Nbranded case: Domus tea
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Situation: "Domus Tea” is a unique restaurant concept slated to open its first location in the Washington, DC, area in spring, 2019. Domus Tea is a sophisticated, health-conscious cafe that combines leisure time for adults with supervised play spaces for children. Project is lead by higly experienced team in HoRaCe and board of international experts. Goal: Create an appelaing pitch deck for seed round and partnership biulding. Solution: - Competitor analysis; - Structure and sotryline; - Unique design of Pitch deck
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Nbranded case: Domus tea
- 3. to create a café that appeals to sophisticated adults while providing interactive games that allow children to enjoy themselves as well. We provide a family-friendly space, kids’ education, healthy food & natural pastries, and a relaxing environment. “Domus Tea” aims
- 4. 01 02 A practical entrance for families, including a ramp for strollers, comfortable seating places with stroller parking for parents with infants, change stations for parents, private locations for mothers to feed their children, and childproofing throughout the café areas. Problem There is a lack of cafés that offer an inviting environment for parents and activities for children to enjoy.
- 5. “Domus Tea” provides a sophisticated, yet family-friendly café environment through healthy food, a natural bakery, cozy atmosphere, and interactive activities for children.
- 6. combines
- 7. For those with children, we offer peace of mind that your little ones are nearby, engaged in educational activities and play. All the time you need to enjoy with a warm cup of tea or coffee, healthy and elegant desserts, and a meal. “Domus Tea” for adults
- 8. and to provide educational and interactive lessons at scheduled times. There is a dedicated “Kids Space” to play “Domus Tea” for your little ones
- 9. Health- conscious We produce natural products without any synthetic preservatives or dyes. Our handmade baked goods use minimal sugars and sweeteners, and we have a wide range of gluten-free and vegan products.
- 10. “DOMUS TEA” CAFÉ IS A HOMEY PLACE that serves a wide range of natural baked goods and healthy foods. The interior is appointed with a warm color palette, offers a contemporary atmosphere and features inviting living room furniture. There is a separate space for children called “The Kids Space” where they can play while still being in full view of adults.
- 11. Competition Healthy food Kids zone Tea and coffee Most of the kid-friendly coffee shops position themselves as a place for coffee first with kids’ activities or play areas as being incidental to one’s visit. Usually, they have a “kid zone” where kids play, but it is not integrated into the concept of the restaurant like it is at “Domus Tea”. We have conducted a market research which includes more than 100 cafés and restaurants.
- 12. Competition Meaningful Activities For children No Activities For children Healthy food Fast food
- 13. Go to market strategy UNITED STATES Alabama Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana NebraskaNevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Hawaii Alaska MARKET TESTING We’re entering the US market with five “Domus Tea” cafes and one bakery opened in the Washington DC market that will test the franchise concept. GROWTH We’re establishing our bakery that will serve our cafés and franchise partners; at the same time, we’ll develop the network, and sell 10 franchises in Mid-Atlantic Region FRANCHISE NETWORK After the first successful year, we’re aiming for rapid growth. Our goal 5-year goal is 100 single-franchise units 5 “Domus Tea” cafes and manufacture in Washington DC. 10 franchise in Mid-Atlantic Region. 100 franchise units in US.
