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Target Audience and genre 
The ta rget audience of this magazine would 
be more mature people such as 18+. This 
magazine looks expensive and the bands 
used are bands which would be associated 
with this audience. The genre seems to be 
as sociated with rock, alternative and indie 
mus ic. 
Main Image 
The main image is of the band itself, Arctic 
Monkeys. They appear to be inside swirls 
which almost look hypnotic. The direct 
mode of address makes the reader feel like 
the band is looking at them and they are 
reaching out to you. 
Model credit 
The model credit is the band Arctic 
Monkeys. They are on the front cover of this 
i s sue to suggest to the audience that the 
main feature and the focus will be about 
them. 
Main Cover Line 
The main cover line for this issue would be 
the ‘Ne e d help? Is your Arcti c Monkeys 
a ddition out of control?’ The magazine is 
asking rhetorical questions to make the 
reader want to buy this issue. It maybe 
trying to make you feel like you have 
something in common with perhaps the 
other readers and the magazine. 
Masthead 
The masthead of this magazine is the NME in the corner in 
the re d box. It is there to gra b the audience’s attention as 
i t i s contrasting from the blue background as the NME is in 
a bright red box. It is in the primary optical area so it will 
be the first thing the audience will look at. 
The Gutenberg Design Principle 
The NME i s in the primary optical area. The little badge in 
the corner is the s trong fallow area. The weak fallow area 
i s in the bottom left corner and contains the barcode. 
Then there is the terminal area where there is not much 
placed here. This is because reading gravity takes you 
from the top l eft to the bottom right. 
Colours/Typefaces/House style 
The house s tyle of this other NME 
Magazine has the same layout at the 
NME i s in the same red box at the top 
Left corner and the cover l ines are boxed. 
Coverlines 
The cove r l ine i n this issue of the ma gazine seems to be where i t says ‘Take 
one l ast trip with the band of the ye ar’. This i s hinting to the audience at 
what an article or perhaps a page will be about. 
Banners/Flashes/badges 
The badge in this issue of NME i s in the strong fallow 
a re a where i t says ‘HEAVYWHEIGHT’. This s uggests to the 
audience what is included within this magazine and what 
there will be perhaps an article on.

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Front cover analysis 3

  • 1. Target Audience and genre The ta rget audience of this magazine would be more mature people such as 18+. This magazine looks expensive and the bands used are bands which would be associated with this audience. The genre seems to be as sociated with rock, alternative and indie mus ic. Main Image The main image is of the band itself, Arctic Monkeys. They appear to be inside swirls which almost look hypnotic. The direct mode of address makes the reader feel like the band is looking at them and they are reaching out to you. Model credit The model credit is the band Arctic Monkeys. They are on the front cover of this i s sue to suggest to the audience that the main feature and the focus will be about them. Main Cover Line The main cover line for this issue would be the ‘Ne e d help? Is your Arcti c Monkeys a ddition out of control?’ The magazine is asking rhetorical questions to make the reader want to buy this issue. It maybe trying to make you feel like you have something in common with perhaps the other readers and the magazine. Masthead The masthead of this magazine is the NME in the corner in the re d box. It is there to gra b the audience’s attention as i t i s contrasting from the blue background as the NME is in a bright red box. It is in the primary optical area so it will be the first thing the audience will look at. The Gutenberg Design Principle The NME i s in the primary optical area. The little badge in the corner is the s trong fallow area. The weak fallow area i s in the bottom left corner and contains the barcode. Then there is the terminal area where there is not much placed here. This is because reading gravity takes you from the top l eft to the bottom right. Colours/Typefaces/House style The house s tyle of this other NME Magazine has the same layout at the NME i s in the same red box at the top Left corner and the cover l ines are boxed. Coverlines The cove r l ine i n this issue of the ma gazine seems to be where i t says ‘Take one l ast trip with the band of the ye ar’. This i s hinting to the audience at what an article or perhaps a page will be about. Banners/Flashes/badges The badge in this issue of NME i s in the strong fallow a re a where i t says ‘HEAVYWHEIGHT’. This s uggests to the audience what is included within this magazine and what there will be perhaps an article on.