Tag It Up provides mobile marketing and promotion services including designing ads, signs, and other printed materials with embedded QR codes, augmented reality, and other technologies to link to mobile websites and content. It offers bundles of services for creating interactive commercials using augmented reality, designing various types of print ads integrated with QR and augmented reality codes, launching social media campaigns, and producing branded signage and tags. The goal is to help businesses promote their products and services using cutting-edge mobile technologies.
Mobile marketing agency Mobimasta offers a range of mobile marketing services including mobile portal management, gaming and application development, mobile advertising, m-commerce enablement, contests and promotions management, and comprehensive mobile campaign management. They provide strategy, planning, execution, and tracking for mobile marketing campaigns. Case studies include developing a mobile site and game for a Samsung phone launch promotion, generating leads for an IPL team jersey sale through mobile advertising, and creating a customized mobile game to communicate an Orbit gum brand message.
The document discusses emerging technologies in retail and their applications. Near field communication (NFC) allows sharing product information by tapping phones. Websites like Squarespace and LightCMS make creating and updating sites easy. Augmented reality and gesture recognition are enhancing the shopping experience. Social media is used for profiling customers and generating leads for B2B. Mobile devices are empowering retail staff and providing real-time inventory access.
Smartphones are changing the way consumers shop. Mobile apps allow consumers to be aware of deals outside the store, search and compare products in-store using barcodes or location services, and receive customer service like digital receipts after making a purchase. Many companies have created apps to engage consumers across the mobile customer retail value chain, from awareness to post-purchase customer service. These apps offer incentives like rewards points, discounts and recommendations to influence consumer shopping behavior.
This document discusses developing a mobile app called SAM (Shopper Assistant Mobile) to improve the shopping experience. SAM would sense when a customer enters a store and learn their shopping habits. It would provide personalized offers, discounts, and benefits to customers in exchange for answering questions. SAM would collect insights about customer preferences, opinions, and behaviors. These insights would help retailers optimize their stores, products, and marketing based on real-time, contextual data. The goal is to increase customer loyalty, traffic, and conversions through a more informed, immersive, and playful shopping experience.
The document discusses using stories and narrative arcs to engage audiences and provide them with useful information to make decisions. It advocates designing stories that can be consumed across any channel or device. It also discusses using a variety of content like videos, eBooks, and infographics based on research to share insights with audiences in multiple ways. The goal is to give audiences the knowledge they need to make great decisions through entertaining and actionable stories.
Mobile devices are driving the growth of e-commerce as more consumers access the internet through mobile than desktop computers. Location-based services allow merchants to engage customers based on their physical location using their mobile devices. This includes searching for nearby businesses, receiving promotional messages, and making impulse purchases. As the technology evolves, merchants can create more personalized and customized offers tailored to customers' preferences and purchase history. The presentation describes how a location-based marketing solution can integrate with a merchant's mobile app and CRM system to generate demand, engage customers in-store, collect analytics, and measure campaign results.
Mobile marketing agency Mobimasta offers a range of mobile marketing services including mobile portal management, gaming and application development, mobile advertising, m-commerce enablement, contests and promotions management, and comprehensive mobile campaign management. They provide strategy, planning, execution, and tracking for mobile marketing campaigns. Case studies include developing a mobile site and game for a Samsung phone launch promotion, generating leads for an IPL team jersey sale through mobile advertising, and creating a customized mobile game to communicate an Orbit gum brand message.
The document discusses emerging technologies in retail and their applications. Near field communication (NFC) allows sharing product information by tapping phones. Websites like Squarespace and LightCMS make creating and updating sites easy. Augmented reality and gesture recognition are enhancing the shopping experience. Social media is used for profiling customers and generating leads for B2B. Mobile devices are empowering retail staff and providing real-time inventory access.
Smartphones are changing the way consumers shop. Mobile apps allow consumers to be aware of deals outside the store, search and compare products in-store using barcodes or location services, and receive customer service like digital receipts after making a purchase. Many companies have created apps to engage consumers across the mobile customer retail value chain, from awareness to post-purchase customer service. These apps offer incentives like rewards points, discounts and recommendations to influence consumer shopping behavior.
