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Amplify Your Impact (Social Media for Social Good)

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Annie Lynsen
Annie Lynsen

A presentation by Casey Golden from the "Social Media for Social Good" event at the Foundation Center in New York City April 27, 2011.

TechnologyHealth & Medicine
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Amplify Your Impact Find and Influence your MVP’s in social media
Casey Golden @smallactguy [email_address]
Today’s discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Intro ,[object Object],[object Object],[object Object]
It’s not a communication change. It’s a cultural revolution .
It is changing the world. It is social.
Facebook is not just for kids ,[object Object],[object Object]
A Re-Changing of Culture ,[object Object]
Not Yodeling. It’s Campfires.
Peers rule content & influence. Quality is the KEY.
Peers rule content & influence. Quality is the KEY.
Customer Relationship Lifecycle
Customer Relationship Lifecycle
The Golden Circle
The Golden Circle
Know your Audience
Lot’s of Noise. What makes you stand out?
What Sticks? ,[object Object],[object Object],VS.
Example: Find Advocates Haiti Outreach iPad vs. iTampon
So…what’s your story? ,[object Object],[object Object],[object Object],[object Object]
Grow Your Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Targeted Relevance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Place to Start Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learn from your peers!
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?
Contact us! ,[object Object],[object Object],[object Object],[object Object]
Examples of Small Act Technology
Profile Builder: Example Profile
Prospect Finder & Contacts
Social Profile, Relationship History & Context
Unified Social Inbox & Scheduling
Detailed Reports: What’s working & why
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)

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Amplify Your Impact (Social Media for Social Good)

Editor's Notes

  1. Be a crossroads for information, a thought-leader, a local go-to for news… Think of your social media presences as a place for others to congregate and collaborate. Serve your partner organizations. Help them spread the word about their campaigns or programs. Share information from a local newspaper about a topic that concerns your Corps. To get kids interested in the creative power of video, Youth in Media taught a course on videography at Towers High School. Youth in Media used YouTube to share their lesson on the history of film.