SlideShare a Scribd company logo
Fundraising Success Integrating the Internet with Direct Mail to Bring in Money in '09
With Integration You Can ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integration for Success: A Case Study How an Environmental Organization Integrated Direct Mail & the Internet to Fly Past Its Fundraising Goals
Year-End Campaign ,[object Object],[object Object],[object Object]
The Plan: 6 Weeks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Mail Appeals ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
Feedback: What inspired you to give? ,[object Object],[object Object],[object Object]
Results: Money Raised
Results: Donations
What Made it So Successful?
Strategic Integration, Testing, Timing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Incentive to Donate, Feedback,  Follow Up ,[object Object],[object Object],[object Object],[object Object],[object Object]
You Can Do It, Too
How You Can Succeed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips for Converting  Direct Mail Copy to Email ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tips for Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object]
Raise More Money
It All Comes Down to Data ,[object Object],[object Object],[object Object],[object Object],[object Object]
Kimberly L. Sanberg Ignitus Strategies [email_address] http://IgnitusStrategies.com www.twitter.com/ignitus 612.812.0188 View this presentation on Slideshare: http://www.slideshare.net/ignitus Ready to raise more money? Contact us.

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Fundraising Success: Integrating the Internet with Direct Mail to Bring in Money in '09

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