1. The document discusses how business is becoming increasingly social, with customers, employees, and partners all connected through social networks. 2. It provides examples of large companies like GE, Activision, and Commonwealth Bank that have transformed their businesses to be more social and connect with customers in new ways. 3. The presentation promotes Salesforce's social products like Chatter, Sales Cloud, Service Cloud, and Marketing Cloud that help businesses connect with customers, employees, and partners through social and mobile technologies.

1. BUSINESS IS SOCIAL
Renny Monaghan
Vice President, Canada
@rennym

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and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
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3. Thank you to our sponsors

5. World’s Largest Vendor Technology Event
90,000 800+
Registrants Sessions
350+ 10
Partners Keynotes

6. Our Mission:
Cloud Computing Driver, Catalyst and Evangelist
Enterprise
Cloud Computing
Mainframe Client/Server
1960s 1980s Today

7. First Enterprise Cloud Company to Reach $3 Billion
Fastest Growing Top 10 Software Company

8. First Enterprise Cloud Company to Reach $3 Billion
Fastest Growing Top 10 Software Company
$3B
Revenue Forecast
FY13

9. Canada is Key to Salesforce’s Success
Investing Innovating Transforming
+900 Employees Social Acquisitions Leading Companies

10. #1 in Enterprise Cloud Computing
#1
Cloud Cloud Innovation
Computing CRM 2011, 2012

12. 350,000+
Hours Service
1% $40 Million+
Grants
Time Equity Product
16,000
Non-profit Organizations

13. The Social Revolution
x 10x 100x 1,000x 10,000x 100,000x

14. The Social Revolution
1960s 1970s 1980s 2010s
Mainframe Mini Client Server
Computing Computing Computing Social
2000s Revolution
Mobile
1990s Computing
Cloud
Computing
x 10x 100x 1,000x 10,000x 100,000x

15. The Social Revolution
Sources: Comscore, Morgan Stanley, Facebook, Twitter, YouTube, LinkedIn, Wikipedia

16. The Social Revolution
4.5 Billion
social users
Sources: Comscore, Morgan Stanley, Facebook, Twitter, YouTube, LinkedIn, Wikipedia

17. Social Revolution: Business is Social
Source: 2012 McKinsey Global Institute Study: “The Social Economy”

18. Social Revolution: Business is Social
Enterprise Adoption of Social Networking
70%
Companies Adopted Social
“ $1.3 Trillion in value can be unlocked
through social technologies.
”
2008 2009 2010 2011
2012
Source: 2012 McKinsey Global Institute Study: “The Social Economy”

19. Social Revolution: Customers Flocking to Social
Channels
Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study

20. Social Revolution: Customers Flocking to Social
Channels
Fortune 100 Facebook Fan Growth
Fortune 100 Web Traffic Growth
123%
growth in social
customers
Jun 2010
Dec 2010 Jun 2011
Dec 2011
Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study

21. Social Revolution: For CEOs, Social at the Top
Source: 2012 IBM Global Chief Executive Office Study

22. Social Revolution: For CEOs, Social at the Top
Customer Connections
Sales Forces
Social Networking
“ CEOs believe social will
become one of the top two
ways to engage customers,
Websites 256 %
Growth mainly at the expense of
over 3
Partners years traditional approaches.
”
- IBM CEO Study 2012
Call Centers
Traditional Approaches
Source: 2012 IBM Global Chief Executive Office Study

23. “
For some time, businesses have been refining and
optimizing their networks of suppliers and partners.
But something just as revolutionary has been
happening—the sudden convergence of the cloud,
social and mobile spheres—connecting customers,
employees and partners in new ways...
”
IBM 2012 Study of 1,709 CEOs, General
Managers, and Global Business Leaders

24. Connect with Your Customers in a Whole New Way

25. Connect with Your Customers in a Whole New Way
Connected Connected
Customers Products
Connected Connected
Partners Employees

26. Are You and Your Company Going through a
Social Revolution?
Your Customers, Employees, and What About to Your
Partners Are Connected Company?

