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Vero Moda
Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe – we heart the fun prints, fuzzy knits and textured outerwear.
Presentation to add preteen girls range in vero moda
This document discusses the opportunity for a new clothing line for preteen girls in India. It notes several needs in the market, as most brands currently focus on missy or children's fashion, leaving preteen girls' styles underserved. A literature review found the preteen market is emerging in India. The document scans competitors like Vero Moda and analyzes potential product categories and target customers like 12-year-old Tammana Malhotra. Mood boards and forecasts are mentioned to help guide the new line's aesthetic.
Final ppt
The document provides details about Lee, an American denim brand owned by VF Corporation. It discusses Lee's brand strategy, target customers, and design process for an upcoming Spring/Summer collection. The methodology section describes Lee's trend forecasting process which included market surveys, trend spotting, comparative studies and story development to inform the collection's designs. Key trends identified for tops and denims included varied silhouettes, washes, hem details and pocket treatments. Challenges of pattern development and sourcing materials on time are also summarized.
Vero moda Bridal Wear - Product and Brand Management Presentation!!
Vero moda Bridal Wear - Product and Brand Management Presentation!!
New Product Development,
Brand Personality
Brand Equity,
Segmentation, Targeting and Positioning
Case studies in marketing (ppt)
Akbarally's was established in 1897 as a pharmaceutical company and later opened India's first department store in 1957. They aim to revive their brand and become the best retail outlet in India through remarketing efforts. Their marketing mix includes offering clothing, cosmetics and accessories at various price points. Their initial outlet will be located in Bandra, Mumbai with plans for expansion. Promotional activities will include print, digital and SMS advertising totaling around Rs. 90 lakhs. The target market segments are middle class and higher income individuals in Mumbai. Future plans include new outlets across India and extending product lines.
The good the bad the ugly of digital marketing
The document outlines Matthew Phelan's presentation on the 4Ps of digital marketing, discussing the ugly, bad, and good aspects. Some ugly aspects included overreliance on content marketing and privacy issues with advertising. Bad aspects were brands pretending to know consumers and hype around changes. Good aspects were embracing digital, having brand conversations over broadcasting, improved measurement, and integration of SEO and social media. The presentation aimed to discuss necessary changes in digital marketing approaches.
Recommended
Vero Moda
Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe – we heart the fun prints, fuzzy knits and textured outerwear.
Presentation to add preteen girls range in vero moda
This document discusses the opportunity for a new clothing line for preteen girls in India. It notes several needs in the market, as most brands currently focus on missy or children's fashion, leaving preteen girls' styles underserved. A literature review found the preteen market is emerging in India. The document scans competitors like Vero Moda and analyzes potential product categories and target customers like 12-year-old Tammana Malhotra. Mood boards and forecasts are mentioned to help guide the new line's aesthetic.
Final ppt
The document provides details about Lee, an American denim brand owned by VF Corporation. It discusses Lee's brand strategy, target customers, and design process for an upcoming Spring/Summer collection. The methodology section describes Lee's trend forecasting process which included market surveys, trend spotting, comparative studies and story development to inform the collection's designs. Key trends identified for tops and denims included varied silhouettes, washes, hem details and pocket treatments. Challenges of pattern development and sourcing materials on time are also summarized.
Vero moda Bridal Wear - Product and Brand Management Presentation!!
Vero moda Bridal Wear - Product and Brand Management Presentation!!
New Product Development,
Brand Personality
Brand Equity,
Segmentation, Targeting and Positioning
Case studies in marketing (ppt)
Akbarally's was established in 1897 as a pharmaceutical company and later opened India's first department store in 1957. They aim to revive their brand and become the best retail outlet in India through remarketing efforts. Their marketing mix includes offering clothing, cosmetics and accessories at various price points. Their initial outlet will be located in Bandra, Mumbai with plans for expansion. Promotional activities will include print, digital and SMS advertising totaling around Rs. 90 lakhs. The target market segments are middle class and higher income individuals in Mumbai. Future plans include new outlets across India and extending product lines.
The good the bad the ugly of digital marketing
The document outlines Matthew Phelan's presentation on the 4Ps of digital marketing, discussing the ugly, bad, and good aspects. Some ugly aspects included overreliance on content marketing and privacy issues with advertising. Bad aspects were brands pretending to know consumers and hype around changes. Good aspects were embracing digital, having brand conversations over broadcasting, improved measurement, and integration of SEO and social media. The presentation aimed to discuss necessary changes in digital marketing approaches.