This document discusses developing a mobile app called SAM (Shopper Assistant Mobile) to improve the shopping experience. SAM would sense when a customer enters a store and learn their shopping habits. It would provide personalized offers, discounts, and benefits to customers in exchange for answering questions. SAM would collect insights about customer preferences, opinions, and behaviors. These insights would help retailers optimize their stores, products, and marketing based on real-time, contextual data. The goal is to increase customer loyalty, traffic, and conversions through a more informed, immersive, and playful shopping experience.
The document discusses using stories and narrative arcs to engage audiences and provide them with useful information to make decisions. It advocates designing stories that can be consumed across any channel or device. It also discusses using a variety of content like videos, eBooks, and infographics based on research to share insights with audiences in multiple ways. The goal is to give audiences the knowledge they need to make great decisions through entertaining and actionable stories.
Mobile devices are driving the growth of e-commerce as more consumers access the internet through mobile than desktop computers. Location-based services allow merchants to engage customers based on their physical location using their mobile devices. This includes searching for nearby businesses, receiving promotional messages, and making impulse purchases. As the technology evolves, merchants can create more personalized and customized offers tailored to customers' preferences and purchase history. The presentation describes how a location-based marketing solution can integrate with a merchant's mobile app and CRM system to generate demand, engage customers in-store, collect analytics, and measure campaign results.
GoLite offers mobile digital billboards that display ads on two large LED screens. They provide unmatched flexibility, visibility, and accountability by allowing advertisers to change messages in real-time and track exactly where and how often ads are seen. GoLite aims to help businesses increase profits and brand awareness by putting them in front of the right audiences.
Presented in Lean circle - Bangalore meetup http://bangalore.leanstartupcircle.com/events/84149722/ by Rammohan and Pallav Barah. There are 5-6 examples of Indian companies and their plausible Business Model canvas
Incentivated product summary retailer-issued, personalised mobile coupons & v...Jason Cross
The document discusses a mobile coupon solution that allows retailers to issue personalized mobile coupons and vouchers for offline redemption. It describes how the solution works by validating coupons in real-time through an integration with retailers' point-of-sale (POS) systems. The solution supports both acquisition coupons and loyalty vouchers on mobile and can be used to reduce costs compared to physical offerings. It is designed to scale to millions of customers through its cloud-based architecture.
QR codes provide a way to bridge print and digital media by encoding web addresses and other information that can be accessed by scanning the code with a smartphone. They are being widely adopted by major brands and provide benefits like tracking engagement and delivering interactive content. Creating QR codes is simple and inexpensive to boost the impact of print campaigns.
This document discusses how brands can use branded entertainment to stand out in a noisy media environment. It notes that consumers experience content across many platforms and that branded entertainment can engage audiences at a higher level than traditional advertising by telling compelling stories. The presentation provides rules for effective branded entertainment, including that it should be entertaining, credible, authentic, valuable, relevant, insightful and innovative. It uses the example of Red Bull's Riders Cup surf competition and the School of Surf web series it produced on VBS.tv to illustrate how finding the right story and distributing it widely can engage audiences.
Life in Mobile is a global mobile marketing company that focuses on understanding mobile consumers. It helps clients effectively integrate mobile strategies and technologies into their marketing. Life in Mobile's approach involves developing mobile experiences centered around understanding how people engage with devices. It offers various turnkey mobile products and services, including apps, websites, and tools that gather data on user behavior to personalize consumer experiences.
ADICT develops unique projects that activate and enhance the point of sale using their deep knowledge about distribution, brands and consumer behaviours. The company specializes in designing interactive and mobile solutions to facilitate the shopping experience and trigger buying decisions.
The document discusses the evolution and future of mobile marketing. It summarizes that mobile marketing has arrived and mobile commerce is the next step. It then discusses the transition from early SMS marketing to modern apps and mobile web experiences. Finally, it emphasizes that the mobile phone provides constant connectivity and opportunities for personalized, real-time marketing interactions throughout the consumer purchase process.
The document discusses opportunities for brands to integrate with and promote themselves through the mobile games MyTown and NightClub City. It provides examples of campaigns run by brands like H&M, Pantene, and for the movie Step Up 3D. The integrations discussed include virtual items and rewards, video opportunities, sponsored events, custom locations/themes, and celebrity appearances. Engagement metrics like check-ins, views, and time spent are shared from past campaigns to demonstrate the promotional potential for brands.