28. General Electric Connects with Customers in a Whole New Way
Barron’s Most Respected Companies
Fortune’s Most Admired Companies
$147 Billion in Annual Revenue
301,000 Employees

29. General Electric is Social
GE Customer
Social End
Employees Consumers
Social
Social Appliances
Partners
Collaborative
Transportation
Back Office Systems
GE Edge Collaborative
Medicine
Industrial Internet Collaborative Collaborative
of Smart Machines Energy Systems Engineering

30. Connect with Your Customers in a Whole New Way
Connected Connected
Customers Products
Connected Connected
Partners Employees

31. Social Revolution: The New Social Front Office
Your Customer

32. Social Revolution: The New Social Front Office
Your Customer

33. Social Revolution: Success Across Every Major Metric
Your Customer
+32% +29%
Sales Productivity Innovation
+34% +34%
Customer Employee
Satisfaction Satisfaction
+37% +31%
Source: 2012 Third-party survey of Campaign Employee
5,500 salesforce.com customers
Effectiveness Productivity

34. Business is Social
Your Customer

35. Your Customer

37. Rossignol Makes the Transformation to Social
Leader in Winter Sports Equipment
$135M in Revenue
1,600 Employees
#1 Ski Brand on Facebook

38. Sales Cloud: Sales is Social
World’s #1 Sales Application
#1 in SFA Market Share (IDC)
Magic Quadrant Leader (Gartner)
Customers Have Increased Sales by 27%*
*Source: 2012 Third-party survey of 5,500 salesforce.com customers

39. Data.com: Data is Social
Clean Your Data in One Click
Target New Prospects
Link Your Data to Social Networks
with Social Key

40. Salesforce Touch Generally Available
First Fully Mobile Sales Application
Easy to Access Your Salesforce Data
Designed for Any Device (HTML 5)
Now Generally Available for iPad

41. Partners are Social: Partner Communities
Sell as a Team with Resellers,
Distributors or any Channel Partner
Next Generation Portal: Social
Community
Private, Secure Partner Collaboration
Pilot with Winter ’13

42. Demo

43. Kevin Fournier
Regional Vice President, Sales

44. Your Customer

46. Activision Makes Gaming Social
#1 Video Game Publisher
$4.8 Billion in Sales
7,700 Employees
Call of Duty, Skylanders

47. Service Cloud: Service is Social
World’s #1 Service Application
Leader in Customer Service (Gartner, Forrester)
34,000 Customers
Customers Increased Customer Satisfaction
by 34%*
*Source: 2012 Third-party survey of 5,500 salesforce.com customers

48. Service Cloud: Sunlight Search
Federated Search Engine
Search Internal Objects Such as Knowledge
Search External Sources Such as Sharepoint
Pilot in Winter ’13
*Source: 2012 Third-party survey of 5,500 salesforce.com customers

49. Desk.com: Service Cloud for Small Business
Optimized for Small and Growing Teams
Simple, Social, Mobile
1000’s of Customers, All Shapes and Sizes

50. Your Customers are Social:
Chatter Communities for Service
Social Front Office for Customers
Single Place for Customer Support
Seamless Experience Across Channels
Pilot with Winter ’13

51. Demo

52. Winston Morton
Vice President, Technology

53. Your Customer

54. Rob Begg
Vice President, Marketing Cloud

55. Natasha Compton
Director of Marketing

57. Commonwealth Bank Makes the Social Transformation
Australia's Largest Bank
45,000 Employees
US$38 Billion in Revenue
Top 10 Winner for Facebook’s Award
for Best Use of Facebook

59. “ By 2017, CMOs will spend more on IT than CIOs.”

