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Tip 1: Get online and establish a strong and
positive presence.

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Tip 2: Make sure your own accounts are
secure.

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Tip 3: If someone mentions something
positive about you on a site such as Yelp,
reward him or her with a coupon, freebie or a
simple thank you.

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Tip 4: Optimize brand video with your
company name on YouTube, which is widely
considered to be the second largest search
engine.

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Tip 5: Be cautious about your personal
activities, both past and present.

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Tip 6: Connect with the media, which can help
you get positive media exposure."

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Tip 7: Publish Quality Content.

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Tip 8: Create a web presence on all social
media platforms.

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Tip 9: Don’t neglect your social media
accounts.

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Tip 10: Consider your brands and products.

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Tip 11: You need to build out online materials
and social profiles for more than just your
company name.

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Tip 12:Protect individuals reputation
associated with the business.

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Tip 13: Implement authorship where
applicable.

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Tip 14: Use Blog.

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Tip 15: Avoid making controversial
comments in an interview, because your
personal and corporate reputations are
inseparable.

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Tip 16: Don’t bring your private life into the
online world, for example posting personal
tweets, as your offline and online worlds are
one and the same.

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Tip 17: Deal with the underlying cause of
problems instead of concealing or ignoring
them, which could show you in a bad light.

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Tip 18: Always behave yourself because
anything you say and do could be made public
and will be judged.

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Tip 19: Train your employees on your
reputation management plan. Let them know
what your goals are because their views will
reflect on you.

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Tip 20: Be careful what you tweet or
post because what you say reflects your
company.

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Tip 21: Hire the right people for submitting
tweets and posts, especially those who will
use the right account and not post anything
negative online.

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Tip 22: Consider your audience when
tweeting or posting, as your message could
be offensive to some people.

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Tip 23: Always be present online by using
social media monitoring tools, where
someone can be contacted when mentions
from customers arrive outside of business
hours.

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Tip 24: Review scheduled tweets and posts to
avoid contradictions in business matters or
insensitive comments coinciding with major
world events like an earthquake.

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Tip 25: Build a great service or product before
revealing it to the public. A good first
impression will create a good reputation for
your business.

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Tip 26: Don’t lie about anything, because the
truth will eventually come out.

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Tip 27: Recruit senior level professionals for
your crisis management team to turn a crisis
into an opportunity by communicating
efficiently.

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Tip 28: Online Advertising can also be used
together with Online Reputation
Management.

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Tip 29: You will build reputation simply by
having your business name or logo on the
event listing, or delivering a presentation
about a new product or innovation.

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Tip 30: Building your reputation as an expert
also builds the reputation of your business
and draws new customers.

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Tip 31: Regular newsletters can strengthen
your personal connections with customers
and reflect your business brand and
personality.

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Tip 32: Content can and should be videos,
photos, podcasts, e-books and newsletters as
well.

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Tip 33: Pictures are great tools for
maintaining your online reputation, whether
you use photographs, cartoons, graphs,
charts, illustrations, visuals can communicate
complex messages in an instant.

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Tip 34: Infographics are a great way to share
your branding online.

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Tip 35: Making email newsletters personal
and effective, when it comes to establishing
and maintaining your reputation online.

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Tip 36: Surveys and polls are still a great way
to get your audience’s opinion.

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Tip 37: Sharing written content (blog posts,
whitepapers or e-books) is the strongest
thing you can do to create a strong, positive
online reputation.

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Tip 38: The most effective thing you can do to
promote your online reputation is to
recognize that all online activity is really
about interacting with audiences of
audiences.

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Tip 39: Maintain relationships with journalists
and gets the good news about your
organization out there.

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Tip 40: Build your strongest reputation online
by contributing useful content to your
audiences on the different social networks.