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Fronteer Strategy Elevator Flyer 2012
Fronteer Strategy provides a tool called Elevator to validate and enrich concepts through co-creation with expert consumers. Elevator is a half-day session that facilitates an interactive dialogue to provide strategic recommendations and concrete ideas to take concepts to the next level. It has been used successfully for brands like Bugaboo to validate and develop new propositions. Elevator recruits handpicked participants through expert connectors to fit the specific needs of each challenge.
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Fronteer Strategy Elevator Flyer 2012
- 1. Fronteer Strategy Elevator Validation& Co-creation - Flyer Amsterdam, 2012 FRONTEER STRATEGY I N N OVAT I O N. C O - C R E AT I O N. B R A N D D E V E L O P M E N T.
- 2. Elevator What is Elevator? Acompact tool to validate & enrich your concept in co-creation with hand-picked users and expert consumers WHY ELEVATOR? WHY CO-CREATION? ๏ One half-day pressure cooker for insights & inspiration ๏ Compact, structured, interactive & engaging ๏ Have a real dialogue with your consumers ๏ Concrete results & ideas, strategic recommendations ๏ Create solid ground to take your concept to the next level ๏ Works for Brand propositions, Innovations, Campaigns, Products, Services, Apps, etc. FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 2
- 3. Elevator What Elevator lookslike Worksheets adjusted to country Enrich & co-create Validation Qualitative & Quantitative input FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 3
- 4. Elevator Where we’ve been Amsterdam Mexico City Mumbai Los Angeles FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 4
- 5. Elevator case Bugaboo Donkeyvalidated & enriched with urban parents FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 5 Red Dot Design Award winner 2011
- 6. Elevator case Moms &dads in NL & USA created a new proposition for the Bugaboo Donkey, which was successfully launched in 2010 FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 6
- 7. Elevator How we work Atypical Elevator process takes 6 weeks from start to finish, resulting in valuable insights, improvements & new ideas 1. PREPARATION 2. VALIDATE & ENRICH 3. REPORTING 4 Weeks lead-time 3 - 6 hrs Elevator Session Presentation, summary & 1 Kick-off Validation & Co-creation write-up after 2 weeks Focus: Focus: Focus: - Analysis - Open & strategic discussion - Concrete next steps - Participant recruiting - Clear questioning - So-what - Customised session set-up - Plenary & sub-groups - Strategic recommendations - Clear concept demonstration - Concrete improvements - Keep discussion going online 7
- 8. Elevator A 3-phase process AnElevator session consists of three main phases: SHARE VALIDATE CO-CREATE Expert consumers Expert consumers Expert consumers share their vision give feedback on suggest improvements on topic at hand existing concept & discuss other ideas 8
- 9. Elevator Who are ourexpert consumers? Elevator participants are handpicked by our expert connectors to fit a specific profile, depending on the challenge, e.g.: HEAVY MOBILE YOUNG COFFEE SAVVY BLOGGING DRINKERS STUDENTS MOMS 9
- 10. “Fronteer’s open mindednessadds value because co-creating the future can only be done by being open for the unknown, new combinations and new ways of working” - Manager Global Design & Concept Heineken FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 10
- 11. Please contact usfor Elevator requests & details Our project fees include: Preparation, analysis, recruiting, tailor-made session, set-up, moderation, reporting, strategic recommendations, venue, incentives info@fronteerstrategy.com +31 (0) 20 475 0555 FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT.
- 12. Find our current co-creation challenges at www.fronteerstrategy.com/challenges FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT.
- 13. We help brandsto innovate. Successfully Get fresh perspectives Create a mandate Develop to change compelling Bring energy concepts & momentum FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 13
- 14. FRONTEER www.fronteerstrategy.com STRATEGY @fronteerstrat I N N OVAT I O N. C O - C R E AT I O N. www.facebook.com/fronteerstrategy B R A N D D E V E L O P M E N T.