Advanced Analytics Implementations at EA scaleAni Lopez
Designing and managing advanced analytics implementations for 35+ digital properties, across more than 10 different production teams, is not an easy task. It became even more challenging when the analytics team at Electronic Arts (EA) was required to migrate from Adobe Site Catalyst to Google Analytics Premium to Google Universal Analytics, all within the span of 18 months. Of course, all of this had to be done while still keeping pace with the company’s frenzied schedule for publishing blockbuster games, each of which requires new sites and countless marketing campaigns. See how we used Tealium iQ™ tag management system to achieve our objectives.
No doubt Visualization of Data is a key component of our industry. The path data travels since it is created till it takes shape in a chart is sometimes obscure and overlooked as it tends to live in the engineering side (when volume is relevant), an area where Data Scientist tend to visit but not the usual Web/Marketing Data Analyst. Nowadays the options to tame all that journey and make the best of it are many and they don't require extensive engineering knowledge. Small or Big Data, let's see what "Store, Extract, Transform, Load, Visualize" is all about.
Power to the People: A Stack to Empower Every User to Make Data-Driven DecisionsLooker
Infectious Media runs on data. But, as an ad-tech company that records hundreds of thousands of web events per second, they have have to deal with data at a scale not seen by most companies. You can not make decisions with data when people need to write manual SQL only for queries take 10-20 minutes to return. Infectious Media made the switch to Google BigQuery and Looker and now every member of every team can get the data they need in seconds.
Infectious Media shares:
- Why they chose their current stack
- Why faster data means happier customers
- Advantages and practical implications of storing and processing that much data
Check out the recording at https://info.looker.com/h/i/308848878-power-to-the-people-a-stack-to-empower-every-user-to-make-data-driven-decisions
Stop refreshing vanity metrics & start focusing on the metrics that inform de...Looker
Stop Refreshing Vanity Metrics & Start Focusing on the Metrics that Inform Decisions
There is a propensity to focus on vanity metrics; metrics that show you the score: How many new views, new daily active users, how much revenue last week. You may slice these by different attributes - geography, platform, user demographics. While this can help you understand the high level trends in your business, it does little to tell you how to get better.
This slide deck looks at how vanity metrics can distract you from focusing on the analysis that matters, which is identifying and measuring the metrics that drive decisions. There are several real examples of how companies (Venmo, Simply Business, and Looker) have used event data in highly customized ways to make better decisions about their products.
Frank Bien, CEO of Looker - along with Amazon, Google and other data disrupters - discuss how innovators are deeply integrating analytics into every aspect of their businesses, from mobile to warehouse to cloud.
Frank shares Looker’s vision for the future of business intelligence and data analytics and reveal pivotal product and partnership updates.
Content on Top (Lavacon 2013 J Gollner)Joe Gollner
One of my presentations at this year's Lavacon (2013). It looks at a Case Study where content technologies and communication practices found unexpected applicability within the upper echelons of an organization...
Advanced Analytics Implementations at EA scaleAni Lopez
Designing and managing advanced analytics implementations for 35+ digital properties, across more than 10 different production teams, is not an easy task. It became even more challenging when the analytics team at Electronic Arts (EA) was required to migrate from Adobe Site Catalyst to Google Analytics Premium to Google Universal Analytics, all within the span of 18 months. Of course, all of this had to be done while still keeping pace with the company’s frenzied schedule for publishing blockbuster games, each of which requires new sites and countless marketing campaigns. See how we used Tealium iQ™ tag management system to achieve our objectives.
No doubt Visualization of Data is a key component of our industry. The path data travels since it is created till it takes shape in a chart is sometimes obscure and overlooked as it tends to live in the engineering side (when volume is relevant), an area where Data Scientist tend to visit but not the usual Web/Marketing Data Analyst. Nowadays the options to tame all that journey and make the best of it are many and they don't require extensive engineering knowledge. Small or Big Data, let's see what "Store, Extract, Transform, Load, Visualize" is all about.
Power to the People: A Stack to Empower Every User to Make Data-Driven DecisionsLooker
Infectious Media runs on data. But, as an ad-tech company that records hundreds of thousands of web events per second, they have have to deal with data at a scale not seen by most companies. You can not make decisions with data when people need to write manual SQL only for queries take 10-20 minutes to return. Infectious Media made the switch to Google BigQuery and Looker and now every member of every team can get the data they need in seconds.
