We brand emotions, while others brand messages. http://madisonagency.com.ua/

1. communications agency

2. Welcome to Ukraine

3. Who’s there?
100
96%
75
59%
50
42% 43% 41%
25
0 TV INTERNET RADIO NEWSPAPERS MAGAZINES
“Every day media in our lives broadens and deepens”.
Captain Obvious
Source: InMind, 2012, 3 quarter (internet users 15+)

4. Where does the time go?
21,7 h.
20 h.
16,8 h.
5 h. 4,3 h.
TV INTERNET RADIO NEWSPAPERS MAGAZINES
On average, one person spends from 5 to 10 hours a day
using his favorite media source.
Source: InMind, 2012, 3 quarter (internet users 15+)

5. TODAY

6. TODAY
When having his breakfast, on his way to work,
when shopping or brushing his teeth, a person
is exposed to as many as 5000 advertising
messages. Every day.

7. TODAY
Those he might use and the totally useless
ones, personalized and random, funny and
boring. Mostly – boring.

8. TODAY
People look away from the
annoying ones; they don’t trust
the showy ones and ignore the
dull ones.

9. This is why it is absolutely
crucial who you choose
to trust with announcing
your product.

10. For most people “brand”
means – a logo and
a product’s name.
For us it is a person’s
experience, the feeling
he gains looking at the
shelf, the chemical
reaction in his head.
Branding emotion.

11. communications agency
We brand emotions
while others brand messages

12. What we do
communications agency

13. What we do
Strategy
Plans can
change, but the
planning process
is vital.
communications agency

14. What we do
Strategy Innovations
Plans can If something
change, but the new appears
planning process today –
is vital. tomorrow
people can’t live
without it.
communications agency

15. What we do
Strategy Innovations Creative
Plans can If something Wow!
change, but the new appears
planning process today –
is vital. tomorrow
people can’t live
without it.
communications agency

16. What we do
Branded
Strategy Innovations Creative
content
Plans can If something Wow! What was that
change, but the new appears you said? Speak
planning process today – interestingly,
is vital. tomorrow otherwise you
people can’t live won’t be heard.
without it.
communications agency

17. What we do
Branded Social
Strategy Innovations Creative
content media
Plans can If something Wow! What was that Even kittens and
change, but the new appears you said? Speak puppies have
planning process today – interestingly, their profiles on
is vital. tomorrow otherwise you social networks.
people can’t live won’t be heard.
without it.
communications agency

18. What we do
Branded Social
Strategy Innovations Creative
content media
Plans can If something Wow! What was that Even kittens and
change, but the new appears you said? Speak puppies have
planning process today – interestingly, their profiles on
is vital. tomorrow otherwise you social networks.
people can’t live won’t be heard.
without it.
Production Promotion
Project’s muscles. Rational and
reasonable promotion.
communications agency

19. For example
communications agency

20. Insight:
The 90s’ Golden Age of advertisement is over. There are no more
bold agencies.
Bates, Darcy and Sahar had their blaze of glory… and then from
being creative agencies turned into agencies of gratifying clients'
whims.
communications agency

21. Idea:
The world’s first client-service
agency: «Whatever»
communications agency
www.whatever.com.ua

22. Whatever Agency
In 2010 we created a
virtual Facebook
agency
Whatever Agency.
Just for fun.
But the truth is...
communications agency

23. The truth about the market :
communications agency

24. The joke went right
>9 000 55 000
fans unique visitors of
of the the web-site
community
communications agency

25. The joke went right
#1 $10 %30
in fans number a project’s annual return to the web-
among the budget. It’s site even if it has
advertising enough to pay for had no updates
a domain. And for 3 years. Just
agencies’
to get an eyeful.
Facebook- you don’t need
communities. more than that.
communications agency

26. Seriously!
#1
among the agencies that
clients want to work with.
according to the poll of
ADME.UA
communications agency

