How Foursquare can help your business?

1. By Asams V.K

2. Foursquare is a location-based social networking website for mobile devices, such
as smartphones.
Created in 2009 by Dennis Crowley and Naveen Selvadurai
Features
1) Mayorship
2) Badges
3) Scoring
4) Superuser status
5) Brands
6) Specials

3. Mayorship
If a user has checked into a venue on more days than anyone else in
the past 60 days, and the check-ins are valid under foursquare's
time they will be crowned mayor. The user must have a profile
picture in order to be crowned "Mayor" of that venue.
Badges
Badges are earned by checking into various venues. Some badges
can only be earned in a specific city. Foursquare has, however,
changed the way they handle badges, and now when a user gains a
badge, he or she has the same badges across all cities. Once a badge
is earned by a user, it will remain on that user's profile indefinitely.

4. Scoring
Each time the user checks into a place, he or she receives points. There are more than
100 reasons Foursquare awards points. Some of the most commonly awarded ones are
below:
•Checking in to a new place – 3 points
•Becoming the Mayor of a venue – 5 points
•Checking in when already the Mayor – 3 points
Superuser status
The service provides three levels of "Superuser status" (which is not to be confused with
the "Super User" badge). Superuser status is conferred on users who have been selected
by foursquare staff for their helpful contributions to the community.

6. 1) Creating Deals to drive traffic
With over 15 million users, people often search for nearby businesses that have great
new deals to check out
Communicate offer special discounts when someone checks in at your location
Be creative with your special deals and entice new customers to see what your business is
all about
Examples
Check in and receive burger and beer for only
RS 150.
Receive a free tax consultation when you check
in.

7. 2)How to use deals to create loyal customers?
Foursquare deals can be used to create a virtual customer loyalty program.
This opportunity to reward those that visit your business often by creating a reward
based program that gives a special deal after a check in goal is reached
Some great foursquare loyalty examples are:
Free Starbucks coffee on your 10th check in
Check in 3 times in 10 days and receive a
special gift

8. 3) Easily understanding customers demographic
Anyone running a business knows that having more data about your customers is
always going to help
Mostly for SME, they don’t need spend money for research. Foursquare will provide
data's based on customer check ins
Present it in a easy and digest manner.
Check in data available:
1)Where check ins are shared (Twitter and Facebook)
2)Gender of customers
3)Customers ages
4)Times and frequencies

9. 4)Get comments and tips from customers
He is right

10. 5) Free advertising to hundreds or thousands
When a user checks in, that check in is shared to all of their friends on
foursquare.
 Since most people also link this to Facebook and/or Twitter, this check in is
being broadcasted to all of their friends and followers