E-commerce refers to the buying and selling of goods or services using the internet and digital technologies. It allows for electronic transactions between businesses, organizations, and individuals. The history of e-commerce dates back to the 1970s with the development of technologies like EDI and EFT that enabled electronic transactions. While e-commerce grew in the 1990s with the commercialization of the internet, it really took off in the late 1990s and early 2000s as more businesses established online presences. E-commerce provides benefits to both businesses and consumers by allowing access to a wider range of products and reducing geographical barriers.
This slideshare is about the impacts of e-commerce on the society.
It also talks about both positive and negative sides of e-commerce on the society in this growing era of e-commerce everywhere.
It also talks about the effects of eCommerce.
What is Ecommerce?
Ecommerce in general refers to the transaction of business products and services via electronic system on the internet i.e) E-Commerce.
What is B2C?
B2C is the type of a commerce transaction which refers to the direct transfer of business products and services to the consumers i.e) B2C
Free eCommerce tutorials and course. What is eCommerce and benefits and advantages. How to use mobile ecommerce to promote and Increasing ecommerce business.
This slideshare is about the impacts of e-commerce on the society.
It also talks about both positive and negative sides of e-commerce on the society in this growing era of e-commerce everywhere.
It also talks about the effects of eCommerce.
What is Ecommerce?
Ecommerce in general refers to the transaction of business products and services via electronic system on the internet i.e) E-Commerce.
What is B2C?
B2C is the type of a commerce transaction which refers to the direct transfer of business products and services to the consumers i.e) B2C
Free eCommerce tutorials and course. What is eCommerce and benefits and advantages. How to use mobile ecommerce to promote and Increasing ecommerce business.
Rules, Regulations and Guidelines for Selling International through E-Commerce.
E-Commerce rules, regulations and guidelines in Sri Lanka
E-Commerce rules, regulations and guidelines in South Asia
E-Commerce rules, regulations and guidelines in USA
E-Commerce rules, regulations and guidelines in UK
E-Commerce rules, regulations and guidelines in New Zealand
The internet is being developed rapidly since last two decades, and with relevant digital economy that is driven by information technology also being developed worldwide. After a long term development of internet, which rapidly increased web users and highly speed internet connection, and some new technology also have been developed and used for web developing, those lead to firms can promote and enhance images of product and services through web site. Therefore, detailed product information and improved service attracts more and more people changed their consumer behaviour from the traditional mode to more rely on the internet shopping. On the other hand, more companies have realized that the consumer behaviour transformation is unavoidable trend, and thus change their marketing strategy. As the recent researches have indicated that, the internet shopping particularly in business to consumer (B2C) has risen and online shopping become more popular to many people. According to the report, The Emerging Digital Economy II, published by the US Department of Commerce, in some companies, the weight of e-commerce in total sales is quite high. For instance, the Dell computer company have reached 18 million dollars sales through the internet during the first quarter of 1999. As a result, about 30% of its 5.5 billion dollars total sales were achieved through the internet (Moon, 2004). Therefore, to understand internet shopping and its impact on consumer behaviour could help companies making use of it as a form of doing e-business.
There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides. First of all, the internet offers different kind of convenience to consumers. Obviously, consumers do not need go out looking for product information as the internet can help them to search from online sites, and it also helps evaluate between each sites to get the cheapest price for purchase. Furthermore, the internet can enhance consumer use product more efficiently and effectively than other channels to satisfy their needs. Through the different search engines, consumers save time to access to the consumption related information, and which information with mixture of images, sound, and very detailed text description to help consumer learning and choosing the most suitable product (Moon, 2004). However, internet shopping has potential risks for the customers, such as payment safety, and after service. Due to the internet technology developed, internet payment recently becomes prevalent way for purchasing goods from the internet. Internet payment increase consumptive efficiency, at the same time, as its virtual property reduced internet security. After service is another way to stop customer shopping online. It is not like traditional retail, customer has risk that some after service should face to face serve, and especially in some complicated goods.
Rules, Regulations and Guidelines for Selling International through E-Commerce.
