You can’t stop the waves but
you can learn to surf
Future of Contracting
October 11th, 2018
Joakim Jansson
1. Get into position
2. Choose the right waves
3. Make the most of the waves
1. 2. 3. 4.
In a time of
dramatic change we
work to instill confidence and
courage to evolve in individuals,
organizations and societies
giving them capabilities
to find their own
path into
the fut-
ure Co-creating digital transformation
#TransformationDay
Digital Transformation Ecosystem
Tools Books
Processes Co-CreatorsMethodology
Arenas
What is digital transformation?
What does digital
transformation mean to
you?
From analog to digital
Technology &
Infrastructure
Products &
services
Waves of change constantly arise….
What is the effect? How does it affect the company?
Behaviors,
Attitudes &
Values
Digital Transformation
The adaptions a business
makes to be competitive
in a digitalized world
WHY
DIGITAL
TRANSFORMATION?
19 d
3,5
4
13
38
75
50 million
usersPokémon Go
Facebook
Internet
Telephone
Radio
TV
Digital Transformation,
Waves and Surfing
“You can’t stop the waves
but you can learn to surf.
Jon Kabat-Zinn
3D-printing
Artificial Intelligence
Augmented Reality
Automation
Battery Development
Beacons
Big Data/Data Analytics
Blockchain
BYOD
Click to Pay
Co-Creation
Content Marketing
Continuous Innovation Process
Crowdfunding
Distributed Organizations
Crypto Currencies
Customer Journeys
Digital Workplace
Drones
Ecosystem
From Product/Function to CX
Gamification
Internet of Things
Internet Security
Messaging Apps
Mobility– Mobile
Notifications
Objectives and Key Results
Omni-channel
On Demand Delivery
Open Innovation
Personalization
Positioning
Quantified Self
Real time
Sharing Economy
Social by Design
Social Search
Smart contracts
Strategy, Organization and
Innovation merge
Virtual Reality
Voice assistants
Wearables
… loads of waves of change...
3 things successful digital
transformations have in
common
Organization
Processes
Vision
Mission
Values
Strategy work
Infrastructure
Value Proposition
& Revenue Model
Data & Analysis
Touchpoints
Relations
1Digitalization
affects the whole
company….
… not just
communication
and IT
2
Balance short and long term
2
Balance short and long term
At home At work
3
A workplace that supports digital skills and change
3
A workplace that supports digital skills and change
HOW TO LEAD DIGITAL
TRANSFORMATION
How to lead and achieve
digital transformation
– The Methodology
Digital Maturity Matrix
Helping leaders take
command of digital
transformation
Angela Ahrendts
3 phases of digital maturity
Digitalization affects the
whole company
9 digital motors…
Values, Vision & Mission Strategy work Organization
Processes Infrastructure Data & Analysis
Value Proposition & Revenue Model Touchpoints Relationships
…that should be emphasized in a
certain order
Values, Vision & Mission
Strategy work
Organization
Processes
Infrastructure
Data & Analysis
Value Proposition & Revenue Model
Touchpoints
Relationships
1. Mobilization 2. Coordination 3. Acceleration
Why? Where?
How?
What?
Values, Vision & Mission
Organization
Processes
Infrastructure
Data & Analysis
Value Proposition & Revenue Model
Touchpoints
Relationships
1. Mobilization 2. Coordination 3. Acceleration
Why? Where?
How?
What?
…what it often looks like
Strategy work
?
?
?
So what is your digital position...
...and what does it mean?
Final thoughts
How much should you change?
Where do you go from here?
Summary
1. Look at digital transformation in a holistic way
2. Why & Where, How and What
3. Start with sense of urgency + common language/knowledge
4. Create a structure for monitoring waves of change
5. Have a process for the transformation
6. Leadership is key (owner, board & management)
Finally…...
1. 2. 3. 4.
Book & Digitaltransformation.net
Measure digital
maturity and receive
new perspectives
Cases, exercises, guides and
interviews
Joakim Jansson
+46 708-664 035
joakim@digjourney.com

Future of Contracting 181011