Martijn Pater and James Veenhoff presented their learnings on the implementation of co-creation during the MCPC conference 2011 in San Francisco. It was only 15 minutes, so for details call the Fronteer office..
Being a television or agency producer is not about what you do, but how you do it. This presentation walks through the five key principles to producing a successful project.
This presentation outlines five principles for producing great creative work: 1) Plan for change by mapping out projects and accounting for potential shifts, 2) Focus on the next step to make large projects feel manageable, 3) Be the "yes" by presenting solutions instead of obstacles when challenges arise, 4) Understand team motivations to define roles and align goals, and 5) Make projects fun while ensuring they get done. Examples are provided for each principle. The speakers are Whit Friese, a creative director with 18 years in agencies, and Connor Swegle, an account director specializing in entertainment branding and global trends.
Explanation of our expert co-creation methodology Treehouse: explorative co-creation tool to create a wealth of ideas. Together with experts, find opportunities & feasible Business Models.
The document discusses 3 macro trends shaping the world: 1) the world of tech with cloud computing and rapid prototyping, 2) the rise of collective/crowd power and networks of influencers, and 3) the rise of online business with publishing and connecting. It then provides 12 tips for agencies and individuals to succeed in this changing industry landscape, such as partnering with other agencies, being open to new business models, focusing on users in briefings rather than just media buys, allowing for change in processes, starting with small ideas, and adopting a digital mindset of constant change rather than specific skills.
Fronteer Strategy is an Amsterdam-based innovation and brand development consultancy. They specialize in co-creation strategies to help clients develop new products, concepts, and services. Their services include expert, consumer, coalition, and crowd co-creation workshops and tools to generate ideas, validate concepts, and create strategic partnerships. They employ a structured process using hand-picked experts from their global database to drive innovation and strategy for clients.
The first Hong Kong-based Graphic Recording agency is glad to present his latest projects in this online portfolio. Drop us a line if you want to collaborate we'd love to hear from you.
Fronteer strategy presentation efinancials co creation nov 2010Fronteer Strategy
The document outlines 10 steps for successful co-creation in finance. It discusses defining a co-creation strategy, selecting the best participants, connecting creative minds, and thinking about return on investment. Successful co-creation requires inspiring participation, sharing results, continuing development, and mobilizing internal stakeholders. Getting intellectual property rights and realizing that most smart people work for others are also important considerations.
Explanation of our expert co-creation methodology, Rooftop: a hand-picked group of 8 experts working together with your team for 1 day to solve fundamental strategic challenges.
Being a television or agency producer is not about what you do, but how you do it. This presentation walks through the five key principles to producing a successful project.
This presentation outlines five principles for producing great creative work: 1) Plan for change by mapping out projects and accounting for potential shifts, 2) Focus on the next step to make large projects feel manageable, 3) Be the "yes" by presenting solutions instead of obstacles when challenges arise, 4) Understand team motivations to define roles and align goals, and 5) Make projects fun while ensuring they get done. Examples are provided for each principle. The speakers are Whit Friese, a creative director with 18 years in agencies, and Connor Swegle, an account director specializing in entertainment branding and global trends.
Explanation of our expert co-creation methodology Treehouse: explorative co-creation tool to create a wealth of ideas. Together with experts, find opportunities & feasible Business Models.
The document discusses 3 macro trends shaping the world: 1) the world of tech with cloud computing and rapid prototyping, 2) the rise of collective/crowd power and networks of influencers, and 3) the rise of online business with publishing and connecting. It then provides 12 tips for agencies and individuals to succeed in this changing industry landscape, such as partnering with other agencies, being open to new business models, focusing on users in briefings rather than just media buys, allowing for change in processes, starting with small ideas, and adopting a digital mindset of constant change rather than specific skills.
Fronteer Strategy is an Amsterdam-based innovation and brand development consultancy. They specialize in co-creation strategies to help clients develop new products, concepts, and services. Their services include expert, consumer, coalition, and crowd co-creation workshops and tools to generate ideas, validate concepts, and create strategic partnerships. They employ a structured process using hand-picked experts from their global database to drive innovation and strategy for clients.
The first Hong Kong-based Graphic Recording agency is glad to present his latest projects in this online portfolio. Drop us a line if you want to collaborate we'd love to hear from you.