E-Commerce rules, regulations and guidelines in Sri Lanka
E-Commerce rules, regulations and guidelines in South Asia
E-Commerce rules, regulations and guidelines in USA
E-Commerce rules, regulations and guidelines in UK
E-Commerce rules, regulations and guidelines in New Zealand
The internet is being developed rapidly since last two decades, and with relevant digital economy that is driven by information technology also being developed worldwide. After a long term development of internet, which rapidly increased web users and highly speed internet connection, and some new technology also have been developed and used for web developing, those lead to firms can promote and enhance images of product and services through web site. Therefore, detailed product information and improved service attracts more and more people changed their consumer behaviour from the traditional mode to more rely on the internet shopping. On the other hand, more companies have realized that the consumer behaviour transformation is unavoidable trend, and thus change their marketing strategy. As the recent researches have indicated that, the internet shopping particularly in business to consumer (B2C) has risen and online shopping become more popular to many people. According to the report, The Emerging Digital Economy II, published by the US Department of Commerce, in some companies, the weight of e-commerce in total sales is quite high. For instance, the Dell computer company have reached 18 million dollars sales through the internet during the first quarter of 1999. As a result, about 30% of its 5.5 billion dollars total sales were achieved through the internet (Moon, 2004). Therefore, to understand internet shopping and its impact on consumer behaviour could help companies making use of it as a form of doing e-business.
There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides. First of all, the internet offers different kind of convenience to consumers. Obviously, consumers do not need go out looking for product information as the internet can help them to search from online sites, and it also helps evaluate between each sites to get the cheapest price for purchase. Furthermore, the internet can enhance consumer use product more efficiently and effectively than other channels to satisfy their needs. Through the different search engines, consumers save time to access to the consumption related information, and which information with mixture of images, sound, and very detailed text description to help consumer learning and choosing the most suitable product (Moon, 2004). However, internet shopping has potential risks for the customers, such as payment safety, and after service. Due to the internet technology developed, internet payment recently becomes prevalent way for purchasing goods from the internet. Internet payment increase consumptive efficiency, at the same time, as its virtual property reduced internet security. After service is another way to stop customer shopping online. It is not like traditional retail, customer has risk that some after service should face to face serve, and especially in some complicated goods.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
10 Videos Any Business Can Make Right Now! - Shelly Nathan
Report
1. Disha Rathod[130573116009] Page 1
Introduction of E-commerce:-
It can be defined as,
“The buying and selling of products and services by businesses and consumers through an
electronic medium, without using any paper documents.”
“Transacting or facilitating business on the Internet is called ecommerce.”
“The phrase is used to describe business that is conducted over the Internet using any of the
applications that rely on the Internet.”
“The use of the Internet and the Web to conduct business transactions.”
Electronic commerce or ecommerce is a term for any type of business, or commercial
transaction, that involves the transfer of information across the Internet. It covers a range of
different types of businesses, from consumer based retail sites, through auction or music sites,
to business exchanges trading goods and services between corporations. It is currently one of
the most important aspects of the Internet to emerge.
Ecommerce allows consumers to electronically exchange goods and services with no barriers
of time or distance. Electronic commerce has expanded rapidly over the past five years and is
predicted to continue at this rate, or even accelerate. In the near future the boundaries
between "conventional" and "electronic" commerce will become increasingly blurred as more
and more businesses move sections of their operations onto the Internet.
Electronic transactions have been around for quite some time in the form of Electronic Data
Interchange or EDI. EDI requires each supplier and customer to set up a dedicated data link
(between them), where ecommerce provides a cost-effective method for companies to set up
multiple, ad-hoc links. Electronic commerce has also led to the development of electronic
marketplaces where suppliers and potential customers are brought together to conduct
mutually beneficial trade.
E-commerce is widely considered the buying and selling of products over the internet, but
any transaction that is completed solely through electronic measures can be considered e-
commerce. E-commerce is subdivided into three categories: business to business or B2B
(Cisco), business to consumer or B2C (Amazon), and consumer to consumer or C2C (eBay).
also called electronic commerce.
