We recreate close links between organic farming and cooking nutritious, seasonal food. For 12 years we've focused on concept innovation, sustainability, and social responsibility as a 100% organic company. Examples include a garden program partnering with municipalities and schools, calculating and offsetting our carbon emissions since 2004, and advocating for local "80/20" agriculture and diets with 80% plants and 20% animal products to feed the world sustainably. Our social mission and environmental focus drive innovation and new business opportunities, and define our lifestyle and strategy implementation through founder leadership and ownership of our whole supply chain.

2. Sustainable business & CSR focus
Our overall mission and why we do what we does?
In the context of being a social innovator, driven by a social mission.
and
Excampels from Real life +
Small is beautyfull by Schumacher – 80:20 mode farming

3. Dear inhabitants on
planet earth

4. Mission statement
We recreate the close links between the work of
the organic farmer and the work in the kitchens –
transforming the bounties of the land into feast
and honest, nutritious, seasonal and inspired food

5. AARSTIDERNE.com
BACKGROUND
12 YEARS IN BUSINESS
CONCEPT & INNOVATION FOCUS THROUGH PLANET FOCUS
OWNERDRIVEN COMPAGNY
250 MIO DKR TURNOVER
100% ORGANIC & BIODYNAMIC PRODUCTS
CSR & ENVIROMENTAL DRIVERS ARE CORE

7. We are a lot of
Curious amateurs working with soil

8. Courage & self enlightened interest

9. Experience in the area
The importance of beeing married to the strategy
You can´t cash in the credit day one for your work
Therefore – we think longsighted and balance mission and bottomline
We just do what we like
The brand & business is build out of this core

11. Examples of our work with CSR and sustainability

12. It is the social integration & understanding that are crucial

14. Conceptuating
Started on one farm (1100 kids have a garden)
Now starting at 7 municipalies
More than 2000 kids visiting farms 8 times in season
National deployment vision
& WE DID NOT START IT AS A CSR IDEA!
Just because it was a great feeling

18. CO2 emissions, 2009 Total = 3.250 ton = 200 households
Reporting since 2004!!
Pendling 3%
Businesstravel 2%
Transport from farms
21%
Homedevery 46%
Firmcars 3%
Heat and electricity19%
Trucks to terminals 6%

19. Aarstiderne and the enviroment
Green carbon is our own way to neutralize
our emissions in forests and fields

22. The AFRICAN BOX

23. THE GOAL

24. 80/20
Small is beautifull – our future could be a split up
From micro industry to hand hold & local farming

25. 80|20 Mealboxes growing – learning customers to eat futuristic

26. Diet for a sustainable future
-
Future farming
– Matrix model and 80:20
& Why ”Small is beautyfull”??

27. More raw Less cooked
More whole grains Less white
More plants Less meat
More farm Less industry

28. Feeds 9 Bio. People
Solution :
A local 80:20 thinking in a social and
cultural integration model.
80 % plant output
20 % animal output
Deals with part of:
Environmental challenges
Erosion challenges
Emission challenges
Health Challenges
Social integration
&
= Life quality

30. It is a daily motivator
Our social mission and the integrated environmental
focus is a driver for innovation and it´s a developer for
new business opportunities
And it´s our lifestyle

32. Thank you
se@aarstiderne.com

35. How to get the strategy into daily work
By beeing ownerdriven (TH, AHL, TSL & SE) and by owning and managing the
whole supplychain, the organisation constantly updates on what is wright or
wrong, aligned to the strategy.
Founderspirit & organisatorial spirit…
I would guess, that selling the compagny,
would mean that ”Lean and buttom line
focus” would move in to daily pracis.