The document discusses content strategy and provides 11 tips for getting online content under control. It defines what content strategy is and its key components. It emphasizes the importance of understanding user needs and business goals. The tips include writing a purpose statement, auditing existing content, defining target users, prioritizing content initiatives, and establishing governance through guidelines and an editorial calendar. The overall message is that a content strategy helps ensure an organization's online content is useful, usable, and supports its goals.
Learn from Cynthia Moxley and Gavin Baker of Moxley Carmichael to use the power of blogging to build your business.
Your business should have one. Learn how to engage a diverse audience with a blog community. In this course you'll learn a simple blogging strategy and tips on how to get started.
http://www.moxleycarmichael.com
http://twitter.com/moxcar
http://twitter.com/gavinbaker
http://twitter.com/cmmoxley
http://bluestreak.moxleycarmichael.com
http://newstreak.moxleycarmichael.com
CatHige: Facebook Analytics & Sentiment Analysis for page managersRichard Moh
If you're an agency:
1. Training team members to be proficient in social media analytics takes time, effort, and resources.
2. Hiring talents with social media analytics skills are not easy
3. Copy and pasting data from multiple sources takes up bulk of report preparation time (you can crosscheck this with your team)
The situation able applies to small medium enterprises and startups as well.
With this in mind, we at Rebaem Media introduces CatHige.
1. Reduces report preparation time from to minutes.
2. Get your team to work on insights
3. Identify types of users within your social assets (evangelists, trolls etc)
4. Know what they comment about in your assets.
IF you are looking for ways to improve how your team works with social media, do reach out to us at richard@catjira.com
See Amy Nicholson's presentation slides from Marketing Week Live 2016. She will walk you through the 7 things you need to get straight before you get started on the path to content success.
Whatever your content challenge, find out how to solve it with these 7 steps to content marketing heaven.
Help! 7 digital content crises and how to fix them | Amy Nicholson | Sticky ...Sticky Content
Help! Letters to the content problem page
Or 7 digital content crises and how to fix them
Are you stuck in a content hell hole? Feeling directionless, undermined and alone? Never fear – we’re here to help!
In this problem-page-inspired presentation, Sticky Content’s Amy Nicholson turns digital content agony aunt to show you how to avoid some common content pitfalls.
From idea generation to content planning tips, this presentation will give you practical suggestions for things you can start doing now to make your colleagues calmer, your content better and your customers fall in love.
Aaron Weiche's presentation from MnSearch.org's "Landing Page and Conversion Rate Optimization" Search Snippets event held on July 26th, 2012 in Minneapolis, Minnesota.
How to Create Content that Converts (2016) Taboola
On April 6, 2016, Taboola's Senior Content Strategist, Inbar Yagur, presented on content marketing best practices. She discusses how to target the right audience and keep them on your page, optimize the user funnel, engage users, elicit the desired customer action, and more.
What Your CMO Should Know About Email But Doesn't - CordialMediaPost
Everyone loves talking about the CMO role in making decisions around email marketing, yet the reality is most struggle to understand the nuances that are involved. How much should they really know or understand? Cordial will present key themes that can help you in educating your C-Level influencers and helping them be a key part of the decision as this world of email marketing morphs.
Learn from Cynthia Moxley and Gavin Baker of Moxley Carmichael to use the power of blogging to build your business.
Your business should have one. Learn how to engage a diverse audience with a blog community. In this course you'll learn a simple blogging strategy and tips on how to get started.
http://www.moxleycarmichael.com
http://twitter.com/moxcar
http://twitter.com/gavinbaker
http://twitter.com/cmmoxley
http://bluestreak.moxleycarmichael.com
http://newstreak.moxleycarmichael.com
CatHige: Facebook Analytics & Sentiment Analysis for page managersRichard Moh
If you're an agency:
1. Training team members to be proficient in social media analytics takes time, effort, and resources.
2. Hiring talents with social media analytics skills are not easy
3. Copy and pasting data from multiple sources takes up bulk of report preparation time (you can crosscheck this with your team)
The situation able applies to small medium enterprises and startups as well.