Infectious Media shares:
- Why they chose their current stack
- Why faster data means happier customers
- Advantages and practical implications of storing and processing that much data
Check out the recording at https://info.looker.com/h/i/308848878-power-to-the-people-a-stack-to-empower-every-user-to-make-data-driven-decisions
Stop refreshing vanity metrics & start focusing on the metrics that inform de...Looker
Stop Refreshing Vanity Metrics & Start Focusing on the Metrics that Inform Decisions
There is a propensity to focus on vanity metrics; metrics that show you the score: How many new views, new daily active users, how much revenue last week. You may slice these by different attributes - geography, platform, user demographics. While this can help you understand the high level trends in your business, it does little to tell you how to get better.
This slide deck looks at how vanity metrics can distract you from focusing on the analysis that matters, which is identifying and measuring the metrics that drive decisions. There are several real examples of how companies (Venmo, Simply Business, and Looker) have used event data in highly customized ways to make better decisions about their products.
Frank Bien, CEO of Looker - along with Amazon, Google and other data disrupters - discuss how innovators are deeply integrating analytics into every aspect of their businesses, from mobile to warehouse to cloud.
Frank shares Looker’s vision for the future of business intelligence and data analytics and reveal pivotal product and partnership updates.
Content on Top (Lavacon 2013 J Gollner)Joe Gollner
One of my presentations at this year's Lavacon (2013). It looks at a Case Study where content technologies and communication practices found unexpected applicability within the upper echelons of an organization...
Watch these slides as Method360’s Senior Enterprise Information Management consultant, Patrick Hanck, takes us through a real-life use case that ties sales opportunities captured in real-time, consumer to store proximities, and store stock levels to determine targeted discount logic for source e-commerce system.
From Architecture to Analytics: A look at Simply Business’s data strategy Looker
Revamping Your Data Approach to Enable the Pace & Flexibility Needed to Make Timely Business Decisions
This slide deck is from Stewart Duncan of Simply Business and Zach Taylor of Looker. They discussed how Simply Business revamped their data approach to enable the pace and flexibility they needed to make timely decisions based on their data.
Simply Business offers a B2B web product that simplifies the experience of selecting and purchasing business insurance. With over 300,000 policyholders, Simply Business is the largest SME insurer in the UK. Removing friction for users as they complete the insurance quote process is critical to providing a hassle-free user experience and driving continuous improvements in conversion rates. Learn how data analytics helps them strive for these improvements.
Get ideas on the following:
- Using data for rapid A/B testing and to analyze user journeys to inform product development.
Transitioning from a traditional data architecture to a modern cloud-based stack integrating MongoDB, AWS Redshift, Hadoop and Looker.
- Designing a data platform and organizational process that drives data-driven behavior across an organization.
- Empowering product and marketing teams to get into granular online engagement and attribution data which has removed the bottleneck to making informed decisions.
Raj Vysetty, Manager e-Commerce &Analytics at DYN presented on data driven marketing at MassTLC's sales and marketing session "Inside the Head of the Data Driven Marketer"
Creating a Single Source of Truth: Leverage all of your data with powerful an...Looker
With a centralized data store, the entire spectrum of analytics is at your fingertips. Using Looker & Segment, you can collect, store and analyze everything from click-stream and event data to transactional and behavioral data in your data warehouse.
Some of the topics this webinar will include:
-The advantages of a centralized data warehouse with Segment Warehouses
-Creating a data model to get your company on the same page with Looker Blocks
-Putting it all together: Best practices for making your data accessible to your end users
With the v6 release of Sage Accpac ERP, many new features were added to the Inventory Control, Order Entry, and Purchase Order modules. Invest your time reviewing these new features and the many not-so-obvious Tips & Tricks within the Operational Suite. Sage has also included many Options products into the Operations Suite including the Item Number Change and Ops Inquiry modules. Come witness for yourself the enhanced power of this suite.
How the economist with cloud BI and Looker have improved data-driven decision...Looker
This session by The Economist Group, Cloud BI Ltd and Looker explores the challenges of data-driven decision making and how powerful the approach can be. Hear how the solution was implemented quickly and evolved in the cloud and the benefits of being able to see and understand customer preferences through a 360-degree view.