Fronteer strategy presentation efinancials co creation nov 2010Fronteer Strategy
The document outlines 10 steps for successful co-creation in finance. It discusses defining a co-creation strategy, selecting the best participants, connecting creative minds, and thinking about return on investment. Successful co-creation requires inspiring participation, sharing results, continuing development, and mobilizing internal stakeholders. Getting intellectual property rights and realizing that most smart people work for others are also important considerations.
Explanation of our expert co-creation methodology, Rooftop: a hand-picked group of 8 experts working together with your team for 1 day to solve fundamental strategic challenges.
Fronteer Strategy Whitepaper - 9 Ways To Get Your Team Ready for Co-creation ...Fronteer Strategy
9 Practical ways to overcome the organisational, social & psychological barriers to co-creation within your organisation by giving direction, motivating your team and leading change
This document outlines the 5 guiding principles of co-creation based on a white paper about co-creation. It defines co-creation as collaborative product or service development between developers and stakeholders. It describes the 4 types of co-creation based on dimensions of ownership and openness. The 5 principles for successful co-creation are: inspire participation, select the very best, connect creative minds, share results, and continue development.
The document discusses challenges with traditional technology transfer and proposes an approach focused on innovation. It notes that operating margins are declining due to market consolidation. It also mentions the need to defend against new competitors and find new markets and customers. The approach proposed emphasizes daring ideas, teamwork, learning by doing, focusing on customer needs to develop a vision, and creating an innovation culture within companies to strengthen competitiveness.
In reaction to the current climate, many organisations have pushed pause on workplace learning programmes. But in reality, we cannot afford to put capability building on hold. Businesses are facing company-wide transformations or at a very minimum, re-skilling at business unit level in order to rebound and thrive in ever-changing markets.
Research shows that companies with effective capability-building programmes as an integral part of business transformation projects have higher rates of success than companies without. So how do you equip your marketing, sales and product management teams to maximise their commercial capabilities for a sustainable competitive advantage?
The document outlines Alan Schwegler's presentation on design leadership. The presentation agenda includes introducing himself, defining what a design leader is through case studies of companies like Intuit and Lego, and discussing the attributes and focus of successful design leaders. The presentation aims to show that design leaders cultivate innovation and optimize culture, focusing the organization on the customer experience over short-term gains or individual departments. They act as enablers who challenge the entire organization to integrate design thinking for long-term success.
Fronteer Strategy provides a tool called Elevator to validate and enrich concepts through co-creation with expert consumers. Elevator is a half-day session that facilitates an interactive dialogue to provide strategic recommendations and concrete ideas to take concepts to the next level. It has been used successfully for brands like Bugaboo to validate and develop new propositions. Elevator recruits handpicked participants through expert connectors to fit the specific needs of each challenge.
In the current economic climate, the discipline of innovation is taking a different form. Leading organizations recognize the importance of investing in their future to be in a stronger competitive position in a post-economic crisis world. But what exactly are companies doing to stay ahead of the curve and how are they building their innovation programs to accomplish this?
The document summarizes lessons on innovation from interviews with 12 global innovators. It finds that defining innovation, embracing internal innovation to cut costs, shifting from problem-solving to problem-defining, and having an innovation team play facilitator and incubator roles are keys to success. The innovation team's role varies by organization, from facilitating others' innovation to incubating ideas themselves. Innovators need creativity, open-mindedness, and teamwork skills.
This document provides information about the 2009 Growth and Innovation Excellence Summit taking place on June 15-16, 2009 in Washington DC. The summit will focus on how companies can drive growth through innovation, even during an economic downturn. Over the two-day event, participants will learn strategies for incorporating innovation into corporate strategies, developing new business models for growth, and assessing the ROI of innovation initiatives. Speakers will provide keynote addresses and case studies on topics such as using innovation to gain competitive advantages, balancing innovation investments, and managing the risks and economic value of innovation. Attendees include C-level executives, VPs, and directors of innovation, strategy, business development, marketing and other functions.
The document announces a two-day conference on growth and innovation excellence to be held June 15-16, 2009 in Washington DC. The conference will provide strategies and tools to help businesses innovate and drive growth even during an economic downturn. Speakers will discuss topics such as creating competitive advantage through innovation, assessing the ROI of innovation, and developing new business models. A post-conference workshop on June 17 will focus on innovating business models.
Taller para descubrir el propósito superior, la misión, el mantra, el "why" de tu empresa.