Bringing the Digital Channel to the EnterpriseTeradata
Teradata and Webtrends partner to provide companies with the capability to take advantage of a wide range of digital information now available. Studies show that customers are dissastified by their cross-channel experiences. Teradata and Webtrends partner to turn all that data into better understanding and actionable information. Includes customer examples. For more information visit www.teradata.com.
The Connected Life: From Mobile to autoMobile - Driving Consumers to Your BrandVivastream
The document discusses Johann Jungwirth from Mercedes-Benz and the concept of the connected vehicle. It describes Mercedes-Benz's vision for the future of individual mobility with its F125 concept vehicle, which features innovative design and connectivity. It focuses on Mercedes-Benz's two-pronged connected car strategy of embedded infotainment systems and smartphone-based experiences like the Digital DriveStyle app.
Mobile-optimized websites are important for engaging mobile customers. A poorly designed mobile site can negatively impact a business, as 57% of users say they won't recommend a business with a bad mobile site, and 40% have turned to a competitor's site after a bad mobile experience. It is important for businesses to continuously optimize their mobile site based on user interactions. Some businesses are now adopting a "mobile first" approach where mobile is considered the primary screen rather than a secondary consideration. Redirecting mobile users from the desktop site to the optimized mobile site is also important.
Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...Remodista
The ubiquity of mobility creates opportunities to develop purpose-driven destinations and experiences to make the most of every touch point. Mobile doesn’t live in a silo and the rest of your marketing shouldn’t either. The varying contexts of the mobile consumer must be thoughtfully considered when deciding which mobile commerce services to offer, which mobile technologies to support and how cross-channel engagement should consider often mobile consumers.
An optimized Mobile User Experience – from initial engagement to task completion – is critically important to usage and adoption of mobile services. The most successful Mobile Commerce solutions have services that are easy to discover, intuitive to use and enable simple completion of the desired tasks at (or in!) hand.
Retail CXO Roundtable - Strategies For Digital TransformationG3 Communications
The document provides an overview of a roundtable discussion on digital transformation strategies for retail. It discusses topics like omni-channel customer experiences, social media integration, innovation, and IDC's maturity model for omni-channel commerce and marketing. Speakers from IDC and companies like Salesforce and Fujitsu discuss their experiences and provide guidance to retailers on achieving digital transformation through approaches like centralized platforms, customer data insights, and optimizing the customer experience across channels.
Mobile travel masterclass deck camerjam mobile marketingJames Cameron
This document discusses strategies for fine-tuning mobile site and app strategies. It covers several key points:
1. Measure performance metrics like response time, availability, and consistency to identify areas for improvement.
2. Address platform fragmentation by building for the future with technologies that can support new and existing platforms.
3. Think multi-channel by ensuring experiences work across all devices and operating systems.
4. Implement security best practices like on-premise payment systems and only linking to mobile-optimized sites.
The document provides a high-level overview of important considerations for optimizing the mobile customer experience across platforms and channels.
Intershop provides e-commerce solutions including:
- An e-commerce platform used by over 500 customers in 114 countries.
- Consulting services to support customers and partners with projects.
- A partner network for business development, projects, hosting, payments, and fulfillment.
Digital marketing guideline for prothom aloKabir Ahmad
The document discusses various digital marketing strategies that can be used for a news website, including search engine marketing, social media marketing, mobile marketing, and gamification. It provides examples of tactics for each strategy, such as running Google AdWords campaigns, creating Facebook apps and mobile apps, and adding gamification elements to the website like points, levels, and badges to increase user engagement. The document is a presentation on digital marketing best practices for an online news organization.
