This document discusses opportunities for the Australian travel and tourism industry in 2015 and beyond based on emerging technology trends. Key points discussed include:
1. The growth of online travel markets and how search engines and social media will influence travel research and planning.
2. Emerging technologies like augmented reality, electronic publishing, and remote robotics that could impact the travel experience.
3. How search engines like Google and Bing are analyzing traveler behavior and customizing travel search results and tasks.
4. The increasing importance of social networks like Facebook and review sites in influencing travel decisions and sharing travel experiences.
5. Possible future scenarios for inbound international tourism in Australia in 2015 based on key technology and social
Digital Destinations - How the web is shaping today's holiday experience for ...Webloyalty UK
Digital confidence in the UK is at an all-time high with over 80% of all consumers using the internet. What does this mean for people booking holidays? Webloyalty along with TNS investigate the holiday travel life cycle, exposing interesting opportunities for digitally savvy businesses.
iCitizen 2010: Adaptive Brand Marketing with David Cooperstein from Forrester...Resource/Ammirati
David will present highlights of Adaptive Brand Marketing: Rethinking Your Approach to Brands in the Digital Age. He will also address the challenge of aligning an organization around the new goals of real-time marketing.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
Digital Destinations - How the web is shaping today's holiday experience for ...Webloyalty UK
Digital confidence in the UK is at an all-time high with over 80% of all consumers using the internet. What does this mean for people booking holidays? Webloyalty along with TNS investigate the holiday travel life cycle, exposing interesting opportunities for digitally savvy businesses.
iCitizen 2010: Adaptive Brand Marketing with David Cooperstein from Forrester...Resource/Ammirati
David will present highlights of Adaptive Brand Marketing: Rethinking Your Approach to Brands in the Digital Age. He will also address the challenge of aligning an organization around the new goals of real-time marketing.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
Social Media Trends for Tourism Boards in 2015Rafat Ali
This presentation benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results.
Apps for Financial Literacy - Understanding the ApportunitiesJenni Brand
A basic understanding of mobile apps - what they are, how big the marketplace is, what the rate of adoption is, what are financial literacy apps, why your organization may want one, and a sample marketing plan if you decide to build an app for your organization.
Jenni Brand, Bastille Marketing
jenni@bastillemarketing.com
202-714-0071
Ways in which travelers are using Twitter for tipsRafat Ali
Allianz Global Assistance, the travel insurance giant, has come out with a study of Twitter usage among travelers and the kinds of requests that they have related to travel.
For more, check Skift's story: http://skift.com/2013/07/05/the-10-ways-in-which-travelers-are-using-twitter-for-tips/
For the underpinnings of an effective digital marketing strategy go to the latest PPT from Andrew Pearson's latest tutorial and for the briefing notes, case studies and self assessment questions go to
www.coaching-business.co.uk/tutorials-marketing-digital-case.php
Raido - Alerts Design for the Traveler
UX Design Portfolio of an iOS map app that visually displays disease outbreaks, terrorist threats, and natural disaster alerts through colored overlay filters. Portfolio created using Sketch, Photoshop, Indesign, Illustrator, and Invision.
M/A/R/C's latest InView report focuses on Social Networking, which is a hot topic in many of today's communities. This quick overview report offers great insights and conversations on Social Networking sites such as LinkedIn, Twitter, Facebook, MySpace, and Flickster. The report examines social networking statistics and how it is being used in business applications.
Visit http://marcresearch.com/inview.php to get the latest issue of Social Networking InView!
Digital Destinations - How the web is shaping today’s holiday experience for ...Webloyalty UK
In Ireland the usage of digital platforms and services is well established. Does this digital savviness affect the way the Irish book holidays? TNS along with Webloyalty investigate the holiday travel life cycle.
Social Media Trends for Tourism Boards in 2015Rafat Ali
This presentation benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results.
Apps for Financial Literacy - Understanding the ApportunitiesJenni Brand
A basic understanding of mobile apps - what they are, how big the marketplace is, what the rate of adoption is, what are financial literacy apps, why your organization may want one, and a sample marketing plan if you decide to build an app for your organization.
Jenni Brand, Bastille Marketing
jenni@bastillemarketing.com
202-714-0071
Ways in which travelers are using Twitter for tipsRafat Ali
Allianz Global Assistance, the travel insurance giant, has come out with a study of Twitter usage among travelers and the kinds of requests that they have related to travel.
