The disparity between consumer media consumption and advertiser media spend demonstrates the gap between the digital reality and - to quote Jim Stengel, GMO P&G – the “antiquated thinking to a new world of possibilities.”
Marketers regularly change the creative content of their campaigns, but there is no automatic driver for adopting new media channels. Changing established media allocations is risky; weighing the options requires time and effort, and then there is the “fear factor” — making the wrong decision can make exploration seem daunting. But it doesn’t have to be.
Our Changing Channels 70/20/10 model captures the dynamic nature of the media marketplace and embodies the need for channel plans to continually evolve to provide optimal return.
Youtube being the Second largest Search engine, Why a Brand should move to Youtube, A Great study by Nielsen proving a point that why TV advertising may not get the potential reach unless you Integrate it with YOUTUBE
Marketers regularly change the creative content of their campaigns, but there is no automatic driver for adopting new media channels. Changing established media allocations is risky; weighing the options requires time and effort, and then there is the “fear factor” — making the wrong decision can make exploration seem daunting. But it doesn’t have to be.
Our Changing Channels 70/20/10 model captures the dynamic nature of the media marketplace and embodies the need for channel plans to continually evolve to provide optimal return.
Youtube being the Second largest Search engine, Why a Brand should move to Youtube, A Great study by Nielsen proving a point that why TV advertising may not get the potential reach unless you Integrate it with YOUTUBE
Location targeting - Putting mobile advertising on the map, Mandeep Mason, Na...iMedia UK
Maximising relevance has become a mantra for forward thinking brands and their agencies. In this session we will explain how location can add new layers of context to consumer behaviour, resulting in ad targeting that drives deeper, more immediate engagement and action from consumers.
Based on Navteq's most recent research, we will look at the acceptance of location based ads from a consumer perspective, their behaviour with location enabled apps and the clear opportunities emerging for brands. To round off the session we'll look into some real life examples of location based campaigns in the market today, and set out some guidelines for brands and agencies to start getting involved.
Social Telly: Television & Social Media by Vincent LetangChinwag
Slides from Vincent Létang, Senior Analyst, Head of Advertising at Screen Digest from the The Future of TV Advertising: Keeping It Social that took place on Tue 8th Feb during Social Media Week London.
For more info on the event:
http://chw.ag/EQx
2010.gada LATVIJAS mediju reklāmas tirgus un 2011.gada prognozesStarcom
Latvijas mediju reklāmas tirgus apjomi, sākot no 2005.gada līdz 2010.gadam. Apkopoti LRA un TNS Latvija, publiskotie tirgus dati un mediju aģentūras Starcom 2011.gada prognozes.
Global Entertainment and Media practiceUmair Mohsin
Global entertainment and media practice Presentation by Price White House Coopers.
Marcel Fenez, global leader of the entertainment & media practice, talks about why there's nowhere to hide from the migration to digital, and how the economic crisis is accelerating this process.
This GlobalWebIndex Presentation is designed to cut through the hype and build understanding on how consumers will interact with their TV sets in the future.
Be informed of MDA’s initiatives, schemes and opportunities available for your company. Interact, network and exchange ideas with other industry partners.
For full set of presentations shared at the Media Business Forum 2009, please refer to the links below.
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
YouTube Google+ Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
Videoteknika product features & performancevideoteknika
Videoteknika SRL (Perugia) Established in 2002 has grown into one of IP CCTV Products in Europe. Middle East & Africa
Offering a comprehensive IP CCTV line-up made up of IP Cameras. NVR &Storage devices.
Location targeting - Putting mobile advertising on the map, Mandeep Mason, Na...iMedia UK
Maximising relevance has become a mantra for forward thinking brands and their agencies. In this session we will explain how location can add new layers of context to consumer behaviour, resulting in ad targeting that drives deeper, more immediate engagement and action from consumers.
Based on Navteq's most recent research, we will look at the acceptance of location based ads from a consumer perspective, their behaviour with location enabled apps and the clear opportunities emerging for brands. To round off the session we'll look into some real life examples of location based campaigns in the market today, and set out some guidelines for brands and agencies to start getting involved.
