Pet Retailers will learn the wide range of business appliations that can be used via a smart phone to improve business performance

1. Presented by:
SMART Retail-
Using Smart Phone Technology to Connect with
Customers and Improve Efficiency
September 13, 2012
Did Alexander Graham Bell Know What The
Future Of The Telephone Would Be?
2013
1876
Creative Business Consulting Group www.cbc-group.net
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2. Seminar Objectives
• Learn How Smart Phone Technology Can
Improve The Performance Of Your Retail
Business Thru:
• Internal Operation Improvement
• External Operation Improvement
• Learn To Engage Customers With
Marketing Programs Delivered Via Hand
Held Devices
Creative Business Consulting Group www.cbc-group.net
Smartphones Allow Users To Email, Surf The
Web And Search For Information Instantaneously
Creative Business Consulting Group www.cbc-group.net
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3. Smartphones Are Changing The Way
Consumers Research And Shop For Products
• Two-thirds Of All Mobile Shoppers Make
Purchases While At Home
• One-Fourth Of All IPhone And Android Phone
Users Have Used A Shopping Application
Within The Past Three Months
• More Than 40% Of Smartphone Users Have
Already Bought Something Using The Phone
• ½ Of All Consumers Have Already Conducted
Purchases On A Mobile Device
• The Retail Market For Mobile Devices Is
Expected To Top $12 Billion By 2014
• More Than Three-Fourths Of All Retail
Companies Plan To Invest In Mobile This Year
Creative Business Consulting Group www.cbc-group.net
Smart Phone Technology Can Help Your
Business Reach More Consumers
Smartphones Make Businesses
• More Profitable
• Functional
• Efficient
Users Can Maintain Connections And Complete Tasks
From Anywhere 24/7
Creative Business Consulting Group www.cbc-group.net
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4. Is Your Business A Dinosaur In The World Of
Smartphone Technology?
Creative Business Consulting Group www.cbc-group.net
Integrating Smartphone Using Into Internal
Operations Can Save Time and Money
Internal Business
Improvements:
• Mobile Payment
Processing
• Inventory Management
• Pay Bills
• Customer Service
Creative Business Consulting Group www.cbc-group.net
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5. Inventory Management Programs
Using A Smartphone To Manage Your
Inventory With Cloud Based Software
Programs Can Have Multiple Advantages
For Your Business:
• Save Time
• Eliminate Errors
• Record Critical Information
• Always Have Proper Inventory On Hand
• Stay On Budget
• Grows As Your Business Does
• Easy Integration With Other Third-party
Solutions
Creative Business Consulting Group www.cbc-group.net
Mobile Payment Processing
Mobile Payments Is Expected To Reach
More Than $600B Globally By 2013
Using Mobile Payment Processing Via Your
Smartphone Will Make Your Business
More Flexible. Your Business Can:
• Accept Payments Anywhere
• Receive Payment The Next Day
• Get Customer Signature On Device
• Turn I-Pad Into Extra Cash Register
During Busy Time Periods
• Get the Same Fees As Traditional Credit
Card Processing
• Send Electronic Receipts (Or Text
Message– Good For Future Contacts!)
Creative Business Consulting Group www.cbc-group.net
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6. Customer Service On The Go
Using A Smartphone Effectively Links
Mobility To Customer Service In The
Channel The Customer Chose, Thus
Increasing Customer Satisfaction. Some
Key Uses:
• Send Video Demonstrations For
Putting Products Together
• Send Pictures Of Products That Can
Be Special Ordered
• Notify Clients About Special Order
Pick Ups
• Use As In-store Selling Tool With
QR Codes And Other Features
• Create A Customer Service Helpline
For Immediate Questions
Creative Business Consulting Group www.cbc-group.net
Improve External Customer Connections; Create
Smartphone Compatible Marketing Programs
Create A Variety Of Marketing
Programs That Utilize
Smartphone Technology:
• Connect To Your Social Networks
From Where You Are
• Deliver Mobile Marketing Campaigns
• Create A Smartphone App For Your
Business
• Use QR Codes To Enhance
Shopping Experience
• Utilize Location Based Marketing
Programs To Improve On-Site
Engagement
Creative Business Consulting Group www.cbc-group.net
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7. Connect To Your Social Networks Via Your
Smartphone; Your Customers Already Are
• More People Access Social Media Via Smartphones Than
With Desktop Computers
• People Who Access The Internet With Their Smartphones Are
More Likely To Socialize Online Than Their Desktop
Counterparts
• 91% Of Mobile Web Users Socialize Online
• Average American Spends 2.7 Hours A Day On The Mobile
Web
• 45% Of Those Users Commenting On Social Networking
Sites
• 43% Contacting With Friends Through The Sites
Retailers Must Add Value And Create A Presence On Websites
Such As Facebook, Twitter And LinkedIn In Order To Expand
Reach, Raise Brand Awareness And Create A Loyal Following
Creative Business Consulting Group www.cbc-group.net
Create Mobile Messaging Programs To Get
Your Customers’ Attention Anytime, Anywhere
More People Now Use Their Mobile Phones For
Texting, Rather Than Making A Phone Call
SMS Text Marketing:
• Works Across Various Types Of Pet
Businesses
• Is Relatively Inexpensive
• Allows Businesses To Create Highly Targeted
Campaigns
Get Creative – And Personal - With Campaigns
• Try Mobile Coupons, Event Invitations, Mobile
Alerts, And Special Promotions
• Make Sure To Include A Chance For The
Recipient To Win Something By Responding
To The Text
Creative Business Consulting Group www.cbc-group.net
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8. Create a Smartphone App That Delivers An
Experience To Your Customers
Smartphone Apps Can:
• Be Pure Entertainment
• Solve A Problem
• Increase Productivity
• Offer An Intrinsic
Benefit
Viral Word-of-mouth
Marketing Is Why Popular
Apps Can Grow In Use
So Fast With Virtually
Little Marketing Expense
Can You Create A Smartphone Application that Solves A
Problem For Your Customers?
Creative Business Consulting Group www.cbc-group.net
Utilize Location Based Marketing Programs To
Improve On-Site Customer Engagement
81% Of Consumers Use Or Plan To Use
GPS – Cued Services.
LBS Technologies Will Enhance The Retail
Experience By:
• Providing The Ability To Track Someone’s
Exact Location Through His Mobile Device
• Allowing Retailers To “Find” Customers
When They Come Near The Stores And
Deliver A Targeted Sales Message, Usually
In The Form Of A Text Message
• Requires Customers To Do All Of The Work
• Good Form Of “Opt-In Marketing”
Creative Business Consulting Group www.cbc-group.net
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9. Create An Engaging In-Store Experience; Use QR
Codes To Highlight Product Features/Benefits
Retailers And Small Businesses Can
Create QR Codes And Use Them To
Connect With Their Client Base
QR Codes Can Be Used To Provide
Information To Your Customers:
• Product Information
• QR Code Marketing Campaigns
• Comparison Pricing
• Instantly Download Coupons And
Discounts
• Use QR Codes To Help Your
Customers Give You Information
Faster
Creative Business Consulting Group www.cbc-group.net
CBCG Can Help You Engage With Your Online
Customers
• Help You Identify the Long-Term
Business Opportunities Created
By Using Social Media
• Teach You How to Create Social
Media Marketing Programs That
Engage Customers
• Show You The Cost Saving
Benefits Of Using Social Media
• Share How to Create An
Engaging Social Media Strategy
for Your Retail Business
Call Today: (617) 437-9191
Creative Business Consulting Group www.cbc-group.net
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