For more, check Skift's story: http://skift.com/2013/07/05/the-10-ways-in-which-travelers-are-using-twitter-for-tips/
For the underpinnings of an effective digital marketing strategy go to the latest PPT from Andrew Pearson's latest tutorial and for the briefing notes, case studies and self assessment questions go to
www.coaching-business.co.uk/tutorials-marketing-digital-case.php
Raido - Alerts Design for the Traveler
UX Design Portfolio of an iOS map app that visually displays disease outbreaks, terrorist threats, and natural disaster alerts through colored overlay filters. Portfolio created using Sketch, Photoshop, Indesign, Illustrator, and Invision.
M/A/R/C's latest InView report focuses on Social Networking, which is a hot topic in many of today's communities. This quick overview report offers great insights and conversations on Social Networking sites such as LinkedIn, Twitter, Facebook, MySpace, and Flickster. The report examines social networking statistics and how it is being used in business applications.
Visit http://marcresearch.com/inview.php to get the latest issue of Social Networking InView!
Digital Destinations - How the web is shaping today’s holiday experience for ...Webloyalty UK
In Ireland the usage of digital platforms and services is well established. Does this digital savviness affect the way the Irish book holidays? TNS along with Webloyalty investigate the holiday travel life cycle.
Session: Advancing Your SMMP - Globally
Presented by: Kevin Iwamoto , Vice President, Industry Strategy, ACTIVE Network Business Solutions and Susan Dupart , Senior Director, Global Travel, Meetings, Corporate Card & Mobility, McAfee Corporate Event Planners
Date and time: Tuesday, June 25, 2013, 3pm
pcma.org/educon
Data Science Innovations : Democratisation of Data and Data Science suresh sood
Data Science Innovations : Democratisation of Data and Data Science covers the opportunity of citizen data science lying at the convergence of natural language generation and discoveries in data made by the professions, not data scientists.
In August, 2010, Blueliner gave this presentation on mobile marketing, which focuses on the tremendous growth of mobile web usage, how consumers are using their mobile devices, and what people expect from mobile marketing.
mPOV3 Crafting Mobile Moments: The Union Between Creativity and AutomationPubMatic
The world is generating a near infinite supply of mobile ad impressions. U.S. consumers, alone, are estimated to collectively generate eight billion “mobile moments” per day, which means an average of 46 glances at a mobile phone per consumer every day.[1] Simply put, a “mobile moment” is that instance in which a person pulls out a mobile device to get what he or she wants, immediately and in context.
Getting the most out of a small mobile screen is far more challenging than with other platforms. The biggest challenge is that a consumer’s state of mind and intent during this ephemeral moment is far less predictable than when a consumer is on a desktop at work or on the couch watching television. In order for advertisers to serve relevant content and marketing messages on mobile devices, they need to understand these points in time and collaborate to target them more deliberately than on other platforms.
In order to successfully create these mobile moments, publishers and advertisers need to understand three key components: 1) the dynamics between mobile web and mobile app usage, 2) how consumers are spending time on their mobile devices and 3) how to use technographic data (i.e. data sourced directly from a mobile device), such as geolocation data, device ID and browser type as a substitute for cookie targeting. (More detail on this in the full report.)
PubMatic today released the third in a series of three mobile point-of-view (mPOV) studies, Crafting Mobile Moments: The Union Between Creativity and Automation, which illustrates a three-prong framework that can help publishers and advertisers collaborate on constructing a mobile moment:
57 Channels (And Nothing On) – Marketing Channel
Overload It’s headline news when Google changes its algorithm, Facebook announces a location-based service or YouTube videos get added to search results. Marketers can spend the entire day sorting through blog postings on changes in marketing platforms, SEO tricks, SEM strategies, networks to join, new web sites to develop and online groups to monitor. Does any of it really matter?
We’re bringing back internet analyst-to-the-stars Greg Sterling to review some of his thoughts from 2010 and re-frame them. Greg will be on the hot seat sorting through the consumer marketing platforms he himself would use to market apartment communities. We’ve asked him to answer whether a particular novelty is useful or a fad, and to try to integrate his thinking into the realities of driving traffic in every season to a B/C portfolio.
Greg Sterling, President, Sterling Market Intelligence
Presentation delivered in the University of Azores. The class about Travel Technology is an initiative by TTS in collaboration with its R&D company, TTS Lab.