With this in mind, we at Rebaem Media introduces CatHige.
1. Reduces report preparation time from to minutes.
2. Get your team to work on insights
3. Identify types of users within your social assets (evangelists, trolls etc)
4. Know what they comment about in your assets.
IF you are looking for ways to improve how your team works with social media, do reach out to us at richard@catjira.com
See Amy Nicholson's presentation slides from Marketing Week Live 2016. She will walk you through the 7 things you need to get straight before you get started on the path to content success.
Whatever your content challenge, find out how to solve it with these 7 steps to content marketing heaven.
Help! 7 digital content crises and how to fix them | Amy Nicholson | Sticky ...Sticky Content
Help! Letters to the content problem page
Or 7 digital content crises and how to fix them
Are you stuck in a content hell hole? Feeling directionless, undermined and alone? Never fear – we’re here to help!
In this problem-page-inspired presentation, Sticky Content’s Amy Nicholson turns digital content agony aunt to show you how to avoid some common content pitfalls.
From idea generation to content planning tips, this presentation will give you practical suggestions for things you can start doing now to make your colleagues calmer, your content better and your customers fall in love.
Aaron Weiche's presentation from MnSearch.org's "Landing Page and Conversion Rate Optimization" Search Snippets event held on July 26th, 2012 in Minneapolis, Minnesota.
How to Create Content that Converts (2016) Taboola
On April 6, 2016, Taboola's Senior Content Strategist, Inbar Yagur, presented on content marketing best practices. She discusses how to target the right audience and keep them on your page, optimize the user funnel, engage users, elicit the desired customer action, and more.
What Your CMO Should Know About Email But Doesn't - CordialMediaPost
Everyone loves talking about the CMO role in making decisions around email marketing, yet the reality is most struggle to understand the nuances that are involved. How much should they really know or understand? Cordial will present key themes that can help you in educating your C-Level influencers and helping them be a key part of the decision as this world of email marketing morphs.
How to Enable Sales & Share Content Internally with Kapost GalleryKapost
91% percent of B2B marketers use content marketing, but 65% of the content created goes unused.
This growing gap between content creation and content discoverability is causing marketing nightmares—especially when it comes to locating, aligning, and distributing content.
Learn how to empower your sales people with content and drive marketing results with a content repository that is accessible, relevant, and trackable. Download the webinar http://bit.ly/1LOYsAb
Want to better engage audiences and make an impact? Then consider adding visuals to your content.
Assets like infographics are the visual content you need to add to your content marketing mix – but how can you make yours stand out among the rest?
In this presentation, learn the best practices for creating infographics that will educate and engage your audience.
Discover:
– How to plan for and gather the data and content you need for an infographic.
– 5 best practices for structuring and organizing your content into an infographic.
– How to create an interactive infographic.
– Success stories and results from customers.
Tell better stories-stories that connect with your audience and your mission.
Discover methods and tools for engaging stakeholders, creating a story framework and executing measurable content. Great for content strategists, creators, marketers and editors.
Aatif Awan, Head of Growth LinkedIn - Growth Hacking is Dead. Long Live Growth. Traction Conf
LinkedIn's Head of Growth, Aatif Awan discusses how to think about Growth from first principles instead of worrying about Growth Hacking. He shares insights from growing LinkedIn to 380 million professionals that can help you create the right Growth culture, team and processes. Visit: http://tractionconf.io
Website Design & Development Process ChecklistNimblechapps
7-Stages Website Design & Development Process includes - Discovery Phase - Simplified Requirement Document, Website Development Planning, & so on...
Check out in-depth analysis from our blog - https://www.nimblechapps.com/blog/technology/website-design-development-process-checklist-infographic
Boston UXPA 2016 | What’s Worse: A Root Canal or Selecting Health InsuranceBecky Minervino
Why is selecting Health Insurance so painful? From the myriad of carrier choices to the endless amount of forms to the lack of transparency around what you’re are signing up for, the complexity around benefits selection is frustrating for both employees and employers. In order to make this process easier for everyone involved, Fidelity and BEAM set out to re-design this experience — taking an agile and collaborative approach to understanding how to make the process of selecting and managing health insurance better.
