This document provides a guide for using social media for small businesses. It outlines the key steps including setting business goals, developing a strategy, choosing tactics, listening to customers, creating web content, and using key social media channels like Facebook, Twitter, LinkedIn, and YouTube. The guide stresses the importance of creating valuable content for customers and building relationships over directly promoting the business. It provides advice for how small businesses can maximize their impact through an integrated social media program.
This presentation will teach you how to follow up like a sales jedi. Most sales pros are following up on the wrong day, time and using bad content.
We will show you a few tricks to maximize your time so you quickly qualify and build that funnel.
Also, a couple of cool new tools will notify you when someone downloads an attachment in your follow up email. Another tool helps you classify leads to help you narrow focus and not forget to follow up.
6 Steps to Writing the Perfect Cold Sales Email in 5 Minutes or LessPouyan Salehi
ย
In this SlideShare, we'll cover some of the best practices for writing effective cold sales emails that get opens and replies.
At a high level, when weโre talking about creating an effective message, there are 5 things that you need in every single cold outbound sales email:
Find a reason to connect
Tell them why they should care
Bridge the gap
Give a clear CTA
Write the subject
Edit and send
Letโs take a deeper look at each of these.
- - - - - - -
This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
Email marketing is an important part of your digital marketing strategy. If you havenโt maximized your efforts in this area yet, itโs an excellent way to increase engagement and boost your repeat sales numbers.
Grab this amazing tool https://www.digistore24.com/redir/348693/outshout/
How to do SEO on a small website without backlinks? We all know that backlinks are a good SEO ranking engine that is hard to find today."><meta name="robots"
From Email Marketing 101 course taught at Parisoma, San Francisco.
Almost every online business utilizes Email Marketing in some capacity to reach their audience, from F500s to small shops. The problem is that very few organizations do it right. Engaging and retaining customers is important, and your customers will love you if you're able to share the content and offers they're looking for. This class will run through best practices, wide-ranging aspects that make a successful program, examples, and personal experiences from being behind some of the largest Email Marketing programs out there.
TOPICS COVERED:
* Best Practices
* Goal-setting
* What kind of tools you need
* Deliverability
* Performance Metrics
* Segmenting
* Specific programs around target segments
* Email-specific Testing plans
* Examples and case studies of how the pros are doing it
INSTRUCTOR:
Anish Shah is a sought-after Strategist that has spent the better half of the last decade growing Email Marketing programs for brands and startups. He currently runs Bring Ruckus Marketing, where he has consulted for brands like Shutterfly, Zazzle, University of Phoenix, and Planet Fitness. In a previous existence, he helped grow Snapfish's Email Marketing program over 100% YoY. And a couple lifetimes ago, he worked with brands like Old Navy, Sephora, Microsoft, Intel, Sidestep, and more at the largest Email Marketing Agency of the time.
He also helps companies recruit the right Marketing talent. Because, well...why the hell not? And if you've got a social good project, he will love listening to you about it.
Email marketing tips to drive conversions in 2021Kelly Ston
ย
If you've heard that email marketing is dead or dying, don't believe it. The fact is that email marketing can be a waste of time or an effective strategy to improve conversions and increase product loyalty.
An email marketing strategy is one tool in a complete digital marketing strategy. This tool's goal includes sending emails to prospective and current customers at every stage of their buyer's journey. There are many different types of emails that you may choose to implement.
This presentation will teach you how to follow up like a sales jedi. Most sales pros are following up on the wrong day, time and using bad content.
We will show you a few tricks to maximize your time so you quickly qualify and build that funnel.
Also, a couple of cool new tools will notify you when someone downloads an attachment in your follow up email. Another tool helps you classify leads to help you narrow focus and not forget to follow up.
6 Steps to Writing the Perfect Cold Sales Email in 5 Minutes or LessPouyan Salehi
ย
In this SlideShare, we'll cover some of the best practices for writing effective cold sales emails that get opens and replies.
At a high level, when weโre talking about creating an effective message, there are 5 things that you need in every single cold outbound sales email:
Find a reason to connect
Tell them why they should care
Bridge the gap
Give a clear CTA
Write the subject
Edit and send
Letโs take a deeper look at each of these.
- - - - - - -
This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
Email marketing is an important part of your digital marketing strategy. If you havenโt maximized your efforts in this area yet, itโs an excellent way to increase engagement and boost your repeat sales numbers.
Grab this amazing tool https://www.digistore24.com/redir/348693/outshout/
How to do SEO on a small website without backlinks? We all know that backlinks are a good SEO ranking engine that is hard to find today."><meta name="robots"
From Email Marketing 101 course taught at Parisoma, San Francisco.
Almost every online business utilizes Email Marketing in some capacity to reach their audience, from F500s to small shops. The problem is that very few organizations do it right. Engaging and retaining customers is important, and your customers will love you if you're able to share the content and offers they're looking for. This class will run through best practices, wide-ranging aspects that make a successful program, examples, and personal experiences from being behind some of the largest Email Marketing programs out there.
