The document provides information about popular social media platforms and building an effective social media strategy. It discusses key facts about Facebook, Twitter, and YouTube users and activity. It then outlines four steps to develop a social media strategy: 1) self-reflection on brand values and audience, 2) defining the target community, 3) establishing a social media presence, and 4) creating engaging content. The document concludes with recommendations to focus on sharing valuable content with audiences and embracing feedback.
Developed in January 2012 by Drive Action Digital. The presentation contains statistics, fundamentals and best practices for developing and executing a social media strategy for your brand.
Developed in January 2012 by Drive Action Digital. The presentation contains statistics, fundamentals and best practices for developing and executing a social media strategy for your brand.
Having a workshop for HarperCollins authors about how to use the free tools on the internet (I hate the expression "social media."). Taliing about why and how to use the tools.
Having a workshop for HarperCollins authors about how to use the free tools on the internet (I hate the expression "social media."). Taliing about why and how to use the tools.
The talk delved into how brands can benefit from interacting in a better manner with their audience. It's major focus was towards how commenting systems, newsletters and events can help in engaging your users.
Understanding the basics of social media and how it can be used to benefit you personally and professionally.
This presentation was originally designed for and presented to Funglode in the Dominican Republic.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Social Media Marketing Tools and Strategies for Master Gardener coordinatorsKim Kruse
Social media provides a unique platform for Extension professionals to share information about programs, including the Florida Master Gardener Program.
Presented at the 2010 continuing education meeting for Master Gardener coordinators.
Tcuk2011 - How can social media work for youLee Mullin
Presented at the Technical Communications UK conference in 2011, talking about how the lessons of successful social media in music can be passed across to a technical environment.
110219 Introduction to social media for Oxford Voluntary ActionMark Walker
This is the presentation to accompany a workshop for staff and volunteers from local charities organised by Oxford Voluntary Action and delivered by Mark Walker of SCIP on 3 March 2011
In this presentation, we look at the technologies that are dominating the world of social media in 2012.
You can view the presentation in full on YouTube: http://www.youtube.com/watch?v=Rcs77Kw1hQ8
Social media is a hot topic at organizations big and small – everyone wants to leverage new media sites to engage with their audience. Community-building tools like Twitter, Facebook, and blogs have been an effective way for brands to reach their audience, all for a small price tag. In this session you will learn about the different tools and tactics you can use to engage with your community and attract attention to your cause. You’ll also learn from case studies of how charities, non-profit organizations and fundraising events have seen success using Web 2.0 technologies.
Attendees Will Walk Away With:
• An understanding of the social media landscape and the most popular tools you can use to connect with your community
• Concrete examples of charities that have successfully leveraged new media tools
• An action plan for getting started with your own community-building initiatives
Erin Bury
After managing public relations for tech companies, Erin joined Sprouter to better utilize her passion for networking, community-building & Web 2.0 technologies. As Community Manager, Erin is the voice of the Sprouter community of entrepreneurs. A journalism grad who loves social media, Erin was a co-organizer of Twestival Toronto.
2. People on Facebook
• More than 850 million active users
• 50% of active users log on to daily
• Average user has 130 friends
• Average user is connected to 80 fan pages
• More than 2 billion posts are liked and
commented on per day
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3. Twitter
• Over 200 million users
• Over 100 million active each day
• Over 230 million tweets per day
• 55% of users are active on mobile
• 400 million monthly unique visitors
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4. You Tube
• Over 3 billion videos are viewed a day
• Nearly 17 million people have connected their
YouTube account to at least one social service
• Millions of subscriptions happen each day.
Subscriptions allow you to connect with
someone you're interested in and keep up on
their activity on the site
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6. Step 1: Self Reflect
• Ask yourself:
– Why do buyers choose us?
– What makes us different?
– What is our passion?
– What is important to us?
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7. Step 2: Define You Community
• Who is your audience?
• Where are they social?
• What do they share?
• What is important to them?
• What are their issues?
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8. Step 3: Build Your Destinations
• FaceBook
• Twitter
• Blog
• YouTube
• Flickr
• LinkedIn
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9. Step 4: Start Creating Content
• Blog posts
– Stories, articles, POV’s, industry news
– Behind the scenes, photos, video, travel
• Networked Blog
• Tweets
• Follow others
• Facebook updates
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10. Rules of Engagement
• Give to your audience and they will give
back to you!
• Don’t sell!!!
• Create a dialogue
• Embrace feedback
• Share, Share, Share
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