Fun With Ad Customizers - State of Search Presentation

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The document discusses Google Ad customizers, which allow advertisers to make their ads more dynamic by pulling in real-time business data. It provides an overview of how to set up customizers and gives everyday and advanced examples of their uses, such as counting down to an event, showing the user's location, adding social media followers, tracking inventory levels, and more. Reminders are provided on limitations of customizers.

Marketing

Agenda
1. Why ad customizers?
2. How to setup
3. Everyday uses
4. Advanced examples
@Matt_Umbro

Ad customizers allow you to:
• Make your ads dynamic
• Pull business data into your ads
• Give searchers real-time information
• Automate ad creation
@Matt_Umbro

Reminders
• Can use up to 5 customizers in a single ad
• Can’t pull multiple business data feeds into a single ad
• Need to have at least 1 static ad always running
• Customizers still need to adhere to character limit
• Will not work 100% of the time
@Matt_Umbro

Show the user’s location in your ad
@Matt_Umbro
Download US City & State Business Data

Problem: Product (plants) shipping date
depends on zip code being shipped to
Examples
Zone 4 ships 8/29
Zone 8 ships 9/12
@Matt_Umbro

Problem: Inventory constantly changes and
ads need to accurately reflect count of
products
@Matt_Umbro

@Matt_Umbro
Upload frequency options
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• First day of month

THANK YOU!
Questions, comments, or just say hello!
matt.umbro@hanapinmarketing.com

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Fun With Ad Customizers - State of Search Presentation

2. FUN WITH AD CUSTOMIZERS Matt Umbro, Senior Account Manager at Hanapin Marketing & Founder of PPCChat

3. Agenda 1. Why ad customizers? 2. How to setup 3. Everyday uses 4. Advanced examples @Matt_Umbro

4. @Matt_Umbro

5. @Matt_Umbro

6. @Matt_Umbro Ad customizers examples

7. Ad customizers allow you to: • Make your ads dynamic • Pull business data into your ads • Give searchers real-time information • Automate ad creation @Matt_Umbro

8. @Matt_Umbro

9. @Matt_Umbro

10. @Matt_Umbro Ad Customizer Template

11. @Matt_Umbro Template Name: Teams

12. @Matt_Umbro

13. @Matt_Umbro

14. @Matt_Umbro

15. Reminders • Can use up to 5 customizers in a single ad • Can’t pull multiple business data feeds into a single ad • Need to have at least 1 static ad always running • Customizers still need to adhere to character limit • Will not work 100% of the time @Matt_Umbro

16. @Matt_Umbro

17. Countdown to an event @Matt_Umbro

18. Countdown to an event @Matt_Umbro

19. Show the user’s location in your ad @Matt_Umbro Download US City & State Business Data

20. Add social media followers @Matt_Umbro

21. List number of customers @Matt_Umbro

22. Number of seats left @Matt_Umbro

23. Write mobile ads! @Matt_Umbro

24. @Matt_Umbro

25. @Matt_Umbro

26. Problem: Product (plants) shipping date depends on zip code being shipped to Examples Zone 4 ships 8/29 Zone 8 ships 9/12 @Matt_Umbro

27. @Matt_Umbro