3. As a publisher you have an incredible asset, your content. It’s because of it that people visit your
pages everyday, engage with them and then return for more. Now you can leverage this content
to create a better experience for your readers, increase your traffic and generate more revenue.
Our technology helps you to do exactly this.
Your Content is Gold
4. We developed proprietary semantic algorithms supported by machine learning that analyse and
categorise your content, enabling our technology to automatically find other articles with related
content that are relevant for your reader and contextual to what she is reading.
Clickly automatically deploys in-text content recommendations connected to words and expressions
through an interactive and engaging format.
In-Text Content Discovery
5. Engaging Experience
Your readers can now discover new content that is relevant to them while they are engaged. This
non-intrusive and relevant way of serving more content results in an increase of pageviews per
visit and readers spend more time on your website. Besides giving a more interactive feel to your
content, it also increases the revenue earned by your existing ad formats because it generates
more impressions. This format can be used as ad inventory.
6. Untapped Ad Inventory
This new inventory created by our technology, besides content discovery, can also be sold as
ad space. It enables you to sell every word or image in your website to advertisers so that they
can programmatically place ads on top of your content in a native format that is contextual,
relevant and controlled by the reader.
Giving you the possibility to monetise a totally unique inventory.
7. Ad SalesAd Sales
Direct Sales
You can sell this new inventory directly
to advertisers, leveraging the
relationships you already have for the
traditional ad formats.
Programmatic Sales
We can leverage our technology and
integrations with demand-side partners to
obtain programmatic demand to fill this
new inventory.
Pageviews
8. Native Ad Formats
From brand awareness to lead generation, whatever the advertiser’s objectives, we have the
best format to achieve those goals without compromising your page’s look and feel.
From video and display standards (IAB) to native lead generation formats, these ad-units are
effective and deliver an interactive experience for your readers while keeping them engaged
with your content reducing your bounce rate.
Content Recommendation Video Ads
9. Mobile First
More and more of your audience is reading your content
on mobile devices. Clickly is the perfect solution to boost
this traffic, as our format seamlessly blends into the
content and is activated by intuitive gestures.
Besides it is an important source of mobile revenue, with
great metrics in screens where the traditional formats have
to compete with the content for screen real estate.
10. TechnologyTechnology
Sentiment Filter
All words and expressions previously
obtained are filtered according to the
sentiment/mood in which they are
referred so as to avoid placing a
suggestion or an ad on sensitive content.
Semantic Analysis
Our algorithm analyses your content
and every time a piece of content is
created all advertisable words and
expressions are pinpointed and
matched contextually with ads.
User Habits
Clickly analyses and suggests the best
content for the reader, with this data
our algorithms understand the reader’s
interests and this enables better
targeted suggested content and ads to
the reader’s preferences.
Recommendation Engine
Patent pending
11. Technology
Ad-Block Resistant
Our ad format is activated by the readers so they are
perceived as non-intrusive and as such aren't blocked by ad-
blocking software, on a technical level.
Control Layer
You have full control over which brands advertise on your
content, because we give you the ability to aprove/disapprove
campaigns or just define on what specific sections of your
website you want ads to be displayed.
12. It takes only 5mins to implement our technology on your website. You just have to
insert a line of Javascript code like the one in the example above.
Implementation
14. Case study 1
Publisher Content Suggestion
11M uniques/month (47M pageviews/month)
220M Clickly Content Suggestions
1.2M extra pageviews generated (2.5% CTR)
Clickly deploys in-text content suggestions of related articles
from your own website, to generate an up to 5% pageviews
boost
15. Cross Group Publisher Content Suggestion
Publisher A has 11M uniques/month (40M pageviews/month)
Publisher B has 2.5M uniques/month (7.5M pageviews/month)
175M content suggestions between the two, where about 28M were
from the "partner" website
2.2% CTR on clickly's content suggestions from partner website
200k new uniques on Publisher A, 350k new uniques on Publisher B
Clickly can also deploy in-text content suggestions from other
publishers in the same publishing group, generating cross
traffic that increases both the uniques and the pageviews
Case study 2
16. Outbound Publisher Content Suggestion
8M suggestions to the advertiser
2.5% CTR on clickly's content suggestions to advertiser
1.6% CTR, generated 130k clicks
Clickly's in-text content suggestions can also be sponsored by
brands or other external publishers, who buy traffic from you,
with your approval.
Case study 3
17. Publisher Video Ad
2M ad placements
12% video play rate
238k video plays
Clickly's in-text content suggestions also support formats such
as video or image, and are charged CPE or CPV, apart from CPC.
Case study 4