We'll talk about how we leveraged a variety of best practices and user-centered approaches to tackle this complex problem. This includes:
• Understanding the different constituents within the current Health Insurance experience: employees, employers, brokers and carriers;
• Our approach to understanding individual needs through interviews with benefits administrators across a variety of organizations;
• Distilling findings and incorporating design-sprints to arrive at “just enough” concepts en route to a full MVP;
• Validating concepts through prototyping and co-design with users to refine the experience;
• What worked well and what we are doing for the next phase of work.
How Datavail Built an Efficient Content Engine with KapostKapost
Datavail used Kapost to streamline their content process—and the results were immediate. Listen to the full webinar to learn more: http://bit.ly/1Gt60Yo
[SlideShare] The Blueprint to B2B Content MetricsKapost
Seventeen percent of marketers say they have no content effectiveness measurements in place and 49% are using only basic metrics such as clicks or downloads, according to a Demand Metric study.
In order to be truly effective with content, the modern marketer needs to understand and measure the health of the content operation, the total reach of content, and the conversions content generates.
Take the guesswork out of measuring the effectiveness of your content and learn more about content marketing metrics: http://bit.ly/1KV57uD
5 SEO Mistakes You Can Fix Today
These are five very common SEO mistakes that our SEO Team sees on a regular basis as we review websites.
Goal: To walk you through each of these five mistakes and show you step by step how you can IDENTIFY and CORRECT these issues to improve your organic search rankings.
We will cover...
1) Duplicate Content
Duplicate content is one of the most common mistakes we see on a website especially with Wordpress themed websites. Most webmasters and business owners don't have any idea that they have duplicate content or that it can negatively affect your search rankings.
2) Keyword Theming
Keyword theming will help you eliminate keyword stuffing (which Google hates - think negative SEO and penalties) and enable you to get more keyword phrases ranked for an individual page on your website. We will walk you through how it works and how to use the Google AdWords Keyword tool (for free) to start keyword theming.
3) Competitor Tracking
Knowing what keyword phrases your competitors are ranking for is great, but identifying the easy opportunities to move ahead of them because Google hasn't indexed specific content types or keyword themes is even better. Yup, we will teach how to do this too so you can start dominating your competitors. (Just don't share this with them)
4) User Experience Optimization
It's great to improve your SEO and drive more traffic to your website, but happens once someone lands on your homepage, landing page, or blog? UX is critical to converting traffic to leads and customers. We provide you with good and bad examples as well as best practices regarding One-Click methodology, calls to action, page load speed, and navigation.
5) Images
Yes, images play an integral role to your User Optimization, but also to your overall search engine optimization strategy. This isn't just about ALT Text, but you need to start by thinking about the filename of your images before you upload them to your website, how the image size will affect page load speed, and by all means please don't use stock images.
Our SEO Team will guide you through all of these and drop in a few more.
If you need more help, we are here for you and will provide with a free SEO Website Review.
Inbound Marketing Agents
SEO Team
E: agent@inboundmarketingagents.com
W: www.inboundmarketingagents.com
P: 615.600.4790
KPI’s, Data, Reporting and Communication. Stop Pandering to Clients, Start Ma...Annabel Hodges
Whether it's your startup 3-man band, a supplier, the day-to-day account manager or the HiPPOs of this industry - communication is always key. In the world of search marketing, we can often get so caught up with the nitty gritty, we forget just how to communicate on a wider level. Great work is undermined because nobody realises how great it really is, business is lost because we didn't realise until it was too late. Here we'll look at how to manage expectations, build on existing relationships, making sure you set the KPIs that make sense, how to report back without losing hours of your life and reporting back on the things that matter. Underutilised yet powerful tools.
You started out with the best of intentions. Then things started to go wrong.
You wanted to deploy an intranet solution to improve communication and collaboration. You had dreams of engaged employees easily sharing and managing their content. But then things started to go wrong. If your intranet is failing, it's likely that your intentions were sound, but your expectations were unrealistic.
