EEG devices and eyetracking technology can provide insights into consumer engagement and behavior. EEG monitors brain activity and can track meditation progress or engagement with content. Eyetracking determines where a person looks and can enhance gaming, movies, and usability testing. These technologies combined with sensors, facial recognition, and attention prediction algorithms will change how brands interact with consumers by providing personalized experiences and feedback.

1. FROM EYETRACKING TO DEEP LEARNING:
HOW TECHNOLOGY WILL CHANGE THE WAY WE
INTERACT WITH BRANDS?
Kamilė Butkevičiūtė
CEO of True Insight Lab

2. MindGamers (2015)

4. LET’S START

5. ELECTROENCEPHALOGRAM (EEG)
EEG devices are aimed to monitor processes that are happening in your
brain.

6. IMPROVED
MEDITATION
Device monitors your
meditation session and gives
you insight on how well
you’re doing.

7. ENGAGEMENT
MONITORING
EEG can also be used in
consumer behavioral
research for users
engagement level
monitoring.

9. BIOSENSOR TECHNOLOGY
Empowered humans and gave them motivation to move more.

10. UP TO 1/3 OF CONSUMERS WHO
PURCHASE WEARABLES STOP USING
THE DEVICES WITHIN 6 MONTHS.

11. RACE WITH
YOURSELF
Nike made an
interactive track that
lets you race a LED
“ghost” of yourself.

12. MAKE IT
PERSONAL
Wearable devices are
moving towards
personal coaching -
insights and advise to
your workout in real
time.

13. EYE TRACKING
Technology enables COMPUTER to understand where EXACTLY the
person is looking at.

14. GAMING
Eyetracking provides an
additional way to interact with
content,

15. MOVIE
INDUSTRY
Storytellers are able to use
eyetracking as a tool to modify
their narratives and tell more
engaging stories that matter

16. USABILITY
More natural experience
for users.

17. BILLBOARDS
Experience the magic
of technology.

18. Real time interaction.
BILLBOARDS

19. FUTURE OF SENSOR TECHNOLOGY
Embedded sensors

20. FACIAL EMOTION
RECOGNITION
Technology that analyses
human facial expresios moves
from computers to
smartphones.

22. TEGA
Robot is teaching
children spanish while
reacting to their
emotions.

23. VISUAL ATTENTION
PREDICTION
ALGORITHM

24. THANKS
24
www.trueinsightlab.com
kamile@trueinsightlab.com
+370 6 22 81384
KAMILĖ BUTKEVIČIŪTĖ