AdReady Display Ad Ecosystem
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Jamie Lomas talks about the Display Ad Ecosystem
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AdReady Display Ad Ecosystem
- 1. Jamie Lomas Vice President, Sales and Client Services The Display Advertising Ecosystem: The More You Know, The More You’ll Grow
- 5. Playing the Display Field © 2010 AdReady, Inc. Confidential
- 14. Online Publishers © 2010 AdReady, Inc. Confidential
- 18. Ad networks
- 21. Ad Exchanges © 2010 AdReady, Inc. Confidential
Editor's Notes
- Demonstrate market growth and potential.
- 2006: $9.4B 2007: $12.2B 2008: $13.4B 2009 (projected): $14.7B Fewer than 50,000 companies worldwide use display ads, while nearly 1.5 million use search ads. The primary reason for this discrepancy is simple: while creating a search ad has always been affordable and easy (through services such as Google AdWords and Yahoo! Search), display ad services have historically posed more obstacles for marketers, from enormous design costs to complex campaign management requirements. Advanced advertising technologies are finally reversing this trend — helping advertisers of all sizes take advantage of the many benefits of banner advertising. This white paper frames ten of the most compelling reasons why an advertiser should use display advertising. 2013 (projected): $26.1B From: http://blog.searchenginewatch.com/080619-113452 http://www.globenewswire.com/newsroom/news.html?d=161759
- Size and placement…
- Take advantage of performance pricing models (CPC, CPA) due to arbitrage targeting (Behavioral, Re-targeting, ZIP, etc.)
- Tailor your creative to speak to “micro-targets” Take advantage of bid-based platforms and advanced targeting (Behavioral, Re-targeting, ZIP, etc.) Target and localize creative like search
- Tailor your creative to speak to “micro-targets” Take advantage of bid-based platforms and advanced targeting (Behavioral, Re-targeting, ZIP, etc.) Target and localize creative like search
- Online Display Advertising is now simple, effective and more affordable. Pronounce that display is now ready to compete or compliment search! And, here are 10 core reasons.
- Ad exchanges provide three primary advantages for digital marketers: 1. Auction-based, spot market: Advertisers can buy inventory on an impression-by-impression basis — in real time. No upfront commitments are needed to secure delivery. Data portability. 2. Data portability: Advertisers can layer data on top of inventory to cherry-pick their target customers. 3. De-averaged pricing: Advertisers can set variable prices for different types of inventory — and different kinds of customers. Rather than paying a flat CPM for a specific placement or behavioral schema, they can now price each impression according to its expected return.
- Online Display Advertising is now simple, effective and more affordable. Pronounce that display is now ready to compete or compliment search! And, here are 10 core reasons.
- Some examples include: AdReady – the first
- Examples include: AdReady, AdBuyer, Invite Media, MediaMath. Self Service Platforms include AdReady, Facebook, Google Content Network, Yahoo My Display Ads, MySpace Myads, and many more
- Build out each theme in multiple sizes, so that you can get good delivery in a network environment Leverage advanced targeting techniques to test creative elements relative to placement Customize ads to test different formats, calls-to-action, and images on a frequent basis
- In the past, only large marketers who paid for ad serving solutions could analyse their campaigns. Now with automated platforms you can do this without ad servers
- Even smaller advertisers can hit the ground running with proven display ad templates that are customized with logos, colors, and captions, for just a few hundred dollars a month, reaching multiple publishers, networks, and exchanges through a single point of contact. There is never any buyer ’ s remorse, as these services don ’ t lock in a particular creative idea for a set period of time. Ads can change as often or as little as the advertiser chooses, using optimization techniques and analytics previously only available to the largest advertisers. The main advantage of this approach is to zero in on the best performing ad by testing and comparing various creative approaches. These same advances also help larger advertisers and agencies drive down the costs of testing and launching banners. (See more about how display lets you access advanced optimization capabilities and multiple media networks in reason #4.)
- Online Display Advertising is now simple, effective and more affordable. Pronounce that display is now ready to compete or compliment search! And, here are 10 core reasons.
- In the past, only large marketers who paid for ad serving solutions could analyse their campaigns. Now with automated platforms you can do this without ad servers