In this webinar Daniel Cohen-Dumani, founder and CEO of Portal Solutions and OneWindow Workplace, tells us about the 7 Signs Your Intranet is Failing (...And How to Fix It).
We discussed:
- The seven signs of a failing intranet
- Using the right tool(s) for your organization's needs
- Governance planning
- Setting goals and measuring ROI
- The overwhelming importance of having a plan
Applying content marketing hacks from Tech to Publishing - Tech Forum 2023BookNet Canada
Marketing at a publishing house can be a challenge — so many books, so little time. It can feel difficult to give each book the time and attention it deserves. But while time often feels like it’s in short supply, content never is.
If you’ve been wanting to stop, take stock of what you’re doing, and create meaningful content marketing plans that maximize your impact while taking into account your time and budget-strapped realities, this webinar is for you. Brownyn Kienapple, Director of Content Marketing at PolicyMe, worked in publicity and marketing at Penguin Canada for four years, so she knows firsthand the challenges unique to the industry.
Link to presentation: https://youtu.be/FW6m29tmzSE
Presented by BookNet Canada on April 4, 2023, with support from the Department of Canadian Heritage.
How to Enable Sales & Share Content Internally with Kapost GalleryKapost
91% percent of B2B marketers use content marketing, but 65% of the content created goes unused.
This growing gap between content creation and content discoverability is causing marketing nightmares—especially when it comes to locating, aligning, and distributing content.
Learn how to empower your sales people with content and drive marketing results with a content repository that is accessible, relevant, and trackable. Download the webinar http://bit.ly/1LOYsAb
Want to better engage audiences and make an impact? Then consider adding visuals to your content.
Assets like infographics are the visual content you need to add to your content marketing mix – but how can you make yours stand out among the rest?
In this presentation, learn the best practices for creating infographics that will educate and engage your audience.
Discover:
– How to plan for and gather the data and content you need for an infographic.
– 5 best practices for structuring and organizing your content into an infographic.
– How to create an interactive infographic.
– Success stories and results from customers.
Tell better stories-stories that connect with your audience and your mission.
Discover methods and tools for engaging stakeholders, creating a story framework and executing measurable content. Great for content strategists, creators, marketers and editors.
Aatif Awan, Head of Growth LinkedIn - Growth Hacking is Dead. Long Live Growth. Traction Conf
LinkedIn's Head of Growth, Aatif Awan discusses how to think about Growth from first principles instead of worrying about Growth Hacking. He shares insights from growing LinkedIn to 380 million professionals that can help you create the right Growth culture, team and processes. Visit: http://tractionconf.io
Website Design & Development Process ChecklistNimblechapps
7-Stages Website Design & Development Process includes - Discovery Phase - Simplified Requirement Document, Website Development Planning, & so on...
Check out in-depth analysis from our blog - https://www.nimblechapps.com/blog/technology/website-design-development-process-checklist-infographic
Boston UXPA 2016 | What’s Worse: A Root Canal or Selecting Health InsuranceBecky Minervino
Why is selecting Health Insurance so painful? From the myriad of carrier choices to the endless amount of forms to the lack of transparency around what you’re are signing up for, the complexity around benefits selection is frustrating for both employees and employers. In order to make this process easier for everyone involved, Fidelity and BEAM set out to re-design this experience — taking an agile and collaborative approach to understanding how to make the process of selecting and managing health insurance better.
We'll talk about how we leveraged a variety of best practices and user-centered approaches to tackle this complex problem. This includes:
• Understanding the different constituents within the current Health Insurance experience: employees, employers, brokers and carriers;
• Our approach to understanding individual needs through interviews with benefits administrators across a variety of organizations;
• Distilling findings and incorporating design-sprints to arrive at “just enough” concepts en route to a full MVP;
• Validating concepts through prototyping and co-design with users to refine the experience;
• What worked well and what we are doing for the next phase of work.