AWS Partner Webcast - Analyze Big Data for Consumer Applications with Looker ...Amazon Web Services
Analyze Big Data for Consumer Applications with Looker BI and Amazon Redshift Customizing the customer experience based on user behavior is a constant challenge for today’s consumer apps. Business intelligence helps analyze and model large amounts of data. Looker offers a modern approach to BI leveraging AWS that’s fast, agile, and easy to manage. Join this webinar to learn how MessageMe, which provides emotionally engaging messaging apps to consumers, leverages Looker business intelligence software and the Amazon Redshift data warehouse service to analyze billions of rows of customer data in seconds.
Webinar topics include:
• How MessageMe turns billions of rows of customer data stored in Amazon Redshift into actionable insights
• How Looker connects directly to Amazon Redshift in just a few clicks, enabling MessageMe to build a modern, big data analytics in the cloud. Who should attend
• Information or Solution Architects, Data Analysts, BI Directors, DBAs, Development Leads, Developers, or Technical IT Leaders.
Presenters:
• Justin Rosenthal, CTO, MessageMe
• Keenan Rice, VP, Marketing & Alliances, Looker
• Tina Adams, Senior Product Manager, AWS
Webinar: SAP BW Dinosaur to Agile Analytics PowerhouseAgilexi
Organisations who can quickly harness their corporate data to make optimum decisions will outperform their competitors. Use the corporate data in your SAP Business Warehouse to create significant business value and competitive advantage for your organisation.
View this webinar presentation to learn about:
• The business imperative to go analytics directly with SAP BW
• How you can rapidly, and at low cost, turn SAP BW into an analytics powerhouse
• Comprehensive and market leading integration of SAP BW with TIBCO Spotfire Analytics
See how SAP BW can be used to deliver analytics at speed and power not seen before. Empower your business and delighting your users beautifully presented insights.
The webinar can be viewed online at: http://bit.ly/sapbwanalytics1
Data Foundation for Analytics Excellence by Tanimura, cathy from OktaTin Ho
This is presentation of Cathy Tanimura
Director of Analytics & Big Data @ Okta at Predictive Analytics & Business Insights 2014 conference USA
November 19, 2014
Data Stack Considerations: Build vs. Buy at ToutLooker
In this webinar we see why and how Tout – a fast-growing video platform – made the jump to Looker and Treasure Data, and solved their data stack issues.
Slides cover:
-The pitfalls of in-house solutions
-The importance of companywide access to all data
-The best way to optimize your data pipeline
-The facts behind buying vs. building analytics infrastructure
5 steps to get started with effective content governance strategy and how Off...Netwoven Inc.
Information and content governance is frequently a missing piece of a content management strategy. Developing a CMS without governance or retention policy makes organizations vulnerable to litigation and compliance concerns.
Key Takeaways from the webinar:
- Introduction to enterprise content governance
- Challenges with current systems and business processes
- 5 ways to improve content governance (best practices)
- Administrative and user controls across the Office 365 suite
- Features of Office 365 auditing tools
- Features and controls in OneDrive for Business
- Q&A and wrap up
Understanding Metrics – What to Measure, and Why - John CustyAtlassian
This session will help you understand what you should be reporting, and how to better communicate the value of what you do. Join John Custy, a service management and metrics authority, as he explains how to identify the various types of metrics you need to report; their value, purpose, and how to use them.
The Three Pillars of Customer Success AnalyticsLooker
Learn how customer health analysis can not only help you maintain your current customer base, but also drive increased revenue from that existing base. In this webinar, we examined how we use customized health scores internally to achieve consistently negative churn rates, and cover a few examples from our customers who do the same.
Customer Success Analysis aides growth by helping you:
Retain revenue
Acquire new Revenue
Cut operational costs
CrowdFlower Product Webinar - Graphical Editor and Visual ReportsCrowdFlower
Jack Shay (VP of Product) and Romeo Leon (VP of Customer Success) demo two great new CrowdFlower features: our new and improved Graphical Editor and the beta version of our Visual Reports feature.
We'll be creating a new job with the Graphical Editor, then showing off the report functionality on results from that same job.