Elsa Punset es una pedagoga que aboga por enseñar la gestión de las emociones en las escuelas. Ella cree que los seres humanos son más emocionales que racionales y que las emociones son la base de todo, incluso de los pensamientos. Propone que en lugar de enseñar a desconfiar y temer al mundo, se debería enseñar a los niños a sentir curiosidad y amor por el mundo. Ella recibió de sus padres dos cosas que promueven la felicidad: afecto y un sentido de control sobre la prop
Este documento presenta la autoevaluación del blog "IESTPLAM: Enfermeras del futuro" realizada por Jennifer Joana Ortega Gerbi y Ana Gabriela Soriano Huaman. Incluye una tabla con las calificaciones semanales de los criterios de puntualidad, creatividad, ortografía, diseño y responsabilidad, así como los promedios generales. En la reflexión, las autoras comentan aspectos a mejorar en programas como Microsoft Excel y PowerPoint. Se solicita publicar los resultados en el blog y entregar una copia física en una fecha específica
GoLite offers mobile digital billboards that display ads on two large LED screens. They provide unmatched flexibility, visibility, and accountability by allowing advertisers to change messages in real-time and track exactly where and how often ads are seen. GoLite aims to help businesses increase profits and brand awareness by putting them in front of the right audiences.
Presented in Lean circle - Bangalore meetup http://bangalore.leanstartupcircle.com/events/84149722/ by Rammohan and Pallav Barah. There are 5-6 examples of Indian companies and their plausible Business Model canvas
Incentivated product summary retailer-issued, personalised mobile coupons & v...Jason Cross
The document discusses a mobile coupon solution that allows retailers to issue personalized mobile coupons and vouchers for offline redemption. It describes how the solution works by validating coupons in real-time through an integration with retailers' point-of-sale (POS) systems. The solution supports both acquisition coupons and loyalty vouchers on mobile and can be used to reduce costs compared to physical offerings. It is designed to scale to millions of customers through its cloud-based architecture.
QR codes provide a way to bridge print and digital media by encoding web addresses and other information that can be accessed by scanning the code with a smartphone. They are being widely adopted by major brands and provide benefits like tracking engagement and delivering interactive content. Creating QR codes is simple and inexpensive to boost the impact of print campaigns.
This document discusses how brands can use branded entertainment to stand out in a noisy media environment. It notes that consumers experience content across many platforms and that branded entertainment can engage audiences at a higher level than traditional advertising by telling compelling stories. The presentation provides rules for effective branded entertainment, including that it should be entertaining, credible, authentic, valuable, relevant, insightful and innovative. It uses the example of Red Bull's Riders Cup surf competition and the School of Surf web series it produced on VBS.tv to illustrate how finding the right story and distributing it widely can engage audiences.
Life in Mobile is a global mobile marketing company that focuses on understanding mobile consumers. It helps clients effectively integrate mobile strategies and technologies into their marketing. Life in Mobile's approach involves developing mobile experiences centered around understanding how people engage with devices. It offers various turnkey mobile products and services, including apps, websites, and tools that gather data on user behavior to personalize consumer experiences.
ADICT develops unique projects that activate and enhance the point of sale using their deep knowledge about distribution, brands and consumer behaviours. The company specializes in designing interactive and mobile solutions to facilitate the shopping experience and trigger buying decisions.
The document discusses the evolution and future of mobile marketing. It summarizes that mobile marketing has arrived and mobile commerce is the next step. It then discusses the transition from early SMS marketing to modern apps and mobile web experiences. Finally, it emphasizes that the mobile phone provides constant connectivity and opportunities for personalized, real-time marketing interactions throughout the consumer purchase process.
The document discusses opportunities for brands to integrate with and promote themselves through the mobile games MyTown and NightClub City. It provides examples of campaigns run by brands like H&M, Pantene, and for the movie Step Up 3D. The integrations discussed include virtual items and rewards, video opportunities, sponsored events, custom locations/themes, and celebrity appearances. Engagement metrics like check-ins, views, and time spent are shared from past campaigns to demonstrate the promotional potential for brands.
Bringing the Digital Channel to the EnterpriseTeradata
Teradata and Webtrends partner to provide companies with the capability to take advantage of a wide range of digital information now available. Studies show that customers are dissastified by their cross-channel experiences. Teradata and Webtrends partner to turn all that data into better understanding and actionable information. Includes customer examples. For more information visit www.teradata.com.
The Connected Life: From Mobile to autoMobile - Driving Consumers to Your BrandVivastream
The document discusses Johann Jungwirth from Mercedes-Benz and the concept of the connected vehicle. It describes Mercedes-Benz's vision for the future of individual mobility with its F125 concept vehicle, which features innovative design and connectivity. It focuses on Mercedes-Benz's two-pronged connected car strategy of embedded infotainment systems and smartphone-based experiences like the Digital DriveStyle app.
