http://www.freshdirect.ng/ Nourishing growing urban populations in the future presents challenges, which include urbanization, rising middle class and growing inequality, scarce resources, automation and rapid technological change. Fresh Direct brings together communities and advanced technology to improve agricultural yields for sustainable and profitable agricultural enterprise.

1. Produce & Agro-Allied Services
F r e s h D i r e c t . N G

2. ABOUT US
Fresh Direct Nigeria…
City Farming using stackable container farms!
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Container Farm Supermarkets, Restaurants & Hotels

3. ABOUT US
We bring fresh premium organic produce closer
to market with our Container Farm Technology.
Using hydroponics and vertical farming within a
shipping container, our Container Farms are
able to grow directly in urban areas. This means
that production is brought closer to market or
AT market with ease.
We bring together communities and advanced
technology to improve agricultural yields
for sustainable and profitable agricultural
enterprises, while being environmentally
conservative, using less land and water.
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4. LOCAL
IMPORT
14 Million
Small Produce
Farmers
Labor Intensive.
Seasonality of
crops
Ground Transport
(CO2 Emissions, cost
$, loss, cold storage
dependent,
susceptible to
corruption
Severe Post
Harvest
Loss, only 25%
reaches market
Bad Road
+3Hrs
15mins or less
$3.5 Billion
Spent on food
importation
+12Hrs
Bad Road
Ground Transport
(CO2 Emissions,
cost $$, loss, cold storage
dependent, susceptible to
corruption
Customs/Duty,
Cost $$,
susceptible
to corruption
Air Shipping
(CO2 emissions,
high cost for
transport $$$)
CUSTOMER
THE PROBLEM
FreshDirect.NG

5. LOCAL
IMPORT
14 Million
Small Produce
Farmers
Labor Intensive.
Seasonality of
crops
Ground Transport
(CO2 Emissions, cost
$, loss, cold storage
dependent,
susceptible to
corruption
Severe Post
Harvest
Loss, only 25%
reaches market
Bad Road
+3Hrs
15mins or less
Fresh Direct NG
$3.5 Billion
Spent on food
importation
+12Hrs
Bad Road
Ground Transport
(CO2 Emissions,
cost $$, loss, cold storage
dependent, susceptible to
corruption
Customs/Duty,
Cost $$,
susceptible
to corruption
Air Shipping
(CO2 emissions,
high cost for
transport $$$)
CUSTOMER
THE SOLUTION
FreshDirect.NG

6. Young
Poor
Unskilled/
Uneducated
FEMALE
MERCY

7. PAGE 7
CONTAINER FARM
20 FT CONTAINER
• 3000 Heads of Lettuce
Vertical Farming
Increases Yield

8. FreshDirect.NGPAGE 8 FreshDirect.NG
20 FT CONTAINER
• 3000 Heads of Lettuce
• 1 New Urban Farmer
• 10X Less Water
• 10X Less Land
• 14m2= 1.5Football Pitch
• Less Input
• Moveable
• 1 new Farmer
• Eco-Friendly

9. FreshDirect.NGPAGE 9
14m2= 1.5 Football Pitch
FreshDirect.NG
20 FT CONTAINER
VERTICAL FARMING

10. Young
EMPLOYED
SKILLED
FEMALE
MERCY

11. YOUTH
WOMEN
LABORERS

12. YOUTH
EMPOWERMENT
As a social enterprise, it is our priority to create
opportunities for urban youth.
We are creating jobs for urban youth to help
ease the effect of rural urban migration. They
don’t need to have a university degree or
experience in agriculture. They just need to be
willing to learn. Through experiential learning,
they learn everything about hydroponic
farming.
We’re leveling the playing field so that
agriculture is accessible to both young men
and women. We’ve hacked the valuechain,
put it in a box (Container ) so that youth won’t
fail in Agriculture

13. FreshDirect.NGPAGE 22
Gender Balance!
Equality!
Dignity!

14. FreshDirect.NGPAGE 14
$5.1M/mo Target Market
250+
Corporate
Customers
Identified
8180
tons
per month
Container Farm Supermarkets, Restaurants & Hotels
21,000
containers

15. Produce Sales
Consultancy/Training
Technology Sales
Produce Aggregation
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REVENUE MODEL

16. You
PRE-ORDER
We
GROW
We
DELIVER
You
SELL/EAT

18. FreshDirect.NGPAGE 19
JOURNEY SO FAR

19. 1000m2
SALES
$35,004
FUNDS
• 2 operational containers
• Packaging & Distribution
• 5 customers
• Volume: 1,115kg/mo
• Mo. Sales Growth: 55%
• $6,340 in Grants
• $59,000 in Equity
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JOURNEY SO FAR

20. From 2 ……. To TEN!
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21. FreshDirect.NGPAGE 24
THE GROWTH STRATEGY
STEP1: Direct Growth
1000
YOUTH
STEP2: Youth Growth
250
PUBLIC
INVESTORS
STEP3: Public Growth
STEP4: Franchise Growth
10
FRANCHISING
LISCENCE
Fresh Direct-owned Containers
Youth-owned Containers
Public Investor-owned Containers
Franchise Technology licenses to
experienced Youth to own their own
facility

23. FreshDirect.NGPAGE 28
THE FUTURE
Container Farms
Lagos/Port Harcourt
$160,000 for
100 additional Containers
Warehouse Farm
Abuja Indoor
$225,000 for indoor
Facility
Export from
Abuja Technology
Village
Lagos Rooftop
Farm
Accra Dakar Nairobi || AFRICA

24. THE TEAM
Mr. Kola AdenijiDr. Charles Akinola Dr. Soji AdelajaMr Yemi Cardoso
ADVISORS

25. Produce & Agro-Allied Services
+234 (0) 817-032-0433
info@FreshDirect.NG
F r e s h D i r e c t . N G