Dish Supply Chain: Journey to Collaborative Planningrnaramore
View the Slideshare presentation on how Dish Network is planning to boost profits and reduce the cost of holding inventory by eliminating manual, spreadsheet-driven processes.
Practical Relevance Measurement
How do we measure and improve site and intranet search without tons of data and large teams of analysts? How to start instrumenting your site? Walter Underwood will talk about metrics he’s developed at Ultraseek, Netflix, and Chegg. They are straightforward to implement, direct your efforts toward the most improvement, and are easy to explain to executives.
Walter was at the search vendor Ultraseek for nine years, providing search for thousands of customers, including CNN, HP, IBM, Sun, the IRS, Disney, and many universities. He was the first search engineer at Netflix and is currently Principal Software Engineer at Chegg leading the search team.
Keeping Content Health and Quality in Check by Jason Kaufman, IrrevoJack Molisani
Measuring what’s working, what isn’t, and acting on this critical information is what
drives the continuous optimization of your content. Focusing your quality program roles,
responsibilities, and accountabilities is the key to simplifying your workload and lowering
costs.
In this session, we will demonstrate how to:
• Establish your Article Quality Index (AQI) to measure the success of your content quality
program.
• Determine your Article Utility Index (AUI), what content is valid AND valuable.
• Manage your Content Validity Check (CVC) Project(s).
• Identify and track improvement opportunities (Flagging) and enhancements (Fixing) on
an ongoing basis.
Data Driven Strategy Analytics Technology Approach CorporateSlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Data Driven Strategy Analytics Technology Approach Corporate and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirteen slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. https://bit.ly/3yjusdQ
Data Driven Strategy Analytics Technology Approach CorporateSlideTeam
Data can reveal the strengths and weaknesses of your business, allowing you to make strategic decisions to help your marketing efforts become more successful. Download our data-driven strategy PowerPoint template to create a strategy for your business:
https://www.slideteam.net/data-driven-strategy-analytics-technology-approach-corporate.html
Watch these slides as Method360’s Senior Enterprise Information Management consultant, Patrick Hanck, takes us through a real-life use case that ties sales opportunities captured in real-time, consumer to store proximities, and store stock levels to determine targeted discount logic for source e-commerce system.
From Architecture to Analytics: A look at Simply Business’s data strategy Looker
Revamping Your Data Approach to Enable the Pace & Flexibility Needed to Make Timely Business Decisions
This slide deck is from Stewart Duncan of Simply Business and Zach Taylor of Looker. They discussed how Simply Business revamped their data approach to enable the pace and flexibility they needed to make timely decisions based on their data.
Simply Business offers a B2B web product that simplifies the experience of selecting and purchasing business insurance. With over 300,000 policyholders, Simply Business is the largest SME insurer in the UK. Removing friction for users as they complete the insurance quote process is critical to providing a hassle-free user experience and driving continuous improvements in conversion rates. Learn how data analytics helps them strive for these improvements.
Get ideas on the following:
- Using data for rapid A/B testing and to analyze user journeys to inform product development.
Transitioning from a traditional data architecture to a modern cloud-based stack integrating MongoDB, AWS Redshift, Hadoop and Looker.
- Designing a data platform and organizational process that drives data-driven behavior across an organization.
- Empowering product and marketing teams to get into granular online engagement and attribution data which has removed the bottleneck to making informed decisions.
Raj Vysetty, Manager e-Commerce &Analytics at DYN presented on data driven marketing at MassTLC's sales and marketing session "Inside the Head of the Data Driven Marketer"
Creating a Single Source of Truth: Leverage all of your data with powerful an...Looker
With a centralized data store, the entire spectrum of analytics is at your fingertips. Using Looker & Segment, you can collect, store and analyze everything from click-stream and event data to transactional and behavioral data in your data warehouse.
Some of the topics this webinar will include:
-The advantages of a centralized data warehouse with Segment Warehouses
-Creating a data model to get your company on the same page with Looker Blocks
-Putting it all together: Best practices for making your data accessible to your end users
With the v6 release of Sage Accpac ERP, many new features were added to the Inventory Control, Order Entry, and Purchase Order modules. Invest your time reviewing these new features and the many not-so-obvious Tips & Tricks within the Operational Suite. Sage has also included many Options products into the Operations Suite including the Item Number Change and Ops Inquiry modules. Come witness for yourself the enhanced power of this suite.