Mobile-optimized websites are important for engaging mobile customers. A poorly designed mobile site can negatively impact a business, as 57% of users say they won't recommend a business with a bad mobile site, and 40% have turned to a competitor's site after a bad mobile experience. It is important for businesses to continuously optimize their mobile site based on user interactions. Some businesses are now adopting a "mobile first" approach where mobile is considered the primary screen rather than a secondary consideration. Redirecting mobile users from the desktop site to the optimized mobile site is also important.
Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...Remodista
The ubiquity of mobility creates opportunities to develop purpose-driven destinations and experiences to make the most of every touch point. Mobile doesn’t live in a silo and the rest of your marketing shouldn’t either. The varying contexts of the mobile consumer must be thoughtfully considered when deciding which mobile commerce services to offer, which mobile technologies to support and how cross-channel engagement should consider often mobile consumers.
An optimized Mobile User Experience – from initial engagement to task completion – is critically important to usage and adoption of mobile services. The most successful Mobile Commerce solutions have services that are easy to discover, intuitive to use and enable simple completion of the desired tasks at (or in!) hand.
Retail CXO Roundtable - Strategies For Digital TransformationG3 Communications
The document provides an overview of a roundtable discussion on digital transformation strategies for retail. It discusses topics like omni-channel customer experiences, social media integration, innovation, and IDC's maturity model for omni-channel commerce and marketing. Speakers from IDC and companies like Salesforce and Fujitsu discuss their experiences and provide guidance to retailers on achieving digital transformation through approaches like centralized platforms, customer data insights, and optimizing the customer experience across channels.
Mobile travel masterclass deck camerjam mobile marketingJames Cameron
This document discusses strategies for fine-tuning mobile site and app strategies. It covers several key points:
1. Measure performance metrics like response time, availability, and consistency to identify areas for improvement.
2. Address platform fragmentation by building for the future with technologies that can support new and existing platforms.
3. Think multi-channel by ensuring experiences work across all devices and operating systems.
4. Implement security best practices like on-premise payment systems and only linking to mobile-optimized sites.
The document provides a high-level overview of important considerations for optimizing the mobile customer experience across platforms and channels.
Intershop provides e-commerce solutions including:
- An e-commerce platform used by over 500 customers in 114 countries.
- Consulting services to support customers and partners with projects.
- A partner network for business development, projects, hosting, payments, and fulfillment.
Digital marketing guideline for prothom aloKabir Ahmad
The document discusses various digital marketing strategies that can be used for a news website, including search engine marketing, social media marketing, mobile marketing, and gamification. It provides examples of tactics for each strategy, such as running Google AdWords campaigns, creating Facebook apps and mobile apps, and adding gamification elements to the website like points, levels, and badges to increase user engagement. The document is a presentation on digital marketing best practices for an online news organization.
Elsa Punset es una pedagoga que aboga por enseñar la gestión de las emociones en las escuelas. Ella cree que los seres humanos son más emocionales que racionales y que las emociones son la base de todo, incluso de los pensamientos. Propone que en lugar de enseñar a desconfiar y temer al mundo, se debería enseñar a los niños a sentir curiosidad y amor por el mundo. Ella recibió de sus padres dos cosas que promueven la felicidad: afecto y un sentido de control sobre la prop
Este documento presenta la autoevaluación del blog "IESTPLAM: Enfermeras del futuro" realizada por Jennifer Joana Ortega Gerbi y Ana Gabriela Soriano Huaman. Incluye una tabla con las calificaciones semanales de los criterios de puntualidad, creatividad, ortografía, diseño y responsabilidad, así como los promedios generales. En la reflexión, las autoras comentan aspectos a mejorar en programas como Microsoft Excel y PowerPoint. Se solicita publicar los resultados en el blog y entregar una copia física en una fecha específica
El documento presenta una lista de 12 proyectos de diferentes municipios de la provincia de Málaga, España, incluyendo proyectos de exposición, escuelas, mejora de regadíos, conservación de flora, abastecimiento de agua, promoción económica y social, talleres de empleo, mejora de instalaciones, senderos y una planta de residuos sólidos urbanos.
