1. The document discusses strategies for using a website and social media to build relationships with donors and engage supporters. It emphasizes using these tools to communicate effectively and gather user data.
2. Several tactics are presented for driving traffic to the website, engaging users, and collecting donations and other support online. These include optimizing the website, using email marketing, social media, and personal fundraising pages.
3. Collecting user data through the website and communications allows organizations to strengthen relationships through personalized outreach, targeted messaging, and ongoing engagement with supporters. This can ultimately improve fundraising results.
Presented on June 10, 2011 by Mack Campbell at the DFW Philanthropy Conference, this session included a discussion of best practices for website and email design, as well as benchmarks and fundraising through social media.
Presented on June 10, 2011 by Mack Campbell at the DFW Philanthropy Conference, this session included a discussion of best practices for website and email design, as well as benchmarks and fundraising through social media.
Social Media Innovation in Friends Asking FriendsBlackbaud
Let’s face it. Fundraising is a lot easier when you have a little help from your friends. This session will reveal the latest tools and technology we’ve built into Friends Asking Friends to make it simpler and more effective than ever for your participants and supporters to raise money for your cause. We’ll also take a look at new research and statistics surrounding the impact of social media tools on peer-to-peer fundraising. You’ll leave this session with fresh ideas and actionable items to help your participants start raising more money on your behalf today.
Essential Steps to an Effective eMarketing CampaignBlackbaud
You have eMarketing tools – now what? Join Zuri Group for this hands-on session and learn how you can maximize impact of your email campaigns. Walk away with tactics for incorporating and leveraging social media in email campaigns; strategies for “listening” to your online community; techniques to “converse” effectively with every audience; and methods to generate and glean invaluable information from your key demographics.
Build your digital presence by focusing on the big 3frank barry
Search Engine Optimization (SEO), Email Communication and Social media each play a pivotal role in building and maintaining a a well rounded and significant digital presence for your non-profit. This presentation looks at the key building blocks and equips you with actionable insights that you can put into practice today.
Join Sage for this informative discussion that includes valuable tips on making the most of your Donor-Centric web presence, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions
Social Media Innovation in Friends Asking FriendsBlackbaud
Let’s face it. Fundraising is a lot easier when you have a little help from your friends. This session will reveal the latest tools and technology we’ve built into Friends Asking Friends to make it simpler and more effective than ever for your participants and supporters to raise money for your cause. We’ll also take a look at new research and statistics surrounding the impact of social media tools on peer-to-peer fundraising. You’ll leave this session with fresh ideas and actionable items to help your participants start raising more money on your behalf today.
Essential Steps to an Effective eMarketing CampaignBlackbaud
You have eMarketing tools – now what? Join Zuri Group for this hands-on session and learn how you can maximize impact of your email campaigns. Walk away with tactics for incorporating and leveraging social media in email campaigns; strategies for “listening” to your online community; techniques to “converse” effectively with every audience; and methods to generate and glean invaluable information from your key demographics.
Build your digital presence by focusing on the big 3frank barry
Search Engine Optimization (SEO), Email Communication and Social media each play a pivotal role in building and maintaining a a well rounded and significant digital presence for your non-profit. This presentation looks at the key building blocks and equips you with actionable insights that you can put into practice today.
Join Sage for this informative discussion that includes valuable tips on making the most of your Donor-Centric web presence, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions
Taking Leadership Online - What\'s Hype and What Works in Online FundraisingAliamc
Fundraising Day New York
Speakers: Alia McKee, Sea Change Strategies, Nancy Haitch, The International Rescue Committee, and Jono Smith, Network for Good
Fundraising Day New York
Taking Leadership Online
Friday, June 12, 2009
Alia McKee of Sea Change Strategies, Nancy Haitch of the International Rescue Committee and Jono Smith of Network for Good explored what’s hype and what works in online fundraising. Here is their presentation slideshow.
Enterprise Online Fundraising Plan and ResearchRebecca Higman
Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting.
The deck includes research topics, creating donor profiles and personas and six strategies to online outreach.
This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.
Youve built a website, now lets build a relationship
1. You’ve Built a Website – Now Let’s Build a Relationship Mike Kierce Education Team, eTapestry division of Blackbaud
2. … by building a meaningful relationship with our donors, online! “ Internet Strategies for Relationship Building” Our objective - We want to explore how we use technology and the Internet to meet the needs and desires of our donors/alumni/volunteers/members/prospects,
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7. North American Online Giving Estimates * Estimate of Giving in 2001 = $550 million Estimate of Giving in 2002 = $1.1 Billion Estimate of Giving in 2003 = $1.9 Billion Estimate of Giving in 2004 = $2.62 Billion Estimate of Giving in 2005= $4.53 Billion Estimate of Giving in 2006= $6.9 Billion *Estimates provided by ePhilanthropy Foundation Any Signs of Slowing? Estimate of Giving in 2009= Approaching $15 Billion
17. Web Site Optimization Ways to Drive Traffic Video is a Magnet for Your Web Site! Could the impact of this story be told more effectively any other way?