A través de ejercicios prácticos, de casos y mejores prácticas podrás descubrir para que vino tu empresa al mundo. Aprende más en letsmake.co
1) The document discusses aligning a company's brand through strategic communications by uncovering the authentic brand narrative and helping all employees deliver on it.
2) It emphasizes the importance of vision, leadership involvement, an eclectic team, internal alignment, brand evangelists, fluidity, compelling stories, optimal forms of communication, experience design, external communication, and attracting storytellers.
3) The key is sharing an inspiring vision that motivates employees and connects with customers through consistent yet flexible branding across all touchpoints.
You have a keen vision for what your organization can achieve-
even a solid strategy. Yet you’re out of sync. It’s taking too
long, or you’re just stuck altogether. The rub? If your culture
is misaligned with your strategy, all bets are off.
The document announces a two-day conference on growth and innovation excellence to be held on July 27-28, 2009 in Washington DC. The conference will provide attendees with strategies and tools to drive sustainable growth through innovation. Speakers will discuss topics such as using innovation to gain competitive advantages, balancing innovation investments, measuring return on innovation investments, and fostering an organizational culture of innovation. An optional post-conference workshop and webinar are also announced.
The document outlines the agenda for the 2009 Growth and Innovation Excellence Summit held on July 27-28, 2009 in Washington DC. The summit aimed to teach attendees how to drive sustainable growth through innovation, incorporate innovation into corporate strategies, develop new business models for growth, and assess the ROI of innovation. Key topics included using innovation to create competitive advantages, balancing innovation investments, making innovation more predictable and repeatable, overcoming obstacles to gain executive buy-in for initiatives, and innovating during an economic downturn. The event featured keynote speakers from BMW Group DesignworksUSA, Pandora Jewelry, and others discussing these topics.
This document provides definitions for key terms related to innovation:
- Creativity is the ability to generate ideas that have value.
- Invention is the discovery of something new.
- Innovation is transforming ideas and inventions into tangible forms that create value.
- Systemic innovation refers to structured, sustainable, and permanent innovation practices.
It also contrasts operating (doing things right) with innovating (doing right things). While both are needed, innovation involves undefined steps, multiple routes and results, and cross-functional teams. Reworking is seen as part of the learning process in innovation.
Reasons provided to innovate include that operational excellence alone is no longer sufficient, innovation enables new
Anne Carullo is the SVP of Corporate Product Innovation at Estée Lauder. She discusses how Estée Lauder innovates differently than other companies by having a Product Development team that works across brands and focuses on both exploratory concepts and driving existing product development. She emphasizes the importance of building an infrastructure that supports innovation through resources, flexibility, and recruiting diverse talent. Carullo believes that maintaining a pipeline of 5-8 in-development ideas is key to a healthy innovation program. While consumer feedback is important, she also believes in pursuing "high concept" ideas that test poorly but could be big successes. Carullo advises looking to other industries for inspiration and starting small with innovation efforts
Fronteer is a creative strategy firm based in Amsterdam that specializes in collaborative innovation. They help clients gain fresh insights and develop game-changing concepts through cocreation. Fronteer works with clients and experts to engage in meaningful collaboration that leads to breakthrough thinking. Their goal is to cocreate remarkable innovations that drive growth for brands and have a positive social impact.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Fronteer Strategy Whitepaper - 9 Ways To Get Your Team Ready for Co-creation ...Fronteer Strategy
9 Practical ways to overcome the organisational, social & psychological barriers to co-creation within your organisation by giving direction, motivating your team and leading change
This document outlines the 5 guiding principles of co-creation based on a white paper about co-creation. It defines co-creation as collaborative product or service development between developers and stakeholders. It describes the 4 types of co-creation based on dimensions of ownership and openness. The 5 principles for successful co-creation are: inspire participation, select the very best, connect creative minds, share results, and continue development.
The document discusses challenges with traditional technology transfer and proposes an approach focused on innovation. It notes that operating margins are declining due to market consolidation. It also mentions the need to defend against new competitors and find new markets and customers. The approach proposed emphasizes daring ideas, teamwork, learning by doing, focusing on customer needs to develop a vision, and creating an innovation culture within companies to strengthen competitiveness.
In reaction to the current climate, many organisations have pushed pause on workplace learning programmes. But in reality, we cannot afford to put capability building on hold. Businesses are facing company-wide transformations or at a very minimum, re-skilling at business unit level in order to rebound and thrive in ever-changing markets.
