Foursquare is a location-based social media app launched in 2009. It allows users to "check-in" at locations and earn points and badges. Starbucks partnered with Foursquare for a successful promotional campaign. The campaign offered $1 discounts to Foursquare mayors who checked in at Starbucks locations. It also donated $1 to charity for every check-in. The campaign was very successful, driving increased revenue and brand awareness for Starbucks while raising over $10 million for charity.

1. Foursquare &
Starbucks
Yacine Sadaoui, Floriane
Brette, Andreia
Dionisio, Laura Fleury
MBA 2A

2. The Foursquare App

3. • Foursquare is a precursor in the SoLoMo tendency
• Created in 2009 by Dennis Crowley and Naveen Selvadurai
• Over 25 million people use the application worldwide
• Over 3 billion check-ins, with millions more every day
• Over a million of businesses using the Merchant Platform

4. How does it work?
 The purpose of Foursquare is for friends to share
where they are and tell others about the places
they request. The whole thing is known as a
„Check-In‟. People check into places and they
share where they are in addition adding
comments on the place. Like „the food in this
place is amazing‟ or „Next time you‟re in this
(Location) you got to visit (Place)
 Every Foursquare check-in earns you points.
1. For finding a new place in your neighborhood
gives you +5 points
2. Making multiple stops on the same night gives
you +2 points
3. Taking a friend along with you gives you +1
point

5. As you start checking-in to more interesting places you earn
badges. These badges will help you discover more new places and
help for traveling to far away places. Yes, even places your
frequent everyday will help you get a badge (GYM, Parks, etc)

6. Why companies can use
Foursquare?
 Create a big scavenger hunt for a
product launch
 Create the challenge with its customers
to special offers (invitations, discounts ...)
 Discover new places (stores, cultural
venues ...)

7. The most successful campaign:
Starbucks

8. What was the purpose?
 The deal offers customers a $1 discount on a
Frappucino.
 The special greets mayors with this message: “As
mayor of this store, enjoy $1 off a NEW however
you want it Frappucino blended beverage. Any
size, any flavor”.
 Starbucks is celebrating its 40th anniversary
awarding $40 gift cards to customers who check-in
using Foursquare. (500 cards was given by random
draw)
 Every Foursquare check-in at a Starbucks store in
the United States or Canada will raise $1 as part of
the RED global AIDS fund.

9. A successful campaign?
 The campaign bring a lot of customers in all
Starbucks stores and increased revenue.
 Very successful gain for the RED AIDS thanks to
many customer : about $10 billion
 A huge new brand image of Starbuck through
all these campaigns
 Improve Social Local Mobile presence