Seriously Good is the first ice cream with health benefits to hit the market. It's delicious and packed full of fiber. We gave Seriously Good a brand, developed a holistic launch campaign, and enjoyed a little too much ice cream throughout the process.
Red Bull Media House : MOBILE GIVES YOU WINGS: FROM BRAND TO MEDIA, BIG SCRE...1min30
Présentation de la division media de Red Bull, faite le 4 décembre 2012 à Miami lors du MEF, disponible en téléchargement à l'adresse suivante: http://www.mefmobile.org/files/MEF%20Americas%20Presentations/RedBullMediaHouse.pdf
L'intérêt de cette présentation c'est quelle souligne comment une marque est complètement devenu un média au point d'en oublier presque son produit originel l'energy drink. En savoir plus sur cette réflexion sur le blog d'1min30. www.1min30.com
Red Bull Media House : MOBILE GIVES YOU WINGS: FROM BRAND TO MEDIA, BIG SCRE...1min30
Présentation de la division media de Red Bull, faite le 4 décembre 2012 à Miami lors du MEF, disponible en téléchargement à l'adresse suivante: http://www.mefmobile.org/files/MEF%20Americas%20Presentations/RedBullMediaHouse.pdf
L'intérêt de cette présentation c'est quelle souligne comment une marque est complètement devenu un média au point d'en oublier presque son produit originel l'energy drink. En savoir plus sur cette réflexion sur le blog d'1min30. www.1min30.com
The Year of Instagram trata de cómo las marcas están usando Instagram como canal de alto atractivo visual. 2014 es el año de las estrategias en Instagram.
Here is the plans book from my capstone class at The University of Georgia. I worked as the Account Executive for this project, although much of the actual work was a collaborative effort. As an advertising student at UGA, it is our responsibility to deliver a full campaign to a real client given to us by a local ATL agency. We were lucky enough to work with 22squared and Baskin Robbins for this class. Hope you enjoy!
Instagram is a big hit for many businesses! We are an official partner of Instagram and we have successfully integrate it into our Hootsuite platform. You can expect practical tips and creating a Instagram strategy plan for your business!
Social media coaches at Hootsuite have compiled Instagram strategic tips for businesses to apply to influence their Instagram success.
Download the Instagram Strategy Guide here: http://ow.ly/V0CUZ
and watch the recording on Youtube here: http://ow.ly/V0GY9
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer.
And why use Instagram for brand storytelling? Because it is,
- Quick & Intuitive
- Integration with Twitter, Facebook & FourSquare
- Top Photography Channel for TEENS
- Visual Appeal - More Images & Less Text
- The SEXY Filters
The 6 Ways Starbucks Kills it on Social MediaGraham Brown
Did you know Starbucks gets more tags on social media sites like Instagram than McDonalds, Apple and Coke COMBINED?
No kidding. 19 million tags on Instagram - that's a lot of people sharing the Starbucks experience without the need for advertising.
In this new presentation I look at how Starbucks generates massive "earned media" with its legendary Brand Experience.
What is Your Brand's Social Media Diet?Coy Caballes
Brands today have been either undernourished or overusing social media for marketing purposes. For you to get just the right amount of social media goodness into your system, do this social media diet with today’s menu.
A Case Study my partner and I did for Advertising Problems 4040 and LSU. We did a IMC plan along with a new campaign for Red Bull with a $100,000,000 budget.
The Year of Instagram trata de cómo las marcas están usando Instagram como canal de alto atractivo visual. 2014 es el año de las estrategias en Instagram.
Here is the plans book from my capstone class at The University of Georgia. I worked as the Account Executive for this project, although much of the actual work was a collaborative effort. As an advertising student at UGA, it is our responsibility to deliver a full campaign to a real client given to us by a local ATL agency. We were lucky enough to work with 22squared and Baskin Robbins for this class. Hope you enjoy!
Instagram is a big hit for many businesses! We are an official partner of Instagram and we have successfully integrate it into our Hootsuite platform. You can expect practical tips and creating a Instagram strategy plan for your business!
Social media coaches at Hootsuite have compiled Instagram strategic tips for businesses to apply to influence their Instagram success.
