This proposal suggests adopting a franchise model structure for all distributors in a network marketing company. It proposes implementing an automated learning management system (LMS) and marketing automation tools to provide structure, training, and proven processes for distributors. This aims to help more distributors succeed where currently most fail due to a lack of support and direction. The proposal outlines developing content for the LMS and automation tools, creating buyer personas and mapping customer journeys, and implementing sales funnels and analytics tools over a 5 month timeline for an initial retainer of $10,000.

1. 1
Marketing & Sales Proposal
www.mpowering.com
April 24th 2019

2. 2
Outline
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Problem
Solution
Franchise Model
Project Requirements
Deliverables
Proposal

3. 3
Success is
where preparation and
opportunity meet
The majority of network marketing distributors never make a profit and that gives
network marketing a bad reputation.
Corporate promotes entrepreneurship (good), business flexibility (good), financial
freedom (good) but they fail to promote structure (bad). The result is a tremendous
amount of energy and enthusiasm by new distributors with no direction, no standard
operating procedure, no proven path for success and the results are evident — the
majority fail. So what does corporate do?
They shift the focus of their efforts towards recruiting proven distributor leaders who
don’t need to be trained, who already have a following and who bring their own
direction, standard operating procedure and track record of success.
Problem

4. 4
Solution
Adopt a franchise model structure for all distributors.
The franchise model is to create structure that is successfully
proven to generate income and then license that model to new
business operators (distributors/franchisees) who will use
established trademarks, branding and business practices of the
franchisor. In other words, the distributor is licensed to use the
company’s trade name and operating systems which include
training, support, operational instructions and tools. If the
distributor deviates from standard operating practice of the
company their business license is can be voided.

5. 5
The Numbers
MLM vs.
Franchise
Network Marketing
Generating 35 billion dollars each year in
the US with roughly 20 million distributors.
Franchises
Generating 2.3 trillion dollars each year in
the US with roughly 21 million people
employed.
Total Available
Market
Current Market
$ 35 Bil
$ 2.3
Trillion

6. 6
What is Required
Automated Marketing
Marketing automation refers to
software platforms and technologies
designed for marketing departments
and organizations to more effectively
market on multiple channels online
(such as email, social media,
websites, etc.) and automate
repetitive tasks.
Powerful & Relevant Content
Content is what goes into your LMS
and your marketing automation
system. You need to be the expert
and sound like the expert and look
like the expert in everything you say
and do. Your content is a reflection
of your brand and must be treated
with tremendous care and attention.
Learning Management System
A learning management system
(LMS) is a software application for
the administration, documentation,
tracking, reporting, and delivery of
educational courses, training
programs, or learning and
development programs.

7. 7
Distributor Deliverables
Every Distributor
The target is create a system that gets every distributor moving
from 0-60 miles an hour with predictability, consistency and at
their own pace.
The LMS will guide distributors through all the appropriate
stages of development and education. Metrics will help
optimize the education over time.
Marketing automation will give tools to distributors to reach
prospects with content and systems managed by corporate.
Metrics will optimize sales funnels over time.
Content is continually optimized with system feedback.

8. 8
Objectives
For existing distributors, prospective
customers & prospective distributors
For existing distributors, prospective
customers & prospective distributors
Create relevant and engagement content
that is mapped to various customer
journeys
Implement Marketing Automation – build
funnels, implement A/B testing etc.
Implement LMS into existing systems and
populate with appropriate content
Create dynamic sales funnels for
appropriate audiences.
Create Buyer Personas
Map Customer Journey
Content Creation
Sales Funnels
LMS Implementation
Marketing Automation
Implementation

9. 9
Proposal Timeline
MONTH 1
Buyer Personas
Customer Journeys
Value Iteration
Product positioning
Discovery
LMS
Marketing Automation
Sales Funnels
Analytics
Implementation
LMS
Marketing Automation
Sales Funnels
Analytics
QA & Optimization
MONTH 2 MONTH 3 MONTH 4 MONTH 5 +
Discovery
Implementation
OptimizationPre-Launch Testing

10. 10
$10,000*
Minimum 6 month engagement
Monthly Implementation Retainer
Proposal
Ongoing Technology Solution
The per distributor costs are paid monthly as per the following
schedule:
• 0-1,000 | $3.00/Distributor
• 1001-5,000 | $2.00/Distributor
• 5,001-10,000 | $1.50/Distributor
• 10,001 + | $1.25/Distributor