TOPICS COVERED:
* Best Practices
* Goal-setting
* What kind of tools you need
* Deliverability
* Performance Metrics
* Segmenting
* Specific programs around target segments
* Email-specific Testing plans
* Examples and case studies of how the pros are doing it
INSTRUCTOR:
Anish Shah is a sought-after Strategist that has spent the better half of the last decade growing Email Marketing programs for brands and startups. He currently runs Bring Ruckus Marketing, where he has consulted for brands like Shutterfly, Zazzle, University of Phoenix, and Planet Fitness. In a previous existence, he helped grow Snapfish's Email Marketing program over 100% YoY. And a couple lifetimes ago, he worked with brands like Old Navy, Sephora, Microsoft, Intel, Sidestep, and more at the largest Email Marketing Agency of the time.
He also helps companies recruit the right Marketing talent. Because, well...why the hell not? And if you've got a social good project, he will love listening to you about it.
Email marketing tips to drive conversions in 2021Kelly Ston
ย
If you've heard that email marketing is dead or dying, don't believe it. The fact is that email marketing can be a waste of time or an effective strategy to improve conversions and increase product loyalty.
An email marketing strategy is one tool in a complete digital marketing strategy. This tool's goal includes sending emails to prospective and current customers at every stage of their buyer's journey. There are many different types of emails that you may choose to implement.
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
Email marketing presentation antoine dupontAntoine Dupont
ย
Spam now accounts for over 90 percent of all e-mail traffic, according to a recent report released from security vendor Symantec. This means that 9 out of every 10 e-mails is junk. So if you are using email blasts as a Marketing tool, you have your work cut out for you.
Spam filters & Junk folders are getting more & more sophisticated and will catch & delete in their net all kinds of emails, yours included! Now if you consider that 69% of people will delete an email on the subject line alone, you better think it over before you send one more email with a poorly written subject line.
Content Jam 2016: Email Marketing: Good to Great, Guaranteed with Jessica BestOrbit Media Studios
ย
What if each email you sent earned you a 2000% return on investment? Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average $28 for every $1 you invest. That is, if you do it right. Is your email program up to snuff?
Ok, be honest: Do you even *know* your email ROI? How much revenue do you make per email subscriber? From driving engagement to fine tuning your list and timing, Jessica Best, self-proclaimed email marketing dweeb, will help you get your current strategy in the best shape it can be and then how to grow it to the next level with a larger subscriber base and the trends that garnering a $20-to-$1 return on investement.
WARNING: Any data-phobes who hate measurable marketing, anyone who has perfect email marketing campaigns already, and those guys that send us pharmaceutical ads in Russian need *not* attend.
What youโll learn:
Optimizing your email marketing lists, content, and strategies for guaranteed improvements to your ROI
Growing your list to grow your revenue
Common mistakes we (still) see savvy email marketers make
Whatโs working โ and whatโs pretty darn cool โ in email marketing in 2016 and beyond
Whether youโre sending an email newsletter, a special offer or an invitation, email marketing delivers your message and helps your business skyrocket! Email marketing has an average return on investment of more than $44 for every $1 spent!
A Clear-Cut Guide to Email Marketing SuccessSendinBlue
ย
Learn everything you need to know about email marketing, including:
- How to build your email contact list
- How to make a good first impression
- Email design best practices
- How to play by the rules and achieve the best possible engagement with your email campaigns
Additionally, you can download our takeaway worksheets to help schedule your campaigns, create your first email, and make sure you've checked all the boxes for a successful campaign.
Download the worksheets here --> https://my.sendinblue.com/users/subscribe/js_id/gpp/id/15
Content and Email Marketing: Startup Institute Boston Fall 2015Lena Prickett
ย
My presentation for an immersive in content and email marketing, delivered to the Fall 2015 cohort of Boston's Startup Institute. I cover the basics of both content marketing and email marketing as well as the tools and techniques you can use to succeed in both.
We thought it would be helpful to create a tool both marketers and small business owners could use. Therefore we are bringing you a new easy to use 5 step guide to help you plan, produce, test, delive and follow up your email marketing campaigns.
Email Marketing 101 โ Beyond the Monthly Newsletter4Good.org
ย
How successful are your email marketing campaigns?
Are you still creating emails the same way you were years ago?
Does your email marketing consist of a monthly newsletter that few people actually read?
Most nonprofits are using email to reach out, inform and solicit their supporters in some manner. However, many nonprofits are not fully utilizing the medium to maximize their results. If you feel your email marketing could use a little help or want to take it to the next level, this webinar is exactly what you need.
In this jam-packed webinar we will highlight a number of successful tactics and strategies you can start using immediately to increase your efforts, including:
- How to build your email list
- How to write subject lines that get emails opened
- The power of storytelling via email
- How to write email content today โ it is different than it used to be!
Email marketing is a tool that every business owner should utilize to build brand awareness, customer loyalty, and lead generation. But it isnโt as simple as launching a campaign every month and hoping for the best, and there certainly isnโt a one size fits all approach to developing a strategy that actually gets more customers in the door.
Your product is unique, your customer base is unique and your email campaigns must be tailored to reflect the distinctiveness that is your brand and audience. It is important for business owners to develop and test every tool that they have at their disposal so that the strategy they use can be refined to reflect changes in technology and consumer culture.
Email marketing is a tool with measurable results and in this day and age, it is imperative for business owners to regularly test their strategy to ensure that they are keeping up with their competitors. The key to getting the most out of email marketing is first understanding each element that makes up a single campaign, testing those elements regularly, and applying the information yielded to build an effective strategy.