60. Marketing is Social: The Biggest Shift in 60 Years

61. Marketing is Social: The Biggest Shift in 60 Years

62. #1 in Social Marketing #1 in Social Listening

63. World’s First Unified Social Marketing Suite

64. Marketing Cloud: Marketing is Social
Manage Your Brand Presence Across Social Channels
Measure Activity & Engagement
Optimize & Target With Social Advertising

65. Demo

66. Your Customer

67. PlayerLayer Competes in the Big Leagues with Social
Small UK Sports Apparel Manufacturer
Competes with the Industry Giants using Social
Leverages Chatter to Connect Everyone Across
the Company
Drives huge efficency

68. Salesforce Chatter: Collaboration is Social
Easily Collaborate Between Employees,
Customers, and Partners
170,000 Active Social Networks
30% Reduction in Email*
Dell: 94,000 users; Verizon: 95,000 users
*Source: 2012 Third-party survey of 5,500 salesforce.com customers

69. Introducing Salesforce Chatterbox
Sync Files Across Devices
Preview/Read Documents
Secure File Sharing
Pilot with Winter ’13

70. Your Customer

72. Spotify Makes Work Social
Social, music sharing platform
3 million+ subscribers
500+ worldwide employees
Transparent, social employee culture

73. Work.com: Work is Social
World’s First Social Performance Management App
Align, Motivate, and Drive Team Performance
Social, Transparent, Real-time
Work Better, Together

74. Customer Success with Work.com

75. Demo

76. Your Customer

77. . animate.

78. Virgin America Makes Travel More Social
Best Domestic Airline for 5 Consecutive Years in
Travel and Leisure
. animate.
$1 Billion Airline Launched in 2007
2,500+ Employees

79. Salesforce Platform: Innovation is Social
#1 Cloud Platform Market Share (IDC)
#1 Cloud Platform (Forrester)
800,000 Developers
Build and Deliver Social & Mobile Apps
Force.com Heroku Site.com Database.com Chatter AppExchange
Employee Consumer Websites Databases Collaboration ISV Services Communities Touch Identity
Apps Apps

80. AppExchange: World’s Leading Enterprise
App Marketplace
1,700+ Social Enterprise Apps
Every Major Business Category
Easy-to-install by Admins & End Users
Used by 70% of Fortune 100

81. Introducing Salesforce Identity
Integrated: Single Sign-On for Cloud and Mobile Apps
Trusted: Centralized Access Management and Provisioning
Social: Easily Exchange Chatter Data
Standards-based: SAML 1.1 & 2.0, OAuth,
OpenID Connect, & SCIM

82. Introducing Salesforce.com Canvas
Get Apps in Salesforce, Just Like Facebook
Now Bring Java and .NET Apps Easily into Force.com
Create a Seamless User Experience
Leverage Your Existing Developers and apps

83. Introducing Salesforce.com Canvas
Get Apps in Salesforce, Just Like Facebook
Now Bring Java and .NET Apps Easily into Force.com
Create a Seamless User Experience
Leverage Your Existing Developers and apps
Embed Any
App

84. Rapid Growth of Heroku Apps

85. Rapid Growth of Heroku Apps
2 Million
Apps

86. Introducing Heroku Enterprise for Java
Full Stack Java
Heroku runtime
Native Java tools
Enterprise Support

87. Introducing Salesforce Touch Platform
Write Once, Deploy Anywhere
HTML5, Native, Hybrid
Trusted Security and Sharing

88. Demo

89. Virgin America is Social
Social
Guest Profile
Employee Social
Recognition Media
Social & Mobile
Collaboration IFE Apps
Activate 2.0 Marketing &
Loyalty
Social Social Call
Teammates Center
Corporate Reservations Guest
Sales Chat Service

90. Salesforce Architecture
Social Front-End
Any Social Sales
Network Service Marketing Work.com AppExchange Back-end Systems
Chatter
AppExchange Apps Any System
Identity
Data.com
ERP Finance
Force.com Site.com Heroku Communities
Salesforce
Database.com Platform
Cloud, Social, Mobile

91. Connect With Your Customers in a Whole New Way
Connected
Connected Products
Customers
Connected Connected
Partners Employees

92. Thank you.

93. Agenda:
11:30am - 12:30pm
Lunch and Networking in the Partner Expo Commonwealth
12:30pm - 1:30pm
Advanced Breakout Session Maritime Room
Beginner Breakout Session Commonwealth B
Marketing Breakout Session Atlantic Ballroom