The cultural tourism is usually regarded as a government policy associated with revitalizing the local economy and community identity. This article examines cultural tourism in the context of a small fishing village named “Oyster village” in Taiwan to explore how the cultural tourism reshape the relationship between government, fishermen and social entrepreneurs.

1. F R O M F I S H I N G V I L L A G E T O C U LT U R A L T O U R I S M :
T H E R O L E O F S O C I A L E N T R E P R E N E U R S I N A
F R A G M E N T E D C O M M U N I T Y
S H U W E I H U A N G | D E PA R T M E N T O F S O C I O L O G Y, N S Y S U , T W

2. Oyster
Village
APSTSN
10 km
Navy
Pier
Wetland
Petrochemical
Industrial Zone

3. 0
1100
2200
3300
4400
0
225
450
675
900
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Value: Million NT$ Quantity: M.T.
617
810
856
453
524
492
439
387
409417417 409
387
439
492
524
453
856
810
617
Fisheries Production of Oyster Village

4. Over-Fishing

5. Water Pollution

6. Oyster
Village
APSTSN
Navy
Pier
Wetland
Petrochemical
Industrial Zone
I N D U S T R I A L
WA S T E WAT E R
O C E A N C U R R E N T
F I S H E R I E S
Z O N E

7. T O U R I S M
C U LT U R A L

8. F I S H E R M E N ’ S
A S S O C I AT I O N
• Built up the Fish Market by
misappropriating the budget of
drainage construction.
• Built up the Fish Products
Factory to purchase coarse
fish.
• Organize the Theme Travel to
attract local tourist.
• U p d a t e R e f r i g e r a t i o n
Equipment and sanitary
conditions to start online shop.

10. S M A L L
O Y S T E R R O C K
• Organize a Music Festival
not rely on government or
corporate donations.
• Team members are Locals,
teachers, volunteers, and
students.
• Invite the Indie Rock Bands
and NGO to the festival.
• JUST FOR FUN.

12. F I S H E R I E S
D E PA RT M E N T
M A R I N E
B U R E A U
F I S H E R M E N ’ S
A S S O C I AT I O N
F I S H E R M E N F I S H M A RTL O C A L
O Y S T E R
R O C K
D I S T R I C T
O F F I C E
O U T S I D E R
Fragmented
Community
C O R P O R AT E
C O R P O R AT E
J O I N
P R O M O T E
S U P P O RT
C O R P O R AT E
C O R P O R AT E
C O R P O R AT E
B U D G E T
B U D G E T

13. Elinor Ostrom:
Common Pool Resources
Sergestid Shrimp
Bluefin Tuna

14. W H Y C O M M U N I T Y
F R A G M E N T E D ？
• Urbanization changed the
neighborhood.
• Different Generation have
different career options.
• Religion has lost its power.

15. D I S A P P E A R A N C E
O F
W I L D M U L L E T

17. M U L L E T
I S N O T O N LY A S Y M B O L ,
B U T A N A S S E M B L A G E
O F T H E C O M M U N I T Y.

18. Redesign the Fish Box

19. Redesign the Fish Market

20. Redesign the University