Email marketing delivers the highest ROI of other marketing mediums. Statistically many small businesses are not using this to their advantage. A copy of the presentation from our mastermind meetup is here for reference.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
2009 Email Marketing Masterclass Red EyeDave Chaffey
ย
Advanced Email Marketing - covers Email Segmentation, Personalisation, Testing and Optimisation.
Presented to marketers from the Retail, Financial Services, Travel, Charity and B2B Sectors and including examples from all of these.
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
Email marketing presentation antoine dupontAntoine Dupont
ย
Spam now accounts for over 90 percent of all e-mail traffic, according to a recent report released from security vendor Symantec. This means that 9 out of every 10 e-mails is junk. So if you are using email blasts as a Marketing tool, you have your work cut out for you.
Spam filters & Junk folders are getting more & more sophisticated and will catch & delete in their net all kinds of emails, yours included! Now if you consider that 69% of people will delete an email on the subject line alone, you better think it over before you send one more email with a poorly written subject line.
Content Jam 2016: Email Marketing: Good to Great, Guaranteed with Jessica BestOrbit Media Studios
ย
What if each email you sent earned you a 2000% return on investment? Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average $28 for every $1 you invest. That is, if you do it right. Is your email program up to snuff?
Ok, be honest: Do you even *know* your email ROI? How much revenue do you make per email subscriber? From driving engagement to fine tuning your list and timing, Jessica Best, self-proclaimed email marketing dweeb, will help you get your current strategy in the best shape it can be and then how to grow it to the next level with a larger subscriber base and the trends that garnering a $20-to-$1 return on investement.
WARNING: Any data-phobes who hate measurable marketing, anyone who has perfect email marketing campaigns already, and those guys that send us pharmaceutical ads in Russian need *not* attend.
What youโll learn:
Optimizing your email marketing lists, content, and strategies for guaranteed improvements to your ROI
Growing your list to grow your revenue
Common mistakes we (still) see savvy email marketers make
Whatโs working โ and whatโs pretty darn cool โ in email marketing in 2016 and beyond
Whether youโre sending an email newsletter, a special offer or an invitation, email marketing delivers your message and helps your business skyrocket! Email marketing has an average return on investment of more than $44 for every $1 spent!
A Clear-Cut Guide to Email Marketing SuccessSendinBlue
ย
Learn everything you need to know about email marketing, including:
- How to build your email contact list
- How to make a good first impression
- Email design best practices
- How to play by the rules and achieve the best possible engagement with your email campaigns
Additionally, you can download our takeaway worksheets to help schedule your campaigns, create your first email, and make sure you've checked all the boxes for a successful campaign.
Download the worksheets here --> https://my.sendinblue.com/users/subscribe/js_id/gpp/id/15
Content and Email Marketing: Startup Institute Boston Fall 2015Lena Prickett
ย
My presentation for an immersive in content and email marketing, delivered to the Fall 2015 cohort of Boston's Startup Institute. I cover the basics of both content marketing and email marketing as well as the tools and techniques you can use to succeed in both.
We thought it would be helpful to create a tool both marketers and small business owners could use. Therefore we are bringing you a new easy to use 5 step guide to help you plan, produce, test, delive and follow up your email marketing campaigns.
Email Marketing 101 โ Beyond the Monthly Newsletter4Good.org
ย
How successful are your email marketing campaigns?
Are you still creating emails the same way you were years ago?
Does your email marketing consist of a monthly newsletter that few people actually read?
Most nonprofits are using email to reach out, inform and solicit their supporters in some manner. However, many nonprofits are not fully utilizing the medium to maximize their results. If you feel your email marketing could use a little help or want to take it to the next level, this webinar is exactly what you need.
In this jam-packed webinar we will highlight a number of successful tactics and strategies you can start using immediately to increase your efforts, including:
- How to build your email list
- How to write subject lines that get emails opened
- The power of storytelling via email
- How to write email content today โ it is different than it used to be!
Email marketing is a tool that every business owner should utilize to build brand awareness, customer loyalty, and lead generation. But it isnโt as simple as launching a campaign every month and hoping for the best, and there certainly isnโt a one size fits all approach to developing a strategy that actually gets more customers in the door.
Your product is unique, your customer base is unique and your email campaigns must be tailored to reflect the distinctiveness that is your brand and audience. It is important for business owners to develop and test every tool that they have at their disposal so that the strategy they use can be refined to reflect changes in technology and consumer culture.
Email marketing is a tool with measurable results and in this day and age, it is imperative for business owners to regularly test their strategy to ensure that they are keeping up with their competitors. The key to getting the most out of email marketing is first understanding each element that makes up a single campaign, testing those elements regularly, and applying the information yielded to build an effective strategy.
Email marketing delivers the highest ROI of other marketing mediums. Statistically many small businesses are not using this to their advantage. A copy of the presentation from our mastermind meetup is here for reference.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
2009 Email Marketing Masterclass Red EyeDave Chaffey
ย
Advanced Email Marketing - covers Email Segmentation, Personalisation, Testing and Optimisation.
Presented to marketers from the Retail, Financial Services, Travel, Charity and B2B Sectors and including examples from all of these.
