This document summarizes a presentation on leading digital transformation. It discusses defining digital transformation and identifying the key waves of change brought by digitalization. It also outlines three things successful digital transformations have in common: focusing on organization, processes, and establishing a clear vision, mission, and values. Finally, it promotes measuring an organization's digital maturity to understand how much it needs to change.

1. Leading
Digital Transformation
Milan
April 9th, 2018

2. • Digital Transformation Enabler
• Advisor l Entrepreneur l Speaker
• Experienced CEO & Board member
• Author Leading Digital Transformation
• Originator Digital Maturity Matrix
Joakim Jansson

3. In a time of
dramatic change we
work to instill confidence and
courage to evolve in individuals,
organizations and societies
giving them capabilities
to find their own
path into
the fut-
ure Co-creating digital transformation

5. What is digital transformation?

6. What does digitalization
mean to you?

7. Digital Transformation

8. The adaptions a business
makes to be competitive
in a digitalized world

9. 1. Get into position

10. 2. Choose the right waves

11. 3. Make the most of the waves

12. 3D-printing
Artificial Intelligence
Augmented Reality
Automation
Battery Development
Beacons
Big Data/Data Analytics
Blockchain
BYOD
Click to Pay
Co-Creation
Content Marketing
Continuous Innovation Process
Crowdfunding
Distributed Organizations
Crypto Currencies
Customer Journeys
Digital Workplace
Drones
Eco System
From Product/Function to CX
Gamification
Internet of Things
Internet Security
Messaging Apps
Mobility– Mobile
Notifications
Objectives and Key Results
Omni-channel
On Demand Delivery
Open Innovation
Personalization
Positioning
Quantified Self
Real time
Robotics
Sharing Economy
Social by Design
Social Search
Strategy, Organization and
Innovation merge
Virtual Reality
Voice command
Wearables
… loads of waves of change...

13. Waves of change

14. 3 things successful digital
transformations have in
common

15. Organization
Processes
Vision
Mission
Values
Strategy work
Infrastructure
Value Proposition
& Revenue Model
Data & Analysis
Touchpoints
Relationships
1Digitalization
affects the whole
company….
… not just
communication
and IT

16. 2
Balance short and long term

17. 2
Balance short and long term

18. I’m the alibi!
The digital alibi vs a
common responsibility
3

19. LEADING DIGITAL
TRANSFORMATION

20. The Methodology
Digital Maturity Matrix

21. Helping leaders take
command of digital
transformation
Angela Ahrendts

22. John Kotter
The Theoretical framework

23. 3 phases of digital maturity

25. Digitalization affects the
whole company

26. 9 digital motors…

27. …that should be emphasized in a
certain order
Values, Vision & Mission
Strategy work
Organization
Processes
Infrastructure
Data & Analysis
Value Proposition & Revenue Model
Touchpoints
Relationships
1. Mobilization 2. Coordination 3. Acceleration
Why? Where?
How?
What?

28. Values, Vision & Mission
Organization
Processes
Infrastructure
Data & Analysis
Value Proposition & Revenue Model
Touchpoints
Relationships
1. Mobilization 2. Coordination 3. Acceleration
Why? Where?
How?
What?
…what it often looks like
Strategy work

29. ?
?
?
So what is your digital position...
...and what does it mean?

30. Final thoughts

31. How much does your company need
to change?

33. Measure your digital maturity
+ cases, guides and exercises
www.digitaltransformation.net

34. Joakim Jansson
+46 708-664 035
joakim@digjourney.com
Leading Digital Transformation
DigJourney
DigJourney