Katy Perry Digipack Analysis
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The CD digipack features close-up shots of the artist making direct eye contact with the audience, suggesting intimacy. The back cover also shows her facing away but turning her head to maintain eye contact, appearing provocative and mysterious. The overall theme is bright, natural colors. The setting is a field with sunflowers, conveying themes of freedom and happiness through the use of yellow which symbolizes joy. Unlike typical pop singers shown in glamorous settings, her makeup is natural and she is in a natural environment, surrounded by sunflowers which represent her happiness.
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The document analyzes Katy Perry's "Teenage Dream" digipak packaging. It notes that the front cover features only Perry's instantly recognizable face without text. The back cover includes pink clouds and maintains the candy theme while portraying the artist as "up in the clouds." Inside images further depict Perry in a suggestive manner to attract male audiences. Throughout, the digipak consistently features a candy theme to convey the album's vibrant pop feel and Perry's fun personality. In conclusion, the analysis commends maintaining a cohesive theme to inform audiences and employing various techniques to appeal to different demographic groups.
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The document outlines a pitch for a music video for the song "Sunlight" by the band Modestep. The proposed video would focus on exaggerating images of sunlight and eyes in surreal and creative ways. It would feature simple footage filmed by the producer alone at various locations, edited together non-linearly to create an upbeat, emotional, and thought-provoking video that emphasizes the lyrics and feelings around sunlight and memories. The target audience would be 13-20 year old fans of niche rockstep music.
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The poster for Katy Perry's "Teenage Dream" album fits pop genre conventions and appeals to its target audience of young females. It uses bright, colorful, and girly visuals along with an eye-catching image of Perry to attract audiences. Additional details like the release date and single names are meant to encourage album sales. Perry is depicted in a sexualized way covered in pink clouds to draw attention while also representing her feminine and youthful persona. The overall design reflects Perry's fun, candy-themed music.
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The front cover features a medium shot of the band The Script with a sepia filter, reflecting their indie/alternative genre. The back cover has the tracklist in small print and an image of hands pressing together related to the album title "Science and Faith". The inside features an image of hands connecting over an atom-shaped CD, continuing the themes of science and faith. Repeated motifs and a consistent sepia-toned color scheme give the digipak a cohesive visual style that engages the target audience.
5 Digipack Features
The document discusses various digipacks and posters for music albums. It analyzes how the visual elements, themes, and imagery shown in the digipacks relate and correspond to the posters for each album. Specific elements that are compared between the digipacks and posters include themes, outfits, logos, images of band members, track listings, and background imagery. The goal appears to be examining the visual continuity and links between how each album is represented in its digipack and poster.
Digipack
This document analyzes and compares the branding techniques used in digital packaging (digipaks) for albums by Rihanna, Lana Del Rey, and The Script. It finds that all three digipaks effectively reflect the genre of music and mood through use of photography, colors, fonts, and consistency with the album artwork. Specifically, Rihanna's digipak uses red tones and makeup to portray her music as sexy and feminine. Lana Del Rey's digipak features a facial expression contradicting a bright background to match her album's title "Born To Die." The Script's digipak stands out with a negative color scheme signaling an emotional and masculine genre. Overall, the document observes that digipaks
Ancillary Products
The document discusses options for ancillary products to promote a new music video, including a website, digipak, and magazine advertisement. The author chooses to design the digipak and magazine ad, as they enjoy photography and art. Examples of digipaks and ads are analyzed from the acoustic/indie pop genre. Photos taken of the artist in a woodland setting are presented for audience feedback to select images for the promotional products.
digipak slideshow
- Digipaks consist of a plastic tray that holds a CD or DVD inside a cardboard flip-out case rather than a standard plastic jewel case.
- They typically contain pictures of the artist, a track list, disc impression, artist information, and references to other music.
- Digipaks are commonly used for CD singles or deluxe versions of albums, while tall DVD digipaks known as DVDigipaks are used for DVD sets.
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This document outlines a production diary for an A2 Media Studies advanced portfolio project over several months. It details weekly progress updates that include choosing a song to analyze for a music video, storyboarding and filming test shots, editing footage in Adobe Premiere, conducting market research through surveys, and analyzing other music videos and album covers. It also plans for completing a first draft of the music video, gathering feedback, and finishing an evaluation. The diary provides contingencies for any issues that may arise during the project.
Jessie J Album Advert
Jessie J used a bold color palette of black and white in the advertisement for her album "Who You Are". The abundance of black suggests she expresses a darker side through her music, while shades of white represent purity and innocence within the album. Gold lettering and titles convey messages of wealth, prosperity, and her aim of success in the music industry. Her full fringe haircut draws immediate attention and hints at mystery, as she was a recent artist not well known at the time. The ad aims to intrigue audiences by mentioning a popular previous song and including website details about keeping up with her music and merchandise.