Laying the Foundation: By www.marketo.com explain why social media holds tremendous opportunities for B2B companies looking to drive new business and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tickโฆ
5 Habits of Successful Social Media ManagersSprout Social
ย
Brands everywhere are hiring social media managers and building dedicated teams to run social media, but are they properly trained and set up to succeed? Here we offer a helpful resource guide with five habits of successful social media managers and questions to consider as you map out your strategy.
Explore These Themes:
-Understand the social sphere and what works for your brand
-Develop holistic plans that enable you to test, learn and adapt
-Balance human and technological resources for maximum impact
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
If you really want to be a business success online, then you need to attract hungry markets targeted to your niche. During the early years of the internet, there were only a few ways to build your business using simple traffic methods such Pay Per Click and Search Engine Optimization.
But now with the power of social media marketing the game has changed and there are now even more ways to build your online business without the hassle of SEO or paying a small fortune for PPC. Yes that's right, the playing field has well and truly been leveled to accommodate anyone seeking to make their online fortune.
For details: https://techcloudltd.com/7-steps-to-an-effective-facebook-marketing-strategy/
Social Media is a basic marketing channel for organizations all things considered. The common question a couple of years back, โfor what reason should our business utilize online life?โ is presently being supplanted with, โBy what method can our business development with social networking digital marketing?โ An effective Facebook marketing strategy will help you to gather vast knowledge on it.
Developing your social media strategy in 7 stepsAudacious Leap
ย
A good marketing strategy helps you define your business goals. You have one?
In this presentation we present some steps to developing your social media plan
What a Social Media Marketing Agency Can Do For Your BusinessSocialSellinator
ย
A social media marketing agency can help your business by creating and managing social media accounts for your company. They can also help you by promoting your company through social media, and by helping you to connect with potential customers on social media.
Social media marketing for small business guideInJust5.com
ย
Social media marketing for small business FREE guide. Extract from the How To Market My Small business Course: https://www.injust5.com/downloads/market-small-business-course/ For more great resources like this check out https://www.injust5.com/store/
LinkedIn for Social Selling Program Rollout ChecklistBrynne Tillman
ย
Ready for your sales team to use LinkedIn and social selling to grow their pipeline? We know it's exciting to leverage a tried and tested approach to selling; however, you may be setting up your team to fail without a proper rollout.
The Social Sales Link team recognizes this ongoing dilemma among sales leaders, which is why we've developed the LinkedIn for Social Selling: Program Rollout Checklist to help you start LinkedIn and social selling on the right foot.
You can download it 100% free as our little gift to all salespeople who see the value in building authentic relationships with their prospects and clients.
Get ready to start more sales conversations on a consistent basis. Get your copy now!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
ย
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
ย
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
ย
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
ย
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.๐คฏ
We will dig deeper into:
1. How to capture video testimonials that convert from your audience ๐ฅ
2. How to leverage your testimonials to boost your sales ๐ฒ
3. How you can capture more CRM data to understand your audience better through video testimonials. ๐
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
ย
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
ย
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
ย
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
ย
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
ย
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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2. 2 The Ultimate Guide to Social Media for Small Business
Table of Contents_____________________________________
Intro ............................................................................................................. 3
Business Goals .............................................................................................. 4
Strategy ........................................................................................................ 5
Tactics .......................................................................................................... 6
Listening & Monitoring ................................................................................. 7
Web Content ................................................................................................ 8-9
Channels .................................................................................................... 10-17
Converting Website Traffic into Sales ......................................................... 18-25
Conclusion .................................................................................................. 26
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3. 3 The Ultimate Guide to Social Media for Small Business
Intro________________________________________________
If you own a small business or are an employee
of one, you are probably asking yourself several
questions, "How do we get started? What steps
do we need to take? How and When is this going
to impact our bottom line?"
Every business is different, but there are a
number of exercises that business need to
conduct in order to create a strategy and
execute a successful social media program.
In this guide, we will explain all of the steps your business needs to take in order
to position yourself for the greatest impact on lead generation, sales, and
customer loyalty.
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4. 4 The Ultimate Guide to Social Media for Small Business
Business Goals_______________________________________
In the very beginning of any social media program, you will have limited
resources. Therefore, it is important to set your eyes on 1 or 2 specific targets.
You do not want to stretch yourself
too thin. As you get successes under
your belt, budget will be allocated
to the activities that are working.
Some of the business goals that you
can achieve are below:
๏ท Increase Website Traffic and
Leads
๏ท Increase Foot Traffic to Your
Location
๏ท Lower customer acquisition costs
๏ท Reduce Customer Service Costs
๏ท Increase Brand Awareness
๏ท Customer Retention
๏ท Reduce Employee Recruitment Costs
So as an example, your business goal is to increase your website lead generation
25% month over month. Now with this in mind, you will have to come up with a
strategy and tactics for achieving this business goal. This is where investment in
resources like staff, content, and software will be vital.
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5. 5 The Ultimate Guide to Social Media for Small Business
Strategy____________________________________________
When developing your social media strategy, some of the things that you will
need to think about are: who is my audience, what do they care about, how do
they behave online, what is our current marketing strategy, and how can social
media fit in?
The main reason why a business needs to ask itself these questions is: you need
to create content that is valuable to people. This is the first step to being trusted.
The type of content ranges from
short form status updates to full
blown 30 minute videos.