El documento presenta las notas promedio de limpieza de aula de diferentes carreras profesionales entre agosto y noviembre. Contabilidad VI obtuvo la nota promedio más alta de 13.75, mientras que Agropecuaria IV obtuvo la más baja de 10.25. Las notas promedio variaron entre carreras y meses pero en general se mantuvieron entre 10 y 14.
Este documento presenta una serie de preguntas y respuestas sobre conceptos aduaneros. En resumen: 1) Explica la diferencia entre provisiones de abordo para llevar y de consumo. 2) Indica que el documento de transporte multimodal se llama DTM y es elaborado por la OTM. 3) Describe los tipos de declarantes aduaneros y zonas primarias aduaneras.
El documento ofrece consejos para iniciar un negocio en internet, incluyendo obtener un dominio relevante, crear un sitio web simple, automatizar ventas, y promocionar el sitio a través de boletines electrónicos, participación en foros, y optimización para buscadores.
La canción trata sobre una relación amorosa en la que la persona que canta se siente engañada y utilizada por su pareja. Expresa el dolor que siente al darse cuenta que su pareja no es sincero sobre sus sentimientos y tiene a alguien más. Desea dejar de amarlo y olvidarlo para no seguir sufriendo.
This document discusses effective strategies for using mobile apps at meetings and events. It outlines the benefits of mobile apps, such as creating a paper-light experience, improving access to information, and providing sponsorship opportunities. The document then covers considerations for mobile app development like whether to use a native app or mobile website, as well as important features to include. It also provides guidance on promoting app adoption and using tools like QR codes.
1310 omma mobile sponsored lunch grey stripeMediaPost
The document summarizes Greystripe's mobile advertising network capabilities. Greystripe provides (1) advanced targeting using proprietary data on 212 million profiles, (2) engaging ad formats like interactive full-screen ads, (3) cross-platform reach across devices and platforms, and (4) custom creative services. It positions Greystripe as the leading mobile ad network that delivers measurable results through its solutions and customer-focused approach.
This document discusses effective strategies for using mobile apps at meetings and events. It outlines benefits like being paper-light, quick access to information, and sponsorship opportunities. It also discusses factors to consider when selecting a mobile app like event size, features, and cost. The document provides recommendations for essential app features like schedules, maps, and messaging. It also explores optional features and emerging technologies like gamification, QR codes, and social media integration.
This document discusses how mobile marketing using QR codes and text messaging can be an effective way to communicate with customers. It notes that smart phone usage is growing significantly and will soon surpass desktop computer usage. The document provides examples of how QR codes and text messaging can be used for various applications including advertising, product information, coupons, directions, and surveys. It also discusses best practices like using keywords, shortcodes, and distribution lists to manage mobile marketing campaigns.
Trizone is an integrated marketing communications company based in India with offices in multiple cities. It provides 360-degree solutions across various divisions like brand communications, events & activations, talent management, media production, and more. The company has over 7 years of experience working with over 65 brands globally. It offers specialized services including advertising, public relations, corporate identity design, events, and digital media production.
The document provides information about Hawkeye, a global marketing and communications agency. It highlights that Hawkeye has 350 skilled professionals across 16 global offices speaking 20 languages and has served over 189 countries. It then lists some of Hawkeye's service offerings such as data/analytics, insights, branding, planning, digital, promotional, experiential, direct, loyalty, and optimization services.
The document discusses Microsoft's use of 2D barcodes called Tags to connect physical objects to digital content and marketing campaigns. It notes that Microsoft has printed over 2 billion Tags since 2009. Tags allow marketers to engage consumers through printed materials and reach them on mobile devices. The document promotes Tags as a way for marketers to measure campaign effectiveness through reporting on barcode scans. It provides several examples of Tags being used in magazines, product packaging, and other printed materials to drive engagement.
The document describes how digital technologies have shifted control from advertisers to consumers. It outlines three founding digital principles: 1) traditional advertising is dead, 2) the digital mash-up is the new interface, and 3) engageability is the new key performance indicator (KPI). It then discusses what control looks like from the consumer's perspective through their various digital tools and feeds. New digital targets and KPI metrics are proposed to measure consumer journeys and brand outcomes. Finally, a digital credo is presented that emphasizes embracing the loss of control through mash-ups and true consumer engagement.