Social Telly: Television & Social Media by Vincent LetangChinwag
Slides from Vincent Létang, Senior Analyst, Head of Advertising at Screen Digest from the The Future of TV Advertising: Keeping It Social that took place on Tue 8th Feb during Social Media Week London.
For more info on the event:
http://chw.ag/EQx
2010.gada LATVIJAS mediju reklāmas tirgus un 2011.gada prognozesStarcom
Latvijas mediju reklāmas tirgus apjomi, sākot no 2005.gada līdz 2010.gadam. Apkopoti LRA un TNS Latvija, publiskotie tirgus dati un mediju aģentūras Starcom 2011.gada prognozes.
Global Entertainment and Media practiceUmair Mohsin
Global entertainment and media practice Presentation by Price White House Coopers.
Marcel Fenez, global leader of the entertainment & media practice, talks about why there's nowhere to hide from the migration to digital, and how the economic crisis is accelerating this process.
This GlobalWebIndex Presentation is designed to cut through the hype and build understanding on how consumers will interact with their TV sets in the future.
Be informed of MDA’s initiatives, schemes and opportunities available for your company. Interact, network and exchange ideas with other industry partners.
For full set of presentations shared at the Media Business Forum 2009, please refer to the links below.
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
YouTube Google+ Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
Videoteknika product features & performancevideoteknika
Videoteknika SRL (Perugia) Established in 2002 has grown into one of IP CCTV Products in Europe. Middle East & Africa
Offering a comprehensive IP CCTV line-up made up of IP Cameras. NVR &Storage devices.
Enterprise IT Services Marketing Skill Development ProgramManish Tiwari
Enterprise IT Services Marketing program has been designed with objective to improve the knowledge and skills of technology services marketing personnel. The program is also useful for technical people in the front end client facing role.
Bar charts appear frequently in PowerPoint based corporate presentations. However most of these are boring and are difficult for the viewer to comprehend. Here are a few techniques and guidelines to follow to improve a sales slide during your next company or investor presentation.
What makes a great leader? Knowledge, smarts and vision, to be sure. To that, Daniel Goleman, author of “Leadership: The Power of Emotional Intelligence,” would add the ability to identify and monitor emotions — your own and others’ — and to manage relationships.
The top media trends that consumers don’t even know aboutKantar
This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer.
And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company.
Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
Video Convergence Powered by Extreme ReachExtreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
What’s Next in Mobility? Key Areas of CyberinfrastructureCybera Inc.
Trevor Doerksen M.Sc.
CEO, MoboVivo
Presented at the Cybera/CANARIE National Summit 2009, as part of the session "What's Next: Key Areas of Emerging Cyberinfrastructure."
This session explored some of the up-and-coming areas of cyberinfrastructure and why they are increasingly being considered as essential elements to innovative research and development.
Visiware Companion Screen Solutions for Radio @ Radio 2.0 2013ACTUONDA
Keynote – La révolution du second-écran
Comment enrichir l'expérience des auditeurs, améliorer l'audience et renforcer l'expérience de marque ?
Par Colas Overkott (Visiware)
‘Radio Augmentée et Publicité’ : La 3ème édition des Rencontres Radio 2.0 a eu lieu le 15 Octobre à l’INA Paris
Toutes les infos sur : www.rr20.fr/
250 professionnels / 50 intervenants
10 keynotes / 3 tables rondes / 12 workshops
Grands Prix Radio 2.0 / La Radio des Rencontres
L’objectif de ces Rencontres est de participer au développement du secteur de la radio 2.0 à travers un événement qui regroupe des professionnels autour de présentations, débats, workshops et de partage d’expériences.
Cette journée (6ème édition entre la France et l’Espagne) est également l’occasion de communiquer autour de la radio 2.0 afin de mettre en valeur ses qualités à la fois en termes d’innovation, d’opportunités économique et créatives.
3 grands sujets au programme en 2013 :
- Social radio & Transmedia : Quelle forme de narration transmedia attendent les auditeurs connectés sur les réseaux ?
- Radio augmentée et Second Ecran : Comment enrichir l’expérience audio des auditeurs sur toutes les plateformes, sur tous les écrans ?
- Musique et Publicité : Comment la musique, territoire des marques, est-elle préemptée par les annonceurs ?
