CLG Customer-Led Service Transformation Capital Fund: Social media strand
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Two separate presentations from a 12 August workshop on how to build proposals for the CLG Capital Fund Siobhan Coughlan: outlines the programme, timescales and criteria and process and successful examples from the customer insight strand Ingrid Koehler: A few key points to remember when building social media proposals for the fund
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CLG Customer-Led Service Transformation Capital Fund: Social media strand
- 1. A few points on building social media proposals for the CLG Customer-Led Service Transformation Capital Fund Ingrid Koehler
Editor's Notes
- NB Not about technology!
- As you build your social media proposals, you should ask these key questions. Reviewers of proposals certainly will be.
- Demographic, financial and public pressures mean we’ll have to change the way that services are change. Local government needs to think of creative ways ensuring that needs are met. For some things, this may mean moving away from direct provision to enabling and convening. Social media provides opportunities to help individuals and communities help themselves to meet their needs.
- Your proposal needs to be focused around outcomes – from your Local Area Agreement. You need to demonstrate how social media will support you to change the way that services are delivered to improve the chances that these outcomes are delivered. In some cases, you may not have direct evidence, but you must make a strong theoretical link.
- It’s customer-led service transformation, so the focus on social media needs to be from the outside in – how will you engage with citizens, users, customers to through social media to change what you do? Don’t push: don’t just use social media as a broadcast mechanism or as a social marketing tool - proposals need to be about engagement and interchange …that being said…how will you let people know about what you’re doing? How will you promote the site/tool/ whatever it is through social media and other communication methods? Where’s the link? All social media proposals need to demonstrate that people won’t be speaking into a vacuum – there needs to be a real link to service deliverers, the corporate centre, partners, decision-makers and/or politicians. Show that’s there a lever to pull which will make a difference.