- 14. Rolandas Pulauskas THE TEAM Rolandas has worked in the restaurant industry for more than 20 years. He loves exploring new restaurants, implementing new service ideas, and finding new flavor combinations from around the world. Rolandas was inspired to create Domus Tea after he became a father and he realized there were few places to go out with a family that adults could also enjoy. Co-founder of "Domus Tea” 90% INDUSTRY KNOWLEDGE 80%RESTAURANT MANAGEMENT
- 15. Justas Vezys THE TEAM Justas has worked in business development for more than 6 years. He focuses on ways to integrate health and well-being into his business models. He has a passion for entrepreneurship and business development, and he was inspired to bring together the founding team of Domus Tea to support the next generations. Co-founder of "Domus Tea” 90%BUSINESS DEVELOPMENT 80%TEAM MANAGEMENT
- 16. The Team Gintautas Dragunas Co-founder and Chef Ruta Repeckaite Confectioner Vladas Krivickas Marketing and PR Aaron S. Goldberg Franchise system developer
- 17. We are proud to have industry leaders as our board members BRYAN MALICKSON seasoned real estate attorney INGRIDA BUBLYS Honorary Consul of Lithuania in the U.S ROLANDAS MATILIAUSKAS Ex-Finance Minister of Lithuania and serial entrepreneur NICK ANNAN highly experienced CPA and business consultant. ROKAS BERESNIOVAS former banker and President of “Domus Tea” advisory board Advisory board
- 18. Timeline “DOMUS TEA” 132 000 self- investment 2017 Winter The Technological projects for Family Tea Café and food production 2018 spring
- 19. Full advisory board 2018 Summer The first round of seed investment in the U.S. /Washington DC 2018 Fall Installation of the 1st Family Tea Cafés and the bakery 2019 Spring
- 20. 5 Family Tea Cafés. 2019 Summer Launch of the franchise system in the U.S. 2019 Winter
- 21. Let’s talk!
Editor's Notes
- “Domus Tea” is a place for the whole family
- that connects generations together.
- “Domus Tea” is a place for the whole family that connects generations together. The aim is to offer a café that appeals to sophisticated adults while providing interactive games that allow children to enjoy themselves as well. We provide a family-friendly space, kids’ education, healthy food & natural pastries, and a relaxing environment.
- “Domus Tea” seeks to combine two things in one: leisure time for adults and social activity for children. We create a place where adults can feel catered to in terms of environment and food, but also comfortable knowing that their children are engaged and safe nearby at the same time.
- “Domus Tea” for you: All the time you need to enjoy with a warm cup of tea or coffee, healthy and elegant desserts, and a meal. For those with children, we offer peace of mind that your little ones are nearby, engaged in educational activities and play
- “Domus Tea” for your little ones: There is a dedicated “Kids Space” to play and to provide educational and interactive lessons at scheduled times.
- Health-conscious: We produce natural products without any synthetic preservatives or dyes. Our handmade baked goods use minimal sugars and sweeteners, and we have a wide range of gluten-free and vegan products.
- “Domus Tea” café is a cozy place that serves a wide range of natural baked goods and healthy foods. The interior is appointed with a warm color palette, offers a contemporary atmosphere and features inviting living room furniture. There is a separate space for children called “The Kids Space” where they can play while still being in full view of adults.
- Most of the kid-friendly coffee shops position themselves as a place for coffee first with kids’ activities or play areas as being incidental to one’s visit. Usually, they have a “kid zone” where kids play, but it is not integrated into the total concept of the restaurant like it is at “Domus Tea”.
- Most of the kid-friendly coffee shops position themselves as a place for coffee first with kids’ activities or play areas as being incidental to one’s visit. Usually, they have a “kid zone” where kids play, but it is not integrated into the total concept of the restaurant like it is at “Domus Tea”.
- Domus Tea is a franchise business We’re entering the US market with five “Domus Tea” cafés. The first will be opened in the Washington DC market to pilot the franchise. We’re establishing a network of bakehouses to serve our cafés and franchise partners. After the first successful year, we will develop the network through the opening of 10 franchisees in the Mid-Atlantic Region. We’re aiming for rapid growth; our goal for five years is top open 100 franchise units.
- We already have a Business strategy for global development as well as the technological projects for Family Tea Café and manufacture. We are ready to launch “Domus Tea” at the beginning of 2019: 2017 Winter: EUR 132,000 self-investment; 2018 Spring: The Technological projects for Family Tea Café and food production; 2018 Summer: Full advisory board; 2018 Fall: The first round of the seed investment in USA / Washington DC; 2019 Spring: Installation of the 1st Family Tea Cafés and the manufacture; 2019 Winter: Launch of the franchise system in the USA.