Joshua Palau emphasizes the importance of optimizing the entire search experience to build consumer loyalty and drive business growth. He discusses the need for evolving goals and tracking all valuable interactions, suggesting that businesses should leverage existing data and deliver content that meets consumer demand. The document highlights that adapting to changes in search behaviors and preferences, such as product searches with location-based results, is crucial for maximizing revenue opportunities.

1. Getting More Out of SearchJoshua Palau, VP Search

2. Getting more out of searchRazorfish Creates Experiences that Build Businesses

3. Getting more out of searchSearch Creates Discovery Experiences that Build Loyalty

4. Getting more out of searchBut We Rarely Track All of Those Experiences

5. Getting more out of searchEvolution = Understanding that Every Interaction Counts

6. Evolve by Understanding Valuable ActionsTotal Clicks = $500.00We only measured against the two who convertedOptimize to those twoGetting more out of search

7. Closing the LoopChannel EvolutionLeverage learning’s from existing programs

8. Use Search to identify contact opportunities

9. Use Email to identify new keyword categories

10. Close the loop through confirmations

11. Build loyalty ?Getting more out of search

12. Delivering the ExperienceContent EvolutionDeliver the experience by meeting consumer demand

13. Bounce rate by keyword group + landing page uncovers improvement areas

14. Provide choice when queries are too broad to match searcher intent

15. Rank organically for broad and specific termsGetting more out of search