Mango
Mango from Ecuadorian Rainforest. For more information, e-mail us at info@IntoTheRainforest.com or visit us at www.IntoTheRainforest.com.
Marks and spencers
Marks and Spencer is a major British retailer founded in 1884 and headquartered in London. It has over 1,000 stores worldwide specializing in clothing and food. The company aims to deliver quality products at exceptional value with high customer service standards through innovation. It recruits employees through its website and provides various training programs as well as competitive pay and benefits like pensions, discounts, and bonuses.
Ck
Calvin Klein was born in 1942 in the Bronx, New York. He studied fashion design at the High School of Art and Design and the Fashion Institute of Technology. In 1964, he launched his own clothing company with childhood friend Barry Schwartz. Known for his minimalist sportswear and jeans designs, Calvin Klein grew his brand to include underwear, fragrances, cosmetics, and more. He received several prestigious fashion awards over his career and worked with famous models and celebrities.
Marks and Spencer Presentation (2)
M&S aims to provide excellent customer service, product quality and value. Its mission is to inspire others through quality and accessibility. It focuses on sustainability through initiatives like Plan A. M&S has grown from a small partnership in 1894 to operating internationally with various retail formats and financial services. It faces competition but also benefits from its strong brand image and product variety.
Tommy hilfiger
- Tommy Hilfiger is an internationally recognized American lifestyle brand founded in 1985 that is known for its preppy classic American style. It had global retail sales of $6.7 billion in 2014.
- The brand is owned by PVH Corp. which acquired it in 2010. It delivers premium quality clothing and accessories for men, women and children worldwide.
- Tommy Hilfiger has won awards including the CFDA's Geoffrey Beene Lifetime Achievement Award and had its headquarters in Amsterdam, Netherlands.
Mark and spencer ppt
Spencer's Retail is a multi-format retailer in India providing food and lifestyle products. It has over 200 stores across 35 cities, employing over 7,000 people. Spencer's offers different store formats ranging from express to hypermarkets. They target high income customers and have large departments for music, books, and other products. Spencer's aims to attract customers through interior and exterior store design as well as programs for customer loyalty and promotions.
Sales promotion
This document provides an overview of sales promotion, including its definition, importance, and impact on various stakeholders. Sales promotion consists of short-term incentives designed to stimulate quicker and greater purchases of a product. It benefits consumers by providing product knowledge and discounts, manufacturers by increasing sales and market capture, and dealers by facilitating larger sales. At a societal level, sales promotion increases standards of living, employment, and economic growth.
FOREVER 21 - FINAL REPORT
This document provides an overview of the marketing mix strategies used by Forever 21. It discusses the company's products, which include clothing, accessories, and beauty items targeted towards teenagers and young adults. It analyzes Forever 21's promotion strategies on social media platforms like Facebook, Twitter, YouTube, and through influencer marketing. It also examines Forever 21's competitive pricing approach, with most items priced between $2-$100 to make fashion affordable and attract a wide customer base.
Mango
MANGO/MNG HOLDING, S.L.
Es la sociedad cabecera operativa cuya actividad principal es el diseño, fabricación, distribución y comercialización de prendas de vestir y complementos para mujer a través de la cadena de distribución de moda MANGO/MNG®
El grupo dispone también de una colección masculina con la marca H.E. by MANGO y MANGO TOUCH
Marks & spencers retail
Strategies of M&S, Problems, Marketing strategies, SWOT, ECG matrix, Positioning chart, etc!
Enough to make a quick school presentation or a basic skeleton to add further information
Marks & Spencer - Retail Project
Marks & Spencer is a British retailer founded in 1884 that sells clothing, home products, and food. It has traditionally targeted middle to high income customers in major UK cities. However, the UK market is becoming saturated and M&S's expansion efforts have not kept up with its growing product range. To address this, M&S plans to expand globally and increase sales and profits through continued innovation, acquisitions, and improved supply chain management.
A study on consumer’s perception about branded clothing store and merchandise...
A study on consumer’s perception about branded clothing store and merchandise levis stores & koutons store in india
Forever21
The document provides information about a company called Forever 21 including:
- It is based in California and founded by Don Chang offering affordable fashion for teens and young women.
- Its target market is fashion-conscious consumers ages 16-30 who are technology savvy.
- A SWOT analysis identifies strengths like viral marketing, simplicity and word-of-mouth, as well as weaknesses like failing to reach its full audience and lack of creativity.