3) What Have You Learned From Your Audience Feedback?
This document summarizes and discusses feedback from multiple people on a music video project. The feedback validated that the narrative and emotions conveyed in the video were clear and impactful, achieving the creator's goals. However, some feedback also provided ideas for future improvements, such as incorporating more singing or exploring alternative narratives. Overall, the feedback confirmed that the video appeals to a wide audience and successfully tells a relatable story through its ending.
4) How Did You Use Media Technologies?
I researched music videos on YouTube for inspiration and used Adobe Premiere to edit my music video, cutting and pasting clips and adding filters. When adding new videos, I accidentally replaced some clips and had to change the ending. I shot footage with a Canon camera but had trouble holding it still. My experience with Blogger made it easy to upload work, though labels were confusing. I uploaded work to SlideShare and used the embed code to display it on my blog.
Coldplay Adventure Of A Lifetime Music Video
The music video for Coldplay's "Adventure Of A Lifetime" is filmed in a rainforest setting. The first shots show a high angle view of the forest, then cut to chimpanzees standing together, revealing them to be representations of the four band members. As the video continues, the chimpanzees take on more human-like behaviors, playing drums and guitars to match the band. The video has a sense of being a short film directed by Mat Whitecross, treating the chimpanzee characters much like the intelligent apes in the Planet of the Apes franchise who have human characteristics.
Taylor Swift Blank Space Music Video Analysis
The music video for Taylor Swift's "Blank Space" takes place in a large, castle-like building, suggesting the wealthy status of the characters. Specific shots are used to characterize Taylor Swift's character as the wealthy owner of the property, including a low angle shot of her standing on the staircase, looking down with her arms outstretched. Stylistic choices like her red lipstick and smirk further portray her as confident and possibly having dark intentions. Towards the end, Taylor Swift is seen angrily piercing a heart-shaped cake with a knife, implying she may be heartbroken over the male character.
Results Analysis
The document analyzes the results of a survey about music video preferences. It found that most respondents were female, teenagers aged 17-18, and listened to indie and rock music. Nearly all watched music videos, primarily on YouTube. Adventure was the most popular theme, and narrative videos that tell a story were preferred. The analysis suggests targeting females, teenagers, and indie/rock fans with a narrative, adventure-themed video distributed on YouTube to promote a song.
Hey Everybody Music Video Analysis
The music video for "Hey Everybody" by 5 Seconds of Summer depicts the band members stuck in unhappy jobs, representing how teenagers may feel. It shows their dream of wealth and a big house with friends. At the end, each band member has become successful in their jobs, conveying a message of keeping one's dreams. The video establishes roles through costumes and positioning of the lead singer at the center of shots. Symbols of wealth like gold chains, fur coats, and having a butler reinforce the dream of success and luxury.
Manic Street Preachers
The Manic Street Preachers album Futurology has a unique font on the cover with the letter R backwards, suggesting the band wants to be individualistic. This helps the audience identify the band and sends the message that they are different. The bright, high-key image on the cover of a lone woman dressed in white surrounded by snow further represents themes of purity and innocence isolated from the mystery and fear symbolized by the darker backgrounds and colors. Positive reviews from major music magazines indicate the album is worthy of attention and praise, with an intended audience appearing to be people in their 20s based on the sources.
Advertisement for Manic Street Preachers album
The Manic Street Preachers album Futurology has a unique font on the cover with the letter R backwards, suggesting the band wants to be individualistic. This helps the audience identify the band and shows they are different.
The album cover image shows a blonde woman dressed in white surrounded by snow in the background. People in black in the distance seem to symbolize fear and mystery, while the woman's white clothing and isolation symbolize purity and innocence.
The album received positive reviews from major music magazines, with most ratings at 4 out of 5 stars and one calling it a "masterpiece." The intended audience seems to be people in their 20s based on the publications of the reviews. The cover image breaks
CD Digipack Analysis Rihanna
Rihanna's CD digipack displays conventions of a pop/R&B artist with lack of clothing and provocative poses. On the front, Rihanna is in heavy makeup with red lipstick in a close-up shot without addressing the audience. On the back, she is in her underwear on a stage with an American flag, suggesting she is a proud patriotic American artist. The recurring theme of red may represent themes of passion, desire, and love explored on the album. Low key lighting and shadows create a mysterious ambiance.
Fonts
This document contains links to different font styles on dafont.com, each displaying the word "Sound" in a unique typographic design. The fonts shown include Nougat, Heraldsquare, Retro, and Indiana, providing various script, serif, and sans-serif interpretations of the text for visual comparison across different typographic styles.
