Ad viewability is an important ad metric when measuring the effectiveness of an ad campaign. It refers to the percentage of an ad that is actually visible to users as they scroll through their feeds or visit a website.

1. How to improve ad viewability
John Z
Writes on ad server, involved with Ad servers for publishers
& Adspeed Ad server for publishers.

2. Ad viewability is an important ad metric when measuring the
effectiveness of an ad campaign. It refers to the percentage of an ad that
is actually visible to users as they scroll through their feeds or visit a
website. Improving the ad viewability rate can help increase the chances
of a user engaging with an ad, which can ultimately lead to better
conversions and ROI for advertisers. Here are a few ways to improve ad
viewability:

3. The first step to improving ad viewability is to create high-quality,
engaging ads. This includes using visually appealing images and videos,
and crafting compelling ad copy that grabs the user's attention. When
an ad is attractive, interesting and engaging, users are more likely to
stop and take a closer look, which can improve the chances of them
interacting with the ad.
Make high-quality, engaging ad creative

4. The placement of an ad has a very big impact on its viewability. For
example, an ad placed above the fold, which is the part of a webpage
that is visible without scrolling, is more likely to be seen than one placed
below the fold. It's important to choose ad placements that are likely to
be seen by users, such as in the header, sidebars, or at the top of articles
or videos.
Optimize ad placement

5. Sticky ads are ads that stay on the screen as the user scrolls, which can
help improve viewability. As users scroll through the content, the ad will
stay in view, making it more likely that they will see it. These ads can be
placed in a variety of locations, such as the header, the footer, or on the
side of the screen. A common location for sticky ads is at the bottom of
the screen, which is still visible and yet less distracting than other
locations.
Use sticky ads

6. Native ad serving is a way of ad serving that mimics the look and feel of
the content on the website or app where it's placed. This can make it
more likely that users will engage with the ad because it blends in with
the surrounding content. Native ads can be placed in a variety of
formats, such as sponsored content, sponsored social media posts, or in-
feed ads.
Consider native advertising

7. In order to know if an ad is viewable or not, you need to measure it.
There are a variety of viewability measurement tools available that can
help businesses track and improve ad viewability. Check with your ad
server to see what viewability measurement options are available for
your ads. This data can be used to make adjustments to ad placement,
ad creative, and targeting to improve viewability.
Measure viewability metrics

8. Finally, it's important to test and optimize ad campaigns to improve
viewability. This means using multiple ad serving strategies including
experimenting with different ad formats, ad placements, and ad
targeting criteria. Data and analytics can then be used to determine
which strategies are working and which aren't, and adjustments can be
made accordingly.
Test and optimize

9. AdSpeed ad server is a reliable & powerful ad serving and ad
management solution that serves your ads, tracks impressions & clicks
and reports ad statistics in real-time. Driven by the latest ad serving
technologies, the goal of Adspeed adserver is to provide a reliable
platform that can help in executing online advertising strategy more
efficiently.
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