How Datavail Built an Efficient Content Engine with KapostKapost
Datavail used Kapost to streamline their content process—and the results were immediate. Listen to the full webinar to learn more: http://bit.ly/1Gt60Yo
[SlideShare] The Blueprint to B2B Content MetricsKapost
Seventeen percent of marketers say they have no content effectiveness measurements in place and 49% are using only basic metrics such as clicks or downloads, according to a Demand Metric study.
In order to be truly effective with content, the modern marketer needs to understand and measure the health of the content operation, the total reach of content, and the conversions content generates.
Take the guesswork out of measuring the effectiveness of your content and learn more about content marketing metrics: http://bit.ly/1KV57uD
5 SEO Mistakes You Can Fix Today
These are five very common SEO mistakes that our SEO Team sees on a regular basis as we review websites.
Goal: To walk you through each of these five mistakes and show you step by step how you can IDENTIFY and CORRECT these issues to improve your organic search rankings.
We will cover...
1) Duplicate Content
Duplicate content is one of the most common mistakes we see on a website especially with Wordpress themed websites. Most webmasters and business owners don't have any idea that they have duplicate content or that it can negatively affect your search rankings.
2) Keyword Theming
Keyword theming will help you eliminate keyword stuffing (which Google hates - think negative SEO and penalties) and enable you to get more keyword phrases ranked for an individual page on your website. We will walk you through how it works and how to use the Google AdWords Keyword tool (for free) to start keyword theming.
3) Competitor Tracking
Knowing what keyword phrases your competitors are ranking for is great, but identifying the easy opportunities to move ahead of them because Google hasn't indexed specific content types or keyword themes is even better. Yup, we will teach how to do this too so you can start dominating your competitors. (Just don't share this with them)
4) User Experience Optimization
It's great to improve your SEO and drive more traffic to your website, but happens once someone lands on your homepage, landing page, or blog? UX is critical to converting traffic to leads and customers. We provide you with good and bad examples as well as best practices regarding One-Click methodology, calls to action, page load speed, and navigation.
5) Images
Yes, images play an integral role to your User Optimization, but also to your overall search engine optimization strategy. This isn't just about ALT Text, but you need to start by thinking about the filename of your images before you upload them to your website, how the image size will affect page load speed, and by all means please don't use stock images.
Our SEO Team will guide you through all of these and drop in a few more.
If you need more help, we are here for you and will provide with a free SEO Website Review.
Inbound Marketing Agents
SEO Team
E: agent@inboundmarketingagents.com
W: www.inboundmarketingagents.com
P: 615.600.4790
KPI’s, Data, Reporting and Communication. Stop Pandering to Clients, Start Ma...Annabel Hodges
Whether it's your startup 3-man band, a supplier, the day-to-day account manager or the HiPPOs of this industry - communication is always key. In the world of search marketing, we can often get so caught up with the nitty gritty, we forget just how to communicate on a wider level. Great work is undermined because nobody realises how great it really is, business is lost because we didn't realise until it was too late. Here we'll look at how to manage expectations, build on existing relationships, making sure you set the KPIs that make sense, how to report back without losing hours of your life and reporting back on the things that matter. Underutilised yet powerful tools.
You started out with the best of intentions. Then things started to go wrong.
You wanted to deploy an intranet solution to improve communication and collaboration. You had dreams of engaged employees easily sharing and managing their content. But then things started to go wrong. If your intranet is failing, it's likely that your intentions were sound, but your expectations were unrealistic.
In this webinar Daniel Cohen-Dumani, founder and CEO of Portal Solutions and OneWindow Workplace, tells us about the 7 Signs Your Intranet is Failing (...And How to Fix It).
We discussed:
- The seven signs of a failing intranet
- Using the right tool(s) for your organization's needs
- Governance planning
- Setting goals and measuring ROI
- The overwhelming importance of having a plan
Applying content marketing hacks from Tech to Publishing - Tech Forum 2023BookNet Canada
Marketing at a publishing house can be a challenge — so many books, so little time. It can feel difficult to give each book the time and attention it deserves. But while time often feels like it’s in short supply, content never is.