Download the Instagram Strategy Guide here: http://ow.ly/V0CUZ
and watch the recording on Youtube here: http://ow.ly/V0GY9
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer.
And why use Instagram for brand storytelling? Because it is,
- Quick & Intuitive
- Integration with Twitter, Facebook & FourSquare
- Top Photography Channel for TEENS
- Visual Appeal - More Images & Less Text
- The SEXY Filters
The 6 Ways Starbucks Kills it on Social MediaGraham Brown
Did you know Starbucks gets more tags on social media sites like Instagram than McDonalds, Apple and Coke COMBINED?
No kidding. 19 million tags on Instagram - that's a lot of people sharing the Starbucks experience without the need for advertising.
In this new presentation I look at how Starbucks generates massive "earned media" with its legendary Brand Experience.
What is Your Brand's Social Media Diet?Coy Caballes
Brands today have been either undernourished or overusing social media for marketing purposes. For you to get just the right amount of social media goodness into your system, do this social media diet with today’s menu.
A Case Study my partner and I did for Advertising Problems 4040 and LSU. We did a IMC plan along with a new campaign for Red Bull with a $100,000,000 budget.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
Snickers Ad Campaign “You’re Not You When You’re Hungry”Edmund Siah-Armah
The results indicate that contingency approach followed by the global advertising strategy contributes to the powerful effect of advertising through the best delivery of the value to the consumers.
Market research and proposed strategy for the Brother P-Touch to become an essential tool for kids and parents during the Back-to-school retail season. This work was completed during my time with Concept Farm as an account supervisor and strategist on the brand.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
9. GENERATION X
Fitness Finders
SOCIAL MEDIA
BEHAVIORS
PROFILES
COMMUNICATE
CONNECT
PERSONAL
PROFESSIONAL
E COMMERCE
MOST OF NEW ENGLAND
HEALTH CONSCIOUS
BUDGET
LONG TERM HEALTH
EMOTIONAL
11. WE ASKED THE PROFESSIONALS
50% OF RESPONDENTS
ARE TRYING TO LOSE
WEIGHT
CONSUMERS SEEK
FOOD PRODUCTS WITH
BENEFITS
HEALTH CATEGORIES ARE
GROWING FASTER THAN
INDULGENT CATEGORIES, BUT
THERE’S STILL ROOM FOR
TREATS IN OUR DIETS
MILLENIALS WILL PAY
FOR PREMIUM QUALITY
PRODUCT HEALTH
ATTRIBUTES ARE THE
MOST IMPORTANT FOR
EMERGING MARKET
12. Everyone has their own definition of what
it means to be healthy
99% of people would say that they’re
concerned about their health
BUT
Most of those people don’t take action in
changing their lifestyle
INSIGHT
Message Strategy
13. WHAT WE NEED
TO SAY
HOW WE NEED TO
SAY IT
Compelling message that separates
us from the competition and
concisely portrays our brand benefits
Create a tone of voice that
resonates with our multiple
target market segments
EDUCATE
Communicate to market segments that our
product offers both the indulgent taste they
want and the nutritional benefits
15. ELEVATOR STATEMENT
Our advertising will convince the
target to give our brand a chance
because Seriously Good is the
only ice cream brand that can
provide health benefits
16. MEDIA PLAN
Strategy
Our overall media strategy is to reach the
majority of our target market with a high
frequency, therefore increasing the
probability of trial / purchase.
19. MEDIA
TYPE
COST
IMPRESSIONS
Paid
Social
$1,000
300,000
Radio
$17,600
160,000
Outdoor
$6,000
833,328
TOTAL
$24,600
1,293,328
TO RUN IN MAY AND JUNE
20. FLIGHTING
SCHEDULE
COLLEGE
TOUR
BRAND AWARENESS / TRIAL / EDUCATION
We will start off our campaign with by traveling to local
college campuses in the Rhode Island area and giving out
free samples, as well as letting them test drive certain
features on our website such as the fiber tracker and meal
planner. This will provide immediate feedback on the
websites usability and interface.