More about the course you can find at http://protraveltech.tts.com/
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
Data Science Innovations is a guest lecture for the Advanced Data Analytics (an Introduction) course at the Advanced Analytics Institute at University of Technology Sydney
1. SOCIAL TRAVEL & TECHNOLOGY 2015 and Beyond Opportunities for Australian Travel and Tourism
2. Topics for Discussion Technology Megatrends Online Travel Google Travel Analysis Bing Travel Tasks Social Search & Travel Facebook Future Innovative Travel Startups Travel Scenario Studies 2015 scenario for inbound tourism
3. Technology Megatrends Forrester - January 2010 “The Splinternet” 1. Internet of Things 2. Splinternet 8. Remote Robot -QB 6. Apple iTravel 3. Immersive 5. 3D Cinema & TV The Layar Reality Browser shows what is around you by displaying real time digital information on top of the real world as seen through the camera of your mobile phone. This technology is called Augmented Reality. We augment the real world as seen through your mobile phone, based on your location. 4. A-Reality 9. Electronic Publishing 7. PTAs
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7. While Asian markets offer solid growth projections, Europe provides better market sizes and online penetration. (UK was $30B in 2009. Expected 2010 growth is 5%. UK online travel share is ~40%)
8. PhoCusWright predicts that travel metasearch’s share is poised to take off, rising from its current 28% to get much closer to the OTA share of 71%
9. While flights will remain the largest transactional segment within online travel, hotels is expected to be the one to gain share by 2011.Source: PhoCusWright US Online Travel Overview, Nov 2009
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12. Green shows top 5 tasks weighted on multiple factors (importance, frequency, etc.)Get pictures or imagery of a vacation destination or a local area Research and plan a trip in a foreign country Organize and plan a last minute getaway Share your itinerary with people you know when planning a trip, for coordinating plans and adding to calendars (mobile) Find a condo or home to rent for a vacation
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14. Chrome’s market share has grown organically from 1.6% to 5.2% between 3/09-12/09 (Launched Sep 08). Google’s search share on Chrome is 96%.
16. Fundamental improvements in 2009 to catalog size, browse experience, opinion ranks, left rail web filters (nearby now & more shopping results)
17. Recent differentiators involve integrated local, mobile and product scenarios, such as near by now filter, Google shopper and Favorite Places Stickers(2), City Tours
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19. Social Media Marketing is not Conventional Marketing “a many-to-many mediated communications model in which consumers can interact with the medium, firms can provide content to the medium and, in the most radical departure from traditional marketing environments, consumers can provide commercially oriented content to the medium.” Hoffman & Novak, 1997
20. A New Way of Marketing ? Social Network Marketing 1:1 Marketing ‘All Customers in a network interrelated’ Segment Marketing ‘All Customers are different’ ‘All Customers in a segment the same’ Shotgun Marketing ‘All Customers the same’
22. TV 3.0 Livestation All your channels in one place Surf and email while you watch Instant, live chat with others watching Livestation Desktop alerts bring you breaking news and Livestation updates Share with friends. Boxee makes it easy for friends to share their favorite movies, TV Shows, and songs with each other, on Boxee or on social networks like Facebook and Twitter.
25. Consumers will increasingly trust opinions and preferences of their social network instead of traditional advertising. And their consumption behavior will be guided by this influence.
