This document provides information about blogging for business purposes. It defines what a blog is and discusses different types of blogs like Blogger and WordPress. It also compares Blogger and WordPress. The document outlines steps to create an effective blogging strategy, including identifying target audiences and focusing on quality, engaging content. It emphasizes the importance of promotion and provides rules for effective blogging, such as keeping posts between 250-500 words. Finally, it includes practice exercises to draft sample blog posts.

1. Blogging for Business

2. About Us Local South Placer Marketing Firm Focused on Social Media Marketing for Business Our true purpose is to provide the best social media management for businesses so the owners can do what they do best, run their business.

3. Our CEO & Founder Four Year US Marine Corps Veteran Passionate about Business Growth Delivers services with Integrity, Honor and Commitment Community Leader Rocklin Educational Excellence Foundation

4. Blogging for Business What is Blogging? Definition: Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

6. Types of Blogs Blogger Blogger is a web-based tool that helps you publish to the web instantly - whenever the urge strikes WordPress WordPress is an open source blog publishing application powered by PHP and MySQL which can also be used for content management.

7. Comparison Blogger Owned by Google Customizable Depends on your know how Easy to use Post Change Layout Design WordPress Great for website content management Overall website management tool Easy to use Themes Design Website Management

8. Blogging Strategy Steps to Creating an Effective Strategy Identify your Target Audience Content is King Focused on your Target Audience? Have a purpose Why are you blogging? Be consistent Frequency

9. Primary This target needs what you have, they say “Yes” with little to no marketing. Very specific target. Secondary This target is influenced by your Primary. They follow after the Primary has tested it first. Group This target gets impacted in fragmented pieces, this encompasses the rest of your Target Audience. Identifying Your Target Audience

10. Content is King Quality Give your Target Audience something to walk away with Information is Power Having knowledge is not enough Giving knowledge is power It empowers others

11. Giving is Gaining Giving your Target Audience something they can apply is the most powerful thing you can give. “ How To” Ask the Expert Topics Related to Application

12. Promotion Add Links Email Signature eNewsletter Business Cards Flyers or Brochures Receipts Social Networks Other websites

13. My Rules Keep it 250 to 500 words Keeps your readers engaged Allows you to control the content Makes people come back for more Have a lot to say? Spread long articles over a few posts This will keep it interesting and draw in your reader Ask people to engage

14. My Rules Keep it Fresh Old content or news will outdate you Give your reader information that is important to them Let them walk away with something These are my rules compiled from research This is not in stone

15. Practice 1 Create a 250 to 300 word blog post aimed at your Primary Target Audience Intro to your post Links to…. Specific Take Away Closing your post Contact info

16. Practice 2 Create a 250 to 500 word post based on a “How To” Intro to post “ How To” Links to… Closing to post Contact info