Islam Hassan (E-Aswaaq, E -finance) • 2021 IFPRI Egypt Seminar Series: "Fostering Digitalization for a Future-Proof Food System in Egypt"
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1) AgriMisr is an online marketplace and digital lending platform that aims to connect buyers, sellers, and financial institutions to support Egypt's agriculture sector. 2) It seeks to provide farmers with access to new markets, fair prices, financing options, and a social safety net through upgrading existing farmer cards. 3) The platform addresses key challenges for small farmers by expanding market linkages, enabling fair negotiations, building value-added capacities, and providing access to funds and risk mitigation options.
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Islam Hassan (E-Aswaaq, E -finance) • 2021 IFPRI Egypt Seminar Series: "Fostering Digitalization for a Future-Proof Food System in Egypt"
- 1. Islam Hassan CEO & Managing Director AGRI-DIGITAL INNOVATION AND TECHNOLOGY - SUPPORTING TRADE AND SOCIAL SAFETY FOR AGRICULTURE SECTOR
- 2. Egypt’s Leading B2B MarketPlaces & Digital Lending Company… e-aswaaqmisr is a subsidiary of efinance established in 2020 to facilitate seller independant B2B Marketplaces that connect buyers, sellers and financial institutions within specialised sectors that have direct impact on Digital Economies Enabling and Operating Online Marketplaces and Digital Lending Platforms that shall benefit economies and citizens B2B Markeplaces Digital Lending Value Chain Our Vision Our Mission Investing in people, technology and partnerships to develop the right tools for trade, finance, and supply chain collaboration ا ﻟ ﻣ ﻘ ر ا ﻟ ر ﺋ ﯾ ﺳ ﻲ ﻟ ﻠ ﺷ ر ﻛ ﺔ – ا ﻟ ﻘ ر ﯾ ﺔ ا ﻟ ذ ﻛ ﯾ ﺔ
- 3. 8.5 M Farmer 21.1% of Egypt's Labor Force, 21.6% of which are females Market Size of Direct Agriculture Sector in Egypt… 6.79 Billion EGP Total Export Value 142.2 Billion EGP Total Production Value 5800 COOPs 14.7% of GDP 19.5 Billion EGP Loans per year (2018) Short-term loans – Less than 14 Months 6.5 Billion EGP Loans per year Medium-term loans – Less than 14 Months 3000 Merchant & Agri Product Companies 7000 Food manufacturer s working in Agri
- 4. Key business challenges for small farmers… Market Linkages Marketplace expands new markets for Farmers Locally and Internationally Fair Price Farmers have more options to negotiate trade activities and have access to Agri market price. Also they can plan ahead using prebooking Value Add Potential Gains Building Value Add Capacities and launching programs for other household members such as woman creates additional income streams for farmers Access to Finance Providing Access to Funds, Loans, Savings and Insurance programs avails steady income and risk mitigation options for farmers Social Safety Net Farmers Card upgrade to become a payment card allows mechanism for G2P payment, subsidies between citizen and government especially during crisis times
- 5. ا ﻟ ﮭ د ف : ﻋ ر ض و ﺗ ﺳ و ﯾ ق و ﺑ ﯾ ﻊ ا ﻟ ﻣ ﻧ ﺗ ﺟ ﺎ ت ا ﻟ ز ر ا ﻋ ﯾ ﺔ ﻟ ﺧ د ﻣ ﺔ ا ﻟ ﺳ و ق ا ﻟ ﻣ ﺻ ر ي و ا ﻟ ﺗ ﺻ د ﯾ ر AgriMisr MarketPlace Platform… O n e - S t o p - S h o p F o r S u s t a i n a b l e A g r i c u l t u r a l D e v e l o p m e n t
- 8. Motivated by Socio-Economic Core Values… SDG Value Chain Job Creation Food Security Financial Inclusion
- 9. 15 SDGoals addressed within Agrimisr project… 1. Reduce Poverty 2. Zero Hunger 3. Good Health & Well Being 4. Gender Equality 5. Clean Water & Sanitization 6. Affordable & Clean Energy 7. Decent Work & Economic Growth 8. Industry Innovation & Infrastructure 9. Reduced Inequalities 10. Sustainable Cities & Communities 11. Responsible consumption & Production 12. Climate Action 13. Life Below Water 14. Life on Land 15. Partnerships for the Goals
- 10. Industry Innovation & Infrastructure Applying modern Farming technologies through certified programs and modern machineries Clean Water & Sanitization Affordable & Clean Energy Improving Irrigation Mechanisms & using Clean energy Responsible consumption & Production Better Management of Agri Outputs to reduce waste of produce within the supply chain Sustainable Cities & Communities Reduced Inequalities Diversify Income Sources for Households though building value add capacity Reduce Poverty 60% for Small Farmers and Villages with high poverty rates Sample AgriMisr use cases tied to SDGoals Gender Equality Woman Participation and Gender Equality in access to resources…
- 11. Creating Impact - AgriMisr Ecosystem Partners F A R M E R S C D A s V I L L A G E S W O M E N Benificiaries D O N O R S B A N K S/ F I S C H E M E S G O V N G Os/ P R I V A T E S E C
- 12. Ways of Selling Contract Farming Matchmaking Online Auction B2B B2C From Farm to Fridge Via service providers
- 13. Entrepreneurial • MSME Opportunities for Small Farmers and Households through availing Finance, technical support and marketing support • SME Opportunities for COOPS by promoting building Capacities in Value Added services, and food processing • Expansion of business creates more opportunities within the village outside traditional jobs Creating New Job Opportunities in the Agri Sector… Logistics and Supply Chain • Delivery and Transportation (youth programs) • Logistics Hubs Entrepre neurial Women Empower ment Technical Support Logistics & Supply Chain Technical Support • Agriculture Major Graduates and Agriculture Engineering • Extension Services • Veterinaries • IT Support Graduates • Digital Marketing Specialists • Financial Services Women Empowerment • Farming/ Packing Houses/ FS Agent • Care Takers (live Stock)/ Food & Water Providors