22. PULSING
SCHEDULE
RADIO
-Start off with low GRP’s (10)
-Build to 20 GRP’s right before product launch
-Peak at 30 GRP’s for the first two weeks the product is available
-Back down to 20 for the two remaining weeks
BRAND AWARENESS / EDUCATION
23. THESE RADIO STATIONS WITH RUN ALL DURING
AFTERNOON DRIVE TIME, WITH A PUSH ON THE END
OF THE WEEK TO HIT PEOPLE WHILE THINKING
ABOUT STOCKING UP FOR THE WEEKEND.
BRU: 18-35 Cat Country:
25-54
Pro FM:
18-49
RADIO STATIONS
24. CONTINUOUS
SCHEDULE
OUTDOOR
BRAND AWARENESS / TRIAL
Next outdoor will be used primarily to drive trial. We will
purchase 12 bus shelter ads that will run all for the month of
June. These will be the closest bus shelter ads to each Whole
Foods and Dave's Marketplace location, with the messaging
driving them into the stores.
25. CONTINUOUS
SCHEDULE
PAID
SOCIAL
BRAND AWARENESS / EDUCATION
Paid social media ads that will drive
consumers to our website to learn
all about our product
31. WEBSITE Every Pint
Has A Story
On our product
page, users are not
only able to see our
ingredients for each
flavor, but also
register their pint.
Under each lid is a
number that can be
entered at our
website and users
can see how their
pint was made and
where the
ingredients came
from.
MORE THAN A
ONE WORD
BRAND
32. WEBSITE Fiber
Challenge
#DareToTaste
With this tactic,
users will be able to
create daily fiber
meal plans and
access easy recipes
full of fiber. When
they’re done, they
can choose to
challenge a friend
in their network or
create another meal
plan under a saved
name in their
profile.
FIBER
FRIENDLY
33. WHAT MAKES US UNIQUE
FIBER
CALCULATOR
FIBER
CHALLENGE
FIBER
BLOG
CONTENT WORTH TALKING ABOUT
Increase
Digital Traffic
Increase
Loyalty
Search Engine
Optimization
34. FLAVORS SHOPCONTACT USOUR STORY
OUR MISSION LOCATIONS
MEET THE DR. CONTACT
YOUR CARTOUR PRODUCTS
PINT STORY
35. EAT MORE. GET MORE. HAPPY BODY.
Seriously Good Rewards
42. FACEBOOK
HAVE A POINT
OF VIEW
Brand
Tastemonials
#Tastemonials
On Tuesdays we’re
opening our
Facebook to Brand
Tastemonials,
allowing our target
market to upload
their “Taste Stories”
with our ice cream
45. RADIO SPOTS
It's that ah hah moment when
you realize you need it.
That upsetting moment when
you realize you don't.
The hmmm moment when you
see this new kind.
And the mmmmm moment when
you try it and love it.
It's seriously good. Seriously.
Seriously Good Ice Cream
Indulge Responsibly
Grab. Open. Eat. Ahhhh
Grab. Open. Eat. Ahhhh
Grab. Open. Eat. Ahhhh
4 steps until greatness.
No regret, no disgust, just
ahhhhhhhh.
Seriously Good Ice Cream
Indulge Responsibly
46. RADIO SPOTS
We understand your cravings
Those mouth watering,
Stomach pinching cravings
Those-late-night-feel-good-
munchies,
Wake-up-can’t-zip-pants-coffee-
binge-cravings
While we can’t stop you from
getting hungry
We can give you something to
satisfy your guilty pleasures
Without the guilt
Ice cream made from 100% all
natural ingredients
And 30% of your daily amount of
fiber in just one pint
Seriously Good ice cream
Indulge Responsibly
Whoever told us to feel bad about
what we eat is wrong.
Feel great about a juicy hamburger
with slaw and fries, or kale salad with
chicken.
Feel great about that hardcore
workout after work, or taking the 6
flights of stairs.
Feel great about indulging in ice
cream. That's right.
Feel GREAT about indulging in
Seriously Good Ice cream.
Love your body again.
Seriously Good ice cream
Indulge Responsibly