What subjects are you going to
create content for? If you are a
start up business, you will need
to do some experimentation, and
over time you will find content
that resonates with potential
customers. If you are an
established business, you should have enough data and historical knowledge to
find out what your customers care about.
After you conduct the preliminary research, you will be able to form a beginning
social media strategy. We say 'beginning' because you will need to be nimble
enough to change directions if your strategy doesn't pan out. Always have a
backup plan.
If your business goal is to increase leads by 25% month over month, you have to
come up with a strategy to support this goal. One potential strategy is: Thought
leadership through educational content and digital relationship building. Very
simple. Now your job as a leader is to preach this strategy throughout the
organization. It provides clarity and focus for the next phase of your social media
marketing plan: Tactics.
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6. 6 The Ultimate Guide to Social Media for Small Business
Tactics_____________________________________________
If you've gotten this far into your planning, congratulations! You are now ready to
layout the nuts and bolts to execute your strategy and ultimately fulfill your
business goals.
Tactics boil down to the specific pieces of content, relationships you will need to
build, and what channels you will be
utilizing to communicate with your
prospects and customers.
So some of the questions you will need
to answer within the tactics section are:
๏ท What pieces of content are we
going to use to draw people to
our website?
๏ท Resources needed for the content
production process
๏ท What social networks are we going to share our content with? Think
Facebook, Twitter, LinkedIn, Forums.
๏ท What influencers are we going to target? Think people with massive
audiences that can influence buying behavior.
๏ท Once people reach our website, how do we convince them to submit their
contact information?
๏ท How do we nurture these leads once we have their contact information?
๏ท How will we respond to negative and positive comments?
๏ท Do we have someone that will monitor the web for mentions of our brand?
๏ท Do we have current staff that will create content, community manage, and
measure the results, or do we outsource all of these activities?
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7. 7 The Ultimate Guide to Social Media for Small Business
Listening & Monitoring________________________________
Before jumping into this section, we want to point out the difference between listening
and monitoring. This is something we learned from the Social Media Success Summit
from Kelly Feller of Intel.
Listening is one of the most unique aspects of social media, in that you can extract
insights from the millions of conversations that
are going on about brands, subjects, industries,
hobbies, among others. Your company can
gain a competitive advantage by listening to
objective conversations from your target
customers.
Monitoring is the process of listening and
responding to questions, concerns,
compliments, and other conversations that
your audience is having about your product,
executives, company, brand, and other factors connected to your business. So not only
are you gaining market insight, but you are also taking an active approach to
participating in conversations that are happening.
Over the past couple of years, many tools have come about that can help you listen and
monitor conversations. Some of the free tools include: Google Alerts, Twitter Search,
Social Mention, Google Reader, and many others. Paid tools include: Radian6, Alterian
SM2, and Sysomos.
Steps to establish a listening and monitoring program:
1. Do keyword research with Google's keyword tool (there are others, but this is a
free tool)
2. Choose your listening & monitoring tools
3. Build monthly listening reports that matter to your business goals and analyze
4. Monitor conversations happening about your brand, products, executives daily
and respond to positive and negative mentions.
5. Make business changes upon analysis
6. Repeat monthly, quarterly, and yearly
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8. 8 The Ultimate Guide to Social Media for Small Business
Web Content_________________________________________
In order to get noticed in search engines and social networks, you will need to produce amazing content.
Content comes in many different forms, and in order to help you weigh your options, you can refer to
this list when thinking about the types of content that you will use to get your business on the map.
Remember: Play to your strengths. If you know you are not good on camera, try doing audio instead.
1. Writing
The majority of web marketing is based on text, therefore it is in the best interest of any
business to produce lots of written content. This can be in many forms from status
updates, blog posts, e-mails, landing pages, to e-books and white papers.
Use blog posts and status updates to increase awareness for your business by increasing
your visibility in social networks and search engines. Once you get people to subscribe
to your content, you can use e-mails, landing pages, and e-books to guide the prospect
further down the buying cycle.
2. Video
Video is one of the most powerful types of content today. Innovations in technology
have lowered the cost of shooting high quality video pieces, and it only strengthens the
value of your content strategy. It makes it easier to do business with you by providing
videos that concentrate on how-to's, customer testimonials, inspirational stories,
common uses of your product or service, as well as a simple thank you from the CEO or
employees.
3. Podcasts
With the invention of the iPod, people can listen to music practically anywhere. This
doesn't stop with music though. On the way to work, people can catch up on the latest
information that hopefully your company is providing about the industry you are in.
Podcasts are inexpensive to produce, and people can access replays in iTunes and other
podcast sites.
4. Webinars
Whether you are a consultant or a high end cruise company, you can provide value to
your prospects and customers by holding live or recorded presentations. An example of
a great webinar was HubSpot's Science of Social Media. The webinar was full of
unbelievable statistics about social media. Do you want to know what type of product
they sell? Software that helps you measure your internet marketing efforts, including
social media. The webinar also broke the Guiness Book of World Records for the largest
webinar with 10,899 attendees. You can use programs like GoToMeeting or Webex to
fulfill your webinar needs at low costs.