How the economist with cloud BI and Looker have improved data-driven decision...Looker
This session by The Economist Group, Cloud BI Ltd and Looker explores the challenges of data-driven decision making and how powerful the approach can be. Hear how the solution was implemented quickly and evolved in the cloud and the benefits of being able to see and understand customer preferences through a 360-degree view.
AWS Partner Webcast - Analyze Big Data for Consumer Applications with Looker ...Amazon Web Services
Analyze Big Data for Consumer Applications with Looker BI and Amazon Redshift Customizing the customer experience based on user behavior is a constant challenge for today’s consumer apps. Business intelligence helps analyze and model large amounts of data. Looker offers a modern approach to BI leveraging AWS that’s fast, agile, and easy to manage. Join this webinar to learn how MessageMe, which provides emotionally engaging messaging apps to consumers, leverages Looker business intelligence software and the Amazon Redshift data warehouse service to analyze billions of rows of customer data in seconds.
Webinar topics include:
• How MessageMe turns billions of rows of customer data stored in Amazon Redshift into actionable insights
• How Looker connects directly to Amazon Redshift in just a few clicks, enabling MessageMe to build a modern, big data analytics in the cloud. Who should attend
• Information or Solution Architects, Data Analysts, BI Directors, DBAs, Development Leads, Developers, or Technical IT Leaders.
Presenters:
• Justin Rosenthal, CTO, MessageMe
• Keenan Rice, VP, Marketing & Alliances, Looker
• Tina Adams, Senior Product Manager, AWS
Webinar: SAP BW Dinosaur to Agile Analytics PowerhouseAgilexi
Organisations who can quickly harness their corporate data to make optimum decisions will outperform their competitors. Use the corporate data in your SAP Business Warehouse to create significant business value and competitive advantage for your organisation.
View this webinar presentation to learn about:
• The business imperative to go analytics directly with SAP BW
• How you can rapidly, and at low cost, turn SAP BW into an analytics powerhouse
• Comprehensive and market leading integration of SAP BW with TIBCO Spotfire Analytics
See how SAP BW can be used to deliver analytics at speed and power not seen before. Empower your business and delighting your users beautifully presented insights.
The webinar can be viewed online at: http://bit.ly/sapbwanalytics1
Data Foundation for Analytics Excellence by Tanimura, cathy from OktaTin Ho
This is presentation of Cathy Tanimura
Director of Analytics & Big Data @ Okta at Predictive Analytics & Business Insights 2014 conference USA
November 19, 2014
Data Stack Considerations: Build vs. Buy at ToutLooker
In this webinar we see why and how Tout – a fast-growing video platform – made the jump to Looker and Treasure Data, and solved their data stack issues.
Slides cover:
-The pitfalls of in-house solutions
-The importance of companywide access to all data
-The best way to optimize your data pipeline
-The facts behind buying vs. building analytics infrastructure
5 steps to get started with effective content governance strategy and how Off...Netwoven Inc.
Information and content governance is frequently a missing piece of a content management strategy. Developing a CMS without governance or retention policy makes organizations vulnerable to litigation and compliance concerns.
Key Takeaways from the webinar:
- Introduction to enterprise content governance
- Challenges with current systems and business processes
- 5 ways to improve content governance (best practices)
- Administrative and user controls across the Office 365 suite
- Features of Office 365 auditing tools
- Features and controls in OneDrive for Business
- Q&A and wrap up
Understanding Metrics – What to Measure, and Why - John CustyAtlassian
This session will help you understand what you should be reporting, and how to better communicate the value of what you do. Join John Custy, a service management and metrics authority, as he explains how to identify the various types of metrics you need to report; their value, purpose, and how to use them.
The Three Pillars of Customer Success AnalyticsLooker
Learn how customer health analysis can not only help you maintain your current customer base, but also drive increased revenue from that existing base. In this webinar, we examined how we use customized health scores internally to achieve consistently negative churn rates, and cover a few examples from our customers who do the same.