It is also known as internet retailing.
E-commerce is conducted using a variety of applications, such as email, fax, online catalogs
and shopping carts, Electronic Data Interchange (EDI), File Transfer Protocol, and Web
services. Most of this is business-to-business, with some companies attempting to use email
and fax for unsolicited ads (usually viewed as spam) to consumers and other business
prospects, as well as to send out e-newsletters to subscribers.
2. Disha Rathod[130573116009] Page 2
History of E-Commerce:-
History of ecommerce is a history of a new, virtual world which is evolving according to the
customer advantage. It is a world which we are all building together brick by brick, laying a
secure foundation for the future generations.
Ecommerce was introduced 40 years ago and, to this day, continues to grow with new
technologies, innovations, and thousands of businesses entering the online market each year.
The convenience, safety, and user experience of ecommerce has improved exponentially
since its inception in the 1970’s. This article will address some of the key players and
milestones of ecommerce.
History of ecommerce dates back to the invention of the very old notion of "sell and buy",
electricity, cables, computers, modems, and the Internet. Ecommerce became possible in
1991 when the Internet was opened to commercial use. Since that date thousands of
businesses have taken up residence at web sites.
At first, the term ecommerce meant the process of execution of commercial transactions
electronically with the help of the leading technologies such as Electronic Data Interchange
(EDI) and Electronic Funds Transfer (EFT) which gave an opportunity for users to exchange
business information and do electronic transactions. The ability to use these technologies
appeared in the late 1970s and allowed business companies and organizations to send
commercial documentation electronically.
Although the Internet began to advance in popularity among the general public in 1994, it
took approximately four years to develop the security protocols (for example, HTTP) and
DSL which allowed rapid access and a persistent connection to the Internet. In 2000 a great
number of business companies in the United States and Western Europe represented their
services in the World Wide Web. At this time the meaning of the word ecommerce was
changed. People began to define the term ecommerce as the process of purchasing of
available goods and services over the Internet using secure connections and electronic
payment services. Although the dot-com collapse in 2000 led to unfortunate results and many
of ecommerce companies disappeared, the "brick and mortar" retailers recognized the
advantages of electronic commerce and began to add such capabilities to their web sites.
According to all available data, ecommerce sales continued to grow in the next few years
and, by the end of 2007, ecommerce sales accounted for 3.4 percent of total sales.
E-Commerce applications in bussines:-
3. Disha Rathod[130573116009] Page 3
Various applications of e-commerce are continually affecting trends and prospects for
business over the Internet, including e-banking, e-tailing and online publishing/online
retailing.
The applications of E-commerce are used in various business areas such as retail and
wholesale and manufacturing. The most common E-commerce applications are as follows:
Retail and wholesale:
E-commerce has a number of applications in retail and wholesale. E-retailing or on-
line retailing is the selling of goods from Business-to-Consumer through electronic
stores that are designed using the electronic catalog and shopping cart model.
Cybermall is a single Website that offers different products and services at one
Internet location. It attracts the customer and the seller into one virtual space through
a Web browser.
Marketing:
Data collection about customer behavior, preferences, needs and buying patterns is
possible through Web and E-commerce. This helps marketing activities such as price
fixation, negotiation, product feature enhancement and relationship with the customer.
Finance:
Financial companies are using E-commerce to a large extent. Customers can check
the balances of their savings and loan accounts, transfer money to their other account
and pay their bill through on-line banking or E-banking. Another application of E-
commerce is on-line stock trading. Many Websites provide access to news, charts,
information about company profile and analyst rating on the stocks.
Manufacturing:
E-commerce is also used in the supply chain operations of a company. Some
companies form an electronic exchange by providing together buy and sell goods,
trade market information and run back office information such as inventory control.
This speeds up the flow of raw material and finished goods among the members of the
business community. Various issues related to the strategic and competitive issues
limit the implementation of the business models. Companies may not trust their
competitors and may fear that they will lose trade secrets if they participate in mass
electronic exchanges.