If you’ve been wanting to stop, take stock of what you’re doing, and create meaningful content marketing plans that maximize your impact while taking into account your time and budget-strapped realities, this webinar is for you. Brownyn Kienapple, Director of Content Marketing at PolicyMe, worked in publicity and marketing at Penguin Canada for four years, so she knows firsthand the challenges unique to the industry.
Link to presentation: https://youtu.be/FW6m29tmzSE
Presented by BookNet Canada on April 4, 2023, with support from the Department of Canadian Heritage.
Web Content Strategy - How to Plan for, Create and Publish Online Content for...Joe Pulizzi
A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego.
The presentation goes into detail about why marketers have to develop a publishing mindset, why web content strategy is so difficult, and what you can do now to create an effective content strategy and plan within your own organization.
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
20 Steps to Becoming THE Publisher in Your IndustryJoe Pulizzi
Presentation from Joe Pulizzi given at the Ohio Growth Summit about Content marketing and how small businesses can learn to become THE information resource (publisher) for their industry to attract and retain customers.
When you deal with SEO for small businesses, it will help you make a strong online presence to target the local audience. Once you optimize your platform with the right strategies, it will automatically help you generate better sales. What are the results of managing local SEO? This means your business will reach the top ranks for people looking for near me services. Professional SEO Services will help you to provide all the relevant information about your business to potential customers. Read More Here: https://www.elsner.com/seo-for-small-business-the-ultimate-strategies-for-better-roi/
Why it’s necessary to manage content
Three content stories
What is a content strategy, and why do you need one?
Anatomy of an effective content strategy
What to include in a content strategy
Making your content strategy work
Creating a successful publishing process
Everything you’ve always wanted to know about CMSs
Myths about content management
Connecting your content strategy and your CMS
Step-by-step information about how associations can create an effective content strategy. Presentation given by Hilary Marsh and Rana Salzmann at the Association Forum Annual Meeting, June 2013
2015 IBS: Content Is King: Drive More Traffic, Leads and Sales with Content M...Meredith Oliver
This seminar was presented at the 2015 International Builders Show (IBS) by Meredith Oliver of Creating WOW and Kristi Allen of McArthur Homes.
Seminar Description:
Content marketing is a long term strategy that includes developing original, relevant content for your website visitors. With constant updates to Google's search algorithms, the best way to drive traffic and improve search rankings is with content marketing. This session will teach you how to develop and execute a content marketing strategy on your website and social media sites, and how to leverage content you already have and create new content. You'll also gain insight into what content creation should be outsourced and what should be created internally.
Pumping out content is easy for an enterprise brand.
But is that content providing higher ROI and value to your target audience or leading to higher bounce rates?
Does your target audience feel the same connection to your content as you do?
Do you take part in the online conversations that matter to your brand?
Are you tracking the right competitors?
This presentation seeks to help enterprise brands be more strategic in planning content, expanding their competitive reach, and truly connecting with their target audience.
Register for this webinar to learn how brands can enhance cross-functional agility, increase their impact in digital marketing, and prepare for 2022’s demand evolution.
You’ll learn:
-Why competitive research is your most effective tool in identifying conversations you should be part of.
-What people are asking about your content via YouTube.
-How to put quality over quantity and avoid churning out articles with low SEO value.
Enterprise brands get a lot of organic traffic, but that doesn’t always lead to conversions.
Oftentimes, it’s just noise based on name recognition and domain authority.
Join Katie Greenwood, Sr. SEO Manager at Conductor, as she shows the ins and outs of creating an effective enterprise content strategy that leads to conversions, not bounces.
She will review how top brands create content that generates loyal customers and establishes themselves as leaders in their space.
Content Marketing for Associations and Non-ProfitsJoe Pulizzi
Presentation given by Joe Pulizzi of the Content Marketing Institute on how Associations can develop a strategic vision to their content marketing in all channels. Includes both content strategy setup and tactical distribution tips.
inBIZZness Magazine April Issue #1 Final with QR for Print.pdfManny Sarmiento
Welcome to inBIZZness Magazine, the ultimate source of information for all things marketing, social media, SEO, ChatGPT, AI, and other business-related articles. Our magazine is designed to provide practical, in-depth analysis, expert opinions, and industry insights to help business owners and professionals stay ahead of the competition.