20. Can they get something? Calendars Documents Event Information Alumni Lists Planned Gift Info Newsletters PodCasts
21. Can they do something? Register for an event Golf tournaments Walk-a-thons Dinners Join – Become a member Update their own information Run planned gift calculations Purchase school merchandise
22. Can they give something? Time - Volunteer Goods (in kind gifts) Money
Thanks for taking the time to join us this morning for what we hope will be an informative and enlightening session! Introduction of self (Existing Role, New Accounts Role, Neat perspectives, technically Generation X, belong to a new batch of young professional donors that many organizations are attempting to reach and build relationships with today) Thanks to NSFA - who has realized the importance of technology for nonprofits of all shapes in sizes and are allowing us to use this as a platform for getting this message to several groups throughout the U.S.
Our objective this morning is a very simple one. (Read) Well…….maybe not so easy at first glance, haha. But it should be by the end of our session. We will talk about a number of ways that, as a nonprofit organization, you can leverage technology and the internet to help improve your donor relationships. Now, this topic can be a bit overwhelming, a bit scary, and at times difficult to understand how some of these ideas can be applied. It will be our goal today to highlight some of the latest tools available to nonprofits when it comes to engaging donors or potential donors over the internet and how you can apply them. In fact, some of these ideas you should literally be able to implement this afternoon… which is the great thing about this topic! Our bottom line - If you are able to come away with a few ideas or concepts to improve your overall online strategy, then I think we can consider it a success!
Fortunately, it isn’t difficult for us to convey the importance and potential outreach of the internet and a website for that matter. FORTUNATELY almost all schools and school foundations we work with do have a website today. UNFORTUNATELY, the Field of Dreams theory of “If you build it, they will come” doesn’t apply to your website. There are far too many schools that we’ve interacted with that are taking this for granted and not placing enough focus on ensuring that your website is reaching that potential. Something to consider, is that you have a huge advantage over most of the groups we work with in that you have a BUILT-IN audience. Even more incentive to make sure you’re placing a focus on your website.
To further illustrate this point, lets talk for a minute about the “New Normal” of daily life and how it has affected internet usage. READ BULLET POINTS Obviously many of these ideas and topics translate to the way people learn about and support Nonprofits and how as an organization you are establishing a relationship (MORE ON NEXT SLIDE)
With this new normal, we see an entirely new brand of donor. As a nonprofit striving to succeed in retaining donors as well as acquiring them, we really must change the way we think and operate on the web. READ LIST…!
If you aren’t convinced yet, lets take a look at some statistics provided by the ePhilanthropy Foundation for Online Giving in North America. If this isn’t a clear sign that Nonprofits MUST focus some energy on creating an online strategy, I’m not sure what is.
With that, lets make some initial conclusions in regards to technology, relationship building, and fundraising READ (1 by 1) ADVANCE
The power of your website is really immeasurable. Consider that, before most people will donate, and regardless of whether that donation is made online or not, they WILL BE at your website, learning about your organization and determining whether or not they want to give you their money. ADVANCE
Can they literally come away with a piece of information?
While content is important, there is a careful balance and you don’t want to convolute the screen with too much information. Making it very apparent for how one can become involved will improve your chances that they will do just that. ADVANCE
Like we mentioned earlier, providing the ability to give online REALLY is a no brainer today.
Giving options for Recurring Gifts or Pledges should always be included as well. Recurring Gifts can be the foundation for many successful campaigns
Asking for volunteers or subscribers to your newsletters can be an exceptionally easy way of gathering information
For any organization with Alumni, your website should allow those folks to engage with you, and share their information
Event Registration – something we mentioned earlier, can now be inserted as part of your website, and an excellent/convenient way of allowing people to participate with very little work on your part
This concept of team or personal fundraising is one of the fastest growing aspects of online fundraising. There is a reason for that, and the reason is success rate. (Talk about) ADVANCE
This concept of team or personal fundraising is one of the fastest growing aspects of online fundraising. There is a reason for that, and the reason is success rate. (Talk about) ADVANCE
This concept of team or personal fundraising is one of the fastest growing aspects of online fundraising. There is a reason for that, and the reason is success rate. (Talk about) ADVANCE
This concept of team or personal fundraising is one of the fastest growing aspects of online fundraising. There is a reason for that, and the reason is success rate. (Talk about) ADVANCE
So now that we have an interactive website, we’ve collected information for donors, event attendees, volunteers, alumni. What is a logical next step for us in building that relationship?
An alternative to Direct mail (something that may have been much more common in the past)
What are some clear advantages of utilizing eCommunications vs. Direct Mail?
Because we’ve been able to gather information, we should be able to target our emails quite easily. Is anyone familiar with click through statistics? These types of stats will actually reveal those names who have opened the e-mail, how many times and when, and whether that person has clicked on specific links included within the email That type of knowledge can be very powerful!
E-mail is such a great way of pointing someone to a particular action. Using a targeted approach can allow you to communicate with specific people en masse’ and for a specific reason.
A lot of groups I’ll talk to are concerned with overloading with e-mail. A nice way to combat this is with a targeted approach. Send an email first. If it doesn’t succeed, give physical mail a try. As a last resort, revert to e-mail and alert the recipient that you’ve attempted to connect with them via physical mail as well and GIVE THEM the option of the preferred method looking forward. You’ll also want to give them the opportunity to OPT OUT
E-mail is such a great way of pointing someone to a particular action. Using a targeted approach can allow you to communicate with specific people en masse’ and for a specific reason.