(CONTINUED ON NEXT PAGE)
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9. 9 The Ultimate Guide to Social Media for Small Business
Web Content________________________________________
5. Applications
Applications can provide a rich experience for your audience. Facebook Applications in
particular are highly customizable if you are willing to invest in a good developer. Some
of the features that you can implement into your applications are e-commerce, branded
gaming, contact forms sign ups, videos, coupons, sweepstakes, contests, and many
others.
6. Widgets
Similar to applications, widgets can be embedded just about anywhere on the internet.
Some of the common uses of widgets are donations, e-commerce, branded links for
spreading awareness about your website, plus more. Widgets are highly customizable
and just might reward you with on-going exposure.
7. Pictures
Incorporating pictures into all of your marketing communications helps people visualize
the point you are making. Much like videos, pictures can help form a connection with
your audience. When is the last time you read an article that included a picture that
described the entire story? This is something you can do easily today.
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10. 10 The Ultimate Guide to Social Media for Small Business
Channels ________________________________________
Channels are the platforms that you will use to share the amazing content that
you produce. Whether you use Facebook, Twitter, LinkedIn, YouTube, Blogs, or E-
mail, it is important to do research on where your audience hangs out online.
The following pages will explain what each type of social network or online
marketing channel is, and how it benefits a small business. Note: Tools and
channels always change, so always make sure you are up to date on the latest
trends.
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11. 11 The Ultimate Guide to Social Media for Small Business
Facebook_________________________________________
From a marketing perspective, Facebook serves two purposes. 1. To create
relationships with other people 2. To promote your own content. Let's explain.
Creating relationships on Facebook comes in different forms:
๏ท Sharing other people's
content
๏ท Asking your fans
questions
๏ท Providing helpful
information to your fans
๏ท Connecting with other
Facebook Pages
Promoting your own content also comes in different forms:
๏ท New blog posts
๏ท Videos produced by your company
๏ท Short tips
๏ท Event invites
๏ท E-books produced by your company
๏ท Plus more.
The key is to share more than you promote yourself. This way you are building an
ecosystem of people willing to promote you in the future as you strengthen your
relationship with them.
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12. 12 The Ultimate Guide to Social Media for Small Business
Twitter_____________________________________________
Twitter is another social network where sharing will create lasting relationships
for you. If you stick with it long enough, the hard work will pay off. You have to be
consistent and authentic with your interactions. Do not get into the automation
game. This is counter-intuitive to what "social" media is all about.
Promoting your content on Twitter will help drive instant traffic as well as position
your company as an authority in your field.
What are the components of a normal Tweet? Let's explore in the following
example:
Blog Posts Accumulate Traffic with Time [Stats] http://ow.ly/6dNG6 via @social_media_hq
Title of the article Link to article Attribution to source
If you are sharing someone else's content or promoting your own content, you
will want to format your tweet to get the most clicks. Having a captivating title
will entice readers to click on the link. The link will need to be shortened in order
to abide by Twitter's 140 character rule, and finally, you will want to give credit to
the original source of the content. If you are promoting your own content, there is
no need to insert via @twitterusername at the end of a Tweet.
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13. 13 The Ultimate Guide to Social Media for Small Business
LinkedIn_____________________________________________
LinkedIn can serve many different purposes. Recruiting, LinkedIn Groups, Sales
Research, LinkedIn Answers, and
Company Pages are some of the most
used features on the platform Let's take
you through your options:
Recruiting doesn't have to be a time
intensive activity if you have a network
that you can tap for referrals. The
number one way to find qualified
candidates is to simply ask your LinkedIn
network if they know of any candidates
that are looking for the type of position that you have available. The key here is
having strong relationships with your LinkedIn connections, or you will find that
not many people will help you when you need it.
LinkedIn Groups are a fantastic way to forge relationships with professionals that
you are not acquainted with. Be sure to listen to the types of conversations
people are having before jumping in. The number one mistake people make when
participating in LinkedIn Groups is posting content that is out of context with the
group norms. Ease your way into the group community, and the results will show.
Sales Research is at your fingertips with individual profiles and company pages.
Collecting intelligence before you make that first phone call is crucial in
developing a lead.
LinkedIn Answers can position your company as an expert in your field, or you
can ask questions that will be answered by an entire network of professionals
with related experience. Like Groups, there is opportunity for relationship
building as well.
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14. 14 The Ultimate Guide to Social Media for Small Business
YouTube____________________________________________
Did you know that 45 hours of video are uploaded every minute on YouTube?
There are more than 3 billion views per day!
These statistics are astonishing. In fact, you are
missing out on a huge opportunity to get found
by potential customers by not implementing
video into your marketing plan. Some of the
benefits of video:
๏ท Increased search engine rankings
๏ท Opportunities for converting website visitors into sales leads
๏ท Increase Customer Retention through Education, Inspiration, and
Entertainment
๏ท Many, many more
The key to getting found in YouTube:
1. You have to produce quality content (people smell laziness a mile away)
2. Insert researched keywords into the Titles, Descriptions, and Tags (use
YouTube's Keyword Tool)
3. Share your videos on other sites like Facebook, Twitter, LinkedIn, and your Blog
4. Interact with other YouTube users/channels to increase your social reach.
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15. 15 The Ultimate Guide to Social Media for Small Business
Blogs____________________________________________
Blogs were one of the first forms of what is now called "social media", and they
are still powerful vehicles for communicating your expertise. Some of the benefits
of blogging:
๏ท Increased search engine rankings
๏ท Opportunities for converting website
visitors into sales leads
๏ท Increase Customer Retention through
Education, Inspiration, and Entertainment
๏ท Many, many more
When people think about blogging, they think
about only the blogging platform they own. One
of the best tactics that you can implement is
called "Guest Blogging". What this means is
forging relationships with blogs that have large audiences and offering to submit
an article as a guest writer. You will gain awareness, links to your site for search
engine rankings, as well as an opportunity to be viewed as an authority in your
field.
