The document outlines various strategies for effective online reputation management, emphasizing the importance of a strong and secure online presence. Key recommendations include engaging with positive feedback, optimizing content on social media and video platforms, and training employees on reputation goals. Additionally, it highlights the need to maintain personal conduct online and to address issues transparently to build trust and credibility.

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Tip 1: Get online and establish a strong and
positive presence.

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Tip 2: Make sure your own accounts are
secure.

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Tip 3: If someone mentions something
positive about you on a site such as Yelp,
reward him or her with a coupon, freebie or a
simple thank you.

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Tip 4: Optimize brand video with your
company name on YouTube, which is widely
considered to be the second largest search
engine.

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Tip 5: Be cautious about your personal
activities, both past and present.

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Tip 6: Connect with the media, which can help
you get positive media exposure."

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Tip 7: Publish Quality Content.

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Tip 8: Create a web presence on all social
media platforms.

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Tip 9: Don’t neglect your social media
accounts.

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Tip 10: Consider your brands and products.

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Tip 11: You need to build out online materials
and social profiles for more than just your
company name.

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Tip 12:Protect individuals reputation
associated with the business.

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Tip 13: Implement authorship where
applicable.

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Tip 14: Use Blog.

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Tip 15: Avoid making controversial
comments in an interview, because your
personal and corporate reputations are
inseparable.

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Tip 16: Don’t bring your private life into the
online world, for example posting personal
tweets, as your offline and online worlds are
one and the same.

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Tip 17: Deal with the underlying cause of
problems instead of concealing or ignoring
them, which could show you in a bad light.

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Tip 18: Always behave yourself because
anything you say and do could be made public
and will be judged.

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Tip 19: Train your employees on your
reputation management plan. Let them know
what your goals are because their views will
reflect on you.

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Tip 20: Be careful what you tweet or
post because what you say reflects your
company.

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Tip 21: Hire the right people for submitting
tweets and posts, especially those who will
use the right account and not post anything
negative online.

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Tip 22: Consider your audience when
tweeting or posting, as your message could
be offensive to some people.

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Tip 23: Always be present online by using
social media monitoring tools, where
someone can be contacted when mentions
from customers arrive outside of business
hours.

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Tip 24: Review scheduled tweets and posts to
avoid contradictions in business matters or
insensitive comments coinciding with major
world events like an earthquake.

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Tip 25: Build a great service or product before
revealing it to the public. A good first
impression will create a good reputation for
your business.

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Tip 26: Don’t lie about anything, because the
truth will eventually come out.

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Tip 27: Recruit senior level professionals for
your crisis management team to turn a crisis
into an opportunity by communicating
efficiently.

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Tip 28: Online Advertising can also be used
together with Online Reputation
Management.

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Tip 29: You will build reputation simply by
having your business name or logo on the
event listing, or delivering a presentation
about a new product or innovation.

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Tip 30: Building your reputation as an expert
also builds the reputation of your business
and draws new customers.

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Tip 31: Regular newsletters can strengthen
your personal connections with customers
and reflect your business brand and
personality.

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Tip 32: Content can and should be videos,
photos, podcasts, e-books and newsletters as
well.

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Tip 33: Pictures are great tools for
maintaining your online reputation, whether
you use photographs, cartoons, graphs,
charts, illustrations, visuals can communicate
complex messages in an instant.

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Tip 34: Infographics are a great way to share
your branding online.

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Tip 35: Making email newsletters personal
and effective, when it comes to establishing
and maintaining your reputation online.

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Tip 36: Surveys and polls are still a great way
to get your audience’s opinion.

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Tip 37: Sharing written content (blog posts,
whitepapers or e-books) is the strongest
thing you can do to create a strong, positive
online reputation.

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Tip 38: The most effective thing you can do to
promote your online reputation is to
recognize that all online activity is really
about interacting with audiences of
audiences.

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Tip 39: Maintain relationships with journalists
and gets the good news about your
organization out there.

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Tip 40: Build your strongest reputation online
by contributing useful content to your
audiences on the different social networks.