- The document then discusses the "Forever Fit" campaign targeting active 18-25 year old women through promotional efforts including magazine ads, in-store promotions, social media, and a mobile app.
Marks and spencer
Marks & Spencer is a British multinational retailer that started in 1884. After experiencing serious sales declines in the 1990s due to outdated strategies and leadership issues, Marks & Spencer launched initiatives like Plan A to improve its social and environmental impact, and Project 2020 to update its supply chain and IT systems. The human resources department supports these changes by promoting diversity and training. Marks & Spencer also uses strategies like decentralization and focusing on food offerings to address weaknesses identified in a SWOT analysis.
Tommy hilfiger
Tommy Hilfiger founded his clothing label in 1985 and saw great success in the 1990s when his clothes became popular among hip hop artists and gangsta rappers. By the mid-1990s, Hilfiger had become a leading designer brand in the US with over $1.8 billion in annual revenue and 5,000 employees. However, sales began declining in the 2000s and Hilfiger sold his company to Apax Partners in 2006, who later sold it to Phillips-Van Heusen, the owner of Calvin Klein, for $3 billion in 2010.
Mango vs. Zara
Conocer 2 modelos españoles de distribución de moda del mundo muy diferentes entre sí pero con estrategias muy competitivas.
2 GRUPOS, 2 ESTRATEGIAS.
Dolce & Gabbana
Dolce & Gabbana is an Italian luxury industry fashion house. Towards the end of the 1990s their sales were around 500 million dollars and in 2003 alone their revenue reached 633.2 million dollars!
Forever 21 Digital Marketing Strategy
Forever 21's marketing strategy focuses on encouraging customers to constantly replace old items with new ones. The presentation proposes a campaign called "Exchange Old for the New" where customers can trade in 4 old Forever 21 items to receive a new one. Key performance indicators like social media engagement will be measured. The campaign budget is $1,150,000 to be spent over 6 months on social media, internet marketing, mobile app development, Google AdWords and search engine optimization with the goal of increasing long term profits despite an initial lack of profitability.
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Mango
Mango from Ecuadorian Rainforest. For more information, e-mail us at info@IntoTheRainforest.com or visit us at www.IntoTheRainforest.com.
Marks and spencers
Marks and Spencer is a major British retailer founded in 1884 and headquartered in London. It has over 1,000 stores worldwide specializing in clothing and food. The company aims to deliver quality products at exceptional value with high customer service standards through innovation. It recruits employees through its website and provides various training programs as well as competitive pay and benefits like pensions, discounts, and bonuses.
Ck
Calvin Klein was born in 1942 in the Bronx, New York. He studied fashion design at the High School of Art and Design and the Fashion Institute of Technology. In 1964, he launched his own clothing company with childhood friend Barry Schwartz. Known for his minimalist sportswear and jeans designs, Calvin Klein grew his brand to include underwear, fragrances, cosmetics, and more. He received several prestigious fashion awards over his career and worked with famous models and celebrities.
Marks and Spencer Presentation (2)
M&S aims to provide excellent customer service, product quality and value. Its mission is to inspire others through quality and accessibility. It focuses on sustainability through initiatives like Plan A. M&S has grown from a small partnership in 1894 to operating internationally with various retail formats and financial services. It faces competition but also benefits from its strong brand image and product variety.
Tommy hilfiger
- Tommy Hilfiger is an internationally recognized American lifestyle brand founded in 1985 that is known for its preppy classic American style. It had global retail sales of $6.7 billion in 2014.
- The brand is owned by PVH Corp. which acquired it in 2010. It delivers premium quality clothing and accessories for men, women and children worldwide.
- Tommy Hilfiger has won awards including the CFDA's Geoffrey Beene Lifetime Achievement Award and had its headquarters in Amsterdam, Netherlands.
Mark and spencer ppt
Spencer's Retail is a multi-format retailer in India providing food and lifestyle products. It has over 200 stores across 35 cities, employing over 7,000 people. Spencer's offers different store formats ranging from express to hypermarkets. They target high income customers and have large departments for music, books, and other products. Spencer's aims to attract customers through interior and exterior store design as well as programs for customer loyalty and promotions.
Sales promotion
This document provides an overview of sales promotion, including its definition, importance, and impact on various stakeholders. Sales promotion consists of short-term incentives designed to stimulate quicker and greater purchases of a product. It benefits consumers by providing product knowledge and discounts, manufacturers by increasing sales and market capture, and dealers by facilitating larger sales. At a societal level, sales promotion increases standards of living, employment, and economic growth.