Draft article
Niamh gave an exclusive interview where she discussed her experience performing at Reading Festival, her upcoming UK tour with special guest George Ezra, and her musical inspirations like Arctic Monkeys and Ed Sheeran. She started by uploading cover songs to YouTube which gained popularity and led to her music career. Niamh advised aspiring singers to keep recording themselves and being patient as success takes time.
Draft article
Niamh gave an exclusive interview where she discussed her experience performing at Reading Festival, her upcoming UK tour with special guest George Ezra, and her musical inspirations like Arctic Monkeys and Ed Sheeran. She started her career by uploading cover songs to YouTube which gained popularity and led to recording opportunities. Niamh advised aspiring singers to keep recording themselves and being patient, as success comes through perseverance.
Contact sheet
Here is my contact sheet with all the images I have used for my preliminary task and my actual magazine outcome
Media powerpoint
The document describes how a magazine aimed its content at teenagers aged 15 and older. It used youthful colors like red and green on the cover, featured a teenage girl model and bands popular with that age group. The magazine appeals to both males and females without using stereotypically "girly" colors. The photography has an "indie" look through use of darker colors like maroon and green. The cover lines and layout were influenced by another magazine targeted at teenagers to make the magazine relatable and appealing to that audience.
Band analysis
The document discusses several musical artists and bands, summarizing clues from images about their musical genres:
- Paramore is described as pop/rock based on brightly colored hair and light clothing of one member, and darker clothes of others.
- 5 Seconds of Summer incorporates pop and rock elements, seen in green hair, band t-shirts, and dark clothing.
- Ariana Grande presents as pop with glamorous hair, makeup, white dress and smile, fitting the "innocent" pop image.
- Bring Me The Horizon uses black clothing and tattoos, blank expressions, and an intimidating forest setting to represent metalcore.
- George Ezra holds an acoustic guitar and wears simple
Survey results
The document summarizes market research conducted to design a new music magazine. It conducted a survey that found the target audience is primarily females aged 15-20 who listen to pop and rock music. Most stream music through YouTube on their phones. Based on these findings, the magazine should have appealing visuals on the cover and inside focused on pop/rock artists, include YouTube links and a mobile app, and cost between £1-2.
Contents Analysis 2
The document analyzes the design of a magazine contents page. It notes that the page features a large picture on the left side with the contents listing on the right in white text for high visibility. The picture is of a young woman at a party, suggesting the magazine covers parties and nightlife and aims to attract teenagers and young adults. The design balances the image and text well through symmetrical colors and sizes, though could include more smaller images to better balance the proportions. The target audience is identified as 16-25 year olds interested in entertainment and nightlife.
Contents Analysis 1
This document analyzes the style, design, and target audience of a magazine contents page. It notes that the house style features three vertically lined images on each side with a larger central image and accompanying text. The target audience is identified as teenagers and young adults aged 16-25 based on the central image showing a girl at a party. The document also comments on design elements like color balance and use of space, noting the primary image will attract attention by featuring a recognizable artist.
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Katy Perry Digipack Analysis
- 1. It appearsthat boththe front coverand the back coverof the CD digipackhasmediumclose up shotsof the artist.She is makingdirecteye contactwiththe audience whichcouldperhapsmake her audience feellikeshe iscontactingthemona personal level.The backcovershowsthe artist'sbody to be facingaway fromthe camera but herheadis turned to make directeye contact withthe audience.Itsuggests that she wantsto be provocative andperhapsmysterious. The overall coverstheme couldbe brightnatural and colourful. From lookingatthe Digipackisseemsthatthere isno obviousnarrative.There couldbe themesof freedomand happinesswiththe use of afieldwhichisalarge open space.The sunflowerssuggeststhisasthe colouryellow is linkedtohappiness. The digipackimagesare not conventionalof apop singerbecause hermakeupisquite natural and the settinglookslike itisina fieldorsomewhere in nature howeverastereotypical popstarwouldusuallybe ona setwithglamorous hairand makeup. The lightingishighkeylightingwhichseemstobe natural sun lightalthoughitcouldhave beenadjustedslightlytogive the overall image asense of warmth,itexaggerates the potential there of 'natural beauty'. The backgroundis nota typical backgroundof a popsinger because unlike the RihannaCDdigipackwhere itseemslike the settingison a stage whichisa natural an stereotypical settingfora singer,the KatyPerryCD digipackisbasedina fieldmaybe inameadow surroundedbywildflowerswhich connotesa theme of natural beauty.Behindthe artist,there are sunflower.The colouryellowsymboliseshappinessandthiscouldreflecthow she feels;she couldbe suggestsshe ishappyand contentwithherself. Sunflowersare iconicsymbolsof happiness.The CDcouldrepresentherhappinessandbecause she has surroundedherself withthisflower,itcouldsuggestshe surroundsherselfwith happiness. Butterfliessymbolisesgrace,lightnessandelegance.