Converting readers or watchers into sales leads can be done by including calls to
action in several places in your blog. The most successful placements in the past
have been in the top right sidebar and below the blog article. But remember,
every company's target audience is different, so you will need to test which call to
action locations generate the most clicks and lead form submissions. (more on
this later)
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16. 16 The Ultimate Guide to Social Media for Small Business
E-Mail_____________________________________________
Many people are saying that e-mail is dead, but this is far from the truth.
According to eMarketer, e-mail is the preferred choice for receiving sales offers
and content. This channel has a distinct role within the marketing funnel. It should
be a goal to convert social media followers and web browsers into e-mail
subscribers. Subscribers are one step further down the marketing funnel, and
now your job is to serve them offers and content that is relevant to their needs.
Below you will a screenshot of an e-mail from Social Media Examiner that informs
but also helps to convert viewers into leads or sales:
Helpful
Content
Call to Action
for Seminar
Call to
Action for Call to Action:
Seminar Share & Subscribe
Call to Action:
"Like" Facebook
Page
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17. 17 The Ultimate Guide to Social Media for Small Business
Mobile__________________________________________
With the growth of mobile marketing comes new opportunities to target and communicate with
prospects and customers. You will find some of the newest methods for reaching your audience.
๏ท Geo-Location
As of today, most smart phones are built with GPS
capabilities. This is powerful for small, location
based businesses for a couple of reasons. People
can now tell their friends on multiple networks
that they are at a business. This leads to increased
brand awareness for your business, but the best
aspect of this channel is that your loyal customers
are doing all of the promoting for you. Give
Foursquare, Facebook Check-In Deals, Gowalla, or
SCVNGR a try.
๏ท Text Messages (SMS)
Text messages are the most widely used feature of mobile phones. According to Portio
Research, SMS traffic is expected to break 8 trillion in 2011. Access your customers with offers
and updates at any time and place with text messages.
๏ท Optimizing Sites for Mobile
According to Mashable, by 2015, more people will access the internet through their mobile
phones than through desktop or laptop computers. Having a website is useless if people cannot
access it from their phones. Therefore, making sure your website is optimized for mobile sites
should be an item to tackle within the next year as more people access the internet on their
mobile devices. There are simple codes that you can place into your website, or you can build a
custom template to pull content from your normal website.
๏ท Mobile Applications
The ultimate mobile zen is building a custom application for iPhone, Android, or Blackberry.
Before you dive into developing a special application, you will need to figure what mobile device
your target market is using the most. After you figure this out, you will need to develop a plan
for the type of content that people will need in the application. You can design an app that has
the following options: gaming, mobile commerce, notifications, geo-location, form submissions,
maps, pictures, video, audio, among others.
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18. 18 The Ultimate Guide to Social Media for Small Business
Converting Website Traffic into Sales_____________________
One of the most overlooked portions of a
social media marketing plan is setting your
website up to convert visitors into leads and
sales. There are certain best practices that
have been verified over many tests. But you
will want to conduct your own tests to see
which layouts, colors, calls to action, and
other factors convert the most traffic into
leads and sales.
The following pages will outline the steps you will need to take in order get the
most leads and sales out of your website.
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19. 19 The Ultimate Guide to Social Media for Small Business
Calls to Action_______________________________________
One of the many reasons that you created a website in the first place was to
create sales opportunities, right? A critical element that many website and blogs
lack is a call to action. What do you want the visitor to do next? You have to tell
them.
The following examples illustrate calls to action that inspire website visitors to
take the next step:
๏ท HubSpot's Blog contains a call to action at the top of every page to download free content
in exchange for contact information:
๏ท Jay Baer's Blog, Convince and Convert, contains a "Hello Bar" at the top of every page. The
Hello Bar is great for driving traffic to sign up for monthly promos, as you can adjust the
settings very easily:
๏ท Inside Facebook makes a good portion of its revenue from the Facebook Marketing Bible.
After every blog post, they include a call to action to begin the membership sign up
process:
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20. 20 The Ultimate Guide to Social Media for Small Business
Landing Pages_______________________________________
After the website visitor clicks on the call to action, the next step is collecting their
contact information for lead nurturing. The goal is to get as many people to click
on the submit button as possible. Page layout, colors, pictures, video, and
testimonials are all factors that you will want to think about in order to maximize
your lead generation.
Below you will find an example of a landing page that is designed to convert visitors into leads from
HubSpot:
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21. 21 The Ultimate Guide to Social Media for Small Business
Content Incentives___________________________________
So the next question you will want to ask
before setting up your calls to action and
landing pages is: "What's in it for them?".
This is where content incentives can really
boost your sales leads. In exchange for
contact information, people will be able to
access e-books (much like this one), white
papers, videos, webinars, podcasts, studies,
and survey results.
