st
20
21. Proposal 1 from Fujita@D2C - W Funnel Model
• Important Framework
Unknown
Potential Market
2. Create Customers ADÿ BUZZ by using Mobile
Awareness
1. Find Customers Promotionÿ SEM
Purchase
Fjita dc2 9
u @ 00
2
21
25. Proposal 2 from Fujita@D2C - MPR Theory
• Re-engineering the Marketing Process!
Marketing Communication
Process
Re-engineering
0Ref0 BPR
Business
Process
F jita d 200
u @2c 9 Re-engineering
25
26. Marketing Process Re-engineering
Insight into user Insight into user
ÿ# ÿ- Mobile Marketing
Sales Promotion
Sales Promotion
PC
PC
Mobile Mass Media
F uita d2c 200
j @ 8
26
28. Proposal 3 from Fujita@D2C – Separate Platform and Tactic
Separate Platform and Tactic at Marketing Process
Platform0û000Eco System0
û û
Big investment/Long term return
Strategy Partner is important
0Tactic00û000Campaign0
û û
Small Investment/Short term return
Human experience is important
28
29. Chapter 3
Japan market
Why Mobile
Mobile Ad Awards
29
30. Mobile Ad Awards
• The world's longest-running competition dedicated to mobile
advertising, first started in Japan by D2C in 2002 and now extended
to include entries from around the globe.
(C) 2009 D2Communications.All Rights Reserved. 30
31. Awards of 2002
Black and White Banner Only
Picture Size < 500 Byte
31
33. Awards of 2004
Photo Mail by Mobile’s Camera
Apply the Campaign by entering the number Send face photo by mail and
printed at the product package receive auto customized pictures in 24 hours
33
34. Awards of 2005
Cross Media
进入各详细页面
待机图
可带走的「iPod
mini」卡片
活动网站首页
彩铃
发送空邮件
至指定邮箱
34
35. Awards of 2006
Mobile official site for Enterprise Flash site
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36. Awards of 2007
i-menu Top Cross Media SNS
SS
N
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!
Mobile become the end point of the Cross Media.
36
37. Awards of 2008
CGP?( Consumer Generate Product)
iss evelop Cup N le ba on consum ’
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37
38. Awards of 2009
0Grand Prix0
Tokusuru Mobile Site / Tokusuru Appliÿ McDonald’s Company (Japan), Ltd. / The JV, Ltd.ÿ
Marketing Category
0Outstanding Performance0
Tokusuru Mobile Site / Tokusuru Appli ÿ McDonald’s Company (Japan), Ltd./The JV, Ltd.ÿ
0Award0 Pair Movie, “If I could be honest” Sony Music Entertainment (Japan) Inc.ÿ
0Award0 31 Sons de mode et Chambre à Paris Collection
Advance reservation Campaign ÿ Toyota Motors Corporationÿ
0Award0 Axe Chocoman Hunter ÿ Unilever Japanÿ
0Award0 Axe Wake-up Service, Inc. ÿ Unilever Japanÿ
Campaign Site Category
0Outstanding Performance0 0A half of life is game0 ÿ NHN Japan Corporationÿ
0Award0 Kamogawa Horumo Official Site ÿ Shochiku Co., Ltd.ÿ
0Award0 New model Qube Mobile Promotion ÿ Nissan Motor Co., Ltd.ÿ
0Award0 Gambare Obento Shokun! Campaign ÿ Marumiya Corporationÿ
0Award0 Fits Mobile site ÿ LOTTE Co., Ltd.ÿ
Ad / Creative Category
…
38
39. Award of 2009, Sony Music- Pair Movie
Show 3 Minutes Video 39
40. Award of 2009, Unilever Japan – CHOCOMAN
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41. Award of 2009, AXE WAKE-UP SERVICE INC.
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42. Award of 2009, NHN - A half of life is game
Show 3 Minutes Video
43. Grand Winner of 2009, - MacDonald/ The JV
Top Page of Mobile Site Picture flow when using application at the Shop
Subscribes Growth of Mobile site and Application
AoMc200
sf ah 9
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>100M PV/ Month 12M Users
Mobile Site
3M Users
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0 84 08.05 08.06 08.07 08.08 0 89 08.10 08.11 08.12 09.01 09.02 09.03
.0 .0 43
44. Mobile evolution in Japan
100 ,00
2, 000
Mobile Wallet
ÿ3
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ÿ.
Ringtone Full
ÿ3
Flash
100 ,00
0, 000
GPS
Photo Mail
i-Appli
Mobile Marketing
Concierge
8,0 ,00
000 0
i-Mode
Search
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6,0 ,00
000 0
Mobile Users
4,0 ,00
000 0
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1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
44
46. Digital Native
1.Japanese people 29 or younger who actively used
mobile email in their teens encounter media
in a completely different way. (Hakuhodo 2008)
2.Children in Japan 16 or younger who are habitual
mobile users also approach media in a completely
different same way. (Gartner 2006)
3.What is happening in Japan today tell us how the world
will shape up over within the next 10 years.
Japan should be considered as a future indicator,
rather than an isolated case. (Fujita@d2c)
46
47. About me
• My background
– Born in China, visited Japan as a foreign student at 1994.
– Graduated from Tokyo institute of Technology, began career at
Accenture Tokyo as IT consultant at 2000.
– Joined D2C to in charge of international Business Development
at 2005.
• My contact:
– kuanxun.wu@d2c.co.jp
– http://www.linkedin.com/in/kuanxunwu
Prepare to launch blog on Sep, to introduce mobile marketing of Japan
47