This document discusses different strategies for fundraising and building relationships within a community. It emphasizes that fundraising is about building trust and relationships rather than just asking for money. Some key points made include: - People are more likely to donate to organizations they trust and that their peers support. Building relationships and trust within a community is important for fundraising. - Organizations should understand the needs of their community and how their mission addresses those needs when fundraising. They should clearly communicate how donations will make an impact. - Follow up is important when fundraising from corporations and foundations. Organizations must determine fundraising goals and create sponsorship packages to provide value to donors. - Building partnerships within the community and understanding what motivates individual donors are important strategies

1. “Friendraising” or Fundraising?

2. Attitudes about Fundraising How Does it Feel to Ask? Negative How Does it Feel to Give? Positive

3. Friendraising“Making Friends for the Cause”

4. We are making new friends, but what about the money?

5. Power of Persuasion

6. Principal of AuthorityDo you blindly follow the advice of others?

7. Revenues come from people trusting you! Trust isn’t just influential it’s widely shared. People turn to peers when risk is high, more choices to review, less time for research trust. 56% ages 35-64 63% ages 25-34 Share trust/distrust on the web Edelman Trust Barometer 2009

8. What’s in it for me?

9. Community Relationship Building “I had never really thought about our organization in terms of its benefits. I just thought (assumed) people liked us, and that they would support us because of that.”

10. Community Relationship Building Pre-Selling, Pre-Planning Benefits

11. Community Relationship Building Personal Relationship Building The Small Tasks!

12. Community Relationship Building Follow - Up

13. Chronicle of Philanthropy Statistics

14. Corporate and Foundation Fundraising Determine the Goal amount to be raised Develop levels of sponsorship – create packets Make a list of potential sponsors Develop a strategy to contact them Identify the right contact – make sure you are dealing with the decision maker follow-up, follow-up, follow-up and follow-up

15. Who Are You? The community need you are addressing How your mission addresses that need The precise activities or services for which you are seeking support Who will benefit from these activities or services Your expected outcomes Your measures of success The type and amount of resources you need to achieve your desired results Never overestimate what your donors know about you!

16. Sometimes you have to spend money to make money! Donors who have given the largest gifts. Donors who have given the largest number of gifts. Donors who have given recently.

17. Create ValueWhat’s in it for them? Will your request help the donor meet their philanthropic goals? In what specific ways will the donor benefit from contributing to your organization?

18. Build Community Partnerships

20. Fundraising Resources SIA Website www.soroptimist.com click on members section, scroll to the bottom and click on Fundraising Chronicle of Philanthropy www.philanthropy.com US Bureau of Labor Statistics www.bls.gov Edelman Trust Survey www.edelman.com Dr. Robert Cialdiniwww.influenceatwork.com

21. Questions? “Let us rise up and be thankful, for if we didn’t learn a lot today, at least we learned a little, and if we didn’t learn a little, at least we didn’t get sick and if we got sick, at least we didn’t die. So, let us all be thankful!” ~ Buddha Tamra Sipes NWR Fundraising Chair Sponsorship@soroptimistnwr.org 360-914-0800