Research shows that companies with effective capability-building programmes as an integral part of business transformation projects have higher rates of success than companies without. So how do you equip your marketing, sales and product management teams to maximise their commercial capabilities for a sustainable competitive advantage?
The document outlines Alan Schwegler's presentation on design leadership. The presentation agenda includes introducing himself, defining what a design leader is through case studies of companies like Intuit and Lego, and discussing the attributes and focus of successful design leaders. The presentation aims to show that design leaders cultivate innovation and optimize culture, focusing the organization on the customer experience over short-term gains or individual departments. They act as enablers who challenge the entire organization to integrate design thinking for long-term success.
Fronteer Strategy provides a tool called Elevator to validate and enrich concepts through co-creation with expert consumers. Elevator is a half-day session that facilitates an interactive dialogue to provide strategic recommendations and concrete ideas to take concepts to the next level. It has been used successfully for brands like Bugaboo to validate and develop new propositions. Elevator recruits handpicked participants through expert connectors to fit the specific needs of each challenge.
In the current economic climate, the discipline of innovation is taking a different form. Leading organizations recognize the importance of investing in their future to be in a stronger competitive position in a post-economic crisis world. But what exactly are companies doing to stay ahead of the curve and how are they building their innovation programs to accomplish this?
The document summarizes lessons on innovation from interviews with 12 global innovators. It finds that defining innovation, embracing internal innovation to cut costs, shifting from problem-solving to problem-defining, and having an innovation team play facilitator and incubator roles are keys to success. The innovation team's role varies by organization, from facilitating others' innovation to incubating ideas themselves. Innovators need creativity, open-mindedness, and teamwork skills.
This document provides information about the 2009 Growth and Innovation Excellence Summit taking place on June 15-16, 2009 in Washington DC. The summit will focus on how companies can drive growth through innovation, even during an economic downturn. Over the two-day event, participants will learn strategies for incorporating innovation into corporate strategies, developing new business models for growth, and assessing the ROI of innovation initiatives. Speakers will provide keynote addresses and case studies on topics such as using innovation to gain competitive advantages, balancing innovation investments, and managing the risks and economic value of innovation. Attendees include C-level executives, VPs, and directors of innovation, strategy, business development, marketing and other functions.
The document announces a two-day conference on growth and innovation excellence to be held June 15-16, 2009 in Washington DC. The conference will provide strategies and tools to help businesses innovate and drive growth even during an economic downturn. Speakers will discuss topics such as creating competitive advantage through innovation, assessing the ROI of innovation, and developing new business models. A post-conference workshop on June 17 will focus on innovating business models.
Taller para descubrir el propósito superior, la misión, el mantra, el "why" de tu empresa.
A través de ejercicios prácticos, de casos y mejores prácticas podrás descubrir para que vino tu empresa al mundo. Aprende más en letsmake.co
1) The document discusses aligning a company's brand through strategic communications by uncovering the authentic brand narrative and helping all employees deliver on it.
2) It emphasizes the importance of vision, leadership involvement, an eclectic team, internal alignment, brand evangelists, fluidity, compelling stories, optimal forms of communication, experience design, external communication, and attracting storytellers.
3) The key is sharing an inspiring vision that motivates employees and connects with customers through consistent yet flexible branding across all touchpoints.
You have a keen vision for what your organization can achieve-
even a solid strategy. Yet you’re out of sync. It’s taking too
long, or you’re just stuck altogether. The rub? If your culture
is misaligned with your strategy, all bets are off.
The document announces a two-day conference on growth and innovation excellence to be held on July 27-28, 2009 in Washington DC. The conference will provide attendees with strategies and tools to drive sustainable growth through innovation. Speakers will discuss topics such as using innovation to gain competitive advantages, balancing innovation investments, measuring return on innovation investments, and fostering an organizational culture of innovation. An optional post-conference workshop and webinar are also announced.
The document outlines the agenda for the 2009 Growth and Innovation Excellence Summit held on July 27-28, 2009 in Washington DC. The summit aimed to teach attendees how to drive sustainable growth through innovation, incorporate innovation into corporate strategies, develop new business models for growth, and assess the ROI of innovation. Key topics included using innovation to create competitive advantages, balancing innovation investments, making innovation more predictable and repeatable, overcoming obstacles to gain executive buy-in for initiatives, and innovating during an economic downturn. The event featured keynote speakers from BMW Group DesignworksUSA, Pandora Jewelry, and others discussing these topics.
