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1. Connected TV advertising
About CTV Ads & how it can Drive 2x Higher Engagement
with Viewers
Connected TV (CTV) ads are video advertisements that are delivered
to viewers on internet-connected television devices, such as smart
TVs, streaming devices, and gaming consoles. These ads can be
delivered through a variety of platforms, including streaming services,
video on demand (VOD), and over-the-top (OTT) content providers.
One of the main advantages of CTV ads is the ability to target specific
audiences based on factors such as demographics, interests, and
viewing habits. This allows advertisers to deliver more relevant and
personalized ad experiences, which can drive higher engagement and
better performance.

3. CTV ads can also take advantage of interactive formats like
skippable, non-skippable, and interactive overlays, which can drive
higher engagement and better performance.
Another advantage of CTV ads is the ability to measure and
optimize ad performance in real-time, using data and analytics.
This allows advertisers to continuously improve their campaigns
and drive better results.
Yes, CTV (Connected TV) ads have been shown to drive higher
engagement with viewers compared to traditional linear TV ads.
This is due to several factors such as:
1. Targeting: CTV ads allow for more precise targeting of audiences,
which can help to increase the relevance and effectiveness of the
ad for the viewer.
2. Personalization: With the use of data, CTV ads can be personalized
to better suit the individual viewer, resulting in a more engaging
experience.

5. 3 Interactive formats: CTV ads can take advantage of interactive
formats like skippable, non-skippable, and interactive overlays,
which can drive higher engagement and better performance.
4 Measured performance: With the use of data and analytics, CTV
ads can be measured and optimized in real-time, allowing for
continuous improvement in ad performance and engagement.
5 Cross-screen measurement: Use multi-screen measurement
solutions to understand how audiences interact with your brand
across different devices.
6 Contextualization: CTV ads can be contextualized to the content
and the moment of the viewer, for example, an ad for a fast food
chain during a break of a cooking show, or a car brand during a
car racing event.
7 Viewability: CTV ads are less likely to be skipped or blocked,
which means that they are more likely to be viewed, and thus
more likely to drive engagement.

6. Overall, CTV ads offer a more personalized and engaging ad
experience that can drive higher engagement and better
performance. All these factors work together to create a more
engaging and effective ad experience for viewers on CTV, resulting
in higher engagement rates.