Customer Success Analysis aides growth by helping you:
Retain revenue
Acquire new Revenue
Cut operational costs
CrowdFlower Product Webinar - Graphical Editor and Visual ReportsCrowdFlower
Jack Shay (VP of Product) and Romeo Leon (VP of Customer Success) demo two great new CrowdFlower features: our new and improved Graphical Editor and the beta version of our Visual Reports feature.
We'll be creating a new job with the Graphical Editor, then showing off the report functionality on results from that same job.
Dish Supply Chain: Journey to Collaborative Planningrnaramore
View the Slideshare presentation on how Dish Network is planning to boost profits and reduce the cost of holding inventory by eliminating manual, spreadsheet-driven processes.
Practical Relevance Measurement
How do we measure and improve site and intranet search without tons of data and large teams of analysts? How to start instrumenting your site? Walter Underwood will talk about metrics he’s developed at Ultraseek, Netflix, and Chegg. They are straightforward to implement, direct your efforts toward the most improvement, and are easy to explain to executives.
Walter was at the search vendor Ultraseek for nine years, providing search for thousands of customers, including CNN, HP, IBM, Sun, the IRS, Disney, and many universities. He was the first search engineer at Netflix and is currently Principal Software Engineer at Chegg leading the search team.
Keeping Content Health and Quality in Check by Jason Kaufman, IrrevoJack Molisani
Measuring what’s working, what isn’t, and acting on this critical information is what
drives the continuous optimization of your content. Focusing your quality program roles,
responsibilities, and accountabilities is the key to simplifying your workload and lowering
costs.
In this session, we will demonstrate how to:
• Establish your Article Quality Index (AQI) to measure the success of your content quality
program.
• Determine your Article Utility Index (AUI), what content is valid AND valuable.
• Manage your Content Validity Check (CVC) Project(s).
• Identify and track improvement opportunities (Flagging) and enhancements (Fixing) on
an ongoing basis.
Data Driven Strategy Analytics Technology Approach CorporateSlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Data Driven Strategy Analytics Technology Approach Corporate and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirteen slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. https://bit.ly/3yjusdQ
Data Driven Strategy Analytics Technology Approach CorporateSlideTeam
Data can reveal the strengths and weaknesses of your business, allowing you to make strategic decisions to help your marketing efforts become more successful. Download our data-driven strategy PowerPoint template to create a strategy for your business:
https://www.slideteam.net/data-driven-strategy-analytics-technology-approach-corporate.html
Data Driven Strategy Analytics Technology Approach CorporateSlideTeam
"You can download this product from SlideTeam.net"
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Data Driven Strategy Analytics Technology Approach Corporate and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirteen slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. https://bit.ly/3G9zug3
What is data mining? The process of analyzing data to discover hidden patterns and relationships that can help you manage and improve your business.
Check out: www.eleaderstochange.com
Follow #eleaders2change
Best practices in customer experience mappingsuitecx
6-step guide to conducting a successful customer journey / customer experience mapping exercise. Over 30 years of expertise goes into this best practice guide.
How to build a data analytics strategy in a digital worldCaseWare IDEA
This presentation will take you through TSB Bank’s journey from first establishing the audit function through to developing a data analytics strategy as the organization gets ready to move to a new, state-of-the-art online banking platform.
SLIDESHARE: www.slideshare.net/CaseWare_Analytics
WEBSITE: www.casewareanalytics.com
BLOG: www.casewareanalytics.com/blog
TWITTER: www.twitter.com/CW_Analytic
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
7. Understanding the Business
Path to conversion overview (example)
Goals of this phase
• Understand Ultimate goal of the company / project(s)
• Understand How goals are achieved / revenue is generated
• Understand Costs involved
8. Understanding the Company
• Identify stakeholders
• Different areas / departments involved in path to conversion
• 3rd parties involved (external agencies/companies)
• What they are in charge for
Goals of this phase
• Getting the picture of “who does what”
• Understanding relationship between stakeholders
• Early spotting opportunities to gather relevant data
10. Understanding Customer Lifecycle
Online/Offline Acquisition Efforts
• Who manage campaigns
• How they are articulated, planned,
frequency, investment…
• Are campaigns tracked correctly?
• Tracking Strategy & Tools
Engagement Efforts
• Who, What, How?
• How we measure that?