27. In other words
WhateverAgency – is an ironic reflection of a modern
market of both agencies and clients, built on the market-
players’ insights. The participation level and the number
of responses prove that insights – is something that really
hits a nerve.
Many a true word is spoken in jest..
We will change what we can – the agencies’ part.
communications agency

28. One more example
communications agency

29. Task:
To attract public attention to the discussion about the Ukrainian draft law
#8711 that limits and violates the freedoms of homosexuals and to collect
electronic votes against its approval.
communications agency

30. Social advertising
What it was before?
Was only connected to the problems
of homosexuals
communications agency

31. Social advertising
What it was before? Solution:
Was only connected to the problems Concerns everyone
of homosexuals
communications agency

32. Campaign Idea
In order to gain the broadest audience coverage the agency developed an idea to
demonstrate the potential risks the draft law carries for every citizen of Ukraine:
introduction of the censorship in music, literature, and television.
communications agency

33. What it turned into
The client expected
1000 votes
for 1-month campaign
communications agency

34. What it turned into
The client expected Client collected
1000 votes 500 votes
for 1-month campaign т
communications agency

35. What it turned into
The client expected Client collected
1000 votes 500 votes
for 1-month campaign for 2 days
communications agency

36. And more...
The posters were placed at
3 stations only
communications agency

37. And more...
Earne
d med
ia
The posters were placed at
> 100 placements
3 stations only in the most respectable ukrainian
online media and blogs
communications agency

38. communications agency
Our team
There’s no secret at all that an
agency is not just a roof over four
walls and a sign at the entrance,
but people working within these
walls: discussing, planning,
creating, talking, eating
and even sleeping sometimes.
communications agency

39. Kateryna Magon
Business Development Director
Where could we have met?
Kyiv Post, “1+1”, NashKiev.ua,
ADME.ua, Studio7,
Peppermint interactive
Clients:
M1, Farmak, Snow Panda, New Products
(REVO), Molfix, TV channel
“Inter” (Maydan’s, Red or Black), Pernod
Ricard (Havana Club, Martell), PepsiCo
(Sadochok), L’Oreal Ukraine (Kerastase),
Cointreau
communications agency

40. Den Кeleberdenko
Creative Director
Where could we have met?
Redworks, Ogilvy, OgilvyOne,
McCann Worldgroup, Sahar,
Peppermint interactive
Clients:
OTPbank, BAT (Vogue, Pall Mall), Life:),
PEOPLEnet, PepsiCO, Снежная Панда,
L’Oreal, MasterCard, Nestle (Nescafe),
SABMiller (Miller, Amsterdam), Pernod
Ricard, SUN InBev Ukraine (Chernigivske,
Bacardi-Martini, New Products (REVO),
Platinum Bank (Platinum Click)
communications agency

41. Kseniya Zagray
Client Service Director
Where could we have met?
FCB Media Arts, Ogilvy,
OgilvyOne, L’Oreal,
Peppermint interactive
Clients:
SUN InBev Ukraine (Chernigivske), SUBMiller (Miller,
Amsterdam), Bacardi-Martini, Pernod-Ricard (Havana,
Martell, Ballantine’s), New Products (REVO), PepsiCo
(Sadochok), L’Oreal (L’Oreal Paris, Maybelline NY, Vichy,
L’Oreal Professionnel), Unilever (Axe, Rexona),
Procter&Gamble, GlaxoSmithKleine, Snow panda, Placen
Formula, Platinum Bank (Platinum Click);
“Inter” (Maydans), VEGA Telecom, PEOPLEnet, Tiger Asset
Management, Concorde Capital, British American Tobacco
(Pall Mall), Online.ua and others...
communications agency

42. Structure
Kateryna Magon Den Keleberdenko Kseniya Zagray
Business Development Creative Director Client Service Director
Director
Business Client Service
development/ Creative Team
Strategy Team
Production Team SMM Team
communications agency

43. We’ll be happy to meet with you!
communications agency
2013, Kiev, Ukraine
+380 (44) 209 53 93
hello@madisonagency.com.ua
www.madisonagency.com.ua