Выступление Анны Свердловой, управляющего директора Actis Wunderman, на Саммите Digital Branding - BEST CASES, 24-25 Октября 2012. Панельная Дискуссия "Digital Branding vs Traditional Marketing" www.digital-branding.ru
This document provides information on how to create and use QR codes. It discusses how QR codes work by encoding data or URLs that can be scanned by mobile phones. It recommends free QR generator websites that can be used to design custom QR codes. The document then gives various ideas and examples for how QR codes can be used in real estate, marketing, websites, and other applications. It also provides information on downloading QR scanning apps for phones.
The document discusses how QR codes can be used in marketing to drive consumers from printed materials to digital content on websites or videos using a smartphone with a QR code reader, and that QR codes provide a way for marketers in various industries like retail, real estate, and manufacturing to increase engagement and measure the effectiveness of their campaigns. QR codes are presented as a tool that marketers across various fields can use to promote their businesses and enhance their marketing strategies.
This document provides information about an agency that offers integrated digital marketing services. It has offices in several major cities around the world and employs skilled professionals who speak 16 languages. The agency offers a wide range of services including strategy, data analytics, digital and technology, content and creative, critical communications, and sports and experiential marketing. It believes in creating extraordinary experiences that matter and that the digital and physical worlds should work together. The agency's approach integrates technology across all platforms, triggers, and channels.
Overview of scanable codes used in B2B and B2C solutions. Brief descriptions of codes ability to launch users into internet applications. Warnings for B2b implementation.Contact maestro for more info.
1) Hard Rock Cafe is facing declining brand image and decreasing sales and wants to use mobile marketing to renew customers and improve relationships.
2) The mobile marketing plan includes developing an app and mobile website to provide offers, reservations, events and loyalty programs to increase traffic and sales.
3) The plan will launch in phases from September-December, starting with app development and building awareness before focusing on recruitment and loyalty.
This document discusses strategies for engaging audiences and incentivizing participation in transmedia storytelling projects. It addresses measuring engagement through metrics like reach, frequency, duration and virality. Game mechanics can be used to incentivize participation through definable and undefinable rewards. Distribution should be designed as part of the experience across diverse platforms and geographic areas. Courting communities involves identifying relevant groups and providing value to encourage participation.
The document outlines a methodology for a marketing campaign using a multi-channel approach including paid, owned, and earned media to reach audiences, get them to opt-in and engage on different platforms, and ultimately make purchases. It discusses targeting audiences, tailoring messaging and deals, testing different channels and metrics, and addressing challenges around inventory, user experience, and measuring success. The goal is to drive traffic, sign-ups, purchases, and revenue through an integrated marketing strategy across various online and offline channels.
Errol Velinor and Alex Brownless of Aquent, a talent agency, spoke from an agency’s perspective on how they help people find work in this sector, as well as how new freelancing graduates can act professionally to attract work.
This event took place as part of Graduate Week 2009 www.arts.ac.uk/gradweek09
The document discusses an mCommerce platform that can be customized for various clients and industries. It offers templates that allow rapid deployment of modules for functionality like image recognition, social media integration, payments, and data collection. The solution is hosted as software as a service with no upfront costs. It aims to accelerate clients' digital strategies through plug-and-play modules and reporting capabilities while keeping costs low.
Michelle Toivonen from Maestro presented on QR codes. QR codes provide a bridge of information and allow smartphones to read web and contact information from black and white barcodes. While QR codes were initially popular in Asia and Europe, they are growing in the US with increasing smartphone capabilities. Maestro offers proprietary QR codes that provide security, scalable images, and landing pages to host information, as well as ongoing support services. They outlined steps for businesses to use QR codes through Maestro's code generation and support.
Mobile Apps:Creating Long-term Relationship Channels with your CustomerAutoMotionTV
This document discusses how dealerships can use mobile technologies to engage customers. It notes that mobile traffic is increasing significantly and bounce rates on mobile sites are high. It recommends dealers check their mobile analytics and experiment with mobile websites, QR codes, mobile search, and mobile apps to better capture, convert, and retain mobile customers. QR codes, mobile sites, and mobile apps are described as ways to provide quick information and build long-term customer relationships. The document stresses the importance of promotion and tracking the results of mobile marketing efforts.
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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