We work tirelessly to bring you the latest trends, best practices, and real-world case studies from the world of business. Whether you are looking to improve your digital marketing strategy, optimize your website for search engines, or implement the latest AI technologies, our magazine has got you covered. In addition to our informative articles, we also feature interviews with industry leaders and experts, giving you exclusive insights into their success stories, strategies, and best practices. We also provide our readers with comprehensive guides, tutorials, and how-to articles, making it easy for you to implement the latest business trends...
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
60. Create dog selector tool Improve online licensing process Launch live chat for customer service Create interactive dog friendly establishment map User Need Business Goal Site Objective Resources 1 2 1 1 5 3 3 3 2 11 1 3 2 1 7 1 2 1 1 5
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
71. I’m out of date. No one likes me. I’m new here. Sorry, I was wrong.
Hiya. My name is Meghan Casey and I’m a content strategist at Brain Traffic based in Minneapolis. Been working specifically on the web for about five years, but have been in the marketing/communications field for 15, have worked for or with non-profits, government agencies, corporations, marketing agencies, etc. Let’s talk about you. Raise your hand if your work is pretty much all focused on the web. Raise your hand if web stuff is just one part of your job. Thought so. I hope that today, I can give you some good information and tips to help the web part of your job go a little more smoothly.
Has anyone seen Wall-E? At work recently, we were talking about the parallels between the movie and content strategy. Really. Humans created a lot of junk that needs to be cleaned up – The state of content on the web today Humans boarded a spaceship and left the robots to clean up the content – Sometimes I think of the spaceship as the next big thing that you really can’t do well until you have your content under control Accident leaves one conscientious robot to do the job of many – YOU Robot tries his best to clean up the mess and puts it in his little compactor tummy to turn into tidy cubes – a CMS – if you put junk in a CMS, junk still comes out. Robot every now and again finds something amazing that he takes home in his little cooler to keep – Good content – the kind we strive to create Robot meets probe robot EVE and shares with her the keepsakes he found in the junk – Content people want to share
Content is anything, anywhere that: Informs
Instructs
Entertains.
Or does all three. This is a little quote from my dad when I was bugging him about something recently. It’s informative Instructional AND Entertaining
Online content is text, which can be Plain old page copy
Links
Labels
Alt text
Instructional copy
Forms
Search results
Meta data
Error messages User generated content, ads, etc.
Online content is also video and animation
Images and infographics
Audio
A good strategy does these five things: Provides clarity Leads to informed recommendations – no cookie cutters Facilitates smart decision making Documents the action plan Guides implementation
Content strategy is all about creating, delivering, and governing CONTENT PEOPLE CARE ABOUT. Keep in mind that caring about content doesn’t necessarily mean it’s the best content they’ve ever seen. It’s more about finding what they were looking for or being able to do what they came to do, even if that was something un fun like paying a parking ticket.
Most people come to a website with a specific purpose in mind: I need information about tax breaks for students. I need to renew my license tabs. They want to learn or do something. Ensuring users can find what they came for easily or accomplish their task with minimal hassle is what makes a website successful.
People on one hand expect you to be archaic, beaurucratic and slow, but on the other hand they expect to be able to do or find anything online. They also feel that because they pay taxes, you “owe them.” And, they know you have a mission to fulfill. People expect a lot from government agencies because: They are used to being able to do or find pretty much anything online. They feel entitled because they pay taxes. They know you have a mission you’re required to fulfill.
In general, there are three types of communication on websites. Promotion, Information Dissemination, Interaction/Transaction. Most sites do a combination of the three.
The Census site has: Promotional messages to persuade you to participate Informational content to tell you why the Census is important Content to get you to interact with the site or the Census
This landing page for the House of Representatives is more information dissemination: Here’s a bunch of links – Hope you can find what you’re looking for.
