This document discusses issues with the marketing of fish products and proposes solutions to address those issues. It notes that unregulated supplies, price fluctuations, lack of infrastructure and quality control, and insufficient market intelligence and finance pose problems. To remedy these, it suggests regulating supplies and prices, improving infrastructure for marketing, maintaining quality, providing market data and finance assistance. It also outlines different market systems for inland and marine fish, including cooperatives, local bodies, wholesale markets, and private companies. Modes of sale include auctions, tenders and direct sales.

1. JUBIYA SURESH
3rd sem
SIF CUSAT.

2.  Cost can be minimized
 Movement of the goods made easy
 Price fluctuation can be reduced

3.  Unregulated /fluctuating supplies
 Unstable / fluctuating price
 Insufficient infrastructure for marketing
 Insufficient quality control method
 Lack of marketing intelligence
 Proliferation of marketing channels
 Lack of finance
 Lack of market insurance

4.  Regulate supplies
 Stabilize price fluctuations
 Provide infrastructure for marketing
 Maintain quality
 Provide market intelligence
 Regulate marketing channel
 Provide finance assistance and marketing
insurance

5. 1.Inland fish market
2.Market for marine fish

6.  About 92% of the market for inland fisheries
are organized by cooperatives.
 6% of the inland fish marketing is controlled
by companies and 2% by local public body

7. 1. Fisher men cooperatives act as
receiving agencies in the market
established by them.
2. Local public body

8. 1. Central whole sale market (CWSM)
2. Others

9. These markets are organized under the
provisions of the CWSM laws. Such markets
are the major landing centers along the
coasts of Japan.

10. Established and operated by privet
company mainly under the supervision
of governors

11. a) Cooperatives
b) Wholesalers
d) Companies

12. MODE OF SALES
a) Auction and tender in the case of
CWSM
b) Direct sale and tender in the other
market system
m mMnnmmmm

13.  Co-operative in fish marketing-november2008
 Advantages of co-operative fish marketing
June 2001 ,November 2006. October 1997
 Explain the concept of regulated markets
and describe the significance of marketing of
fish through co-operatives. November 2009
 What you mean by regulated markets ? What
are the advantages of cooperative
marketing. November 2010.
 Explain fishermen co-operatives and fisheries
corporations April 2010

14. Thank you for your
attention