11. Understanding Customer Lifecycle
Conversion & Retention Efforts
• Campaigns performance
• Performance broken down by …
• Conversion Optimization efforts
• Understanding what we do to increase conversion
• CRO on websites, Email, display, PPC, Social Media?
Retain Efforts
• Strategy & tactics around reactivation
• Measurement specifics
Increasing Advocacy
• What we do to increase Advocacy
• How we measure that?
12. Goals of this phase
• Understand how we try to increase conversions,
quality of the conversions and reduce acquisition costs
• Spot opportunities to gather relevant data
• Troubleshoot measurement issues
Understanding Customer Lifecycle
13. Measurement Framework
Design, plan, and prioritize tasks around measurement
Identify data consumption needs
• Analytics Maturity Evaluation
http://www.cardinalpath.com/oamm/
• Identify audience: departments / roles in need of data
• Define what data they need & how it is going to be used
• Question purpose of those needs
• Determine data updating frequency for every
stakeholder
14. Goals Setting
• Find and discuss the process used to establish goals
• How frequent goals are updated (per KPI) monthly,
yearly?
• Any seasonal trend to observe?
• Set up goals
KPIs & Metrics definition
• Make sure they are business aligned and effective
• Identify performance measures (KPIs & Metrics) for
every audience / channel / stakeholder
Measurement Framework
15. Measurement Framework
Goals of this phase
• Define and set up the analysis plan
• Be ready to adapt the plan to new requirements across time
16. Data Acquisition
Technical Solution Design
• Measurement Tools Assessment
• Data Merging and Warehousing planning
• Data Accessibility Study
Tools Implementation / Adjustment
• Technical Solution Design
• Implementation
• Testing
• Deployment
Goals of this phase
• Implement correctly the most adequate data collecting tool(s)
• Make sure they are flexible enough for future needs
17. Data Governance
• Identify actual and missed data sources
• Evaluate and ensure Integrity and Consistency
• Find owners, administrators
• Identify ETL (Extract Transform Load) needs
• Data accessibility, identify pitfalls
• Set up data access protocols
Goal of this phase
• Take control over the processes and methods
used by data stewards and custodians
Data Governance
18. Data Cleanse and Processing
• Processing
• How many sources we have?
• Is preprocessing (calculations) required for some data?
• At what point preprocessing should be done?
• Where and how we store processed data?
• Tools Assessment & implementation
• Identify and assess the tools that could be used throughout
the data extraction, merging, manipulation and reporting
• Implement the required tools
Reporting
19. Dashboards Design
• Identify the types of visual reports required by level.
area, or stakeholder
• Create the dashboards or reports
• Reporting / Dashboarding tools assessment and
implementation
• Set up a distribution system to make them arrive on
time to data consumers with the frequency required
• On demand creation of data visualizations for other
types like annual reports, infographics and such
Goal of this phase
• Relaying information on how we progress
towards goals in a widely presentable form
Reporting
20. Analysis & Insights
Ongoing analysis of data in order to identify
opportunities and shape strategies to improve
Customer Lifecycle
• Research
• Visual Analysis
• Hypothesis Validation
• Communicating Insights
Goals of this phase
• Provide as much insightful information possible to help stakeholders
make better decisions, drive changes, achieve goals based on data, not
hunches or expectations
• Improve net profit
21. Measurement Culture Advocacy
Any activity aiming to increase the culture of analysis in
the company like:
• Making updated information available for everyone regularly
• Create a glossary of terms to keep them consistent company wide
• Internal Workshops
• Create cases of study
• Include educational pieces in every report or presentation
Goals
• Increase the awareness of the importance of Analysis
• Get all departments engaged in collecting relevant data
• Help everyone make data-driven decisions
22. The content of this presentation is under Creative Commons Copyleft License
Attribution, Share Alike 2.5 Canada
http://creativecommons.org/licenses/by-sa/2.5/ca/
You are free:
to Share: to copy, distribute and transmit the work
to Remix: to adapt the work
Under the following conditions:
Attribution: You must attribute the work in the manner specified by the author* or licensor
(but not in any way that suggests that they endorse you or your use of the work)
Share Alike: If you alter, transform, or build upon this work, you may distribute the
resulting work only under the same or similar licence to this one
*a link to http://dynamical.biz/blog/ would be great, thanks
Ani Lopez