And this specific page on the DC Departmetn of Motor vehicles is all about the transaction.
So, this is a pretty typical process for launching a website or even making improvements to an existing website. Then, right toward the end of design, somebody usually realizes that the content is NOT under control. That’s bad.
Because these are all the things that result from thinking about the content too late. You know, the content … The reason people come to your website.
When you don’t think about the content, you end up with site maps that have a lot of these on them. No one has taken the time to figure out what you need to talk about and how many pages it takes to do it effectively.
Or this. You’ve probably seen this. Design mock up. Oooh, looks great. Actual copy in design. Hmmmm. Doesn’t really work any more. The designer didn’t know what kind of content needed to be accommodated.
Or you get a home page like this. Because everyone thought their content needed prime real estate on the home page. You appeased them all. Well everyone, but the user. Who has no idea where to look. And then, if they decide to scroll down the page, they might find something at the very bottom that applies to them. But, they’ve probably already left.
Here you see something interesting under What’s New about the Google Book Settlement. Let’s see what that’s all about.
Hmm, it’s from 8 months ago. Not so new. No one had a plan for updating the content.
Here is some very important information about renewing your drivers’ license. Ugh. It’s dense. I don’t want to read it. Just take me to where I fill out the form. Is this what I’m supposed to click on? This, down here, with no real call to action?
And here, no one thought about the error messages until just before launch. So, they just used generic ones and thought they’d explain them in the Frequently Asked Questions. Not useful. Not at all. A quick note about FAQs themselves .. to me, they signify that you haven’t taken the time to put the right content in the right place and have left it up to the user to go digging for that bit of information they are looking for.
Anyone else a spinal tap fan. I couldn’t resist when I realized I had precisely 11 tips. When putting these together, I really wanted to give you things that you could use whether you are launching a new site or working with one that already exists. So, let’s get started.
I started a content strategy meet up group in Minneapolis. There are about 20 of them around the country. One of the things we discuss at almost every meeting is: How do you convince “the powers that be” that content strategy is necessary. It’s a time commitment, it’s a money commitment, so you need to give them something that proves it will be worthwhile. You need a rally cry. You may have more than one. For the finance peeps, it might need to be tied specifcally to dollars. For your business partners, it might need to be about how the site isn’t meeting users’ needs. For the business strategist crowd, it’s probably more about how the site isn’t helping you achieve your business goals.
A couple examples from people I know or work with: Anyone want to share what their rally cry or cries might be?
When we work with clients, the very first thing we do for every project – whether we actually give it to the client or not – is audit their website. How many pages are there? How is it organized? What else is on the site – PDFs, Videos, Etc.? Etc. When we do give it to our clients, most are amazed and surprised by how much content they have. At the very least, you want to document the hierarcy of the site with page IDs, the title of each page, and the URL for each page. If you have the time, you can dig in further: How does each page relate to other pages – such as, what links are on the page and where do they go?, When was the page updated last, who owns the page, what else do you know about the page – Things like – this page was created for a direct marketing campaign and never taken down.
So, users for the Animal Care and Control websites are probably: Pet owners who need to buy or renew a license. People considering getting a new pet and need to know the rules People who found a stray pet and need to know what to do. People who want to report a problem pet – barking, biting, etc. Put yourself in their shoes – or brains – and ask some simple questions. It might be all the info you need .
You can create a simple chart. Or put big post its on the board and ask people to go to each one and assign their rating with little sticky dots. But, make them prioritize by limiting the number of dots they get. Going back to our example business goal of increasing operational
Because people come for the content, it’s important to have a clear understanding of well, what you’re talking about.
Your content compass is not external messages you put out there for the world to see. It’s an internal guidepost to help you make content decisions. Walk through example. Tie to message map.
Walk through. Users should be able to look at your site and understand at a high level what your content compass is.
Let’s try it with a couple sites … What story is this site telling? Or what message does it want me to “get”?
This is how you use site metrics. They don’t measure the business success of your site. But they do help you diagnose and prioritize.