This Loras College Business Analytics Symposium breakout session presentation by Kiran Garimella, Ph.D., president and founder of XBITALIGN, explored the analytics center of excellence (CoE). A business analytics program is more than the application of data science and Big Data technology to data. Success should be measured not only by the valuable insights the program delivers, but also by how well it is sustained and how much the ‘analytics mindset’ becomes part of the company’s DNA. The journey is not only from data to information, but also from information to knowledge, and from knowledge to intelligence. The foundation for making this happen is a well-structured Analytics Center of Excellence (CoE).