This document provides definitions for key terms related to innovation:
- Creativity is the ability to generate ideas that have value.
- Invention is the discovery of something new.
- Innovation is transforming ideas and inventions into tangible forms that create value.
- Systemic innovation refers to structured, sustainable, and permanent innovation practices.
It also contrasts operating (doing things right) with innovating (doing right things). While both are needed, innovation involves undefined steps, multiple routes and results, and cross-functional teams. Reworking is seen as part of the learning process in innovation.
Reasons provided to innovate include that operational excellence alone is no longer sufficient, innovation enables new
Anne Carullo is the SVP of Corporate Product Innovation at Estée Lauder. She discusses how Estée Lauder innovates differently than other companies by having a Product Development team that works across brands and focuses on both exploratory concepts and driving existing product development. She emphasizes the importance of building an infrastructure that supports innovation through resources, flexibility, and recruiting diverse talent. Carullo believes that maintaining a pipeline of 5-8 in-development ideas is key to a healthy innovation program. While consumer feedback is important, she also believes in pursuing "high concept" ideas that test poorly but could be big successes. Carullo advises looking to other industries for inspiration and starting small with innovation efforts
Fronteer is a creative strategy firm based in Amsterdam that specializes in collaborative innovation. They help clients gain fresh insights and develop game-changing concepts through cocreation. Fronteer works with clients and experts to engage in meaningful collaboration that leads to breakthrough thinking. Their goal is to cocreate remarkable innovations that drive growth for brands and have a positive social impact.
Similar to Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation (20)
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation
1. Fronteer Strategy
9 Ways to get your team
ready for co-creation
- MCPC 2011
San Francisco, November 18, 2011
FRONTEER
STRATEGY
I N N OVAT I O N.
C O - C R E AT I O N.
B R A N D D E V E L O P M E N T.
2. ABOUT
US
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.
4. We develop
strategies for growth
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 4
5. “Co-creation is the chance
for others to complete
the work that you started,
going well beyond what you
envisioned or intended.”
Henry Chesbrough,
FRONTEER author of Open Services
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 5
Innovation (2011)
6. Why Involving the outside
co-creation? world in a new way
Innovative and
compelling concepts
Fresh Ideas,
New Perspectives,
Great Energy
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 6
7. ROOFTOP
Expert co-creation
5 + 10 people
1 challenge, 1 day
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 7
11. 9 Ways to get your team
ready for co-creation
...and overcome the various barriers
11
12. People who manage to
change have three things in
common, they...
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 12
13. “Know where to
CHANGE go.”
Direction
“Genuinely
want to get Motivation
there.”
“Have a
supportive
Support environment.”
CHANGE
9 Ways model
13
14. Which can be translated
into 3 building blocks each
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 14
15. CHANGE
D
Go for
Start with Shrink the
direct
Why Change
Result
M
Discover
Cut the Do it
the
leash together
feeling
S
Set the Make it a Get the
scene habit board in
CHANGE
9 Ways model
15
16. So we interviewed
10 companies - our clients
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 16
18. On: how they think
they scored on these
9 dimensions
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 18
19. CHANGE
D
Start with
What went well:
Why
“We know how to
M start.”
Cut the
Leash
S
Set the
Scene
CHANGE
9 Ways model
19
20. “Constructive “Commitment and
atmosphere, clear enthousiasm
objectives.” upfront.”
- HEINEKEN - KPN
What “Stimulated open
innovation culture.”
went well?
FRONTEER
- GRUPO SOS
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 20
21. CHANGE
D
Go for
Shrink the
direct
What did not go Change
Result
well:
M
“We don’t know
how to make it
manageable,
tangibleSand
repeatable.” Make it a
Habit
CHANGE
9 Ways model
21
22. “Not seen as
starting point for “Difficulties to keep
change.” momentum.”
- ACHMEA - KLM
What “Implementation
and follow-up
did not go lacked.”
well?
- KPN
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 22
23. So what to do differently
next time?
How to make the
9 Ways work?
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 23
24. Keep the same: Do differently:
Setting & Structure Champion Outcome
Sessions Bring it to Life
Outside Experts Create a Learning Cycle
Dedication & Energy Embed
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 24
25. To summarise:
CAPTURE THE ENERGY
AND DIRECT IT
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 25
26. And just to show you what
it looks like..
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 26