The document discusses the history and future of advertising in video games. It argues that as games continue to connect to the internet and be played by over 160 million people, in-game advertising has massive potential to reach consumers. Several companies are experimenting with strategies to place ads in games, but the approach remains underdeveloped. The document also provides statistics on gamers and discusses both positive and negative ways that advertising could impact the gaming experience.

1. In Game Advertising Roman Feygenberg & Adam Fay

2. Thesis: Advertising in Video Games, although underdeveloped at the present, is the next frontier for advertising. In-game advertising has massive potential for increasing revenue on consumer products and effecting the minds of consumers.

14. Gamer’s statistics with In-Game Ad

16. A Well Placed Advertisement

17. A Poorly Placed Advertisement