This document discusses key aspects of developing a successful franchise system. It emphasizes that franchising can be an effective means for achieving business success and wealth. A good franchise system requires a well-defined legal agreement, comprehensive operational and marketing systems manuals and materials, induction and ongoing training for staff, continuous market intelligence, and patent protection. It also stresses the importance of dedicating resources like a support team, creative materials, training resources, and an updated website. Prospective franchisees will carefully consider factors such as the franchise's innovation, maturity, market reputation, competition, leadership, and customer perceptions.

1. 1
Franchise Development
 Franchising is a Key and internationally proven as a
best means to achieve a good business and wealth in
a short period at less cost

2. 2
Key ingredients in a good Franchise
systems….
 Franchise Structure- a well defined agreement with all
possible disclosures giving due importance to all legalities
involved
 Systems and supporting materials-A complete
systems manuals from Pre Launch –Operation –Administration
and Marketing so that a franchisee refers everything and follow
meticulously
 Training –A comprehensive Training Docket covering the
induction training of all staff in the system and on going product
Training
 Market Intelligence- A continuous and consistent stream
of information to be in place
 Patent Protection- It will be wise to have this so that no
one copy or duplicate the system

3. 3
Key Resources in a good Franchise
systems….
“SPEND MONEY TO MAKE MONEY”
 Dedicated Franchise & Support Team is the most sought out
resource in the system besides all other supporting functions
 Adequate creative and promotional materials
 A non –stop and consistent supply of study materials
 Adequate Teachers and developers of various Educational
systems as the productivity and quality of teaching is directly
linked to the resources available
 Highly Professional , interactive and continued review and
update of all company website is indeed a crucial requirement of
these days

4. What a Prospective Franchisee will Look
at .. To mention a few?
4
 Is the Franchise system under offer is really
innovative and unique?
 Is it a matured system ?
 Is it established in the market place?
 What are the competition?
 Who are the people behind?
 What are the consumers perception about the
company –gathering information through all means
including Internet forums
 Feasibility Project report, reference –testimonials
from other Franchisees