What content does your audience find valuable?
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22. 22 The Ultimate Guide to Social Media for Small Business
Lead Nurturing _____________________________________
Now that you have collected people's
contact information, what do you do next?
E-mail will keep the relationship going by
serving people more valuable content and
offers, keeping your company top of mind.
If you have collected information about your
sales leads, you can now begin to segment
lists into different content types. For
example, if you have people specify what
role they have in their company, you can tailor e-mail content to only business
owners or only sales executives. Personalization is a trend that will keep growing
as marketing technology improves.
With e-mail, you also now have the opportunity to collect more information
about your prospects and customers. Through calls to action within your e-mail
messages, you will create additional conversions through content downloads or
even purchases. E-mail is the place to implement the harder sell along with
valuable content.
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23. 23 The Ultimate Guide to Social Media for Small Business
Sales & Customer Service Training_____________________
As you start to produce leads, you will need
a sales and customer service team in place
to assist the prospect along the purchase
path and to keep current customers happy.
Since every company is different, you will
need to find an approach that works for
you. The easier you make it for your sales
and customer service team to perform
their jobs, the more sales and loyalty you
will produce for your company.
Tips for sales team training:
1. Come up with a monthly or quarterly education process for salespeople.
You can reduce costs by doing webinars.
2. Create a system for filtering leads to salespeople.
3. Create a lead scoring system for identifying strong leads versus weak
leads.
Tips for customer service training:
1. Create a center of excellence for customer service, marketing, and sales
teams to access information and share knowledge
2. Schedule monthly or quarterly training
3. Empower customer service to create and share content that will improve
the lives of customers
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24. 24 The Ultimate Guide to Social Media for Small Business
Testing and Measurement_____________________________
1. Testing
The beauty of the web is that you can quickly perform tests on your website to see
which layouts, colors, number of fields, messaging,
pictures, and video convert the most traffic into leads
or paying customers.
You can either do the testing yourself through tools like
Google Website Optimizer, or you can hire an agency
like Wider Funnel or Trinity Insight to run tests on your
site. You will be amazed at the improvements in leads
and sales from small changes in page elements.
2. Measurement
After you have deployed several content pieces that are findable in search engines and
shareable in social networks, you need to measure results. Some of the questions you
will need to ask are:
๏ท What content pieces were shared the most in social networks?
๏ท Where is the traffic to the landing page coming from? Search Engines? Facebook?
๏ท What are the conversion rates for each piece of content?
๏ conversion rate = (conversions รท traffic) *100
๏ท What landing page version converted more visitors into leads or sales? (if you are
performing tests)
๏ท If you are a brick and mortar business: How many check-in specials were
redeemed? Has foot traffic increased?
After you examine all of the available data, you can determine where you need to tweak
your strategy or tactics. One example: You are finding that you are not getting much
qualified traffic from Facebook, but you are getting a lot of qualified website traffic from
LinkedIn Groups. The next step would be to focus more on participating effectively in
LinkedIn Groups by posting helpful content that is published by your company and also
other companies.
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25. 25 The Ultimate Guide to Social Media for Small Business
Creating Lifelong Customers__________________________
So you are now at the bottom of the marketing funnel, and you have secured your
customer base. The process doesn't end with the sale. Depending on the types of
products or services you sell, you will have to maintain a certain level of customer
service. Customer service comes in many formats, but here are just a few to consider:
1. Loyalty Programs
Your customers can earn points for every
purchase. Eventually the points add up to a
freebie or some type of special treatment.
You can reward customers using Foursquare
or Facebook Check-in Deals by
implementing a mobile punch card
program. (i.e. after the 3rd check-in, receive
a free appetizer).
2. Referral Programs
Set up a referral program and include a call
to action in all of your e-mail marketing to customer lists. You could give a
percentage off per product or per month if you sell an ongoing service.
3. Simple Thank You
Sending a simple thank you to your customers goes a long way. This can be done
in many formats, so be generous with your thanks!
4. Digital Customer Service
Consumers are starting to catch on that customer service is often better served
on social channels due to the fact that most interactions are in a public forum.
Your customer service department will need to gear up to respond to comments
in all of your owned channels such as Facebook, Twitter, and Blogs for example.
In addition, you will need to come up with a monitoring system and assign
customer service staff to respond to comments on sites that your company does
not control directly.
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26. 26 The Ultimate Guide to Social Media for Small Business
Conclusion______________________________________
Take the knowledge you gained from this guide and start implementing ideas into
your online marketing. By taking advantage of social media and content
marketing now, you will have a leg up on the competition. The adoption rate of
the proper techniques for generating business are still low for many small
businesses, so you will be able to pave the way in your market.
Think about this. Content creation is an asset that will keep growing as you feed
more content into your website, search engines, and beyond. By generating
amazing content, you increase your following, leads, and ultimately closed
business.
By no means will this process be quick and easy, but you will reap the benefits
over time. You will be glad you did.
Go out there and create some magic!
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27. 27 The Ultimate Guide to Social Media for Small Business
Next Steps________________________________________
If you are interested in growing your business online, contact Social Media HQ today to start
the discovery process.
P.S. If you liked this guide please share it with your colleagues, friends, family,
or whoever you think might find value in it. Click on one of the share buttons
below:
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