FOREVER 21 - FINAL REPORT
This document provides an overview of the marketing mix strategies used by Forever 21. It discusses the company's products, which include clothing, accessories, and beauty items targeted towards teenagers and young adults. It analyzes Forever 21's promotion strategies on social media platforms like Facebook, Twitter, YouTube, and through influencer marketing. It also examines Forever 21's competitive pricing approach, with most items priced between $2-$100 to make fashion affordable and attract a wide customer base.
Mango
MANGO/MNG HOLDING, S.L.
Es la sociedad cabecera operativa cuya actividad principal es el diseño, fabricación, distribución y comercialización de prendas de vestir y complementos para mujer a través de la cadena de distribución de moda MANGO/MNG®
El grupo dispone también de una colección masculina con la marca H.E. by MANGO y MANGO TOUCH
Marks & spencers retail
Strategies of M&S, Problems, Marketing strategies, SWOT, ECG matrix, Positioning chart, etc!
Enough to make a quick school presentation or a basic skeleton to add further information
Marks & Spencer - Retail Project
Marks & Spencer is a British retailer founded in 1884 that sells clothing, home products, and food. It has traditionally targeted middle to high income customers in major UK cities. However, the UK market is becoming saturated and M&S's expansion efforts have not kept up with its growing product range. To address this, M&S plans to expand globally and increase sales and profits through continued innovation, acquisitions, and improved supply chain management.
A study on consumer’s perception about branded clothing store and merchandise...
A study on consumer’s perception about branded clothing store and merchandise levis stores & koutons store in india
Forever21
The document provides information about a company called Forever 21 including:
- It is based in California and founded by Don Chang offering affordable fashion for teens and young women.
- Its target market is fashion-conscious consumers ages 16-30 who are technology savvy.
- A SWOT analysis identifies strengths like viral marketing, simplicity and word-of-mouth, as well as weaknesses like failing to reach its full audience and lack of creativity.
- The document then discusses the "Forever Fit" campaign targeting active 18-25 year old women through promotional efforts including magazine ads, in-store promotions, social media, and a mobile app.
Marks and spencer
Marks & Spencer is a British multinational retailer that started in 1884. After experiencing serious sales declines in the 1990s due to outdated strategies and leadership issues, Marks & Spencer launched initiatives like Plan A to improve its social and environmental impact, and Project 2020 to update its supply chain and IT systems. The human resources department supports these changes by promoting diversity and training. Marks & Spencer also uses strategies like decentralization and focusing on food offerings to address weaknesses identified in a SWOT analysis.
Tommy hilfiger
Tommy Hilfiger founded his clothing label in 1985 and saw great success in the 1990s when his clothes became popular among hip hop artists and gangsta rappers. By the mid-1990s, Hilfiger had become a leading designer brand in the US with over $1.8 billion in annual revenue and 5,000 employees. However, sales began declining in the 2000s and Hilfiger sold his company to Apax Partners in 2006, who later sold it to Phillips-Van Heusen, the owner of Calvin Klein, for $3 billion in 2010.
Mango vs. Zara
Conocer 2 modelos españoles de distribución de moda del mundo muy diferentes entre sí pero con estrategias muy competitivas.
2 GRUPOS, 2 ESTRATEGIAS.
Dolce & Gabbana
Dolce & Gabbana is an Italian luxury industry fashion house. Towards the end of the 1990s their sales were around 500 million dollars and in 2003 alone their revenue reached 633.2 million dollars!
Forever 21 Digital Marketing Strategy
Forever 21's marketing strategy focuses on encouraging customers to constantly replace old items with new ones. The presentation proposes a campaign called "Exchange Old for the New" where customers can trade in 4 old Forever 21 items to receive a new one. Key performance indicators like social media engagement will be measured. The campaign budget is $1,150,000 to be spent over 6 months on social media, internet marketing, mobile app development, Google AdWords and search engine optimization with the goal of increasing long term profits despite an initial lack of profitability.
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A study on consumer’s perception about branded clothing store and merchandise...
A study on consumer’s perception about branded clothing store and merchandise...
Vera Moda
- 3. ”Kig kokken over skulderen i den krydret kogekunst” VS. ”Følg fashiondesignerens rejse gennem hele formprocessen”