General Guidelines for Franchise program in any business

1. 1
Franchise Development
 Franchising is a Key and internationally proven as a
best means to achieve a good business and wealth in
a short period at less cost

2. 2
Key ingredients in a good Franchise
systems….
 Franchise Structure- a well defined agreement with all
possible disclosures giving due importance to all legalities
involved
 Systems and supporting materials-A complete
systems manuals from Pre Launch –Operation –Administration
and Marketing so that a franchisee refers everything and follow
meticulously
 Training –A comprehensive Training Docket covering the
induction training of all staff in the system and on going product
Training
 Market Intelligence- A continuous and consistent stream
of information to be in place
 Patent Protection- It will be wise to have this so that no
one copy or duplicate the system

3. 3
Key Resources in a good Franchise
systems….
“SPEND MONEY TO MAKE MONEY”
 Dedicated Franchise & Support Team is the most sought out
resource in the system besides all other supporting functions
 Adequate creative and promotional materials
 A non –stop and consistent supply of study materials
 Adequate Teachers and developers of various Educational
systems as the productivity and quality of teaching is directly
linked to the resources available
 Highly Professional , interactive and continued review and
update of all company website is indeed a crucial requirement of
these days

4. What a Prospective Franchisee will Look
at .. To mention a few?
4
 Is the Franchise system under offer is really
innovative and unique?
 Is it a matured system ?
 Is it established in the market place?
 What are the competition?
 Who are the people behind?
 What are the consumers perception about the
company –gathering information through all means
including Internet forums
 Feasibility Project report, reference –testimonials
from other Franchisees