The document outlines seven steps to build awareness and attract visitors to a website: 1) Know your target audiences, 2) Create valuable content that provides credibility, 3) Make content easy to find through navigation and design, 4) Ensure visitors can find the site through search engine optimization, paid search, and referrals, 5) Provide ways for visitors to connect and interact, 6) Entice visitors to return through targeted emails and fresh content, and 7) Measure results through analytics and feedback to make adjustments. The overall goal is to build relationships with visitors by understanding what they are looking for and making it easy to find while continuously improving through measurement.