Ces rencontres professionnelles s’adressent à l’ensemble des acteurs du secteur :
- Editeurs de services de radio en ligne (FM, webradios, agrégateurs), plateformes de streaming, fournisseurs de services audio en ligne
- Agences média, studio de création, régies publicitaires, annonceurs
- Fournisseurs de technologies et des services, consultants, experts, développeurs, chercheurs
- Institutionnels, investisseurs et journalistes/influenceurs
Date : 15 octobre 2013, à l’INA, 83 rue Patay 75013 Paris. M° 14 – Biblio F Mitterrand
Co-organisées par Actuonda, AdsRadios, INA Expert
- Partenaires Platinum : Visiware, Civolution
- Partenaires Gold : Médiamétrie, Kantar Média, Radio France, Le Mouv', Deezer, Spotify, Music Story, Triton Digital
- Partenaires Média : La Lettre Pro de la Radio, Offremedia, Frenchweb, Satellinet, Media+ Edition Multimedi@, RadioPub
- Partenaire Grands Prix : Adswizz
- La Radio des Rencontres : Mediameeting, Save Diffusion, Wheatstone, Multicam Systems
- Autres Partenaires : Radioline, Radionomy, Bobler, Havas Media, la SACEM, Le Salon de la Radio
Pour rester informé, suivez-nous sur :
Twitter @Radio_20 : twitter.com/Radio_20
Facebook Radio20Paris : www.facebook.com/radio20paris/
linkedIn Groupe Radio 2.0 : www.linkedin.com/groups?about&…k=anet_ug_grppro
Pour plus d'information contactez Nicolas Moulard (Actuonda) moulard@actuonda.com
Site web : www.rr20.fr/
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
MoMo Toronto - Summer Wrap-up 2008: Introducing BC$BCmoney MobileTV
Mobile Monday Toronto 2008 - Yearly Wrap-Up Event... I was fortunate enough to be asked to come speak about my experience in Japan and introduce my business idea for bringing MobileTV technology to Canada more efficiently than other markets which are trying to build upon custom-built mobile Telecom/Carrier broadcast networks rather than wifi/wimax/3G/4G internet streaming networks.
Branded Content (in Mobile) by Chris SchaumannChris Schaumann
Content is what we really want - Entertainment, Excitement and Education. On any screen, anytime.
The pace of change in the Advertising & Technology landscape is accelerating and new engagement techniques and formats evolve rapidly. Content and it's fluidity should be curated to ensure it's most wanted.
This presentation outlines my view on the latest technology trends and examples for a more digital content powered marketing paradigm.
Presented at University of Tallinn, Estonia (the home of Skype)
Consumers have changed and so has Marketing. The pace of change is accelerating, putting more pressure on organizations to embrace this new Digital Reality and transform the way they market.
Nokia has been at the forefront of this change by leveraging Digital Media and new ways of Marketing to engage Consumers in meaningful ways.
Transforming Nokia’s Marketing Organization successfully, requires a comprehensive program utilizing all relevant levers to drive this change. This presentation will give you insights around the latest (digital) marketing trends and the successful approach Nokia has taken to adopt to this new Digital Reality.
Nokia Southeast Asia & Pacific's view on the digital marketing opportunity, the new marketing model and these changes can be operationalized across bought, owned and earned media.
Digital Advertising Trends - Asian Publishing ConventionChris Schaumann
The Consumer is control and ignores standard Advertising. He spends most of his time online and the online populations in Asia are exploding. Advertisers are trying to keep up and struggling with finding the right way to reach and engage them in a meaningful manner. Measuring this engagement is another challenge. The presentation will highlight key consumer trends, their online behavior and illustrate a way forward.
Presented on 17.07.09 at the Asian Publishing Convention in Manila, Philippines
Presentation of the Advertising Networks & Exchanges Panel at the ad:tech conference in Singapore on 10.06.09.
In an increasingly fragmented media environment and in an age of accountability, marketers are faced with the complex task of reaching customers in a huge number of different destinations and platforms and converting them. Traditional media buying approaches and processes are inefficient and out-dated. Ad networks and exchanges are promising to streamline media buying and delivery on a pay-per-performance basis.