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27. 16 million people in the UK accessed Internet via mobile phones in December 2009. Total of 6.7 billion pages and 4.8 billion minutes online during the month. Top 10 sites accounted for 70 per cent of both total pages viewed and total time spent online
29. Social Travel General social networks and sites: Facebook (e.g. referrals to hotel web sites) Flickr (uploads from destination) Twitter (alerts on posted reviews, special offers e.g. Tornoto at 50% discount from Virgin America and geotagging use www.connectme360.com to check out ground content from destination tweets) LinkedIn YouTube (video of destination experience) Mobile social networks – foursquare and Gowalla Travel Blogs – Travelpod and TravelBlog Social Travel guides/networks – WAYN Travel review sites – trip advisor and Travel Post Online Travel Agencies (hotel reviews)
30. Zuckerberg: “We Are Building A Web Where The Default Is Social”(3rd F8 developer conference, San Francisco) not only can you see the social connections between people, but you can also see and create the connections people have with their interests—things, places, brands, and other sites. Zuckerberg calls it the Open Graph (as opposed to the Social Graph). It is really an Interest Graph. Yelp might create one around restaurants, Pandora might create one around music. Add some “like” buttons and anytime someone likes a restaurant, song, or movie anywhere on the Web with a Facebook like button, that information will flow back into the Open Graph. So that Yelp will know what restaurants you and your friends have liked elsewhere and take that into consideration when giving you recommendations, or Pandora with music, and so on Facebook is taking some of the information that pops up in people’s realtime streams and baking it into the Web. “The stream is ephemeral,” says Zuckerberg. “It is there for a few hours and then it mostly floats away. Services don’t understand the semantic connections between you and that restaurant.” But now Facebook can. Instead of the Web being defined only by hyperlinks (to the benefit of search engines like Google), Facebook wants it to be defined by social connections, likes and dislikes, interests that are coded and machine-readable. “Our goal is to use the open graph so people can have instantly social experiences wherever they go,” he says. The Open Graph is hugely ambitious. Just wait until Facebook plugs in targeted advertising by: Location, Age, Sex, Keywords, Education, Workplace, Relationship Status, Relationship Interests & Languages. The Open Graph API will allow any page on the Web to have all the features of a Facebook Page. Once implemented, developers can include a number of Facebook Widgets, like the Fan Box, or leverage any API, which enable the transformation of any Web page so it functions similar to a Facebook Page.
31. Travel Scenarios FUTURE TRAVELLER TRIBES 2020 FUTURE OF FREE TIME TOWARDS 2015 SHAPING TOMORROW TOURISM TOMORROWS TOURIST: SCENARIOS & TRENDS
32. Paradigm Shift 1.What today is impossible to do within the travel industry but if it could be done would fundamentally change our relationship with our customers/inbound international travellers no matter where they reside?
33. Technologies 2.What are the emerging technologies you feel will create significant opportunities for the travel industry associating with inbound travelers and therfore need to be considered specifically for further discussion?
34. 2015 Inbound Scenario Based on what you have discussed at this workshop with fellow participants and a review of the highlights of futures studies e.g. Future Traveller Tribes from Henley Centre/Amadeus, tourism 2023, a Future of free time (lastminute.com) and Tomorrow’s Tourists (work of Dr. Ian Yeoman) think about a future scenario for inbound visitors in 2015. What are your key story elements for successful engagement with inbound international tourism in 2015 and afterwards as a travel industry participant? The 2015 ICC Cricket World Cup will have a positive impact and jointly hosted by Australia and New Zealand. The location of the final event is yet to be decided.
35. Issues 3. Issues to be overcome by 2015 to achieve your story:
Editor's Notes
Social graph in the following order: you, your social network friends, friends-of-friends, your followers, and the overall community.Wall Street feed – simple way to navigate social network of friends social gestures and your –efficient, increased engagement , increases importance of attention info c.f. banking – remember fuss around news feedGoogle Open Social Attention Streams (already included in Plaxo Pulse) - MySpace Friends Updates -Netvibes Activities-LinkedIn Network UpdatesHigh social engagement vs traditional media (radio, tv, print, outdoor) with low engagement. This is about dialogue, interactivity, informality, people + technology & niche NOT Tradigital for mass using push, automation & technology only. Social Media Marketing practice centres around – networks, communities, blogs and microblogging. Traditional business functions can be socialised e.g. legal, supply chain, R&D, HR…Social Strategy (Media) - through sharing; engaging; building relationships and influencingincrease our reach, influence and relevancecreate ambassadors to support and promote what we dopersonalise interactionsencourage and grow communities through a critical mass of active cultural and scientific participants maximise revenuechange our work models from one-to-one communication to many-to-many communicationmove from providing information to creating shared meaning with audiences
Also, think Mobile we will discuss UK stats shortly from December released over weekend. Social Media moving rapidly to be the gateway to web content Facebook has replaced her newspaper as the go-to place for relevant news in Susie’s life. It's not hard to imagine a near future where Facebook (and sites like it) also replace a lot of the ways we use atomized search.For people who are deeply immersed in social media, social networks are already a much heavier influence on personal choices--where to visit, what concert to attend--than traditional advertising. Which means that your organization's website--a brochure out in the wilderness of the Web--is only going to remain relevant and useful as a marketing piece if it is being referenced in the social context of your users' lives. the next generation of Web users may find what they want by using their social network rather than a search algorithm. Social Media changes way we deal with web and in a sec we see mobile.