Auctions:
Customer-to-Customer E-commerce is direct selling of goods and services among
customers. It also includes electronic auctions that involve bidding. Bidding is a
special type of auction that allows prospective buyers to bid for an item. For example,
airline companies give the customer an opportunity to quote the price for a seat on a
specific route on the specified date and time.
4. Disha Rathod[130573116009] Page 4
Impact on markets and retailers:-
The internet is changing the way people do business. This article looks at how e-commerce
has affected the market structures of several companies…...
Economists have theorized that e-commerce ought to lead to increased price competition, as
it increases consumers' ability to gather information about products and prices.
E-commerce is playing an increasingly important role in many markets. The new
technologies it brings affect not just prices but also other components of market structure,
with differing effects across businesses. Those that are able to operate at low cost (and pass
some of this cost advantage on to their customers) can gain market share and profitability,
while higher-cost firms will be hurt, perhaps fatally. The research discussed here concerns a
few industries, but similar shifts are likely to have occurred in other markets.
The power of e-commerce allows geophysical barriers to disappear, making all consumers
and businesses on earth potential customers and suppliers. E-bay is a good example of e-
commerce business individuals and businesses are able to post their items and sell them
around the Globe.
Individual or business involved in e-commerce whether buyers or sellers rely on Internet-
based technology in order to accomplish their transactions.
E-commerce is recognized for its ability to allow business to communicate and to form
transaction anytime and anyplace. Whether an individual is in the US or overseas, business
can be conducted through the internet.
5. Disha Rathod[130573116009] Page 5
Advantages:-
Time saving : is the reason number one for using electronic commerce. People
now have access to their money and what they need to buy from home and work all
from a desktop computer.
Consumers have an access to a wider range of products :
company now can use internet sites as shop fronts, so consumers can browse, buy
from many different sellers and making it easier to find exactly what they are looking
for.
Allows small businesses to mix with the big business online :
with a relatively small cost, a new business can set its self up to conduct transactions
online.
Provide benefits to suppliers of goods and services : company
now can target a wider variety of consumers even take the product or service
international, allowing them a means of supplying their goods to places that were
before unreachable.
Business is Open 24 x 7 x 364 7/8 : it works while you play or sleep.
They are open for business every hour of the day, every day of the week, every week
of the year. Your receptionist, greeter and front people are always working for you
because they are your website. They do not complain about the long hours.
Messages spreading (world wide market space) : advertising on
the web can make a big or small firm’s promotional message reach out to potential
customers all over the world quickly and small cost as an online marketing strategy.
Help protect against frauds and theft losses : electronic payments
can be easier to monitor than payments are made by cheques.
Thinking Outside the Globe : selling something made by someone else,
shipped by yet another and the money handled by yet another is the heart of the
advantages e commerce brings to the business world. You can even employ an
international staff. Some work you may need done can be more effectively done by
companies or even individuals in other countries.
6. Disha Rathod[130573116009] Page 6
Disadvantages:-
Purchase to Delivery : when making a purchase at a brick and mortar
business, you get the product when you pay for it. On the web, there may be a time
lag from purchase to actually being able to consume. The consumer will have to wait
for delivery of physical goods.
Inability to Feel the Physical : it is nearly impossible to sell things like
furniture and tires online. Furniture is something people like to sit on and know the
feel. Tires need to be installed once purchased. The old tires also need to be disposed
of. In both instances, there is a need for real actions to fulfill the reason for the
purchase. That’s why things like food, jewelry, antiques etc. can never turn to E-
commerce.
Trouble recruiting and retaining employees : the company needs
well-expert and skilled staff to keep up and create the ecommerce facilities of the
company. Many companies favor to outsource their improvement and programming
tasks to decrease labor costs.
Consumers feel less confident with their credit card
numbers : most of the consumers are still not confident in providing their credit
card numbers for making payments on the website while shopping on the Internet.
Not every company can take the benefit : some of the small
companies may not be able to take the benefit of E-commerce for example the lack of
expertise and lack of technology. The legal environment in which E-commerce is
conducted is full of unclear and conflicting laws. It should be noted that mostly these
disadvantages stem from the newness and rapidly growth of the technology.