Join our panel as they explain how ad networks and exchanges have evolved so far and how they are removing many of the inefficiencies associated with traditional buying and selling of online channels. The discussion also explores the obstacles of adopting ad networks & exchanges in current media strategies, as well as their future direction into an evolving all-digital media-marketplace.
Global senior executives of leading ad networks are on the panel to help you better understand how such important channels can benefit your business.
In an age of product abundance, it’s more important than ever to have a strong brand to differentiate your company, product or service. Emancipated consumers powered by the internet are in control, participate and co-create brands. Thriving with your brand in this challenging environment requires re-thinking a couple of things: the marketing model, your platform approach, media and your brand assets.
Making sense of the various elements and platforms of Social Media, this chart takes into account recent developments of Social Network features and activities.
The Consumer is control and ignores Advertising. He spends most of his time online and the online populations in Asia are exploding. Advertisers are trying to keep up and struggling on the right way to reach them and engage them in a meaningful way. Measuring this engagement is another challenge. The presentation will highlight key trends and illustrate a way forward.
The emancipation of the consumers powered by global communication platforms (over 1.3b online users) and advances in software services as well as consumer electronics have given way to digital social networking, blogging/citizen journalism and prosumerism.
The presentation will explorer Web 2.0 statistics/trends and showcase successful advertising examples using rich internet applications, gadgets and social networking apps which engage consumers in an immersive, interactive and participatory manner.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
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➢ Super Show 9 in HCM with Super Junior
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➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
10. TV Channel Proliferation
The End of Mass Media
7109
Number of TV Channels
1686
416
246
93
UK
Japan US France Germany
Source: Europe: Screen Digest 2005, Japan: Wikipedia May 2006, US: US Federal Comms Commission, 2004
87. 07/07/07: The Media Event
From the producers of Live 8, a media event to focus global attention on climate crisis…
• 7 concerts…
at ecologically responsible & politically important venues
• 7 continents…
each with its own environmental concerns
• 150+ artists…
performing in support of a global call to action
• 60+ films…
& PSAs messaging critical environmental issues
• Live Earth’s “SOS” online community…
engaged by rich content & interactivity
• 2 million audience members…
inspired by the event experience
• 2 billion viewers…
mobilized to take action with corporate partners
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88. Global Concert Locations and Venues
Artist for All Venues to be confirmed
• US: Giants Stadium Confirmed
• UK: Wembley Stadium – London Confirmed
• Brazil: Copacabana Beach, Rio de Janeiro
• South Africa: The Cradle of Human
Kind, Maropeng near Johannesburg
• Japan: Tokyo Dome, Tokyo
• China: (location TBD), Shanghai
• Australia: Aussie Stadium, Moore Park, Sydney
89. Live Earth Confirmed Artists
Giant Stadium–New Jersey
• Kanye West • Melissa Etheridge
• AFI • Dave Matthews Band
• Kelly Clarkson • Rihanna
• Akon • Fall Out Boy
• KT Tunstall • Roger Waters
• Alicia Keys • Smashing Pumpkins
• Ludacris • John Mayer
• Bon Jovi • The Police
• Sheryl Crow
Page 148
90. Live Earth Confirmed Artists
Wembley Stadium–London
• Beastie Boy • James Blunt
• Black Eyed Peas • John Legend
• Bloc Party • Keane
• Corinne Bailey Rae • Madonna
• Damien Rice • Paolo Nutini
• Razorlight
• David Gray
• Duran Duran • Red Hot Chili Peppers
• Snow Patrol
• Foo Fighters
• Genesis
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91. Global Media Distribution & Reach
• A global campaign fueled by 24-hour multimedia reaching 2 billion viewers
The Exclusive Online Distributor
“One of the things that Microsoft and MSN really believe in is that the Internet is going to change the world, and
that we can play a very big role in this.” Joanne Bradford-Corporate Vice President and CMO,
MSN Live Earth Press Announcement, Los Angeles, 2/15/2007
U.S. Broadcast Global Broadcast Online Marketing & PR
SaveOurSelves.org
Guerrilla Marketing
User Generated
Content
PSAs
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